Recruitics

• Lead creative strategy and execution for recruitment marketing and employer brand campaigns across healthcare, tech, QSR, logistics, and aerospace verticals.

• Manage a multidisciplinary team spanning art direction, copywriting, motion graphics, social marketing, experiential and online design solutions.

• Spearheaded rebrand efforts for Recruitics including new branding for their website, collateral, and brand guidelines.

• Partner with Sales, Marketing, and Strategy on pitch winning new business and ensure alignment with evolving market trends.

• Championed the use of Al-enhanced tools to mentor and upskill teammates on and future-focused creative processes.

• Lead cross-functional processes to increase operational efficiency and creative output.

• Built a creative team of high-performing within 6 months, achieving a 20% increase in project delivery efficiency utilizing agile methodologies and Al-based collaboration tools.

CLIENTS: CommonSpirit Health, Dignity Health, Catholic Healthcare Initiatives, Baylor Scott & White Health, Loma Linda University Health, Nuance Health, City of Hope, DaVita, Children’s Hospital of Philadelphia, VCU Health, Seattle Children’s, Bon Secours Mercy Health, Virta Health, Thermo Fisher Scientific, TouchPoint, ABS Kids, CVS, Airbus, Northrop Grumman, RTX Corporation Aerospace, Bosch, UPS, Brother, BMC Software, Quadient, GoTo, CenturyLink, Lumen, LazerLogistics, Pye-Barker, SaveATree, DentWizard, SportClips, Generac, Kimberly-Clark, Western Union, Dollar Tree, Inc., Aristocrat, Dunkin’, Inspire Brands, Chipotle, Texas Roadhouse, DoorDash, Kroger, iHerb, Noom, Chewy, Zillow, CSAA Insurance Group, Kindercare, Cady, Cedar Point, inTulsa Talent

VP, Brand & Creative

• Served as the Creative Director in the Los Angeles office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, and strategy in NY, ATL, and SF teams.

• Awarded the "Champion of the Year" for 2020.

Creative Director

CareyDesign

• Boutique design consultancy delivering brand, video, and design services for clients in entertainment, automotive, and health sectors.

• Partner with agencies and in-house teams as a freelance creative lead, providing scalable solutions for pitch work, campaign development, and overflow production needs across branding, video, and digital.

• Continuously evolving service offerings to meet market demand, including visual branding, packaging, video editing and Al-enhanced creative using tools like ChatGPT, Midjourney, Descript, Adobe Firefly, ElevenLabs, Canva and Runway.

CLIENTS: Nissan, Infiniti, Mayo Clinic, UCLA Health, Dignity Health, Enclarity, Magnecomp, Premier Nutrition, Wroten & Associates Law Firm, ChristianAudio, Hovel Audio, One Audio Books, L.A. Avengers Arena Football Team, Ora-Insights, Beacon Coaching & Consulting, Murrieta Chamber of Commerce, White Labs, Corovan, EPIC Doors, Inc.

Creative Director/Owner

J. Walter Thompson Worldwide

• Served as the Creative Director in the LA office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, strategy & developer teams in New York, Atlanta, Washington DC, Seattle, San Diego and San Francisco offices.

• Creative utilization for 2018 averaged 141.5%; achieved project profit margins of 17.81%.

• Led pitch deck development for new business opportunities and creation of top case studies and marketing materials. Team wins led to 6 of top 10 agency of record clients including: T-Mobile, Samsung, Hulu, Nestlé/Nestlé Purina, Dignity Health, Mayo Clinic.

• Created client proposals, estimates and scope documents; managed partnerships with vendors and suppliers in delivery of creative work; total creative development revenue margin (5 years) averaged 27.3%.

• Created a 3-person video solutions team generating over $1.14M in first 24 months.

• Directly managed multidisciplinary team of 6 direct report creatives with $500K annual budget.

• Developed and implemented JWT INSIDE’s Interactive Delivery Process deployed across organization over last 7 years.

• Won over fifty industry awards over last 10 years – from Webby to Telly.

CLIENTS: T-Mobile, Hulu, Samsung, Microsoft, Bloomberg, ANN INC., Mary Kay, Nestlé, Nestlé Purina, Panda Express, Jack in the Box, Mayo Clinic, Johns Hopkins, UCLA Health, Dignity Health, Stanford Health Care. City of Hope, Swedish Medical Center, Baylor Scott & White Health, U.S. Department of Veterans Affairs, U.S. Department of State, Shell, Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, Raytheon, General Electric (GE Aviation), Sherwin-Williams, Waste Management, Allstate, Farmers Insurance, MUFG Americas (Union Bank), Pacific Life, Banfield Pet Hospital, Knowledge Universe, Toys”R”Us, Paramount Pictures

SCG Advertising & Public Relations (Success Communications Group)

• Opened and led the West Coast creative team for this national advertising agency.

• Secured two of the agency's highest-revenue clients in under 12 months.

CLIENTS: Best Western Hotels, Public Storage, Real Mex Restaurants (El Torito, Chevy’s, Acapulco), AltaMed, St. Joseph's Hospital and Medical Center, Mercy Gilbert,  Chandler Hospital, St. Rose, Valley Hospital Medical Center, San Diego State University, Corinthian Colleges, Inc.

Drive Industries Design Group

• Joined boutique firm to help expand business offerings beyond apparel design to corporate communications including corporate identity, marketing materials and interactive.

• Elevated design billings from $4M to $6M in just 24 months.

• Won 2 awards for WGSN’s The World's Trend Authority “Top Global Trends of 2004”- including best boardshort design for Billabong with “Tag-A-Trunk.”

• Concepted apparel design work, textiles and trims – from concept to physical construction – for leading brands across the action sports industry.

• Produced corporate guidelines for merchandising and licensing of global brands; managed and recruited freelance talent in creation of apparel, trims and textile designs.

• Managed client relationships and created cost estimates for corporate design projects.

CLIENTS: Quiksilver, Billabong, Tommy Bahama, Ocean Pacific, Maui & Sons, Rusty, Hobie, Jedidiah Clothing, Razor Scooters, Calavena, Boarding Trybe, CH3, Ænigma,  Ann Taylor, Sessa, Nautica, La Blanca, Rachel Hale, Sumba Foundation, Enclarity, Roll-A-Flex Doors, Inc./Roll Right Industries, Epic Industries

Partner/Creative Director 

Hodes

• Led creative strategy for telecom, aerospace, tech and healthcare clients in San Diego, Los Angeles and San Francisco's recruitment marketing space.

• Played a lead role in the formation of San Diego's High-Tech Consortium branding that included wireless tech, software development, aerospace, cybersecurity, biotech and life sciences companies.

• Won numerous EMA awards for recruitment advertising and collateral design/packaging.

CLIENTS: Nokia, Qualcomm, Ericsson, SAIC, Cymer, Alaris, Legoland, Upper Deck Company, Callaway Golf, Geico, L-3 Communications, Raytheon, Copper Mountain, INS (International Network Services Inc.)

Creative Director/Senior Art Director

Independent News Corp./West Coast Community Newspapers

Responsible for sales collateral communications, editorial cover designs for special sections of publications and creation of display ads for both speculative and production. West Coast Community Newspapers was comprised of 14 community newspapers covering San Diego County. Won numerous editorial and CNAEA design awards.

Advertising & Marketing Designer

The San Diego Community Newspaper Group

As Art Director for The San Diego Community Newspaper Group, I assisted in both concepting the newspaper branding and design then assisting in launching the award-winning the "La Jolla Village News" weekly newspaper. I designed the editorial layout design, the promotional materials for the paper's launch and managing the design and production of all the retail ads in the weekly publication.

I managed a team of 6 graphic designers and production artists in creating weekly retail display and classified ads for the 3 papers (Beach & Bay Press, The Peninsula Beacon, La Jolla Village News) in this San Diego network.

Art Director & Manager

Orange County Register

Was one of a team of sixteen artists responsible for R.O.P. advertising design and layouts for the Orange County Register. Serviced eleven ad reps in my division and finished the years of 1994 and 1995 being recognized as one of the top producing ad designers in the company for work output and winner of numerous editorial and CNAEA design awards.

Advertising Graphic Artist

Created advertising collateral, special editorial covers and ad layouts for 8 weekly publications for coverage in the North Orange County Market owned by The Orange County Register. Serviced 15 account reps as well as the ad manager and publisher in creation of advertising and special promotional editorial and collateral winning numerous CNAEA design awards for creative.

At the heart of every story is an idea. Ideas are about smart thinking. Effective communication. Memorable branding. And inspired design. 

My life is about taking great ideas and expressing them thoughtfully and beautifully. 

In my role, I lead teams of idea makers: art directors, writers, designers, video editors and programmers. With them, I get to go inside and explore some of the world’s leading healthcare, technology, financial services and consumer goods companies. Where we create ideas that shape their cultures and support careers for talented people.

I create ideas that build great brands, Employee Value Propositions, internal communications, digital and video solutions, content strategies, social campaigns and experiential events.

What inspires me the most is the opportunity to create ideas that have great purpose in the lives of people everywhere. Because ideas touch every part of our lives...from the buildings we work in, to the devices that connect us, and the entertainment that inspires and delights. 

Ideas help us solve problems, discover opportunities and create new experiences for the world. Let’s make some ideas today!


Specialties:
-Creative Direction  & Story Making
-Brand Building & Corporate Identity
-Graphic Design & Digital Painting
-Typography & White Space
-Advertising & Social Media
-Video Direction & Editing
-Community Building & Participation

Inspirations:
-Steve Jobs, Joe Gibbs, Steven Spielberg
-Technology & Design
-NFL Football & Mountain Bike Riding
-Family & Cats
-Movie Geek Talk & Fantasy Football

Battle Gear:
-Pencil & Sharpie
-MacBook Pro & iPad Pro w/ Apple Pencil
-Apple Keynote & Adobe Creative Cloud
-Final Cut Pro & ChatGPT Plus
-Adobe InDesign & iBooks Author
-iPhone 13 Pro Max & Apple AirPods
-DJI Osmo Pocket 3 & Insta360 GO 3S Action Pod
-Ray-Ban Meta Glasses & Sony Alpha a6000
-Apple TV & AMC Stubs A-List
-VanMoof S3 Bike & Toyota 86

Bruce Carey

💛🌍 Happy World Kindness Day! 🌍💛 A small act of kindness can change someone’s entire day...a smile, a message, a moment of patience, or a simple “How can I help?”  In a world that can feel loud and fast, kindness is still the most powerful connector we have. Let’s spread it generously today… and every day. 🤝💫 #WorldKindnessDay #SpreadGoodness #BeTheLight #SmallActsBigImpact #Humankindness

li_at

JSESSIONID

Talks about #design, #creative, #brandingdesign, #employerbranding, and #creativedirection

AI Creative Director | Generative Design & Innovation Leader

Last Fall, while in North Carolina visiting my parents for Thanksgiving, I paused under a sky filled with red, orange and gold leaves 🍁. Being a California resident, seasonal changes are not something you get a lot of...

I snapped a photo...but then I noticed something. Real inspiration rarely comes staring at a blank screen or sitting in another meeting. It usually finds you when you’re least expecting it ✨.

That messy pile of leaves was wild, bright, and a little chaotic...nothing like the usual “best practices” or polished decks. Nature has a way of breaking up sameness, and that’s what real creativity does too 🌳.

If you ever feel stuck, try stepping outside. Sometimes the best creative spark is just beyond your office door 🚪. #AutumnLeaves #InspirationEverywhere

Everywhere I look, there’s fear in the job market. 😨 People are talking about layoffs like it’s the weather. Inbox pings trigger anxiety...not opportunity. It feels like hope is on backorder.

There’s a saying..."Keep Calm and Carry On." But let’s be honest. That advice feels a little hollow when your rent is due in five days.

So why do we still lean on it? Why does it keep showing up on mugs, memes, and motivational posters?

Maybe because deep down, we know something panic tries to hide. Calm isn’t a luxury in a crisis. It’s a weapon. 🛡️

The ones who pause, breathe, and rethink their moves are the ones who make it through. Not because they’re braver. But because they’re balanced enough to see something others can’t...

Opportunity doesn’t always shout. Sometimes it whispers in the middle of chaos. This isn’t just about grit. It’s about perspective.

The market will swing up and down. 📉📈 Layoffs will come and go.

But the value of creative thinking...of people who can see beyond panic...is always in demand.

Think about the brands you respect most.
The leaders you admire.
The campaigns that moved you.
Were any of those born in times of comfort?

Or did they come from moments when someone said, “We have nothing left to lose, so let’s try something bold.”

Maybe “Carry On” isn’t about ignoring the pain. Maybe it’s about refusing to let fear be the loudest voice in the room...

When you’re staring at uncertainty, what do you do?
Do you double down on what you know?
Or do you let yourself imagine something different?

The best ideas are born in adversity.
The best people are forged in fire.
And the best stories are the ones where someone refused to give up, even when everyone else did.

So, as we limp toward the New Year, ask yourself:
Is there a story you’re waiting to write?
A skill you’ve put on hold?
A connection you’ve been scared to make?

Maybe “Keep Calm and Carry On” isn’t outdated.

Maybe it’s a challenge to see what you’re really made of when the world says it’s time to quit. 💪💪

You hear it everywhere this year: “Do more with less.” 💲 For small, nimble creative teams and solo designers, writers, developers, strategists...it’s not a slogan. It’s our daily reality.

We’re producing smart brand campaigns, social content, UX, motion, video, and brand storytelling...with limited time, limited budgets, and limited people. And yet, we still make something meaningful. 💡

The part not seen in this world of urgency? Late nights, fast learning curves, AI platforms being reinvented daily, constant prioritization, and the emotional work of keeping each other encouraged. 🤝

If there’s a silver lining, it’s this: makers, doers and creators have always known how to move fast, make smart decisions, focus on what matters, and stretch every idea into something bigger than its resources. 🚀

So yes, I’ll wear my holiday sweater proudly this year...because “doing more with less” is not a complaint...it’s a craft I’ve mastered.

To every creative person making more with less - I see you, I appreciate you, and I’m cheering you on. 🎄❤️ #DoMoreWithLess #CreativeLife #DesignCommunity #WriterLife #StrategyLife #MondayVibes

Happy birthday Martin Scorsese! 🎂🎉 Today we owe this man a nod for his great film work. Why? He doesn’t just direct movies. He invents entire worlds. 🌍

Scorsese’s films grab you in the first five minutes and don’t let go. They’re sticky. They’re iconic. Here’s the real secret: it’s not just the story. It’s the mood. The grit. The tiny details that add up until you’re living inside the film.

My Top 24 Martin Scorsese Directed Films here: 
https://boxd.it/gcVG

What ties his films together?
- Zero compromise on his vision
- Insane attention to detail 🔎
- Storytelling that’s raw, real, and impossible to ignore

In my world, that’s the gold standard. Every brand campaign should feel like a world someone wants to enter over and over.

Which Scorsese film do you keep coming back to? For me, it’s always Goodfellas. Never gets old. Every time, I find something new.

If you are interested in diving into Scorsese's life and influences- check out "Mr. Scorsese" on AppleTV- a 5-part binge goes down smooth!

Now about that “MS NOW” name rebrand in moving on from MSNBC... 🦚

I've held back on thoughts with this rebrand...I get it...when NBC spins you off, the iconic peacock can’t come with you. But changing the name to MS NOW feels like a downgrade in clarity, tone, and brand equity. 

It sounds less like a news news network and more like “Miss (Mizz) NOW”... which is honestly the first thing I hear when I say it out loud.

And that back-rationalized meaning of “My Source News Opinion World” stretches so far it could qualify for Olympic gymnastics 🤸♂️. If your name requires an acronym explainer video to land, it probably didn’t land...

The identity itself? Predictable red blue 🔴🔵. Clean enough, but homogenous and kind of forgettable. The logo isn’t eye-rolling, but the company name certainly invites it.

In a moment where trust, clarity, and differentiation matter more than ever, MS NOW's identity feels like a shrug when the world is starving for excellence. 
#branding #identitydesign #brandstrategy #corporateidentity #MSNOW

🍹🍻 Happy Happy Hour Day! 🍹🍻 Because some days deserve a toast...and others require one. 😉 Whether it’s craft cocktails, mocktails, or your favorite local brew, today’s the perfect excuse to raise a glass and unwind. 🥂💫
Here’s to good company, great stories, and that magical hour that always seems to last a little longer than it should. 🍸😎 #HappyHourDay #CheersToThat #SipSipHooray #UnwindTime

🎬 Timothee Chalamet is live on YouTube...and what a masterclass in marketing it is.

If you’ve ever sat through a “brainstorming” meeting where someone drops the phrase “synergize the triangle of success” and suddenly everyone nods like they get it...well, here’s the cinematic version.

Our guy Timothée Chalamet strolling into a mock-meeting for "Marty Supreme" (via A24), pitching ideas that seem less “let’s promote a film” and more “let’s launch an existential movement” (corroded orange ping-pong balls = culture, right?).

Find it here in all its glory: https://lnkd.in/gMtSVdur

Wow. And love the YT video file name of: "Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4” Schwwwwepppe!!

As Timmy would say… “Integrate. Culminate. Fruitionize.”
#A24 #FilmPromotion #MartySupreme #TimothéeChalamet #BrandMoments

youtube.com

Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4

Grateful for this community and the work created with my partners. 🙏 Wishing you a Thanksgiving full of comfort, connection, and joy. 🧡🦃

Is being thankful on Thanksgiving just a polite habit, or is it something that actually rewires how we see the world? 🤔

I needed an answer. 
So I treated gratitude as more than a holiday script. 
I made it a daily creative brief.

Here’s what happened.

Every morning, before the barrage of email, meetings, and Slack pings, I wrote down one thing I was truly thankful for... 

A small win. 
A person who inspired me. 🙌 
A wild campaign that actually worked.

At first, it felt odd. Mechanical. 
But after a few weeks, something changed.

Suddenly, tough days felt lighter. 
The pressure to be “brilliant” all the time eased up, and we actually got more creative. 🎨

Turns out, gratitude isn’t about pretending everything is perfect.

It’s about seeing what’s working, even in chaos. 
That little shift? 
It rewired the way I lead, collaborate, and show up for my teams.

Being thankful isn’t a tradition. It’s a strategy for real creative culture. #Gratitude #Thanksgiving

Reputation can change in a single scroll. 🔄 One viral TikTok. One Glassdoor review. One offhand tweet from an ex-employee. 🐦

That’s all it takes to flip a brand’s story upside down...sometimes before lunch.

Employer branding isn’t just about the big claims you make. It’s what people say about you when you’re not in the room. 🗣️

You can’t control every review. But you can listen...and act. 👂

Read the tough feedback. 
Change what’s broken. 
Tell people what you’re doing differently.

In my experience, the brands that admit their mistakes and fix them out in the open build more trust than those who try to sweep problems under the rug. Silence is risky. Honesty and transparency pays off. ✅

Every December, I’m reminded why Corona’s classic “O Tannenpalm” TV spot is one of the smartest pieces of simple, emotional storytelling in advertising. Watch the classic spot here: https://lnkd.in/g3W9vHpN

A quiet beach at dusk, a single palm lighting up, and a soft “Feliz Navidad”...no hard sell, no noise, just a feeling.

That restraint is exactly what shaped Corona’s long-running brand voice: slow down, breathe, enjoy life. "Miles Away From Ordinary." "Find Your Beach." All born from a spot that dared to be still.

And this year, Corona is dropping an hour-long version of this spot...perfectly on-brand invitation to pause in the middle of the holiday chaos. Sometimes the most powerful creative move is saying less. 🌴✨
#Advertising #BrandStorytelling #CreativeInspiration #HolidayAds #Corona #FelizNavidad

P.S. the title "O Tannenbaum" is a traditional German Christmas carol whose title translates to "O Fir Tree," also known in English as "O Christmas Tree."

Open video: Corona Extra Christmas commercial | Corona Extra Feliz Navidad on youtube.com

Corona Extra Christmas commercial | Corona Extra Feliz Navidad

Great ideas don’t come from one genius...they come from teams willing to battle it out ⚡️

Every breakthrough I’ve seen started with smart people clashing over what works and what doesn’t.

You need:
- People who aren’t afraid to throw “bad” ideas in the mix 💡
- Space for real debate, not just nodding along 🗣
- Trust, so anyone can challenge anyone else

It’s not about having all the “rockstars.” 

It’s about building a culture where everyone feels safe to take creative risks...even if it means tossing out the original plan 🚀

The best creative teams don’t just agree...they collide, debate, and turn sparks into ideas that power the world of work!

The best creative leaders know when to break their own rules. 🚦 Sticking with “how it’s always been done” kills fresh thinking fast. 💤

Real progress happens when you encourage curiosity, risk-taking, and wild ideas...even if some flop. 🚀

I’ve seen it over and over: Give people room to experiment, and innovation follows. 🌱 How are you helping your team take more creative risks?

🎲💰 Happy National Play Monopoly Day! 🎲💰 Today's the day to channel your inner real estate mogul, pass Go, collect $200, and try very hard not to flip the board when someone buys Boardwalk first (I'm looking at you Daniel Craig). 😅🏠✨ 

Whether you’re a ruthless tycoon, or just in it for the snacks, today’s all about friendly competition...and maybe a little financial “creativity.” What’s your go-to token? The top hat, the dog, or the race car? 🚗🐶🎩 LMK! #MonopolyDay #GameNightFun #RollTheDice #ClassicGames

📺 Happy World Television Day! 📺 From prestige drama on HBO, classic sitcoms on NBC, Sunday football on YouTube TV 🏈, to reality chaos to binge-worthy streaming on Netflix and Hulu, TV has shaped our stories, our culture... 😄🍿 

And can I  just say how grateful we are that today’s TVs aren’t the back-breaking heavy beasts we had in the 90s? If you ever moved one of those lead weights, you earned a medal. 🏋️‍♂️😂 

Whether you grew up with Saturday morning cartoons or you’re deep into your latest binge, today’s the perfect day to celebrate the screen that brings us a whole lot of escapism... What show are you loving right now? 👀 #WorldTelevisionDay #TVMagic #BingeWorthy #PopCultureLove #StreamOn

How many times have you heard, “Make it bigger, bolder, faster!” in a brainstorm, only for the idea to get watered down by process or silos? 💡

What if, instead, we focused on making it smarter? Over the years, I’ve found that the best creative breakthroughs often come not from louder ideas, but from teams who trust each other enough to push boundaries. 

When you blend creative courage, open dialogue, and the right tech. Like generative AI that removes friction from execution 🤖, a culture of innovation forms naturally. The result isn’t just campaigns that win awards 🏆, but platforms that create real, measurable impact for brands and talent alike.

Are we prioritizing brave thinking as much as bold visuals? In a world obsessed with speed, it’s creativity and culture that set real leaders apart. I’d love to hear: how are you fostering this balance in your teams? 🔥

Thanksgiving isn’t about the turkey. It’s about how people show up for each other around the table 🦃...stories, laughter, little moments that stick.

Teams can work the same way.

The best creative sessions I’ve been part of? Never about who had the loudest voice or the biggest title. They worked because everyone brought something to the table. No ego.

Just ideas, honesty, and space to listen 👂.

Gratitude is rocket fuel for creativity 🚀.

Saying “thanks” for small wins, wild ideas, and even the mistakes—that’s how trust builds.

So before your next project sprint or brainstorm, try this: ask your team what they’re grateful for.

Pause. Let people be real.

You’ll be surprised where it takes you ⭐.

Creative magic happens when every seat at the table matters.

This week, that’s what I’m thankful for—in work and in life.

Who at your table are you grateful for? 🙏

What story is your brand telling...inside? 🧐 Brand growth isn’t just about the campaigns we launch or the products we build....it's deeply rooted in the everyday moments shared by our teams. 

The most magnetic employer brands don’t just talk about culture, they live it through authentic storytelling, creative collaboration, and a relentless curiosity to improve. ✨

If you want your company’s reputation to thrive (not just survive), start by empowering your people to be storytellers. Give them a platform. Celebrate small wins as vigorously as major milestones. 🎉

In an age where every Glassdoor postings can shape public perception overnight, building an employer brand from the inside out isn’t optional...it’s essential. 🚀

In the race 🏁 to deliver innovative campaigns, are we missing the real magic? ✨

It’s easy to get swept up by the power of generative AI or the latest tech stack...faster mockups, dynamic scripts, endless variations at our fingertips. 

But true creative leadership isn’t about chasing every shiny new tool. It’s about knowing when technology should take a backseat so human insight can drive. 🤔

Great storytelling starts with empathy and ends with action. Technology accelerates us, but only vision and connection inspire audiences to care. Are you using AI to elevate your team’s ideas—or just to speed up production? The difference defines creative impact...and future growth. 🚀

Let’s keep experimenting, but never forget 🤔 why we create in the first place.

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BrandHalo

As the Founder of BrandHalo, I empower professionals and organizations to unlock their leadership potential, build authentic personal brands, and foster inclusive workplace cultures. I partner with individuals and businesses who are ready to scale and diversify their growth, with a particular focus on leadership visibility and developing sustainable pipelines for underrepresented talent.

Key Achievements and Impact:
• Leadership Clarity and Confidence: Coach aspiring and current leaders to develop clarity in their thoughts, express themselves assertively, and increase their influence, helping them stand out and drive results within their organizations.

• Sustainable Growth Strategies: Work with organizations to create systems, policies, and processes for assessing team members’ growth at every stage, ensuring consistent and fair employee experiences. Helped teams align on goals, hold each other accountable, and drive collective success.

• Building High-Impact Leadership: Guide executives through the development of a personal brand that reflects their authentic leadership style, helping them gain visibility and recognition both within and outside their organizations.

Results:
• Increased Leadership Recognition: Clients gained recognition as emerging leaders within their industries, leading to promotions, executive visibility, and greater industry influence.

• Strengthened Organizational Culture: Clients reported higher engagement, increased retention rates, and stronger team cohesion after implementing the inclusive leadership strategies I provided.

• Scalable Leadership Programs: Established and scaled leadership development programs within organizations, ensuring they remained adaptable to diverse talent needs and delivered lasting impact.

I’m passionate about transforming leadership, driving strategic growth, and ensuring that high-potential talent is seen, heard, and given the tools to succeed at every level.

Principal Brand Strategist and Coach

As Vice President of Marketing at Recruitics, I oversaw the strategic communications and marketing initiatives that positioned the company as a leader in the recruitment advertising space. I led a high-performing team of marketers working alongside Recruitics’ leadership, product, and sales teams to drive impactful messaging that aligns with our business goals and elevates our mission.

Key Responsibilities and Impact:

• Strategic Communications Leadership: Directed all external communications, ensuring our mission, achievements, and value proposition were effectively conveyed across various channels, enhancing brand awareness and engagement.

• Campaign Branding & Execution: Led the development and execution of comprehensive marketing campaigns, managing campaign and content calendars, as well as establishing branding guidelines that resonated with key audiences. 

• Growth-Oriented Strategy: Spearheaded the evolution of our growth strategy by integrating data-driven insights and industry trends, testing and iterating strategies that consistently improved performance across multiple channels.

• Cross-Functional Collaboration: Worked closely with leadership teams to ensure seamless alignment between marketing, product, and sales efforts, driving cohesive and impactful campaigns that met or exceeded business objectives.

• Process & System Optimization: Refined and built new processes and systems to scale the marketing team’s capabilities, strengthening our competitive advantage in the recruitment marketing sector. 

• Results-Driven Marketing: Led the strategic development of marketing plans for product launches and publication communications, measuring the outcomes of marketing and event strategies to ensure alignment with key business objectives.

Through innovative leadership and a strategic focus on scalability, I’ve helped Recruitics maintain its competitive edge while delivering measurable marketing results that drive business growth.

Vice President, Corporate Marketing

Community Brands

As Director of Event Technology and Learning Solutions at Momentive Software (formerly Community Brands), I led the transformation of the company's approach to virtual, hybrid, and in-person events, focusing on creating exceptional customer experiences that engage, delight, and build brand loyalty. My role was pivotal in driving demand and enhancing our presence through innovative event strategies and digital content.

Key Responsibilities and Impact:

• End-to-End Event Strategy: Planned, executed, and collaborated across business divisions to deliver high-impact industry events—both virtual and hybrid—while ensuring consistent brand messaging and impactful customer experiences. 

• Brand Growth through Experience: Developed and implemented creative content strategies that extended brand reach, leveraging content marketing and digital technology to enhance customer engagement and support business goals. 

• Strategic Cross-Functional Partnerships: Worked closely with product, marketing, and sales teams to create tailored event content, messaging, and surround elements (digital, social) that resonated with target audiences and maximized event outcomes. 

• Customer-Centric Engagement: Developed and analyzed event leads, creating follow-up programs that increased lead generation and conversion rates. Utilized data-driven insights to optimize attendee engagement, improving future event strategies and outcomes. 

• Continuous Optimization: Consistently tested and applied analytics to understand attendee behaviors and interests, refining event strategies to ensure each initiative drove higher engagement and value for attendees and the business.

Through my leadership, the Event Technology and Learning Solutions groups at Momentive Software were able to elevate its event experiences, driving both brand visibility and measurable business results while adapting quickly to the evolving digital event landscape.

Director, Event Technology and Learning Solutions

City Teaching Alliance

As Assistant Director, Digital Recruitment Marketing at City Teaching Alliance (formerly Urban Teachers), I played a key role in executing and optimizing digital marketing strategies for recruitment. By collaborating with internal teams and leveraging data, I drove the development of targeted campaigns, improving engagement and supporting the organization’s recruitment goals. My focus on process development, cross-channel marketing, and data-driven optimization ensured that our campaigns were both effective and scalable.

Key Responsibilities and Impact:

• Email Marketing Strategy: Coordinated national email marketing schedules, segmented lists based on audience behavior, and executed targeted lead nurturing and retention programs to engage prospective teachers.

• Cross-Channel Campaign Development: Developed and implemented campaigns across social media (Facebook, Twitter, Instagram, LinkedIn) and digital advertising, using A/B testing to refine messaging and increase effectiveness.

• Process Optimization: Created documentation and roadmaps for marketing processes, ensuring consistency and clarity across campaigns. Enhanced email programs in collaboration with product and local teams to ensure seamless execution across national markets.

• Data-Driven Decision Making: Tracked and analyzed performance of email and digital campaigns, utilizing insights to propose new strategies and improve overall engagement and conversion rates.

I led and executed digital marketing strategies to support the recruitment of diverse educators for urban schools. Managed multi-channel campaigns, email marketing, and social media efforts, collaborating with cross-functional teams to drive engagement and optimize recruitment processes across national markets.

Assistant Director, Digital Recruitment Marketing

Hanley Wood

As Director of Marketing Operations at Hanley Wood (now Zonda), I drove the strategic execution of growth strategy across eight residential and commercial design and construction magazines, focusing on process optimization. 

Key Responsibilities and Impact:

• Comprehensive Marketing Oversight: Directed key marketing initiatives, including media relations, social media, and event content. Ensured effective communication and brand consistency across all customer touchpoints.

• Client Engagement and Satisfaction: Identified awards and event opportunities, liaised with clients to understand their needs, and provided post-event evaluations to continuously improve services and event quality.

• Marketing Systems and Process Management: Managed the technical aspects of marketing automation and CRM systems to drive lead generation, distribution, and reporting. Established scalable processes for lead management and maintained high data quality standards within the marketing database.

• Sales Support and Content Creation: Produced marketing plans, sales materials, and customer communications, ensuring alignment with brand goals and audience needs. Led the management of customer databases and audience lists.

• Data-Driven Insights and Optimization: Created and maintained reports on marketing and sales activities, analyzing effectiveness and recommending optimization strategies. Evaluated new technologies and tools to enhance the marketing team’s performance.

By overseeing the integration of marketing systems and developing data-driven insights, I helped enhance marketing performance and ensure client satisfaction, contributing to the continued success of the organization’s commercial brand media agenda. Focused on delivering high-quality marketing strategies, optimizing lead generation processes, and ensuring customer satisfaction across marketing activities. Prior to this role, I also served as the Director of Marketing for our Market Intelligence offering.

Director of Marketing Operations

The AGA Group, LLC

As Manager of Business Development at The AGA Group, I played a key role in identifying and evaluating potential business deals, driving opportunities from prospecting to proposal. By managing capture plans and facilitating smooth transitions between development stages, I helped ensure our team was positioned to submit competitive and strategic proposals that supported the growth of the business.

Key Responsibilities and Impact:

• Business Development and Prospecting: Identified and reached out to potential partners, fostering relationships and discovering new business opportunities.

• Opportunity Evaluation and Market Analysis: Screened potential business deals by analyzing market strategies, financials, and requirements, ensuring alignment with company priorities and strategic goals.

• Capture Plan Management: Took ownership of managing the development and maintenance of capture plans, coordinating with leadership and subject matter experts to ensure effective resource allocation and task tracking.

• Smooth Transition to Proposal Stages: Ensured seamless transition from the capture to proposal phase, providing the proposal team with the necessary background and documentation to submit responsive proposals.

Managed the development of new business opportunities by identifying and prospecting potential partners, analyzing market strategies, and guiding the transition from capture to proposal stages. Focused on evaluating and recommending business deals and equity investments that aligned with the company’s strategic objectives.

Manager, Business Development

Matrix Group International

As Business Development and Marketing Manager at The Matrix Group, I led the company’s digital marketing and social media strategy, amplifying brand awareness, driving lead generation, and supporting business development efforts. I also owned content creation, campaign execution, and performance analysis across multiple digital platforms, while also producing original media to elevate executive thought leadership.

Key Responsibilities and Impact:

• Social Media Strategy & Execution: Managed and grew Matrix Group’s presence across Facebook, Twitter, LinkedIn, and other relevant platforms. Drove consistent and relevant traffic and leads from social media initiatives.

• Original Content Production: Developed and launched the “Matrix Minute” video series, directing and producing interviews between the CEO and industry influencers to build thought leadership and brand authority.

• Community Engagement & Campaigns: Monitored online discussions about the brand and competitors, and executed social promotions and campaigns (e.g., Twitter chats, LinkedIn discussions) to engage existing and new audiences.

• Cross-Functional Content Support: Partnered with internal marketing and content teams to distribute educational and entertaining content tailored to target audiences and platform-specific needs.

• Performance Tracking: Tracked, measured, and analyzed social media activities, reporting on ROI and uncovering new opportunities to engage and convert target buyers.

I helped transform the company’s social media presence into a strategic business development asset. Through creative content, cross-channel campaigns, and real-time engagement, I built stronger brand awareness, expanded reach, and generated qualified leads to support the organization’s growth goals.

Manager, Business Development and Marketing

Huthwaite International

As Senior Marketing Communications Manager, I elevated the voice of a legacy brand in the B2B sales training space by modernizing its marketing communications strategy. Through integrated campaigns, compelling content, and close sales collaboration, I helped the company better connect with its global audience and drive meaningful business results.

Key Responsibilities and Impact

Global Brand Management: Oversaw the consistency and clarity of Huthwaite’s brand messaging across regions, ensuring alignment with core offerings like SPIN® Selling and other proprietary sales methodologies.

Integrated Marketing Campaigns: Planned and executed multi-channel marketing campaigns—including email, digital advertising, content marketing, and events—to generate awareness and support revenue growth across key accounts.

Sales Enablement: Developed marketing collateral and communication strategies that equipped the sales team with tools to convert leads, including client case studies, white papers, and persuasive pitch materials.

Thought Leadership & Content: Produced expert-level content tailored to the B2B sales audience, positioning Huthwaite as a thought leader in consultative selling and strategic sales performance.

Marketing Operations & Analytics: Utilized data to optimize marketing effectiveness, track campaign ROI, and make evidence-based recommendations for future initiatives.

i led global marketing communications for our renowned sales training and performance improvement company, aligning brand messaging across international markets and delivering campaigns that elevated brand awareness, supported sales enablement, and strengthened customer engagement.

Senior Marketing Communications Manager

Vocus

Developed new business through prospecting by researching and qualifying leads with use of contact relationship management tool.

Performed presentations and demonstrate Web 2.0 interface and on-demand SaaS products and services via audio and web conferencing.

Closed B2B transactions (within consultative and strategic roles) in high activity environment.

Sales Executive

Media Research Trainer and Auditor

Managed team composed of 10 (staff and interns) coordinating between various work shifts and deadlines – requires management of tasks and materials both in-house and with overseas vendors

Supervised media content sent for data-entry and inventory management. Prepared editorial content to be converted into HTML and imported into media directory.

Implemented techniques to expand and organize information in the database for more efficient use by media research team and clients. Employed proven analytics as a protocol to maximize the efficiency of data gathering and quality assurance.

Editorial Project Manager (Print)

Managed team of 12-16 media researchers and oversaw coaching and training.

Daily tasks included data entry, research telephone calls, outlet staff verifications, web site research, review of press clippings and responding to client inquiries by performing various methods of research to obtain data.

Researched media sources such as reference works, documents, newspapers, and statistical records, to obtain data on assigned subjects. Established relationships by corresponding daily with on-air personalities, assignment editors, news/program directors and producers at various media outlets across North America.

Interviewed individuals to write and edit profiles for outlets and contacts. Composed professionally written and information-rich profiles to be included in software product.

Senior Media Researcher (Broadcast and Online)

Media Researcher (Broadcast)

Fairfax County Public Schools

Instructional Process
Worked with the teacher in making purposeful and appropriate lesson plans that provide for effective teaching strategies and maximize time on task. Helped the teacher in recognizing learning problems and made referrals as appropriate alongside the teacher. 

Curriculum Development
Kept current in subject matter knowledge and learning theory and was willing to share this knowledge for continual improvement of the school's curriculum. Assisted in the ongoing curriculum revision process, including inquiry based multi-age education. 

Professional Growth
Continued professional growth through attendance at workshops, seminars,conferences, and advanced course work at institutions of higher learning. Cooperated with the administration in planning appropriate in-service training programs at the school.

Long Term Substitute and Instructional Assistant

Some people (and by extension - businesses) are great at what they do—but not enough people know it. That’s where I come in.

I’m Tiffany Mack, Brand Strategist and Coach, and I help high-potential professionals and high-performing businesses clarify their voice, elevate their presence, and unlock their next level of growth.

As the Founder of BrandHalo, I bring over two decades of experience in marketing, media, coaching, and sales—leading award-winning, multi-million-dollar campaigns for mission-driven organizations across industries. From cultural competence and community service to recruitment marketing and talent acquisition, I’ve helped brands and their people show up with impact.

Now, I focus on helping rising leaders and growing businesses unlock the brand power behind performance. Whether it's marketing strategy to scale a start-up, personal branding to accelerate career growth, or leadership development to build stronger teams—I bring clarity, strategy, and momentum to the table.

Clients come to me when they’re ready to:
• Launch or refine a brand that drives business growth
• Clarify their unique value in crowded markets
• Elevate executive presence and leadership visibility
• Transform credibility into influence—online and in the room
• Shift from self-doubt to brand confidence
• Develop a strategy that attracts customers, opportunities, and impact

The transformation?
They start leading with clarity and communicating with confidence. They attract the right people, projects, and partnerships. Most importantly, they stop waiting to be discovered and start getting results that reflect their true potential.

🗣 Let’s connect. Message me here or reach out at tiffany@yourbrandhalo.com. Your brand—at work—starts now.

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