Brooklin Nash 💡

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

Co-Founder

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Brooklin Nash

This one is for all the content and product marketers serving a skeptical, technical audience: 

What's stopping you from doing more original research in 2026? 

This isn't even a "poke the bear" type question. It's a genuinely curious question.

Is it a focus on more tactical, product-led content?
Is it the thought that "thought leadership" can't lead to direct wins?
Is it the budget constraints and the six-figure line items of big analyst firms?

I'd love to hear from you, either in the comments or DMs.

Talk to me about content backed by original research.

PSA: Quality research reports take ~12 weeks to produce. 

Our process breaks things down into ~2 week sprints:

1. Ideation, goals and survey creation
2. Survey collection
3. Insights, narrative, and brief
4. Writing
5. Design
6. Finalization to be launch-ready

If you're looking at that big June launch, it's time to get started.

John Hill aka Small Mountain 🏔

I help people navigate the high-altitude terrain of human communication.

I work with founders, sellers, and leaders who realize that their livelihood depends on one thing: The quality of their conversations.

Most people think sales is about force, pitch, and persuasion. They think it requires becoming a louder, more aggressive version of themselves. That is not my world.

My world is the Practice. I believe that communication is a skill, not a personality trait. It is a muscle that must be torn down and rebuilt through deliberate repetition, not just "learning the hard way."

How We Work I operate on a framework called SHERPA. In the mountains, a Sherpa doesn’t carry you to the top. They carry the supplies, they map the route, and they ensure you don’t walk off a cliff when the fog rolls in. But you still have to climb.

I bring that same ethos to business:

I don't sell for you. I help you find your footing.

I don't give you scripts. I help you find your voice.

I don't promise easy summits. I promise you’ll survive the climb.

Why Me? I didn’t start as a natural. I entered sales completely unprepared, drowning in "hustle culture," and burning out because I thought working harder would fix a lack of skill. It didn’t.

I learned that activity is not achievement. I spent years stripping away the "tricks" of sales to get to the core of human connection. I’ve been the stuck producer, the hungry founder, and the burnt-out leader. I survived those roles so you don't have to suffer through them.

What I Do Now Through The Sales Practice Lab and my coaching, I provide a safe environment to fail. I believe you should struggle in the practice ring so you don't bleed in the boardroom.

My Mission I stand against the "churn and burn" mentality. I stand for the founders and sellers who want to perform at the highest level without losing their humanity.

If you are ready to stop guessing and start practicing, grab your gear. We have a mountain to climb.

Founder

As founder of Adapted Growth, I understand the need for a repeatable, successful sales process, a customized CRM and a deep sales pipeline. At Adapted Growth, that’s what I lead my teams to give your business. Backed by 20 years in sales in both B2B and small business entrepreneurship, I’ve partnered with top-tier business coaches for over 10 years. By collaborating with me, you will no longer struggle with sales. You will easily screen out bad clients, close great clients with ease and develop a sales pipeline that is successful, repeatable and predictable.

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The Battle

Brooklin Nash

John Hill aka Small Mountain

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taplio

The Battle

Brooklin Nash

John Hill aka Small Mountain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooklin Nash's LinkedIn Performance

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