Brooklin Nash 💡

Beam Content 💡

Don’t remove that—it’s a load-bearing em dash.

Chief Em Dash Czar

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Co-Founder

Peak Freelance

Freelance writing is hard. We've been there, done that, and got the t-shirt. Peak Freelance is the support group we wish we had back then: courses, private community, and A+ advice included.

I joined Elise and Michael to help guide the community, to make connections and introductions wherever I can, and to just generally be an open book.

Partner, Freelancer Champion

LeadrPro

Go-to for all things community-led, expert-driven, and data-backed content marketing.

Expert

Dear Freelancer

A weekly advice column for freelancers, by an ex-freelancer.

Writer

Pavilion

Executive Member

Outreach

Manager, Community Content

Managing content for SalesHacker.com and outreach.io/onoutreach.

Content Marketing Manager

Sales Hacker, Inc.

Sales Hacker is the leading community for the next generation of salespeople. Together we aim to elevate the sales profession by uncovering and sharing the innovative sales strategies, tactics, and hacks being employed by the the fastest growing companies in the world.

Head of Content

Wiza

As the first marketing hire, I oversaw content strategy and execution across SEO, outbound email campaigns, customer marketing, partnerships and more. In six months I increased Wiza's DA from 9 to 49, increased organic traffic by 135% and landed Wiza as a "High Performer" on G2 with 40+ reviews.

TrustRadius

https://www.trustradius.com/buyer-blog/author/brooklinnash

Content Writer

Your B2B content. But better. 

Boost your organic traffic, social engagement and conversions with winning B2B SaaS content marketing.

B2B Content Marketer, Strategist and Consultant 

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

“per my last email” = eff you

“apologies for the delay” = eff me 

“cc’ing for visibility” = you’re effed

“checking in on this” = i’m effed

“let’s revisit in Q4” = eff this

“i’m not sure that’s aligned” = eff that

“respectfully yours” = eff all y'all

"please advise" = what the eff does this even mean

"respectfully" = eff no

Talk to me about content backed by original research.

Editing is not just:

“You’re missing a comma." 

Editing is mostly:

“You never revisit what you mentioned in the intro." 
"We need to lay out the pain points more clearly." 
"Is this what the audience really thinks?" 
"Add this resource from the brief."
"This section is unnecessary."

What I'm not using AI for:


Topic ideation (it misses a lot) 
Brief creation (we have a template) 
Data analysis (it still just makes things up) 
Outline creation (if you want a paint-by-numbers take, go for it) 
Writing (no)  
Editing (no)  
Emails (because people can tell. and because...why?) 
Social posts (ew) 

What I'm using AI for:


Generating financial reports (Quickbooks) 
Summarizing interviews and documents (Marvin) 
Surfacing past insights for future topics (also Marvin) 
Queries from my 8-year-old (ChatGPT) 
Spanish lessons (ChatGPT) 

But that's just me.

When you share the Google Doc link and they open the doc before you can close the tab

No alternative text description for this image

Content marketing: where you have either 2 or 20 hours of work in a day, depending on if your boss opened the Google Doc or that partner approved the proposal or the demand gen team greenlit the campaign brief.

GenAI like "okay, I will use a human voice to write like a human. Excellent idea."

In raising daughters 
I think too often 
Of the big moments 
The what-ifs
The is-this-bests 

I too rarely remember 
They are not a jetty 
To be constructed and painted as 
A bulwark above the waves 

No
They are wild sprites 
On a wild beach 
Playing at the edges of 
What I remember and 
What I can’t imagine 

So
I watch the fire 
I watch them 
I pick up their detritus and their treasure 

As they tumult and sputter and dance

I've never built a sales team.
I've never presented to the board.
I've never trained custom AI models.
I've never set up a paid ad campaign.
I've never created a skills training program.
I've never improved PLG using product analytics.
I've never designed commercial properties with BIM.
I've never set up the infrastructure for omnichannel marketing.

And yet the Beam Team has written, authoritatively and extensively, on all of these topics this past year. 

How?

We spent quality time with subject-matter experts—you know, the folks who HAVE done those things. The people who know their shit.

Sometimes it was the leadership team.

Sometimes it was the technical IC.

Sometimes it was the customer.

Sometimes it was the partner.

Sometimes it was the community.

As content marketers, we can: 

(a) spin our wheels and pretend we know what we're talking about,
(b) ask AI to spin its wheels and pretend it knows what it's talking about, or 
(c) take time to talk to people who actually know what they're talking about.

It's the difference between "this content is bullshit" and "this content is the shit."

As community-led, creator-led, product-led, and AI-led growth all converge in 2026—taking time with the experts is going to be a big differentiator.

After talking to hundreds of GTM pros, I’ve realized there are three types of people in any organization:

1. People who 
send slack 
Messages like This,

2. People who send Slack messages like this, and 

3. People who say "We use Microsoft Teams (sorry, I know)"

I thought this was an interesting blip on the media landscape: 

CBS News garnered 50k views in under 24 hours on this full Mamdani speech on TikTok. Comparitively, they see less than 500k in-demo weekly viewers. 

(It’s a stretch to say all 50k viewers are in-demo, but given the targeting power of social, not a big one.) 

Everyone’s talking about AI, but I think one of the most fascinating things to watch is the slow change of old media, from NYT’s digital push to Getty’s licensing deals. 

Since I should probably tie this back to B2B, all this shows me is that what people have been saying is true: it’s time to partner with creators, it’s time to give prospects specifics instead of platitudes, it’s time work with customers on more “how” content, because the generalities from the talking heads won’t cut it anymore. 

(And it’s time to turn the volume up. :)

When the founder starts speaking at the all-hands to announce the new AI-first brand

And now for something completely different: 

Rough Draft Thursdays. 

These are two stories I've started, because not everything is about SaaS marketing. I've joined a few subreddits and a local writing group here in Antigua this year. But I also have 40,000 connections here on LinkedIn, so why not.

I got into marketing because I liked writing. Now it's time to get back to that, at least sometimes.

So every Thursday (er, most Thursdays) I'll post some of my fiction. 

If y'all are here solely for the marketing and sales talk, scroll on by. If you like fiction and writing, maybe send me a DM. 

I'm not looking to be glazed. I'm looking for real critique. Where can I make it tighter? Where are you left with questions? Where does it get too pretty? 

For this week, I have the start of two different stories. Typos and all. You let me know which one you'd like me to continue next time.

Tongues, and Between the Blue Rocks

Senior Manager of Brand Marketing at Newswire | Copywriter | Mom x2

I ghostwrite LinkedIn content for executives and founders. 

Think of LinkedIn Ghostwriting as a content partnership. 

I know it sounds unnecessarily mysterious, but it’s pretty straightforward. 

I turn your expertise, insights, and ideas into engaging posts that sound like you because they are from you…I just use my experience to craft them into posts people want to read. 

If you’re worried this is an inauthentic way to play the LinkedIn game, don’t worry. It’s not. That’s because I record our Q&A calls and turn your answers into posts. This keeps your voice intact and maximizes impact. 

I'm not here to manufacture viral moments or push topics you (and your audience) don’t care about. 
I'm here to help you build a consistent, authentic presence on LinkedIn.

As your LinkedIn Ghostwriter, I’ll:

✅ Create content your audience wants to read. 
✅ Make our partnership hassle-free so you can focus on running your business. 
✅ Help you build genuine connections through strategic storytelling. 
✅ Handle community engagement to attract attention back to your profile. 

“This is one of the smartest business decisions I’ve made. On one end, you only have so much time in the day. But the most important thing is knowing your own strengths and weaknesses. Maria is exceptional in this field, and it made perfect sense to ask her for help.” - Andrew Moncur, Founder/CEO, Capital Markets Dad

"I've never had so many people mention how much they enjoyed my LinkedIn content before working with Maria." - CEO, Advertising Industry

If you want to see my work in action, browse my LinkedIn profile to see how I consistently create content that invites real connections and delivers real results. 

If you’re ready to build your LinkedIn presence without the stress of managing it alone, I’m here to help. 

Send me a DM to get started!

Maria Marchewka

I've been building my newsletter, The Lunch Break🍴 on beehiiv, for over a year now.

I have 350 subscribers. I'm proud of that, but I don't want to be passive anymore. 

I want to kick this into high gear!

If you have 500 - 1k+ subscribers, what's been your best secret to growth?

Please share ⬇️

LinkedIn Ghostwriter for execs & founders who are too busy to write but too smart not to post | Mom x2 | Runner 🏃‍♀️ & Reader 📚

Don't mind me....I'm just sitting here at my kitchen table with TWO screens!

Barry Weston sent me a Plugable Portable Monitor, and let's just say, I'm obsessed. 

1. It weighs next to nothing, and it's sleek. It'll be perfect to pack in my backpack when I travel. 

2. I do a lot of work from my kitchen table and the occasional coffee shop. My biggest complaint was losing my second screen at my desk. Not anymore! 

3. It's so easy to use. Seriously. Unravel the chord and connect it to the screen and your computer. DONE. 

Thanks again, Barry and the team at Plugable!

I’m a beehiiv stan (is that still cool to say?)

Anyways, it’s what I use to not only build my newsletter, The Lunch Break🍴
but the Capital Markets Dad newsletter, also.

It's user-friendly. I don't consider myself super tech-savvy, and I’ve built everything from automations to a complete redesign of my newsletter. 

I love the built-in ad network. Morning Brew, HubSpot, and The Marketing Millennials have all sponsored my newsletters. 

They have excellent support. Their chat feature is actually helpful lol 

And, last week at their Winter Release Event, they unveiled a whole lineup of brand-new features their users *ACTUALLY* wanted. 

The one that stole my attention was the digital products option. Now you can sell digital products right from the platform. You keep 100% of the profits. Seriously. They won't even take a soon-to-be-extinct penny from you!

If you’re thinking about starting a newsletter, I highly recommend it!

See for yourself ➡️ https://lnkd.in/eWWM7K_K

Just a reminder you don’t have to accept every connection request.

Yes, it’s tempting to want to increase your connection count.

But if that person isn’t even in the realm of what you’re doing or where you want to go, what’s the point? 

A large connection count might look good to some on paper, but if those people are irrelevant to your industry and will never engage with your content, what purpose do they serve?

The best connections happen when there’s a mutual benefit.

When you learn something from them and they learn something from you.

It’s OK to be selective.

“LinkedIn doesn’t like it when you just say ‘Congratulations!’ On someone’s post about their new job.”

Cool. Leave the comment anyway, especially if you’re just getting into commenting.

Those simple comments are confidence builders for you to leave more on other people’s content.

You have to start somewhere!

If you have a long-form piece of content and 15 minutes, you already have a LinkedIn post.

You don’t need to reinvent anything. You just need to pull from what’s already there.

Here’s how I do it:

1. Start with the intro.
Find the core message.
What’s the one thing this piece is really trying to say?

2. Go into the body.
Pull the takeaway.
What’s the part someone should remember if they only read one paragraph?

3. Look at the close.
Decide on the purpose.
Are you teasing the full piece or making this post standalone?

If it’s a teaser: hint at what’s inside and drop the link in the comments.

If it stands alone: deliver the punchline here and use a soft CTA like, “I share more like this every week in my newsletter.”

It's not always about creating more. It's about doing more with what you already created.

The battle of keeping my focus while my son destroyed the room behind me was on.

The long and the short was you don’t have to start from scratch every time you log onto LinkedIn.

One of my favorite things to do (and what I do for my clients often) is scroll through their high-performing posts, pick one, and:

• Update the hook
• Trim or refine a few sentences
• Add a little more depth or detail. Typically an action step.

The main message stays the same, but it gets another at bat.

Chances are, a lot of your audience missed it the first time. 

Give it another run by refreshing and republishing.

I have a confession to make. I've never watched a full episode of "Seinfeld."

BUT, Jerry Seinfeld might be one of the best writing teachers. 

I watched a New York Times video of him sharing his joke-writing process, and the overlap with writing LinkedIn posts is shockingly similar.

Here’s what stood out to me:

1. The first line carries all the weight.

Seinfeld says the opening of a joke has to land, or the whole bit falls apart.

Good LinkedIn posts work the same way. If the first line doesn’t pull you in, nothing else matters.

2. Description is a superpower.

His Pop-Tarts joke includes a line comparing shredded wheat to “wrapping your lips around a wood chipper.”

That’s vivid, unexpected, and holds your attention. Memorable posts carry that same energy. 

3. Every word serves a purpose.

Great jokes feel tight because he trims everything he doesn’t need.

Good writing is a byproduct of strong editing. 

4. Ideas need connectors.

Seinfeld talks about finding “connective tissue” between setups.

We can call it "flow," and it's the difference between scattered thoughts and a smooth read.

5. Simple takes time.

His punchline, “They can’t go stale because they were never fresh.” took him ages.

Clean writing is a skill that takes time and reps to strengthen. 

I put the full clip in the comments ⬇️

Here’s the 3-question gut check I use before I hit publish on a post. 

I call it The Mirror Test 🪞

Because if a post doesn't move me, it's not going to move my readers.

Before you post, ask yourself three questions:

1. Would I want to engage with this?
2. Am I showing them how, not just telling them what?
3. Does this feel human?

If it passes these three checks, I'm good to publish. 

I shared a deeper breakdown (with an example) in this week’s Lunch Break 🍴

Link is in the first comment ⬇️

Last week, I posted something I thought would take off… and it didn’t.

At least, not right away.

A few likes trickled in. A comment here or there.

The ink was about to dry on me, writing it off as a dud, but a few hours later, it picked up steam.  

It made me realize that "slow starts" aren't always bad news anymore.

I broke it all down in this week’s Lunch Break 🍴

If you’ve ever hit publish and watched your post stall, this one’s for you: https://lnkd.in/e6cyqmME

Spanx is worth $1.2 billion. 

And yet, when Sara Blakely started out, she didn’t sell her product. 

She sold what her product *did* for other people. 

When Spanx finally landed in department stores, she went to the morning rallies to educate the four-person hosiery team. 

She knew she needed to reach more people, so she started handing out free product to other departments. 

But the freebies weren't what sealed the deal. 

It was how she answered the one question everyone was secretly asking:

“What’s in it for me?” 

When she walked into the shoe department, she didn’t pitch Spanx. 

She told them her product would help women feel confident enough to wear strappy sandals and styles they’d never tried before.

In that moment, Spanx wasn’t just shapewear. It was a sales driver for shoes. 

Her product became the catalyst for someone else’s commission.

When you’re writing a LinkedIn post, keep that same mindset.

Don’t just focus on what you’re saying. Focus on what they’re reading. 

Spell out how your product or service helps them and answer the question “What’s in it for me?” before they ever ask it.

Don't let rules and "best practices" stifle your creativity and connection. 

Sure, they help, but the more you write for the algorithm, the more predictable your content gets. 

People aren't following you because you've mastered the perfect posting cadence or use strategically placed emojis. 

They follow you because you show up as yourself, talking about the things that interest you. 

Write the post you’d actually want to read.
Comment on the ideas that genuinely interest you.

One honest post and personable comment a week does more for your growth than ten “optimized” ones.

I can’t control the job market, but I can help you control how you show up on LinkedIn.

I put together my free Job Seeker Toolkit to help you turn your LinkedIn into your living, breathing portfolio.

It covers:

- Headlines that help you show up in searches
- About sections that feel confident, not desperate
- How to reframe employment gaps into strengths
- Posts that showcase how you think
- 12 plug-and-play prompts
- A 4-week posting calendar

It’s 100% free. 

Here’s the link: https://lnkd.in/e4BzqSvP

I’m a beehiiv stan (is that still cool to say?)

Anyways, it’s what I use to not only build my newsletter, The Lunch Break 🍴 but also the Capital Markets Dad newsletter.

It's super user-friendly. I don't consider myself super tech-savvy and I’ve built everything from automations to templates. 

I love the built-in ad network. Morning Brew, HubSpot, and The Guru Conference have all sponsored my newsletters. 

And they have excellent support. Their chat feature is actually helpful lol

If you’re thinking about starting a newsletter, I recommend it!

One of the most fun parts of the Capital Markets Dad brand is learning from the marketing genius of Maria Marchewka.

Collaborating and brainstorming with her on a daily and weekly basis has taken months maybe even years off my entrepreneurial journey for the brand.

One of the runaway hits has been the newsletter in the beehiiv community. 

I will admit I had never even heard of it until Maria brought it up. But I’m glad she did and then took charge of getting everything in place and does a fantastic job running it.

Work with amazing people and do amazing things. 

If you love the newsletter let Maria know, if you are curious what it’s all about you can subscribe using this link.

https://lnkd.in/gxH8pcXk

I love this analogy from David Perell.

“Think of your writing like a Jenga tower. If you can pull out a word or sentence without the tower falling, do it.”

The problem usually isn't that your writing is too short. It's that it's too bloated. 

Here’s what this looks like in practice ⬇️

Original:

“Maria ran down the stairs, rounded the bend into the kitchen, swiped her backpack off the chair, slung it over her right shoulder, spun around toward and out the front door just in time to catch her bus as it was slowing down in front of her house.”

Rewrite:

“Maria ran to the kitchen, grabbed her backpack, and made it out the door just in time to catch her bus.”

It's the same story, I just used fewer words and created a cleaner read. 

Good writing is about knowing what blocks to pull while keeping the tower intact. 

PS here's a throwback Jenga commercial, just because 😂

https://lnkd.in/eHkwNcGH

Open video: Jenga 1987 Commercial | 1980s & 1990s Commercials on youtu.be

Jenga 1987 Commercial | 1980s & 1990s Commercials

If your LinkedIn posts aren’t performing as well as you think they should, look at your first two lines. 

Your hook earns the next sentence, and it’s the most underrated skill in LinkedIn writing. 

So I built a guide to help you write better ones. 

In "11 Hooks That Get People to Actually Read Your LinkedIn Posts," you'll learn: 

🪝 11 hook types that consistently stop the scroll 
🪝 33 real examples to spark ideas 
🪝 Plug-and-play templates 
🪝 Mini explanations so you understand the why, not just the what 

Swipe them. Study them. Make them your own. 

It's 100% free. 

DM me and I'll send you the link. Seriously, just the link. NOT a sales pitch.

Tomorrow's Lunch Break🍴is all about the makings of a save-worthy post. 

Yes, reactions and impressions feel great, but recently, I've been paying a lot more attention to saves because it's not a passive action. 

It's someone saying, "This is helpful. I'll need this later."

So in tomorrow’s newsletter, I break down the three elements every save-worthy post has:

- A teachable moment
- An easy-to-read format
- A meeting point with your readers' reality

The issue hits inboxes at Noon EST!

Click the “View my newsletter” button under my name to grab your seat at the table.

taplio

The Battle

Brooklin Nash 💡

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance ScoreBrooklin Nash 💡's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brooklin Nash 💡

Maria Marchewka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooklin Nash 💡's LinkedIn Performance

Performance ScoreMaria Marchewka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrooklin Nash 💡's LinkedIn Performance