Bruno Erckmam

Marketing Assistant

Definitively solving the client acquisition problem within the B2B service-based space, by building infrastructures that allow businesses to scale predictably by signing clients on demand.

Founder

We partner with B2B Service-Based businesses to build, nurture and convert audiences, ultimately transforming attention into revenue

385 London-based Family Offices, actively looking to deploy.

Organised by:

- Stage;
- Industry/sector.

Taken directly from the Fundraisr database, verified, and ready to use.

To access the list:

1. Connect;
2. Comment "family".

And I'll send it to you.

CMO @ Fundraisr | The AI Fundraising Operating System

694 Middle Eastern LPs actively deploying capital.

Segmented by:

1. Geography (UAE, Saudi, Qatar, Bahrain);
2. Strategy (VC, PE, RE, infrastructure);
3. Investor type.

Pulled from the Fundraisr database, verified and ready to use.

To get it:

1. Connect with me;
2. Comment "MENA".

I'll send it to your inbox.

752 family offices from the world's most stable financial hubs.

Switzerland. Singapore. Luxembourg.

When markets get messy, knowing where capital sits matters more than knowing who to pitch.

Segmented by:

- Geography;
- Investment stage;
- Sector preferences.

Pulled from the Fundraisr database. Verified. Ready to use.

To get it:

1. Connect with me
2. Comment "stable"

I'll send it to your inbox.

Yes, posting on LinkedIn is corny.
 
But ask yourself: 
 
"Is my dignity worth more than the amount of money I can make here?" 
 
Probably not.
 
In fact, you can make so much money from LinkedIn that you won't even think about your dignity anymore. 
 
So stop mindlessly scrolling here just to see people's new job updates, and the occasional CEO crying about layoffs. 
 
And start posting. Even though it'll be horrible at first.

It costs £166k to employ a 2-person investor relations team in the UK for a year.

That's: £50k salary x 2 people x 1.18 (NI + pension) = £118k

Then add CRMs, PitchBook, misc. subscriptions... £12k/quarter.

It'll take 4-6 months before they even know what they're doing.

At which point you hire a senior at £70k to manage them.

You're now looking at multi 6 figures/year just to hit the ground - before any performance.

Most funds, IBs, placement firms and let's not even mention startups - could put that money to use elsewhere.

That's why Fundraisr exists.

You get a full fundraising suite which can make your current team 3x more productive - or even replace them.

"I just replaced my £4k/mo SDRs with this Claude workflow"

No you didn't come on.

And if you think that's truly possible, you're beyond salvation.

You're fuelling a bs AI placement cashgrab service.

Maybe the day will come where it's possible to replace your whole sales team with AI.

But we'll have bigger problems to worry about when the day comes, though.

241 US tech investors actively writing Series A-C cheques.

And most of them are open to cold outreach.

Which means you're wasting time begging for referrals when you could just pitch them directly.

Segmented by:

- Investor type (VC, syndicate, angel)
- Stage
- Sector

Pulled from the Fundraisr database. Verified. Ready to use.

To get access:

1. Connect with me
2. Comment "tech"

I'll send it to your inbox.

Feb was a rough month.

Booked 147 demos...

Calendars are too packed...

Generated 300k impressions on LinkedIn...

Grew by +4k followers...

It's tough out here.

The difference between PE and VC:

Imagine you're staking someone on a round of roulette.

They can either:

- Bet on a colour (50/50 odds, 2x return);
- Bet on a specific number (slim odds, 35x return).

Most funds today bet on colours.

Low risk. Predictable returns.

Which is logically not bad.

But that's PE thinking applied to venture capital.

So whose fault is it:

The LPs who got burned on paper unicorns and now demand actual distributions instead of markup games?

Or the GPs who spent the last decade failing to return capital and destroyed LP confidence in power law investing?

🤷‍♂️

Our LinkedIn X Fundraisr integration is now live.

You can:

1. Connect your LinkedIn account;
2. Filter your connections for best-fit investors;
3. Target by stage, sector, cheque size, geography;
4. Generate personalised outreach angles in seconds.

If you want to see how this works for your raise, DM me.

I'll build YOU a strong BRAND that will add extra dollars in your pocket! | Ghostwriter and Copywriter | Let's make BUSINESS happen, what say? | Author | Theatre Artist

You’ve got the talent. The ideas. The skills.

But no matter how hard you work, your LinkedIn profile feels like a resume graveyard instead of a lead magnet.

- You post once in a while but get little to no engagement.
- You’re building something valuable, but the world barely notices.
- You know personal branding matters: but don’t have the time, strategy, or content that actually works.

Sounds familiar? You're not alone.

Think about it.
• The opportunities you get.
• The leads that find you.
• The way people perceive your expertise.

All of it is shaped not just by what you do… but by how you're seen.

Here’s the truth most people don’t tell you:
Visibility beats ability.

If people don’t see you, they won’t trust you. And if they don’t trust you, they won’t buy from you.

What sets successful founders and professionals apart is a brand people remember, respect, and buy from.
But building that kind of brand isn’t about posting randomly and hoping something clicks.

It’s about designing a system that works, one that:

→ Positions you as the go-to in your niche
→ Turns content into conversations (not crickets)
→ Builds trust, authority, and influence over time
→ Brings you qualified leads, without endless cold pitching

The question is: are you ready to stop being invisible and start becoming unforgettable?
So tell me: What would shift in your career or business if LinkedIn became your #1 source of leads and opportunities?

Meghanjana Nag

I sat in a Starbucks yesterday, watching a guy pitch his services to a potential client.


For 40 minutes straight, he talked about his process.

His framework. 
His methodology. 
His 7-step system. 

The client nodded politely, checked her phone twice, and said "let me think about it."

I've seen this movie before. 

Hell, I starred in it for a long time in my career.

You know what nobody tells you when you're building a business?

People don't buy how you do it. They buy what happens after you do it.

BAD: "I use a proven 5-phase content strategy that includes audience research, competitive analysis, content pillar development, strategic distribution, and performance optimization."

GOOD: "Six months from now, you'll have a waitlist of dream clients who found you through LinkedIn, ready to pay premium rates, while you're spending less time chasing leads and more time choosing who you want to work with."

See the difference?

Every day on LinkedIn, I see incredibly talented people giving away their entire playbook for free.

"My exact framework for..."
"The methodology I use to..."
"Here's my 10-step process for..."

And they wonder why they're not converting.
You're teaching people to fish when they want to buy fish.
Actually, scratch that. They don't even want to buy fish. They want to not be hungry anymore.

Your prospects can Google "how to write a LinkedIn post" and get 47 million results. 

What they can't get from Google is the feeling of being seen, understood, and guided to the other side of their problem.

1. Not "I'll help you build a content system" → "Imagine waking up to qualified leads in your inbox without spending a single dollar on ads."

2. Not "I teach productivity frameworks" → "Picture closing your laptop at 4pm every day, knowing you accomplished more than you used to in 12-hour days."

3. Not "I offer career coaching" → "Six months from now, you're telling your boss 'no' because you've got three better offers on the table."

Feel how different those are?

Give them the after. They'll pay you for the how.

Tired of posting, praying & getting nothing? | Our strategy builds the most premium personal BRANDs that gets 10x growth & booked-out clients in 90 days, or you pay $0, Curious?

My client decided to stop working with us when I showed her the spreadsheet.

"You're telling me that post about my new house got 4,200 likes... and zero clients?"
"Yep."

"And the post about how we helped Janet 3x her revenue got 340 likes... and generated $67,000?"
"Yep."

For 90 days we did an experiment 

Every post we published, we tracked two things:

• engagement metrics (likes, comments, shares) 
• and commercial metrics (DMs, discovery calls, actual revenue).

1. Personal story posts:
→ Average engagement: 3,847 interactions
→ Average revenue: $1,240

2. Client story posts:
→ Average engagement: 481 interactions
→ Average revenue: $9,680

Eight. Times. More. Revenue.
From posts that got 87% less engagement.


I know, I know. Every LinkedIn guru tells you to "be authentic" and "share your journey" and "let people see the real you."

And they're not wrong.
But they're leaving out the second half of the sentence.

Be authentic... and then show them you can get results for other people.

Your morning coffee ritual doesn't make me want to hire you. It makes me want to grab coffee with you.

Those are not the same thing.

See the difference?

"But won't I sound sleazy and salesy?"

Only if you tell client stories like a boring case study.
NOT "Client X achieved Y% increase in Z metric using our proprietary framework."
BUT "X came to me unable to sleep. She'd check her business account at 2am, watch the number, feel sick. 9 months later, she texted me a screenshot of her bank balance with just: 'I slept through the night.' That number had finally stopped scaring her."

You're still telling a client story.

Here's the formula we landed on after 90 days:

1. 60% client-focused content (transformations, results, insights from client work, problems you solve)
2. 30% educational content (frameworks, how-tos, lessons - but tied to client outcomes)
3. 10% personal stories (strategic vulnerability that connects to your credibility)

You can have 50,000 friends on LinkedIn who think you're amazing and relatable and brave.

Or you can have 5,000 followers who think you're capable and proven and the solution to their problem.

One group will cheer for you.
The other will pay you.

Go look at your last 20 posts.

Count how many are about YOU versus about THEM (your clients).

If the ratio is upside down, you've found your revenue leak.

He thought LinkedIn would never work for him. 



We were on Zoom. He'd just shown me 4 months of content. Every post polished. Every caption thoughtful. Zero clients.

"I've done everything they said to do," he said. "I'm posting 4 times a week. My engagement is up. And I can't pay my rent."

I asked him one question:

"Show me the last five conversations you had with people who actually hired you."

Executive coach. 20 years in leadership. Legit transformation stories. The kind of person who should be booked solid.

I made him pull up his CRM.

"Read me the first message from the last three people who became clients."

I said: "Now read me your last ten post headlines."

Not a single post that would make those three people stop scrolling and think "holy shit, this person gets me."

We pulled the questions people asked before they hired him.

- Every discovery call recording
- Every intake form
- Every "what made you reach out?" answer
- Every DM that led to a booking

The first post using this approach got 83 likes.

His thought leadership posts were averaging 400+.
He panicked. "Should we go back to the old way?"

I said: "Check your DMs."

Eleven messages. Four from VPs at Fortune 500 companies. Seven requested discovery calls.

Within 60 days:

4 new clients signed
$180K in revenue
Two more in pipeline

And here's the part that made him laugh-cry: his engagement went down overall

But his bank account went up. LOL. 

P.S. — The irony? This post will probably get less engagement than my "thought leadership" posts. But it'll get the right DMs. And that's the whole point :D

"Cold outreach doesn't work".
"LinkedIn doesn't work."
"X doesn't work".

Yes none of it will work for you if you keep blaming luck, the algo or whatever.

I have a friend pulling $80K in MRR from X. 
Another doing $120K from cold email. 
Another who signed 5 clients 6 weeks into LinkedIn.

None of these platforms "work" or "don't work."

They work for people who actually understand what they're doing.

Someone says "I posted for 6 weeks and didn't get clients."

Cool. Did you:

1. Talk to the right people about the right problem?
2. Actually offer something people want?
3. Build any trust before asking for the sale?
4. Say anything different from the 47 other people in your space?

Or did you just copy a template, post at the "optimal time," use the trending hooks, and wonder why nothing happened?

I'm watching people blame algorithms for problems that have nothing to do with algorithms.

Your content isn't failing because of reach.

It's failing because it doesn't make anyone feel anything or do anything.

You're not losing to the platform. 

You're losing to the person in your industry who actually figured out how to communicate value.

The platforms that "work":

The ones where you show up like a human who solves real problems for real people, not a content robot repeating LinkedIn advice about LinkedIn.

That's it. 

LinkedIn works if you make it work.
Cold email works if you make it work.
X works if you make it work.

And if none of them work for you? The common variable isn't the platform.

It's you.

Fix that first. Then pick your channel.

You are posting daily. Getting 300+ likes.

But clients? 0. Revenue? 0.


And I bet, it's because you are living in either of these 3 problems. 

1. THE AUDIENCE PROBLEM

You're talking to the right people in the wrong place, or the wrong people in the right place.

Ask yourself these questions honestly:

→ When you imagine your ideal client, can you describe their Tuesday at 2pm? What are they stressed about? What tab is open on their browser that they keep closing out of guilt?

→ Look at your last 20 post comment sections. Are the people engaging actually people who could hire you, or are they peers, competitors, and other coaches?

→ When someone does reach out, does it tend to be "I love your content" or "I think I need your help"?

If you're getting engagement but zero commercial conversations, your audience is probably wrong.

2. THE MESSAGE PROBLEM

You're talking to the right people, but saying the wrong thing in the wrong way.

Ask yourself:

→ If I pulled a random person off the street and showed them your last five posts, could they tell me in one sentence exactly who you help and what you do for them?

→ Are you describing your work in the language of your process or the language of your client's pain?

→ Does your profile, your content, and your DMs all tell the same story - or does your profile say one thing, your content say another, and your pitch say a third?

Write the way you talk when you're explaining what you do to someone at a dinner party who's had two glasses of wine and zero patience for corporate speak.

That's your message.

3. THE OFFER PROBLEM

You're talking to the right people, saying the right things, but what you're selling doesn't make them lean forward.

This is the one nobody wants to hear because it means the work goes deepest.

→ When you tell someone what you offer and how much it costs, does their response feel like relief or hesitation?

→ Is there a gap between what people tell you they love about your content and what you're actually selling?

→ Have you had people say "this is amazing, I'll definitely reach out when the timing is right" for more than six months?


I want you to answer these three questions in writing. Not in your head. On paper.

1. Can you describe your ideal buyer's worst Tuesday in three sentences or less?
2. If your content disappeared tomorrow, would the people who'd miss it most be your buyers or your peers?
3. When your best client hired you, what was the first thing they said when you asked "what made you decide to reach out?"

Those three answers will tell you which room you're standing in.

And once you know the room, the fix becomes obvious.

I've talked with 50+ CEOs and CMOs in the last 90 days.

And I noticed something weird.

More than half of them have zero personal presence on LinkedIn.

They say:

- "Our company brand is strong enough."
- "We don't have time for that stuff."
- "I'm not really a 'content person.'"
- "What would I even post about?"

Fair. I get it.

Here's what's happening to them though:

1. They're paying $15K-$40K/month for lead gen that's getting progressively worse
2. Their sales team is cold calling and getting 2-3% response rates
3. They're losing deals to competitors they've never heard of
4. When they do get inbound, it's price shoppers who found them on Google


Now the other group. The ones with an actual presence.

1. Gets 4-6 qualified partnership inquiries per month. Closed $340K in partnerships last quarter that came directly from their content. Didn't pay a dollar for any of it.

2. Speaking at 3 conferences this year he didn't apply to. They reached out to him. His company's sales cycle dropped from 6 months to 3.5 months because prospects already trust him before the first call.

3. Hired his last two executives from people who followed his content. Saved $60K in recruiter fees. Both of them took lower salaries because they "wanted to work for him specifically."


The difference isn't that one group is better at business.

The difference is that one group realized something the other hasn't yet:

When people know you, hear your thinking, see how you operate, they're not buying from a company anymore.
They're buying from someone they already feel like they know.

Look, I'm not saying personal branding solves everything.

But I am saying I've never met a CEO with a real presence who regretted building it.


So what's actually stopping you?

Because it's probably not time. It's probably not "I don't know what to post."

It's probably that you haven't seen the cost of staying invisible clearly enough yet.

The good news? Your competitors haven't figured this out either.
The bad news? One of them will. Probably soon.

You building in public, or staying hidden behind your logo?

Your call.

taplio

The Battle

Bruno Erckmam

Meghanjana Nag

Followers

Posts

Engagements

Likes

Performance ScoreBruno Erckmam's LinkedIn Performance

Performance ScoreMeghanjana Nag's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bruno Erckmam

Meghanjana Nag

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruno Erckmam's LinkedIn Performance

Performance ScoreMeghanjana Nag's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBruno Erckmam's LinkedIn Performance