Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

I haven’t posted in MONTHS. I’ve been too busy AI-maxxing. Things I’ve automated right now:

– My caffeine intake
– My sleeping hours (I don’t need to sleep anymore)
– Every single letter of every single post I write (no edits)
– My morning thoughts
– My evening thoughts
– My opinions on AI
– My opinions on opinions about AI
– My personality
– My entire internal monologue
– My sense of purpose

I don’t need to do anything at all. My Claude Cowork Megatron 9000 does everything.

I just lean back in my chair and watch my entire life get automated before my very eyes while I smoke 6 pineapple iced Lost Mary vapes per day.

Fuck man… I haven’t actually had a genuine human thought in months.

I’m AI-maxxing right now chat.

I ain’t losing my job. I ain’t getting left behind. I'm ahead of the curve.

Thoughts?

Bruce Martinus

Content Writer @ Kurogo | Ghostwritten for 60+ founders, CEOs and C-Suites

Ghalib Hassam

Account Manager @ Kurogo | We create thought leaders through personal branding

I’m the Head of Content at Darkroom.

My job is helping the people inside the company share what they already know without turning it into performative content or forcing anyone into a creator box.

I’m building an internal thought-leadership motion across LinkedIn, X, Substack, and TikTok by putting structure around good thinking and making it easier to create content consistently.

Before this role, I spent a few years deep in LinkedIn, working closely with founders and operators, asking a lot of questions, and turning long conversations into clear, useful content.

What I noticed pretty quickly was that the people with the most insight are usually the least interested in posting. They don’t lack ideas. They lack time, systems, and a clean way to translate what’s already in their heads.

I come from an engineering background (master’s in engineering), which probably explains how I think about content.

At Darkroom, that shows up as helping leaders find their real point of view and designing content systems that work across platforms.

I’m especially interested in founder-led and expert-led content, and in building internal content engines that feel sustainable.

Always up for a coffee chat. Feel free to hit me up.

Personal Brand Manager.

I crossed 10,000 followers here a few days ago. I wasn’t overly excited when it happened, but I was proud, mostly because LinkedIn is the reason my life looks completely different today.

A few years ago, I was doing my master’s in engineering in Istanbul while trying to figure out how to move away from a traditional engineering career.

I started posting here with no real plan. I was a nobody in marketing, looking for free internships, saying yes to whatever opportunities came my way.

Some of those turned into remote roles.

And somehow, that path led me to where I am today, working at one of the most exciting companies in the world.

What I’m most proud of, though, isn’t the number but knowing that people, especially in my country, look to me for help with LinkedIn, careers, jobs, or building a digital identity.

I genuinely believe that your digital presence is one of the biggest assets you can build today, and being able to help others with that feels incredibly meaningful.

When I think about where I was in 2022 versus now, I just feel grateful.

For the people who gave me chances, and for everyone who’s found even a little value in what I share.

Thank you.

My career makes no sense on paper, and it took me 27 years to figure out what I 'like' doing.

I have a degree in engineering, but I do marketing, yet I’ve never paid for a marketing course.

Entered the content game in 2022, and my source of learning was being around people who were better than me, by working closely with founders, and by trying to figure out what drives revenue versus what just looks good online.

It hasn’t been a straight line at all.

Engineering made sense at one stage of my life, but my heart was never fully in it.

Marketing was a whole different story, though.

It felt natural. I enjoy it. I like seeing something out there that I worked on. It is my digital footprint that will live on forever.

That matters to me.

But I am obsessed with one thing, and that is how marketing helps drive revenue.

Even when we talk about brand, at some point, it has to connect back to growth. Otherwise, what are we doing?

Maybe the engineering background plays a bigger role than I thought.

What’s working? What’s not? Why?

And right now the pace is wild. Social moves fast, and there’s no breathing room.

It really is an adapt or die situation for marketers.

So yeah, I took a chance, and it ended up working out.

Since joining Darkroom, one thing I didn’t expect to enjoy this much is how often marketing talks to sales.

We’re in touch almost every single day.

Marketing only exists for one reason: revenue.

You can call it brand or storytelling, but at the end of the day, the job is to create enough attention and clarity that sales has an easier time closing.

Being this close to revenue conversations makes the work better and far more enjoyable.

taplio

The Battle

Bruce M.

Ghalib Hassam

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taplio

The Battle

Bruce M.

Ghalib Hassam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce M.'s LinkedIn Performance

Performance ScoreGhalib Hassam's LinkedIn Performance

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