Recruitics

• Lead creative strategy and execution for recruitment marketing and employer brand campaigns across healthcare, tech, QSR, logistics, and aerospace verticals.

• Manage a multidisciplinary team spanning art direction, copywriting, motion graphics, social marketing, experiential and online design solutions.

• Spearheaded rebrand efforts for Recruitics including new branding for their website, collateral, and brand guidelines.

• Partner with Sales, Marketing, and Strategy on pitch winning new business and ensure alignment with evolving market trends.

• Championed the use of Al-enhanced tools to mentor and upskill teammates on and future-focused creative processes.

• Lead cross-functional processes to increase operational efficiency and creative output.

• Built a creative team of high-performing within 6 months, achieving a 20% increase in project delivery efficiency utilizing agile methodologies and Al-based collaboration tools.

CLIENTS: CommonSpirit Health, Dignity Health, Catholic Healthcare Initiatives, Baylor Scott & White Health, Loma Linda University Health, Nuance Health, City of Hope, DaVita, Children’s Hospital of Philadelphia, VCU Health, Seattle Children’s, Bon Secours Mercy Health, Virta Health, Thermo Fisher Scientific, TouchPoint, ABS Kids, CVS, Airbus, Northrop Grumman, RTX Corporation Aerospace, Bosch, UPS, Brother, BMC Software, Quadient, GoTo, CenturyLink, Lumen, LazerLogistics, Pye-Barker, SaveATree, DentWizard, SportClips, Generac, Kimberly-Clark, Western Union, Dollar Tree, Inc., Aristocrat, Dunkin’, Inspire Brands, Chipotle, Texas Roadhouse, DoorDash, Kroger, iHerb, Noom, Chewy, Zillow, CSAA Insurance Group, Kindercare, Cady, Cedar Point, inTulsa Talent

VP, Brand & Creative

• Served as the Creative Director in the Los Angeles office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, and strategy in NY, ATL, and SF teams.

• Awarded the "Champion of the Year" for 2020.

Creative Director

CareyDesign

• Boutique design consultancy delivering brand, video, and design services for clients in entertainment, automotive, and health sectors.

• Partner with agencies and in-house teams as a freelance creative lead, providing scalable solutions for pitch work, campaign development, and overflow production needs across branding, video, and digital.

• Continuously evolving service offerings to meet market demand, including visual branding, packaging, video editing and Al-enhanced creative using tools like ChatGPT, Midjourney, Descript, Adobe Firefly, ElevenLabs, Canva and Runway.

CLIENTS: Nissan, Infiniti, Mayo Clinic, UCLA Health, Dignity Health, Enclarity, Magnecomp, Premier Nutrition, Wroten & Associates Law Firm, ChristianAudio, Hovel Audio, One Audio Books, L.A. Avengers Arena Football Team, Ora-Insights, Beacon Coaching & Consulting, Murrieta Chamber of Commerce, White Labs, Corovan, EPIC Doors, Inc.

Creative Director/Owner

J. Walter Thompson Worldwide

• Served as the Creative Director in the LA office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, strategy & developer teams in New York, Atlanta, Washington DC, Seattle, San Diego and San Francisco offices.

• Creative utilization for 2018 averaged 141.5%; achieved project profit margins of 17.81%.

• Led pitch deck development for new business opportunities and creation of top case studies and marketing materials. Team wins led to 6 of top 10 agency of record clients including: T-Mobile, Samsung, Hulu, Nestlé/Nestlé Purina, Dignity Health, Mayo Clinic.

• Created client proposals, estimates and scope documents; managed partnerships with vendors and suppliers in delivery of creative work; total creative development revenue margin (5 years) averaged 27.3%.

• Created a 3-person video solutions team generating over $1.14M in first 24 months.

• Directly managed multidisciplinary team of 6 direct report creatives with $500K annual budget.

• Developed and implemented JWT INSIDE’s Interactive Delivery Process deployed across organization over last 7 years.

• Won over fifty industry awards over last 10 years – from Webby to Telly.

CLIENTS: T-Mobile, Hulu, Samsung, Microsoft, Bloomberg, ANN INC., Mary Kay, Nestlé, Nestlé Purina, Panda Express, Jack in the Box, Mayo Clinic, Johns Hopkins, UCLA Health, Dignity Health, Stanford Health Care. City of Hope, Swedish Medical Center, Baylor Scott & White Health, U.S. Department of Veterans Affairs, U.S. Department of State, Shell, Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, Raytheon, General Electric (GE Aviation), Sherwin-Williams, Waste Management, Allstate, Farmers Insurance, MUFG Americas (Union Bank), Pacific Life, Banfield Pet Hospital, Knowledge Universe, Toys”R”Us, Paramount Pictures

SCG Advertising & Public Relations (Success Communications Group)

• Opened and led the West Coast creative team for this national advertising agency.

• Secured two of the agency's highest-revenue clients in under 12 months.

CLIENTS: Best Western Hotels, Public Storage, Real Mex Restaurants (El Torito, Chevy’s, Acapulco), AltaMed, St. Joseph's Hospital and Medical Center, Mercy Gilbert,  Chandler Hospital, St. Rose, Valley Hospital Medical Center, San Diego State University, Corinthian Colleges, Inc.

Drive Industries Design Group

• Joined boutique firm to help expand business offerings beyond apparel design to corporate communications including corporate identity, marketing materials and interactive.

• Elevated design billings from $4M to $6M in just 24 months.

• Won 2 awards for WGSN’s The World's Trend Authority “Top Global Trends of 2004”- including best boardshort design for Billabong with “Tag-A-Trunk.”

• Concepted apparel design work, textiles and trims – from concept to physical construction – for leading brands across the action sports industry.

• Produced corporate guidelines for merchandising and licensing of global brands; managed and recruited freelance talent in creation of apparel, trims and textile designs.

• Managed client relationships and created cost estimates for corporate design projects.

CLIENTS: Quiksilver, Billabong, Tommy Bahama, Ocean Pacific, Maui & Sons, Rusty, Hobie, Jedidiah Clothing, Razor Scooters, Calavena, Boarding Trybe, CH3, Ænigma,  Ann Taylor, Sessa, Nautica, La Blanca, Rachel Hale, Sumba Foundation, Enclarity, Roll-A-Flex Doors, Inc./Roll Right Industries, Epic Industries

Partner/Creative Director 

Hodes

• Led creative strategy for telecom, aerospace, tech and healthcare clients in San Diego, Los Angeles and San Francisco's recruitment marketing space.

• Played a lead role in the formation of San Diego's High-Tech Consortium branding that included wireless tech, software development, aerospace, cybersecurity, biotech and life sciences companies.

• Won numerous EMA awards for recruitment advertising and collateral design/packaging.

CLIENTS: Nokia, Qualcomm, Ericsson, SAIC, Cymer, Alaris, Legoland, Upper Deck Company, Callaway Golf, Geico, L-3 Communications, Raytheon, Copper Mountain, INS (International Network Services Inc.)

Creative Director/Senior Art Director

Independent News Corp./West Coast Community Newspapers

Responsible for sales collateral communications, editorial cover designs for special sections of publications and creation of display ads for both speculative and production. West Coast Community Newspapers was comprised of 14 community newspapers covering San Diego County. Won numerous editorial and CNAEA design awards.

Advertising & Marketing Designer

The San Diego Community Newspaper Group

As Art Director for The San Diego Community Newspaper Group, I assisted in both concepting the newspaper branding and design then assisting in launching the award-winning the "La Jolla Village News" weekly newspaper. I designed the editorial layout design, the promotional materials for the paper's launch and managing the design and production of all the retail ads in the weekly publication.

I managed a team of 6 graphic designers and production artists in creating weekly retail display and classified ads for the 3 papers (Beach & Bay Press, The Peninsula Beacon, La Jolla Village News) in this San Diego network.

Art Director & Manager

Orange County Register

Was one of a team of sixteen artists responsible for R.O.P. advertising design and layouts for the Orange County Register. Serviced eleven ad reps in my division and finished the years of 1994 and 1995 being recognized as one of the top producing ad designers in the company for work output and winner of numerous editorial and CNAEA design awards.

Advertising Graphic Artist

Created advertising collateral, special editorial covers and ad layouts for 8 weekly publications for coverage in the North Orange County Market owned by The Orange County Register. Serviced 15 account reps as well as the ad manager and publisher in creation of advertising and special promotional editorial and collateral winning numerous CNAEA design awards for creative.

At the heart of every story is an idea. Ideas are about smart thinking. Effective communication. Memorable branding. And inspired design. 

My life is about taking great ideas and expressing them thoughtfully and beautifully. 

In my role, I lead teams of idea makers: art directors, writers, designers, video editors and programmers. With them, I get to go inside and explore some of the world’s leading healthcare, technology, financial services and consumer goods companies. Where we create ideas that shape their cultures and support careers for talented people.

I create ideas that build great brands, Employee Value Propositions, internal communications, digital and video solutions, content strategies, social campaigns and experiential events.

What inspires me the most is the opportunity to create ideas that have great purpose in the lives of people everywhere. Because ideas touch every part of our lives...from the buildings we work in, to the devices that connect us, and the entertainment that inspires and delights. 

Ideas help us solve problems, discover opportunities and create new experiences for the world. Let’s make some ideas today!


Specialties:
-Creative Direction  & Story Making
-Brand Building & Corporate Identity
-Graphic Design & Digital Painting
-Typography & White Space
-Advertising & Social Media
-Video Direction & Editing
-Community Building & Participation

Inspirations:
-Steve Jobs, Joe Gibbs, Steven Spielberg
-Technology & Design
-NFL Football & Mountain Bike Riding
-Family & Cats
-Movie Geek Talk & Fantasy Football

Battle Gear:
-Pencil & Sharpie
-MacBook Pro & iPad Pro w/ Apple Pencil
-Apple Keynote & Adobe Creative Cloud
-Final Cut Pro & ChatGPT Plus
-Adobe InDesign & iBooks Author
-iPhone 13 Pro Max & Apple AirPods
-DJI Osmo Pocket 3 & Insta360 GO 3S Action Pod
-Ray-Ban Meta Glasses & Sony Alpha a6000
-Apple TV & AMC Stubs A-List
-VanMoof S3 Bike & Toyota 86

Bruce Carey

💛🌍 Happy World Kindness Day! 🌍💛 A small act of kindness can change someone’s entire day...a smile, a message, a moment of patience, or a simple “How can I help?”  In a world that can feel loud and fast, kindness is still the most powerful connector we have. Let’s spread it generously today… and every day. 🤝💫 #WorldKindnessDay #SpreadGoodness #BeTheLight #SmallActsBigImpact #Humankindness

li_at

JSESSIONID

Talks about #design, #creative, #brandingdesign, #employerbranding, and #creativedirection

AI Creative Director | Generative Design & Innovation Leader

Last Fall, while in North Carolina visiting my parents for Thanksgiving, I paused under a sky filled with red, orange and gold leaves 🍁. Being a California resident, seasonal changes are not something you get a lot of...

I snapped a photo...but then I noticed something. Real inspiration rarely comes staring at a blank screen or sitting in another meeting. It usually finds you when you’re least expecting it ✨.

That messy pile of leaves was wild, bright, and a little chaotic...nothing like the usual “best practices” or polished decks. Nature has a way of breaking up sameness, and that’s what real creativity does too 🌳.

If you ever feel stuck, try stepping outside. Sometimes the best creative spark is just beyond your office door 🚪. #AutumnLeaves #InspirationEverywhere

Everywhere I look, there’s fear in the job market. 😨 People are talking about layoffs like it’s the weather. Inbox pings trigger anxiety...not opportunity. It feels like hope is on backorder.

There’s a saying..."Keep Calm and Carry On." But let’s be honest. That advice feels a little hollow when your rent is due in five days.

So why do we still lean on it? Why does it keep showing up on mugs, memes, and motivational posters?

Maybe because deep down, we know something panic tries to hide. Calm isn’t a luxury in a crisis. It’s a weapon. 🛡️

The ones who pause, breathe, and rethink their moves are the ones who make it through. Not because they’re braver. But because they’re balanced enough to see something others can’t...

Opportunity doesn’t always shout. Sometimes it whispers in the middle of chaos. This isn’t just about grit. It’s about perspective.

The market will swing up and down. 📉📈 Layoffs will come and go.

But the value of creative thinking...of people who can see beyond panic...is always in demand.

Think about the brands you respect most.
The leaders you admire.
The campaigns that moved you.
Were any of those born in times of comfort?

Or did they come from moments when someone said, “We have nothing left to lose, so let’s try something bold.”

Maybe “Carry On” isn’t about ignoring the pain. Maybe it’s about refusing to let fear be the loudest voice in the room...

When you’re staring at uncertainty, what do you do?
Do you double down on what you know?
Or do you let yourself imagine something different?

The best ideas are born in adversity.
The best people are forged in fire.
And the best stories are the ones where someone refused to give up, even when everyone else did.

So, as we limp toward the New Year, ask yourself:
Is there a story you’re waiting to write?
A skill you’ve put on hold?
A connection you’ve been scared to make?

Maybe “Keep Calm and Carry On” isn’t outdated.

Maybe it’s a challenge to see what you’re really made of when the world says it’s time to quit. 💪💪

You hear it everywhere this year: “Do more with less.” 💲 For small, nimble creative teams and solo designers, writers, developers, strategists...it’s not a slogan. It’s our daily reality.

We’re producing smart brand campaigns, social content, UX, motion, video, and brand storytelling...with limited time, limited budgets, and limited people. And yet, we still make something meaningful. 💡

The part not seen in this world of urgency? Late nights, fast learning curves, AI platforms being reinvented daily, constant prioritization, and the emotional work of keeping each other encouraged. 🤝

If there’s a silver lining, it’s this: makers, doers and creators have always known how to move fast, make smart decisions, focus on what matters, and stretch every idea into something bigger than its resources. 🚀

So yes, I’ll wear my holiday sweater proudly this year...because “doing more with less” is not a complaint...it’s a craft I’ve mastered.

To every creative person making more with less - I see you, I appreciate you, and I’m cheering you on. 🎄❤️ #DoMoreWithLess #CreativeLife #DesignCommunity #WriterLife #StrategyLife #MondayVibes

Happy birthday Martin Scorsese! 🎂🎉 Today we owe this man a nod for his great film work. Why? He doesn’t just direct movies. He invents entire worlds. 🌍

Scorsese’s films grab you in the first five minutes and don’t let go. They’re sticky. They’re iconic. Here’s the real secret: it’s not just the story. It’s the mood. The grit. The tiny details that add up until you’re living inside the film.

My Top 24 Martin Scorsese Directed Films here: 
https://boxd.it/gcVG

What ties his films together?
- Zero compromise on his vision
- Insane attention to detail 🔎
- Storytelling that’s raw, real, and impossible to ignore

In my world, that’s the gold standard. Every brand campaign should feel like a world someone wants to enter over and over.

Which Scorsese film do you keep coming back to? For me, it’s always Goodfellas. Never gets old. Every time, I find something new.

If you are interested in diving into Scorsese's life and influences- check out "Mr. Scorsese" on AppleTV- a 5-part binge goes down smooth!

Now about that “MS NOW” name rebrand in moving on from MSNBC... 🦚

I've held back on thoughts with this rebrand...I get it...when NBC spins you off, the iconic peacock can’t come with you. But changing the name to MS NOW feels like a downgrade in clarity, tone, and brand equity. 

It sounds less like a news news network and more like “Miss (Mizz) NOW”... which is honestly the first thing I hear when I say it out loud.

And that back-rationalized meaning of “My Source News Opinion World” stretches so far it could qualify for Olympic gymnastics 🤸♂️. If your name requires an acronym explainer video to land, it probably didn’t land...

The identity itself? Predictable red blue 🔴🔵. Clean enough, but homogenous and kind of forgettable. The logo isn’t eye-rolling, but the company name certainly invites it.

In a moment where trust, clarity, and differentiation matter more than ever, MS NOW's identity feels like a shrug when the world is starving for excellence. 
#branding #identitydesign #brandstrategy #corporateidentity #MSNOW

🍹🍻 Happy Happy Hour Day! 🍹🍻 Because some days deserve a toast...and others require one. 😉 Whether it’s craft cocktails, mocktails, or your favorite local brew, today’s the perfect excuse to raise a glass and unwind. 🥂💫
Here’s to good company, great stories, and that magical hour that always seems to last a little longer than it should. 🍸😎 #HappyHourDay #CheersToThat #SipSipHooray #UnwindTime

🎬 Timothee Chalamet is live on YouTube...and what a masterclass in marketing it is.

If you’ve ever sat through a “brainstorming” meeting where someone drops the phrase “synergize the triangle of success” and suddenly everyone nods like they get it...well, here’s the cinematic version.

Our guy Timothée Chalamet strolling into a mock-meeting for "Marty Supreme" (via A24), pitching ideas that seem less “let’s promote a film” and more “let’s launch an existential movement” (corroded orange ping-pong balls = culture, right?).

Find it here in all its glory: https://lnkd.in/gMtSVdur

Wow. And love the YT video file name of: "Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4” Schwwwwepppe!!

As Timmy would say… “Integrate. Culminate. Fruitionize.”
#A24 #FilmPromotion #MartySupreme #TimothéeChalamet #BrandMoments

youtube.com

Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4

Grateful for this community and the work created with my partners. 🙏 Wishing you a Thanksgiving full of comfort, connection, and joy. 🧡🦃

Is being thankful on Thanksgiving just a polite habit, or is it something that actually rewires how we see the world? 🤔

I needed an answer. 
So I treated gratitude as more than a holiday script. 
I made it a daily creative brief.

Here’s what happened.

Every morning, before the barrage of email, meetings, and Slack pings, I wrote down one thing I was truly thankful for... 

A small win. 
A person who inspired me. 🙌 
A wild campaign that actually worked.

At first, it felt odd. Mechanical. 
But after a few weeks, something changed.

Suddenly, tough days felt lighter. 
The pressure to be “brilliant” all the time eased up, and we actually got more creative. 🎨

Turns out, gratitude isn’t about pretending everything is perfect.

It’s about seeing what’s working, even in chaos. 
That little shift? 
It rewired the way I lead, collaborate, and show up for my teams.

Being thankful isn’t a tradition. It’s a strategy for real creative culture. #Gratitude #Thanksgiving

Reputation can change in a single scroll. 🔄 One viral TikTok. One Glassdoor review. One offhand tweet from an ex-employee. 🐦

That’s all it takes to flip a brand’s story upside down...sometimes before lunch.

Employer branding isn’t just about the big claims you make. It’s what people say about you when you’re not in the room. 🗣️

You can’t control every review. But you can listen...and act. 👂

Read the tough feedback. 
Change what’s broken. 
Tell people what you’re doing differently.

In my experience, the brands that admit their mistakes and fix them out in the open build more trust than those who try to sweep problems under the rug. Silence is risky. Honesty and transparency pays off. ✅

Every December, I’m reminded why Corona’s classic “O Tannenpalm” TV spot is one of the smartest pieces of simple, emotional storytelling in advertising. Watch the classic spot here: https://lnkd.in/g3W9vHpN

A quiet beach at dusk, a single palm lighting up, and a soft “Feliz Navidad”...no hard sell, no noise, just a feeling.

That restraint is exactly what shaped Corona’s long-running brand voice: slow down, breathe, enjoy life. "Miles Away From Ordinary." "Find Your Beach." All born from a spot that dared to be still.

And this year, Corona is dropping an hour-long version of this spot...perfectly on-brand invitation to pause in the middle of the holiday chaos. Sometimes the most powerful creative move is saying less. 🌴✨
#Advertising #BrandStorytelling #CreativeInspiration #HolidayAds #Corona #FelizNavidad

P.S. the title "O Tannenbaum" is a traditional German Christmas carol whose title translates to "O Fir Tree," also known in English as "O Christmas Tree."

Open video: Corona Extra Christmas commercial | Corona Extra Feliz Navidad on youtube.com

Corona Extra Christmas commercial | Corona Extra Feliz Navidad

Great ideas don’t come from one genius...they come from teams willing to battle it out ⚡️

Every breakthrough I’ve seen started with smart people clashing over what works and what doesn’t.

You need:
- People who aren’t afraid to throw “bad” ideas in the mix 💡
- Space for real debate, not just nodding along 🗣
- Trust, so anyone can challenge anyone else

It’s not about having all the “rockstars.” 

It’s about building a culture where everyone feels safe to take creative risks...even if it means tossing out the original plan 🚀

The best creative teams don’t just agree...they collide, debate, and turn sparks into ideas that power the world of work!

The best creative leaders know when to break their own rules. 🚦 Sticking with “how it’s always been done” kills fresh thinking fast. 💤

Real progress happens when you encourage curiosity, risk-taking, and wild ideas...even if some flop. 🚀

I’ve seen it over and over: Give people room to experiment, and innovation follows. 🌱 How are you helping your team take more creative risks?

🎲💰 Happy National Play Monopoly Day! 🎲💰 Today's the day to channel your inner real estate mogul, pass Go, collect $200, and try very hard not to flip the board when someone buys Boardwalk first (I'm looking at you Daniel Craig). 😅🏠✨ 

Whether you’re a ruthless tycoon, or just in it for the snacks, today’s all about friendly competition...and maybe a little financial “creativity.” What’s your go-to token? The top hat, the dog, or the race car? 🚗🐶🎩 LMK! #MonopolyDay #GameNightFun #RollTheDice #ClassicGames

📺 Happy World Television Day! 📺 From prestige drama on HBO, classic sitcoms on NBC, Sunday football on YouTube TV 🏈, to reality chaos to binge-worthy streaming on Netflix and Hulu, TV has shaped our stories, our culture... 😄🍿 

And can I  just say how grateful we are that today’s TVs aren’t the back-breaking heavy beasts we had in the 90s? If you ever moved one of those lead weights, you earned a medal. 🏋️‍♂️😂 

Whether you grew up with Saturday morning cartoons or you’re deep into your latest binge, today’s the perfect day to celebrate the screen that brings us a whole lot of escapism... What show are you loving right now? 👀 #WorldTelevisionDay #TVMagic #BingeWorthy #PopCultureLove #StreamOn

How many times have you heard, “Make it bigger, bolder, faster!” in a brainstorm, only for the idea to get watered down by process or silos? 💡

What if, instead, we focused on making it smarter? Over the years, I’ve found that the best creative breakthroughs often come not from louder ideas, but from teams who trust each other enough to push boundaries. 

When you blend creative courage, open dialogue, and the right tech. Like generative AI that removes friction from execution 🤖, a culture of innovation forms naturally. The result isn’t just campaigns that win awards 🏆, but platforms that create real, measurable impact for brands and talent alike.

Are we prioritizing brave thinking as much as bold visuals? In a world obsessed with speed, it’s creativity and culture that set real leaders apart. I’d love to hear: how are you fostering this balance in your teams? 🔥

Thanksgiving isn’t about the turkey. It’s about how people show up for each other around the table 🦃...stories, laughter, little moments that stick.

Teams can work the same way.

The best creative sessions I’ve been part of? Never about who had the loudest voice or the biggest title. They worked because everyone brought something to the table. No ego.

Just ideas, honesty, and space to listen 👂.

Gratitude is rocket fuel for creativity 🚀.

Saying “thanks” for small wins, wild ideas, and even the mistakes—that’s how trust builds.

So before your next project sprint or brainstorm, try this: ask your team what they’re grateful for.

Pause. Let people be real.

You’ll be surprised where it takes you ⭐.

Creative magic happens when every seat at the table matters.

This week, that’s what I’m thankful for—in work and in life.

Who at your table are you grateful for? 🙏

What story is your brand telling...inside? 🧐 Brand growth isn’t just about the campaigns we launch or the products we build....it's deeply rooted in the everyday moments shared by our teams. 

The most magnetic employer brands don’t just talk about culture, they live it through authentic storytelling, creative collaboration, and a relentless curiosity to improve. ✨

If you want your company’s reputation to thrive (not just survive), start by empowering your people to be storytellers. Give them a platform. Celebrate small wins as vigorously as major milestones. 🎉

In an age where every Glassdoor postings can shape public perception overnight, building an employer brand from the inside out isn’t optional...it’s essential. 🚀

In the race 🏁 to deliver innovative campaigns, are we missing the real magic? ✨

It’s easy to get swept up by the power of generative AI or the latest tech stack...faster mockups, dynamic scripts, endless variations at our fingertips. 

But true creative leadership isn’t about chasing every shiny new tool. It’s about knowing when technology should take a backseat so human insight can drive. 🤔

Great storytelling starts with empathy and ends with action. Technology accelerates us, but only vision and connection inspire audiences to care. Are you using AI to elevate your team’s ideas—or just to speed up production? The difference defines creative impact...and future growth. 🚀

Let’s keep experimenting, but never forget 🤔 why we create in the first place.

No alternative text description for this image

Morris Strategic Advising

We help small business owners build consistent revenue, giving them the freedom to thrive in their personal lives. By simplifying processes and providing actionable strategies, we ensure our clients see results quickly. Our Sustainable Sales Blueprint empowers them to create steady income streams that free up time for what matters most.

Founder

Avient Corporation

Senior Sales Manager

Trelleborg Engineered Coated Fabrics

Key Account Manager - Aerospace

B&W Fiberglass Inc

●	Managed 50+ customer accounts with budgeted revenue in excess of 35 million for 2021 fiscal year.
●	Increased key account revenue by ~20%  and material shipped by ~15% in the first full year.
●	Engaged development relationships with Procter and Gamble, DuPont, Firestone, and others for new additional revenue streams.
●	Structured new analytical reporting metrics for sales team to better communicate with finance and procurement.

Sales Manager

Michelin

● Business Analyst for Large Trucking wheel mounting service sales to OEM customers.
● Measured previously unknown wheel mounting return on capital expended of all three NA operations.
● Presented results and strategic direction for business growth to NA divisional President and Vice Presidents.

Global Leadership Development (GLP) Intern

SEIREN NORTH AMERICA, LLC

● North American Project Lead for Honda’s Odyssey and CR-V (gross sales ~$20 million annually). Directed
cross-functional team to complete programs from development phase through mass production launch.
● Led Annual Cost Reduction team in negotiating separate deals for fabric and polyurethane products, saving over $600,000 through 2018.
● Managed over $34 million in annual sales for all products in the North American Honda account.

Account Manager

Suminoe Textile of America Corporation

● Lead for Honda’s HR-V (gross sales approximately ~$2 million annually) North American development at new Honda manufacturing facility in Celaya, Mexico from competition quoting to mass production launch.
● Created capacity study and negotiated labor requirement projections at STA’s local facility in Mexico to accommodate additional 130,000 floor mat sets totaling over $5 million in HR-V and CR-V program sales.
● Contracted 2017 model Honda Odyssey business ($3 million annually) and gained 2016 model Honda
Ridgeline business ($800,000 annually) while maintaining profit margins above 15%.
● Administered Mat department accounts valued at $30 million annually on Honda and Acura models such as Odyssey, Pilot, MDX, HR-V, CR-V, and Ridgeline.
● Settled yearly Value Added activity and Annual Cost Reduction commitments for Honda business conserving over $300,000 through remaining program life.

Program Manager

PARKDALE MILLS, INC

● Achieved a 10% increase in production efficiency while supervising over 30 employees with minimal quality issues, for the world’s largest manufacturer of spun yarn; customers: Hanes Brands, Under Armor, and Nike.

Production Manager

BROCK & SCOTT

•	Created firm’s new recording practices to more easily maintain compliance with North Carolina Bankruptcy Law preventing firm from over $20,000 in fees and costs for national lending clientele.

Legal Assistant

Vintage Wealth Management Group

•	Collaborated with Managing Principal in adjusting financial allocation for over 75 clients resulting in 10% increase in firm’s assets under management.

Relationship Manager

LinkedIn Global Top Voice (Invitation Only) | Helping Side Hustlers & Solopreneurs Scale to their first $100k

Most service-based businesses fail because they're built on hope, not strategy.

After 10+ years managing $300M+ in corporate accounts across automotive, aerospace, and defense, I've seen what separates businesses that thrive from those that survive on luck.

The difference? Strategic systems over sporadic tactics.

My Authority:

→ Corporate-Level Strategy: Adapted enterprise account management frameworks for small business reality

→ Cross-Industry Expertise: Automotive urgency + Aerospace planning + Defense resilience = unshakeable business foundations

→ Proven Track Record: Currently building Morris Strategic Advising while maintaining corporate responsibilities (walking the walk)

The Strategic Problems I Solve:
• Revenue inconsistency that keeps you awake at 3am
• Lead generation that feels like throwing darts blindfolded
• Growth strategies that create burnout instead of breakthrough
• Sales processes that depend on luck instead of systems

My Framework - The Sustainable Sales Blueprint:
A battle-tested methodology that transforms chaotic client acquisition into predictable revenue streams. 

Built on three pillars:

1. Strategic Foundation - Corporate-level planning scaled for small business
2. Relationship Architecture - Systems that build trust before transactions
3. Sustainable Scaling - Growth without the feast-or-famine rollercoaster

Why This Approach Works:
Most consultants teach tactics. I architect systems. The difference is the gap between temporary wins and lasting success.

Ready to build revenue systems that work while you sleep?
morrisstrategicadvising.com

John-David Morris

The best ROI in my career hasn’t come from a strategy.
It’s come from tables like this one.

Guys trip with some of my oldest friends.
Between us there’s a PhD, an MBA, an attorney—five advanced degrees in all.
But that’s not what matters most.

We’ve stayed close because we’ve shown up for each other over years and seasons.

Same thing in business:
	•The customer you help today might be a VP somewhere else in five years.
	•The junior contact on a deal might become your buyer, partner, or boss down the road.

Titles change. Companies change.
Your relationship with people is what sticks.

Don’t just chase transactions.
Leave people better than you found them—you never know when you’ll meet them again.

Helping Coaches & Service-Based Entrepreneurs Build Human-Centered Sales Systems | Founder, Morris Strategic Advising

Days like today make it pretty easy to be thankful.

	•	Thankful for a new house that’s slowly turning into a home.
	•	Thankful for healthy kids who turn every hallway into a runway.
	•	Thankful for an amazing wife who keeps our family grounded.
	•	Thankful for a corporate role that stretches me and supports us.
	•	Thankful for the opportunity to grow a business that helps other owners do the same.

I don’t take any of it for granted. Grateful for what’s here now and for the opportunities still ahead.

Happy Thanksgiving!

Boxes, Not Posts

If I’ve seemed quiet on here this week, it’s because life is happening offline: we’re in the middle of a move, and every room looks a bit like this photo.

Once the boxes are out of the kitchen and we can find the coffee mugs again, I’ll be back to sharing more regularly.

Until then, it’s bubble wrap, box labels, and building the next chapter—one room at a time.

For the last year, a “real” office has been more of an idea than a place.

Renovation. Moving. Working from temporary corners and borrowed spaces.
Today, I finally get to sit down in a long-anticipated, permanent home office.

None of this happened in a vacuum.

Huge shoutout to my wife, Anna Auman Morris, who not only carried a ton of the load for our family during this season, but also designed the space.

She turned an empty room into a place that actually fits how I think, work, and meet with clients.

What’s new:
- A dedicated space to think, write, and serve clients
- Room to build bigger things for both my corporate role and Morris Strategic Advising
- A fresh environment that matches the next chapter I’m working toward

What hasn’t changed:
- The mission to serve customers well in my corporate role
- The commitment to help owners build more reliable, less chaotic revenue through Morris Strategic Advising
- My “assistant” (the dog) is still sleeping through all of it in the corner

As 2025 winds down, I’m closing the year with two clear focuses:
1) Corporate: Finish strong for the teams and customers I support, and set up 2026 with clarity, not confusion.

2) Morris Strategic Advising: Keep helping solopreneurs and small businesses untangle their sales and marketing so they can grow without burning themselves out.

New space. Same mission.
Very grateful for Anna—and for everyone who’s been part of this chapter.

Cold tempo run this morning reminded me of something:
Most of us quit in sales at the exact point our “legs” are about to get stronger.

Out there in the dark, 30-something degrees, my tempo run hit that familiar edge:
- Too easy → I stay warm, but never get faster
- Too hard → I blow up halfway and jog it in
- Sit right on that uncomfortable line → my body adapts and that “hard” pace becomes my new normal

Sales has the same lactic threshold.

Your “threshold” might be things like:
1) How many real prospecting touches you make before you start procrastinating
2) How long you stay in a pricing conversation before you cave or discount
3) How many “no’s” you can hear before you change your behavior
4) How clearly you talk about money, scope, and boundaries without tensing up

If you never get near that edge, you stay comfortable… and weak.
If you live way past it all the time, you burn out.

The goal is to train your sales threshold, the way you’d train tempo:
Find your edge and notice the exact moment you want to avoid: the follow-up you keep pushing, the tough client call you delay.

Stay there a little longer

One more honest question. One more outreach block. One more beat of silence after you state your price.

Do it on purpose, not by accident.
Like scheduled tempos, block “threshold reps”: short, focused windows where you intentionally do the uncomfortable work.

Recover and review
After the rep, ask: What did I feel? What did I learn? What would I do differently next time?

Over time, the same work stops spiking your heart rate.
Same calls. Same conversations. Same you on paper.

But with a higher threshold, you’re a lot stronger than before.

taplio

The Battle

Bruce Carey

John-David Morris

Followers

Posts

Engagements

Likes

Performance ScoreBruce Carey's LinkedIn Performance

Performance ScoreJohn-David Morris's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bruce Carey

John-David Morris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce Carey's LinkedIn Performance

Performance ScoreJohn-David Morris's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBruce Carey's LinkedIn Performance