Brooklin Nash 💡

Beam Content 💡

Don’t remove that—it’s a load-bearing em dash.

Chief Em Dash Czar

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Co-Founder

Peak Freelance

Freelance writing is hard. We've been there, done that, and got the t-shirt. Peak Freelance is the support group we wish we had back then: courses, private community, and A+ advice included.

I joined Elise and Michael to help guide the community, to make connections and introductions wherever I can, and to just generally be an open book.

Partner, Freelancer Champion

LeadrPro

Go-to for all things community-led, expert-driven, and data-backed content marketing.

Expert

Dear Freelancer

A weekly advice column for freelancers, by an ex-freelancer.

Writer

Pavilion

Executive Member

Outreach

Manager, Community Content

Managing content for SalesHacker.com and outreach.io/onoutreach.

Content Marketing Manager

Sales Hacker, Inc.

Sales Hacker is the leading community for the next generation of salespeople. Together we aim to elevate the sales profession by uncovering and sharing the innovative sales strategies, tactics, and hacks being employed by the the fastest growing companies in the world.

Head of Content

Wiza

As the first marketing hire, I oversaw content strategy and execution across SEO, outbound email campaigns, customer marketing, partnerships and more. In six months I increased Wiza's DA from 9 to 49, increased organic traffic by 135% and landed Wiza as a "High Performer" on G2 with 40+ reviews.

TrustRadius

https://www.trustradius.com/buyer-blog/author/brooklinnash

Content Writer

Your B2B content. But better. 

Boost your organic traffic, social engagement and conversions with winning B2B SaaS content marketing.

B2B Content Marketer, Strategist and Consultant 

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

“per my last email” = eff you

“apologies for the delay” = eff me 

“cc’ing for visibility” = you’re effed

“checking in on this” = i’m effed

“let’s revisit in Q4” = eff this

“i’m not sure that’s aligned” = eff that

“respectfully yours” = eff all y'all

"please advise" = what the eff does this even mean

"respectfully" = eff no

Talk to me about content backed by original research.

Editing is not just:

“You’re missing a comma." 

Editing is mostly:

“You never revisit what you mentioned in the intro." 
"We need to lay out the pain points more clearly." 
"Is this what the audience really thinks?" 
"Add this resource from the brief."
"This section is unnecessary."

What I'm not using AI for:


Topic ideation (it misses a lot) 
Brief creation (we have a template) 
Data analysis (it still just makes things up) 
Outline creation (if you want a paint-by-numbers take, go for it) 
Writing (no)  
Editing (no)  
Emails (because people can tell. and because...why?) 
Social posts (ew) 

What I'm using AI for:


Generating financial reports (Quickbooks) 
Summarizing interviews and documents (Marvin) 
Surfacing past insights for future topics (also Marvin) 
Queries from my 8-year-old (ChatGPT) 
Spanish lessons (ChatGPT) 

But that's just me.

When you share the Google Doc link and they open the doc before you can close the tab

No alternative text description for this image

Content marketing: where you have either 2 or 20 hours of work in a day, depending on if your boss opened the Google Doc or that partner approved the proposal or the demand gen team greenlit the campaign brief.

GenAI like "okay, I will use a human voice to write like a human. Excellent idea."

In raising daughters 
I think too often 
Of the big moments 
The what-ifs
The is-this-bests 

I too rarely remember 
They are not a jetty 
To be constructed and painted as 
A bulwark above the waves 

No
They are wild sprites 
On a wild beach 
Playing at the edges of 
What I remember and 
What I can’t imagine 

So
I watch the fire 
I watch them 
I pick up their detritus and their treasure 

As they tumult and sputter and dance

I've never built a sales team.
I've never presented to the board.
I've never trained custom AI models.
I've never set up a paid ad campaign.
I've never created a skills training program.
I've never improved PLG using product analytics.
I've never designed commercial properties with BIM.
I've never set up the infrastructure for omnichannel marketing.

And yet the Beam Team has written, authoritatively and extensively, on all of these topics this past year. 

How?

We spent quality time with subject-matter experts—you know, the folks who HAVE done those things. The people who know their shit.

Sometimes it was the leadership team.

Sometimes it was the technical IC.

Sometimes it was the customer.

Sometimes it was the partner.

Sometimes it was the community.

As content marketers, we can: 

(a) spin our wheels and pretend we know what we're talking about,
(b) ask AI to spin its wheels and pretend it knows what it's talking about, or 
(c) take time to talk to people who actually know what they're talking about.

It's the difference between "this content is bullshit" and "this content is the shit."

As community-led, creator-led, product-led, and AI-led growth all converge in 2026—taking time with the experts is going to be a big differentiator.

After talking to hundreds of GTM pros, I’ve realized there are three types of people in any organization:

1. People who 
send slack 
Messages like This,

2. People who send Slack messages like this, and 

3. People who say "We use Microsoft Teams (sorry, I know)"

I thought this was an interesting blip on the media landscape: 

CBS News garnered 50k views in under 24 hours on this full Mamdani speech on TikTok. Comparitively, they see less than 500k in-demo weekly viewers. 

(It’s a stretch to say all 50k viewers are in-demo, but given the targeting power of social, not a big one.) 

Everyone’s talking about AI, but I think one of the most fascinating things to watch is the slow change of old media, from NYT’s digital push to Getty’s licensing deals. 

Since I should probably tie this back to B2B, all this shows me is that what people have been saying is true: it’s time to partner with creators, it’s time to give prospects specifics instead of platitudes, it’s time work with customers on more “how” content, because the generalities from the talking heads won’t cut it anymore. 

(And it’s time to turn the volume up. :)

When the founder starts speaking at the all-hands to announce the new AI-first brand

And now for something completely different: 

Rough Draft Thursdays. 

These are two stories I've started, because not everything is about SaaS marketing. I've joined a few subreddits and a local writing group here in Antigua this year. But I also have 40,000 connections here on LinkedIn, so why not.

I got into marketing because I liked writing. Now it's time to get back to that, at least sometimes.

So every Thursday (er, most Thursdays) I'll post some of my fiction. 

If y'all are here solely for the marketing and sales talk, scroll on by. If you like fiction and writing, maybe send me a DM. 

I'm not looking to be glazed. I'm looking for real critique. Where can I make it tighter? Where are you left with questions? Where does it get too pretty? 

For this week, I have the start of two different stories. Typos and all. You let me know which one you'd like me to continue next time.

Tongues, and Between the Blue Rocks

Tyler Burch

Marketing Intern

Mathand, Inc.

Since 1979, Mathand has been optimizing warehouses and installing rack systems to improve the movement and storage of our customers' products. We ensure projects are delivered on time and within budget, so you can focus on what you do best — running your business.

Trust Mathand to elevate your operations and deliver productivity. After all, we've done just that for nearly 50 years now.

Marketing Specialist

LSI - Life Science Intelligence™

Marketing Manager

MaxOne

Social Media and Content Marketing Manager

Gentem Health

Growth Marketing Manager

Samaritan (UnitedHealthcare Techstars '20)

Social Media Manager

BoardActive

I'll give you a few accomplishments that I am proud of since I started here:

I noticed that our pricing model needed to be amended to better serve our clients. After taking time after work to research pricing strategies extensively, I got to work. With the help of another teammate, we cranked out this entire process within two weeks. 

The results? Two contracts were signed within the month. Oh, and our prices actually rose by over 300% too.

My other accomplishment I am proud of involves implementing new marketing channels during my first month with the team that broke our team record for most demos in a month. I had a hunch, did my research, considered our ICP for those channels, and generated 25% of our previous year's lead total. All within one month.

Of course, coronavirus nailed businesses shortly after that and we had to shift focus.

Digital Marketing Manager

RUF (Reformed University Fellowship)

I spent two years following my religious convictions, and I wouldn't trade it for the world. It also made me a better employee, co-worker, and marketer. People say soft skills are great, but people don't understand what it takes to acquire them. This role gave them away in bunches.

I learned how to have compassion for people that were different than me. Being a teammate that works differently with co-workers based on how they work best. Seeing jobs outside of my description that needed to get done, and doing them in a way that helped our team.

It also gave me a great understanding of raising funds and establishing regular touchpoints. During those two years, I raised $65,000+ in order to minister to students at Ole Miss. I had 100+ donors halfway through that process and established a monthly newsletter to thank and update my supporters.

Campus Ministry Staff Member

Macon Open Air Market

I was directly responsible for increasing our vendor total from 25 to 85 while taking classes full-time as a graduating junior.

I helped grow event attendance from 150 attendees to 3,000+ within four months. Our primary marketing channel and campaign was our Facebook page, which I operated alone. Within a four month period, I built our following by 2,500+ followers.

If you check the reviews of the page, I think an old review from one of the vendors specifically mentions me and my work in vendor relations.

Marketing Director

Hotplates Restaurant Group

One of the projects that directly contributed to revenue involved our fledgling trivia night. My boss was axing it as I came on board, but I insisted that we keep it and make some changes that would turn it around. He allowed it based on one condition:

I take over as host too. I took on the challenge, made some changes that cut our costs while also increasing the profit that this weekly event brought in. The overall attendance increase? 300%.

Marketing Eye : Sydney | Melbourne | Brisbane | Atlanta | Dallas | New York | Rotterdam

Although it was a short summer, this experience had laid the foundation for understanding workload and studying the audience of each client that I worked with at this digital agency.

This was actually where I met my boss at BoardActive. He was my primary client, and we established a relationship that was built strong enough that he brought me back in-house when the opportunity presented itself.

Creating space for Medtech startups and investors to partner | Marketing Manager at LSI

I love making decisions that build trust, showcase expertise, and create differentiation. Picking apart the semantics of content. Creating unique marketing touchpoints that don't have 77 "Ultimate Guides" on the first page of Google. Researching how buyers frame an offering and then putting that in place. 

Challenging myself and my team is a recurring theme. Ensuring we make profitable decisions. Pushing against assumptions and norms. Finding new ways to make the day-to-day operations more efficient. 

As for my future? I wanna build something special. I'm spending my time learning by building something great with our team. That's my winning formula. Learn, grow, and actually get my hands dirty. Could take awhile. Most things that are worth it do.

taplio

The Battle

Brooklin Nash 💡

Tyler Burch

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taplio

The Battle

Brooklin Nash 💡

Tyler Burch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooklin Nash 💡's LinkedIn Performance

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