Bruno Erckmam

Marketing Assistant

Definitively solving the client acquisition problem within the B2B service-based space, by building infrastructures that allow businesses to scale predictably by signing clients on demand.

Founder

We partner with B2B Service-Based businesses to build, nurture and convert audiences, ultimately transforming attention into revenue

385 London-based Family Offices, actively looking to deploy.

Organised by:

- Stage;
- Industry/sector.

Taken directly from the Fundraisr database, verified, and ready to use.

To access the list:

1. Connect;
2. Comment "family".

And I'll send it to you.

CMO @ Fundraisr | The AI Fundraising Operating System

694 Middle Eastern LPs actively deploying capital.

Segmented by:

1. Geography (UAE, Saudi, Qatar, Bahrain);
2. Strategy (VC, PE, RE, infrastructure);
3. Investor type.

Pulled from the Fundraisr database, verified and ready to use.

To get it:

1. Connect with me;
2. Comment "MENA".

I'll send it to your inbox.

752 family offices from the world's most stable financial hubs.

Switzerland. Singapore. Luxembourg.

When markets get messy, knowing where capital sits matters more than knowing who to pitch.

Segmented by:

- Geography;
- Investment stage;
- Sector preferences.

Pulled from the Fundraisr database. Verified. Ready to use.

To get it:

1. Connect with me
2. Comment "stable"

I'll send it to your inbox.

Yes, posting on LinkedIn is corny.
 
But ask yourself: 
 
"Is my dignity worth more than the amount of money I can make here?" 
 
Probably not.
 
In fact, you can make so much money from LinkedIn that you won't even think about your dignity anymore. 
 
So stop mindlessly scrolling here just to see people's new job updates, and the occasional CEO crying about layoffs. 
 
And start posting. Even though it'll be horrible at first.

It costs £166k to employ a 2-person investor relations team in the UK for a year.

That's: £50k salary x 2 people x 1.18 (NI + pension) = £118k

Then add CRMs, PitchBook, misc. subscriptions... £12k/quarter.

It'll take 4-6 months before they even know what they're doing.

At which point you hire a senior at £70k to manage them.

You're now looking at multi 6 figures/year just to hit the ground - before any performance.

Most funds, IBs, placement firms and let's not even mention startups - could put that money to use elsewhere.

That's why Fundraisr exists.

You get a full fundraising suite which can make your current team 3x more productive - or even replace them.

"I just replaced my £4k/mo SDRs with this Claude workflow"

No you didn't come on.

And if you think that's truly possible, you're beyond salvation.

You're fuelling a bs AI placement cashgrab service.

Maybe the day will come where it's possible to replace your whole sales team with AI.

But we'll have bigger problems to worry about when the day comes, though.

241 US tech investors actively writing Series A-C cheques.

And most of them are open to cold outreach.

Which means you're wasting time begging for referrals when you could just pitch them directly.

Segmented by:

- Investor type (VC, syndicate, angel)
- Stage
- Sector

Pulled from the Fundraisr database. Verified. Ready to use.

To get access:

1. Connect with me
2. Comment "tech"

I'll send it to your inbox.

Feb was a rough month.

Booked 147 demos...

Calendars are too packed...

Generated 300k impressions on LinkedIn...

Grew by +4k followers...

It's tough out here.

The difference between PE and VC:

Imagine you're staking someone on a round of roulette.

They can either:

- Bet on a colour (50/50 odds, 2x return);
- Bet on a specific number (slim odds, 35x return).

Most funds today bet on colours.

Low risk. Predictable returns.

Which is logically not bad.

But that's PE thinking applied to venture capital.

So whose fault is it:

The LPs who got burned on paper unicorns and now demand actual distributions instead of markup games?

Or the GPs who spent the last decade failing to return capital and destroyed LP confidence in power law investing?

🤷‍♂️

Our LinkedIn X Fundraisr integration is now live.

You can:

1. Connect your LinkedIn account;
2. Filter your connections for best-fit investors;
3. Target by stage, sector, cheque size, geography;
4. Generate personalised outreach angles in seconds.

If you want to see how this works for your raise, DM me.

Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

I'm trying to find the best writers who haven't defaulted to one-shotting posts with ChatGPT. Every time I go to one's profile, I find myself subconsciously looking for these things:

(1) Are they posting their own content?

This doesn't matter as much for other verticals, but being that I'm hiring for writers in B2B social, I want to see what I'm working with. Accounts actively posting automatically "win points" with me.

(1a) If posting, is the content good?

Like it or not, the work displayed on a writer's account often dictates how they're perceived. 

- Is the content well-written, or clearly a ChatGPT export? 
- How well are thoughts formulated?
- How does the writing sound, look, and feel?

(2) Personality.

I want to intentionally curate a culture of people who love working together. As such, I find myself gravitating to people who show a bit of their personality, both in their writing and on their profile (I actually think I am guilty of not doing this as well as I should).

(3) Constant job hopping.

I totally get that everyone has to look out for themselves, but I do hesitate to favor candidates who are in a new job every six to eight months based off their LinkedIn profile.

For what it's worth, I'm sure there are hiring managers and founders that disagree with me on all points, but these are what I've noted about how I subconsciously screen in my own search. 

Figured it might be valuable to writers looking for work.

Founder @ Hat Tip. Founder Brand for startups.

Prediction: PayPal's "Head of CEO" content role paying up to $235k/year is just the start. Soon, we'll see a startup post a much more interesting role:

"Head of Exec Content", "Head of Leadership Content", or something along those lines.

Why?

PayPal and others have figured out the importance and upside of using their CEO's social as a marketing and distribution channel. It's the most personal and relatable way to *truly* connect with your customers.

The next step is to build the motion out across your leadership base, to amplify the company's presence across the platform. If you want to see what this looks like in practice, check out ClickUp, ElevenLabs, and Clay. It feels like they're everywhere on social.

Companies that want to replicate this in-house will hire for a role with the following characteristics:

- $250K+ salary
- 40 hours/week
- Responsible for 5-7 SMEs' content
- Held to social and pipeline metrics

This will work as follows:

- Person in role will interview each SME bi-weekly
- They'll write 3-5 posts per week for each SME
- They'll work with each SME to refine posts perfectly
- They'll post and manage engagement on each post
- They'll report on social metrics weekly

They'll be solely responsible for building the company's presence on social, not through the brand account, but instead their execs.

I know some of these hires have already happened, and you can expect more of the same soon.

TechCrunch: 3M followers, less than 10 likes/post.
Forbes: 18M followers, less than 100 likes/post.
Microsoft: 28M followers, less than 100 likes/post.

(Btw, Microsoft owns this platform).

People just don't resonate with brand accounts anymore. There's no reason to follow or favor them, and these pages' stats are the best indicator of that.

On the other hand, Satya Nadella (CEO, Microsoft) has less than half the following of Microsoft's brand page, but (literally) gets 100x the engagement (sometimes more).

It's clear where the puck is going, and smart companies have already leaned in.

They're not totally ditching brand account, CNBC appearances, and traditional PR, but they're supporting those channels with thought leadership from founder/exec social channels.

Through this, they're able to tell their company's story in a much more personal way that actually resonates (while being in full control of the narrative they present!).

For your reference, here are a few CEOs/execs executing on this well and consistently:

Ryan Petersen, CEO at Flexport
Harley Finkelstein, President at Shopify
Peep Laja, CEO at Wynter

These people were early. Hell, we're still early. But time is ticking, and CEOs who start building their presences now will undoubtedly have a leg up on competition when they start.

- Signed, an agency owner whose entire life is building these presences for CEOs.

Watch me build an AI agent that Slack's me a Sheet of everyone who commented on my LinkedIn posts this week (in 8 minutes):

Below, I build an agent that, every week:

- Searches my posts from the week
- Finds all comments not left by me
- Grabs all the commenter's info
- Sorts it into a Google Sheet
- Slacks me the finished product

...and does it without logging into my account.

CONTEXT

Last weekend, I went down an AI agent rabbit hole and ended up here. By "rabbit hole" I mean binging Jacob Bank and Relay.app's YouTube channel.

I am by no means an expert, but know people who follow me will find this valuable.

WHY:

Everyone's obsessed with outbound signals. LinkedIn engagement (comments/likes) is among the best, but figuring it out manually sucks.

This solves that problem.

Below, I build the entire thing in 8 minutes. If you want me to set this up for you, comment or DM me.

Next 5 years of B2B social predictions:

(1) We see an AI tool/workflow that founders can use to make content that actually* works to make incredible content. No, this does not exist yet.

(2) The middle ground for brand accounts dies. You either NAIL it, or waste your time completely.

(3) LinkedIn's push for video fails. I love certain videos on this platform. But it isn't YouTube, and shouldn't act like it.

(4) Video storytelling becomes the "meta". LinkedIn won't become YouTube, but B2B companies using video storytelling as a differentiator will win (see: Air).

(5) X comes "back". It never left for some founders, but LinkedIn seems to be the default for founders trying to build a presence. We'll see founders find their community there just like they have here. 

(6) Attribution from social gets good. Really good. This isn't a solved problem yet (I WISH it was), but I think it will get done properly soon.

(7) IRL -> URL explodes. AI is driving the cost of content creation to literal $0. Similar to my point about video, companies will lean into in-person events that they can be extremely loud about after the fact on social (Clay, Andreessen Horowitz, and Ramp are already doing solid jobs of this).

(8) 90% of "AI writing tools" fizzle out. I can name 10 of these that are Claude wrappers with a half-decent system prompt and OK UI. There's not much value there. Models are getting so good anyway that I do not see the point in using these.

(9) Both brands and founders lean into Content Series 10x more than they have prior. These are repeatable and can be largely systematized. Varun Anand's in-office interview series is a great example.

(10) We'll see an explosion of visuals like we never have before. Gen AI tools are making it easier and easier to make half-decent graphics for social. Soon, we'll see marketers show off their creativity with never-before-possible graphics to go with the simplest of posts.

(11) On-site, highly-produced video case studies become the norm.

(12) The "Mr. Beast" of B2B emerges.

(13) Someone builds a startup launch / fundraise announcement agency to $5M ARR. They'll own the launch video, corresponding copy, seeded engagement, and gifting to influencers beforehand.

Agree/disagree?

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Bruno Erckmam

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The Battle

Bruno Erckmam

Christian Di Bratto

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruno Erckmam's LinkedIn Performance

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