Bruno Erckmam

Marketing Assistant

Deal Broker

CMO & Co-Founder

AVALANCHE

Marketing Director

Head of Copywriting & Social Media

Avalanche Capital

snippin.co

Organic LinkedIn marketing for B2B founders and executives

Founder

Viral Vertical

Marketing Manager

Ecommerce Stores

Ran multiple E-commerce stores, leveraging the dropshipping fulfilment method.

Definitively solving the client acquisition problem within the B2B service-based space, by building infrastructures that allow businesses to scale predictably by signing clients on demand.

We partner with B2B Service-Based businesses to build, nurture and convert audiences, ultimately transforming attention into revenue

From 0 to 37K+, I'm on the way to mark an impact on the individual as well as wider levels. I know there's a way to go.

Yes, so here's how:-
📍 I can write content for your personal brand (blogs, social media content, articles, case studies, etc)
📍 I can help you to understand how I managed to get 1 million + impressions, and what sort of thing you can do to kickstart your presence here.

If it sounds cool!
Let's talk in DM♥️

Organic Growth Strategist

Social Capital Inc.

Influencer-led GTM Strategist 

RocSearch

RocSearch is a leader in global research and advisory solutions. For more than 21 years, RocSearch has created sustainable advantage for Fortune 500 Companies, Financial and Professional Services firms, Government bodies and institutions, and SMEs using a unique combination of business and financial research with data science.

Analyst- Strategic Research and Advisory

Growth Korner - Personal Branding Agency

Freelancer 

WynSwell [WynSwell Global Business Services (P) Ltd]

Junior Research Analyst

Marquee Fellowship Program

Investment Banking Fellow

Satark The Consumer Club

Vice President

Responsibilities have grown now but leaning never stops.  
Exploring all my skills to expand my creativity.

Technical Executive

This is a journey full of knowledge which has strengthen my skills and given a different way to my creativity.

Technical Team Member

Learnt about handling the work in such a monotonous situation of COVID-19.

Organising Team Member

Bractburd® Food and Beverage Pvt Ltd

Project Intern

Social Alliance for Impact Research (SAIR)

Research Associate

Case Ace

Community Member

You’re smart. You’ve got results.
But LinkedIn doesn’t know who you are.

Your audience is scrolling past posts that should be printing money. You’re not invisible, just misrepresented.

Most founders, coaches, and SaaS builders don’t have a content problem.

𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: 𝘵𝘩𝘦𝘪𝘳 𝘴𝘵𝘰𝘳𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘢𝘵𝘤𝘩 𝘵𝘩𝘦𝘪𝘳 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦.

You don’t need more content. You need the right story, told the right way, to the right people, so your authority stops being your best-kept secret.

I work behind the scenes with:

1. B2B/D2C Founders going from 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 → 𝗼𝗻𝗹𝗶𝗻𝗲 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆

2. Coaches ready to 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲𝗶𝗿 𝗻𝗶𝗰𝗵𝗲 + 𝗯𝗼𝗼𝗸 𝗵𝗶𝗴𝗵-𝘁𝗶𝗰𝗸𝗲𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

3. AI SaaS teams looking to turn 𝗚𝗧𝗠 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 + 𝗱𝗲𝗺𝗼𝘀

This might be your case before we work together:

You’re stuck between half-written posts and half-engaged followers. You know you’re great, but no one else sees it.

After we work together?

You show up with clarity, conviction, and content that commands respect. People feel your value before they ever hit your calendar.

Why this works:

Because you don’t need a content calendar.
You need a category.
And clarity that cuts through noise, not adds to it.

Client Results:

𝟯𝟬𝗠+ 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 and 𝟮,𝟲𝟬𝟬+ 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝗺𝗼𝘀 𝗳𝗼𝗿 𝗦𝘂𝗽𝗲𝗿𝗯𝗹𝗼𝗰𝗸𝘀 (𝗔𝗜 𝗦𝗮𝗮𝗦)

$𝟰𝟬𝟬𝗞+ 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗼𝗿 𝗜𝗖𝗢𝗡.𝗔𝗜 𝘃𝗶𝗮 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗹𝗲𝗱 𝗚𝗧𝗠

𝟯𝟬+ 𝗹𝗲𝗮𝗱𝘀 in 28 days for Suppriya (career coach)

Here’s how we work:

1. Done-for-you storytelling content and engagement strategy under a sharp 3-month retainer (free profile audit worth $200)

2. One-off strategy consults if you need clarity fast.

You show up once a week.
I extract your genius, build the narrative, and make the internet take notice.

Quietly.
Consistently.
Without fluff.

My content drives leads, attention, and authority.

If you want me to replicate the same for you,
𝗗𝗠 𝗺𝗲 ‘𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬’ 𝗮𝗻𝗱 𝗜’𝗹𝗹 𝘀𝗲𝗻𝗱 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.

Anenya Sinha

Stop!
Please stop!

STOP treating your personal brand like a money-making machine because the moment it slows down, you will be anxious and helpless.

Picture these 2 scenarios:

1) You’re a founder getting signups for your product through your personal branding, and suddenly your reach goes down, now quite a few people read you and BOOM!

Your reach is down.
Your audience can’t see you.
You already have less revenue than expected.

Next?

Sudden shift in your strategies and a quick rush to fix everything without burning out a lot of cash.

Here’s a sustainable option: Instead of only asking people to check your product and sign up, ask them:

→ to join your communities
→ to write about your product
→ to share their feedback openly
→ to connect with you and chat about work

All of these lead to human connections, and it stays even if reach goes down, you can still spot humans around you, and that’s the BEST.

2) You’re a coach getting consistent leads for your coaching business through your personal brand, but AGAIN, your LINKEDIN profile slows down.

Reach down.
Leads down.
And you’re questioning everything.

Quick fixes never work in such scenarios; here’s an alternative to avoid such panic situations.

Instead of only chatting about work with your audience, focus on:

→ building your community
→ ask people to join and keep that active
→ answer their doubts in the group
→ connect and talk with people; build connections
→ focus on real connections than only business
→ offer some freebies to hold people around you
→ offer good quality, so people keep REFERRING 

Simple steps, but helps you a lot when you BUILD.

P.S. What’s your favourite process to retain your audience?

Ananya Sinha

Building brands for coaches & founders | 60+ leads for clients in <​ 40 days | Personal Brand Strategist | Creator-led GTM for AI SaaS companies ($400K+ revenue generated for 1 client)

Want to listen to the CEO of Ferrari, the founder of Vedanta, a former Union Minister & more?

The entrepreneurship cell of Indian Institute of Technology, Bombay is making your dreams come true on 𝟭𝟭-𝟭𝟮𝘁𝗵 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 with great speakers.

As a college student, I loved attending events, and C0vid normalised online sessions. You've got the luck to participate in the session from across the places.

The idea of this summit revolves around:

→ opening up India's 1st on-the-spot funding platform
→ 𝟭𝟮𝟬+ 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝗶𝗲𝘀 to mentor students
→ showcase your products to over 50,000 attendees
→ 𝟭:𝟭 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝟮𝟬𝟬+ 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 & 𝗺𝗲𝗻𝘁𝗼𝗿𝘀
→ a flagship tech competition with 6 lakh in prize money
& many more (check out the e-cell link to know more)
(https://lnkd.in/6e7ypw4u)

The best part about events: multiple competitions that students can participate in and test their business instincts.

The two-day extravaganza brings together speaker sessions, workshops, competitions, and interactive events, creating a spectacle you must experience at the IIT Bombay campus.

Westbridge Capital and Stripe present the business conclave and in association with Google AdMob and GitLab (the line-up shows great support).

Register at: https://lnkd.in/pkn0h4hs

→ Use 𝗦𝗨𝗠𝗠𝗜𝗧𝟯𝟬 𝗰𝗼𝗱𝗲 for a 𝟯𝟬% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 on passes.

→ Use 𝗦𝗨𝗠𝗠𝗜𝗧𝟭𝟬 𝗰𝗼𝗱𝗲 for a 𝟭𝟬% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 on accommodation at IIT Bombay.

P.S. Never miss opportunities to surround yourself with people who have made it really BIG in their lives.

Indian Institute of Technology, Bombay GitLab pranit patodia

If you don’t wear your clothes without washing, how can you imagine putting your content out without editing 1 Billion+ people on LinkedIn?

(and it’s happening most of the time).

I know, I know, you want to sound AUTHENTIC:

→ It doesn’t mean posting everything that you wrote, it says being the version of yourself, not OTHERS.

→  It doesn’t mean sharing the first draft even if it doesn’t serve the purpose, I mean, it’s good for initial motivation, but change it soon.

→  You want to be that next-door relatable person, but a specific positioning doesn’t come from that.

The way your old clothes don’t make an issue, but dirty ones do if you don’t wash them.

Similarly, if you simply post your old content, that’s fine, but putting out the first version all the time because you’re too lazy to edit it out, not COOL.

Make sure that you attract your audience and don’t keep them away because of the thoughts you show through your content.

People don’t see you in real time; it’s your thoughts that give them an opinion about you.

Make every second count.
Make it all memorable.

P.S. How many times do you edit your content before posting?

(pps: sharing some old pictures because it reminds me a lot more about 'those' days)

People are busy using AI to build their ‘personal’ brand, but they forget it’s personal, not AI branding.

How is it personal when AI is:

- creating
- reviewing
- formatting
- scheduling
- commenting

All that you're doing is:

- prompting the same AI tool
- using the same old text prompt
- collecting similar content pieces
- reviewing through the same tool
- posting among those same people

But this is what you must do (to build a lead-generating, leadership-driven personal brand):

1) Collect your thoughts
- Use Google Docs or Notion to dump it

2) Dump down recent headlines from your industry
- Use the same doc to align your ideas with headlines

3) Create your content pillars to align your content
- Use your personality to define pillars

4) Research, write, and refine to set your tone
- Use AI tools and a web browser to support

5) Focus on facts and draw conclusions
- Facts make you sound expert, and opinions make you sound knowledgeable, who can understand an industry

6) Build your consistency
- Focus on timing and details rather than daily posting

(consistency refers to the momentum that you build and not about doing it daily, you can post 3x and still win).

7) Be YOU, talk about your process
- It makes people understand your personality and connect to your work and process

This is what makes your brand personal yet visible to millions of people organically.

Authenticity is easy if you let it flow.
Personality is easy if you let it come naturally.

That's the simple sauce to build your 'personal' brand.

P.S. What else will you add here?

---------

What do you love the most?
- Homemade food or outside ones?

(though I love homemade food but these Golgappas from Arora Sweets in my town are really amazing 😍)

I’ve worked with 400+ global creators and helped companies generate $400K+ through creator-led campaigns.

(managing everything across finding, negotiating, closing deals and helping creators write viral-worthy content that aligns with both parties)

Every campaign made me realise how creator-led marketing is shifting all across; creators are changing their approach to make more money.

Brands are trying out different modules to ensure that they get more ROI than they put in.

There are multiple options, like:

1) only cash payments
2) barter + cash
3) only barter
4) ‘brand partners’

The fourth one is getting interesting day by day, but it’s not effective for all creators out there, e.g., you can be an AI creator but not rely on one specific tool.

But there are creators in multiple segments, like email marketing, who are becoming brand partners and signing long-term deals to integrate the brand in their workflow and talk about it 3-4x a month.

It’s not just bringing a lot of eyeballs, but genuine ones, those who can afford the product. It’s great for the brand, too, but it needs quite a detailed background check before committing to this one.

There are quite debates around monetary and barter collabs; here’s a simple perspective:

1) if your monetary investment in a creator for a post is more than what your product costs, try to negotiate with the creator to try out the product, give a review on the page and offer some money for the same.

(saves you in cost, helps you gain genuine reviews, and you get a customer to track if they genuinely stick to it)

2) if your product is way too pricey and if you offer free signups, you’ll be in losses, go ahead with monetary collabs and ask creators to log in and explore during the free trials; they’ll understand the product and can buy if required

That’s literally it, simple and easy stuff!

PS: there’s a lot to talk about this industry, keep following to read more such stuff.

I write about creator-led marketing, personal branding and storytelling!

5+ paid gigs for a client (check screenshots for proof), all through CONTENT (and stories).

We started quite a few months back, and all she wanted was a personal brand that could attract potential ‘executive’ level roles (25+ years of experience).

Paid gigs came as a by-product of what we were writing and how we positioned her on LinkedIn.

Simple mix of:

- professional journey with learnings
- some failures followed by their resolutions
- personal stories along with their impacts on work
- and content around her journey (ups and downs)

Example: Being a mom, how she managed her work in such a big position and received multiple awards.

Results only take the right effort in the right direction, followed by some strong frameworks.

If you want some similar or better results, let’s speak through DMs (say HI).

You’re trying really hard to be ‘authentic’, and that’s destroying your rawness, especially on LinkedIn.

2026 is about to come, and if you still think that you need to ‘be’ authentic to show your real self.

You’re:
→ joking with yourself.
→ fooling your audience
→ sidelining your ICPs
→ losing out on speaking gigs
→ losing out on your personality

Authenticity itself is about a situation when there’s no pressure to become someone; it’s YOU in your zone.

That doesn’t mean you share everything here, but:

→ share your honest opinions
→ share your real journey
→ share your struggles
→ share the pathway
→ share your process

All of this makes it easier for the audience to understand you as a person and learn from you.

That’s what shows your authenticity without any FORCE.

Here’s how I keep up with my ‘authenticity’:

(1) note down everything that comes to mind
(2) sit at once to find out what all I can share
(3) write a story that people will relate to
(4) write content that can help people

And that’s literally it.

It takes less than 30 minutes to write 4-5 pieces of content and choose the one you want to share.

P.S. What do you love the most on LinkedIn? Reposts or comments?

90% people brag about consistency and authenticity when they themselves do these:

- irregular posts
- random AI pieces
- random AI comments
- no genuine and personal opinions
- no routine in personal & professional life
- no rigid structure to follow to boost motivation

It’s easy to talk about consistency, but difficult to keep up with this in your life.

It’s easy to talk about authenticity, but difficult to share your raw and real version with 100 people.

I have been on multiple sides; sometimes, I am consistent, while at times I am on a forced break.

And I know it can happen with you as well, so I always say that discipline is the way to win your consistency.

And, being easy is the way to show your authentic thoughts, because when you put a lot of effort into talking about something, authenticity is gone.

You can post.
You can lose consistency.

You can share raw thoughts.
You can feel black at times.

The idea is to accept what’s happening around and ensure that you never give up on discipline because that’s what builds you.

P.S. Do you feel anxious when you’re not posting consistently? What’s your posting schedule? (4x a week/ 5x a week or 7x a week)

Brands have lost stories that once used to stay with readers, and I can count at least 3 such ads↓

(1) Nike's “Just Do It.”

No fancy shoots, a simple 80-year-old man walking across with Nike’s shoes, and the tagline says ‘Just Do It’.

It was simple, powerful because people saw an old man running and talking about doing it daily, wearing some shoes. It depicted a lot about how brands are catering to different categories with simplicity, and it’s still a benchmark in advertising.

(2) Apple ’s “1000 songs in your pocket”

It was nothing less than MAGIC, suddenly people can see that there’s no chaos in owning 1000 songs with you.

Though it didn’t literally mean ‘in your pocket’, but captivating enough to gather all the attention and boost the sales of the iPod.

It focused on ease of consumption, carrying out a set of 1000 songs with you without the chaos of keeping a few CDs or tapes.

It’s nothing, but still a level that brands and marketers want to touch with simplicity across copy.

(3) Fevicol’s amazing ad film featuring ‘Sofa’

This film didn’t cast big faces but a societal narrative that people believed, a real scenario that people could relate to and how Fevicol played a great role among these.

This is one of my favourites, looking at how beautifully the whole song and cinematography have been done. It has it all: HUMOUR, RELATABILITY, & BRAND INTEGRATION.

What can beat Fevikol when even now, people know the whole category of this product by the name of this brand!

That’s how you set the standard of ad.

These days, creatives are amazing, the cast is great, but that one essential element of connecting dots is missing with multiple brands and collabs.

You cast big faces, but don’t just make it more about the face and their story, turn that into something people can understand and visualise.

Essentially, I have realised that if your ads can make them visualise it all, you have already won half of the battle.

P.S. What are some of the best ads that you love?

Personal branding can never make you fail in 2026 if you skip this 1 thing from your content and profile.

And it’s not about skipping ‘personal photos’.

There’s a lot of noise about ‘authenticity’.
(skip unnecessary pressure to sound so)

You try to show your authenticity, but use AI to:

→ research
→ observe
→ analyse
→ write
→ edit
→ post

And consistently talk about how tough it has become to be authentic on LinkedIn.

Surely, it has become so because you no longer want to involve the human brain in ‘actual work’.

Instead, you focus on finding that next best prompt to use AI and write content in bulk.

Or, you find another ‘used’ framework to write stories for you based on your personal details.

Don’t skip using AI, but try to:

→ write daily
→ read daily
→ observe daily
→ communicate daily

It’ll eventually help to make sure that your voice stays authentic and relatable with your audience.

P.S. How many posts do you write by yourself in a week? Do you still think AI can do better?

Pps: I’m on a shift to test text-based posts as well, wish me luck :)

taplio

The Battle

Bruno Erckmam

Anenya Sinha

Followers

Posts

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Performance ScoreAnenya Sinha's LinkedIn Performance

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taplio

The Battle

Bruno Erckmam

Anenya Sinha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anenya Sinha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnenya Sinha's LinkedIn Performance