Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

I haven’t posted in MONTHS. I’ve been too busy AI-maxxing. Things I’ve automated right now:

– My caffeine intake
– My sleeping hours (I don’t need to sleep anymore)
– Every single letter of every single post I write (no edits)
– My morning thoughts
– My evening thoughts
– My opinions on AI
– My opinions on opinions about AI
– My personality
– My entire internal monologue
– My sense of purpose

I don’t need to do anything at all. My Claude Cowork Megatron 9000 does everything.

I just lean back in my chair and watch my entire life get automated before my very eyes while I smoke 6 pineapple iced Lost Mary vapes per day.

Fuck man… I haven’t actually had a genuine human thought in months.

I’m AI-maxxing right now chat.

I ain’t losing my job. I ain’t getting left behind. I'm ahead of the curve.

Thoughts?

Bruce Martinus

Content Writer @ Kurogo | Ghostwritten for 60+ founders, CEOs and C-Suites

Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

You can ace exams and still struggle in the workplace if no one taught you how to speak.

School didn’t teach me public speaking.

Girlguiding did.

At 14, I was running sessions and leading teams.

That’s where I got used to speaking in front of a room (and it's pretty daunting as a teen to do this in front of other teens!)

Most people don’t get that kind of practice.

So, standing up to speak often feels terrifying, even as adults.

Thankfully, by the time I started getting invited to speak as a panellist with my personal brand, I'd had plenty of time to practice.

If you're working on it, here are 7 tips that actually help:

🌻 Make eye contact with 5 people for 5 seconds each
🌻 Pause after key points to let them land
🌻 Start with a question, a story, and a clear message
🌻 Keep your palms open when you speak
🌻 Structure your message into 3 key points
🌻 Allow plenty of time to rehearse
🌻 Keep stories under 2 minutes

Speaking clearly and with confidence is one of the most valuable skills you can build.

And like anything else, you get better with practice.

Do you enjoy public speaking or would you rather do literally anything else? 🤣 Let me know in the comments.

🌻 Repost and follow Carina Farrell for more content on personal branding!

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

Marketing doesn’t come down to one skill.

Each day calls for a different hat.

(we're hiring a marketing manager info at bottom)

Most people think great marketers are creative, analytical, and strategic.

And yes, they are.

But what actually separates good marketers from great ones is knowing which hat to wear each day.

Wear the wrong one, and things fall apart.

You obsess over brand when the funnel is leaking.
You chase performance when the offer is weak.
You push campaigns when the positioning is unclear.

Here are 9 hats every marketer ends up wearing each day, whether they like it or not:

🌻The Strategist

The one who’s meant to know where we’re going, who we’re talking to, and why we’re doing any of it. 

🌻 The Customer Whisperer

Constantly trying to get inside the customer’s head. What they want. What they’re worried about. What they will actually pay for. 

🌻 The Brand Police

Guardian of tone of voice, visual identity, and “does this feel like us?”
Also the person saying no, we can’t just make the logo bigger.

🌻 The Copywriter

Writing everything. Ads, emails, landing pages, captions, briefs.
Then rewriting it again after five rounds of feedback.

 🌻 The Creative Lead

Coming up with hooks, angles, and campaign ideas even if you are not the designer.
Basically asking, what is the story here and how do we make it hit?

 🌻 The Channel Operator

Running the day to day across the channels you own. Paid, organic, email, SEO, partnerships, affiliates, plus whatever else gets thrown your way.

 🌻 The Analyst

Keeping an eye on what’s working and what’s not. Checking results, spotting patterns, and making decisions based on performance.

 🌻 The Project Manager

Chasing timelines, herding stakeholders, managing approvals, and keeping launches on track. Trying not to scream when someone changes the brief halfway through.

 🌻 The Experimenter

Testing, iterating, learning. Always looking for the next lever. A new creative angle, a better offer, a new audience, a smarter funnel.

The mistake most marketers make is wearing one hat too often.

They default to execution when the strategy is unclear.
They focus on performance when the brand is weak.
They chase creativity when the insight is missing.

But the more clearly you recognise which situation needs which hat each day,
the faster you become the marketer everyone wants on their team.

Which hat do you wear most often?

🚨We're hiring a marketing manager: head here for info and mention you saw my post  https://lnkd.in/ev8h2_EF

🌻 Repost and follow Carina Farrell for more content on buidling your personal brand and working in marketing!

We took young people hiking in the rain and mud

And the lessons were bigger than the puddles.

This weekend’s hike for DofE training wasn’t a walk in the park, literally and figuratively. I was there as a Guide leader, supporting young people as they trained for their expedition. 

We faced
🌧 Unexpected floods
🧭 Rerouted trails
👣 Boots half lost in mud

At first, the kids groaned. But within minutes they were
➡ Reading maps like pros
➡ Encouraging each other when the path disappeared
➡ Laughing at slips as part of the adventure

That’s resilience in action. It’s not about being perfect. It’s about adapting when the plan changes.

Nature gives young people what screens can’t real uncertainty and real choice. Outdoor learning connects them with others, improves their confidence, and teaches them how to persevere when the going gets tough.

Our main takeaways:

1️⃣ Expect reroutes
If everything went to plan, there’d be no stories
↳ Change builds creativity

2️⃣ Laugh at the mud
Shared humour bonds a team
↳ Teamwork beats complaint every time

3️⃣ Celebrate small wins
Every correct compass bearing was a victory
↳ Confidence grows in increments

Next time you train young people or lead adults, remember resilience isn’t comfort. It’s endurance, humour and perspective combined.

taplio

The Battle

Bruce M.

Carina Farrell

Followers

Posts

Engagements

Likes

Performance ScoreBruce M.'s LinkedIn Performance

Performance ScoreCarina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bruce M.

Carina Farrell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce M.'s LinkedIn Performance

Performance ScoreCarina Farrell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBruce M.'s LinkedIn Performance