Brooklin Nash 💡

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

Co-Founder

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Brooklin Nash

This one is for all the content and product marketers serving a skeptical, technical audience: 

What's stopping you from doing more original research in 2026? 

This isn't even a "poke the bear" type question. It's a genuinely curious question.

Is it a focus on more tactical, product-led content?
Is it the thought that "thought leadership" can't lead to direct wins?
Is it the budget constraints and the six-figure line items of big analyst firms?

I'd love to hear from you, either in the comments or DMs.

Talk to me about content backed by original research.

PSA: Quality research reports take ~12 weeks to produce. 

Our process breaks things down into ~2 week sprints:

1. Ideation, goals and survey creation
2. Survey collection
3. Insights, narrative, and brief
4. Writing
5. Design
6. Finalization to be launch-ready

If you're looking at that big June launch, it's time to get started.

If you're looking for a senior copywriter to sell your stuff and tell your story so you can excel in the marketplace, hello! That's me.

I help brands -- especially in higher education, healthcare-adjacent, staffing, and manufacturing -- attract new audiences and convert them into loyal fans or customers. I turn first impressions into lasting impressions.

Whether it's website copy, emails, blog posts, social media, video scripts -- the list goes on -- I write the marketing material that builds brands and audiences. I take the work off your hands so you can focus on making your business take off.

Together, well make words do the hard work for you or your brand.

Clients such as Microsoft, Carfax, Kettering University, Elmhurst University, Strada Education Network, M. Harris and Co., and others have trusted me with their brand and business. I've solved their problems and delivered their messages. I've helped them overcome challenges and educate their audiences.

Whats your challenge? Email me here and we'll conquer it with the right words in the right place at the right time: brianmichaelmoore4123@gmail.com.

Hear it from my clients:

"Brian's writing is clear, concise and also quite lively. He's got a pretty funny sense of humor. And as a former journalist, he naturally works quickly, tolerates feedback, and never misses a deadline. I'd hire him any day." -- Jane Hirt, marketing + content consultant | former journalist + media exec | LinkedIn Top Voices | Crain's 40 Under 40

"I can say without a doubt that he is one of the most talented copy editors, journalists (digital/social/print), and communications professionals I've ever worked with." -- Melanie Bass, Director of Communications, Kettering University

"Brian is my not-so-secret weapon for making copy stronger and flawless. I tell everyone to hire him for their editing and proofreading needs. Hes been fantastic to work with and has my highest recommendation." -- Tracy Samantha Goodheart, Founder, The PR Accelerator | former University of Chicago adjunct professor

Words can make or break your brand. Do your words get the results you'd like? Let's make sure they do. DM me or email me today.

| Senior copywriter | Email campaigns and sequences | Article writing | Ghostwriting for CEOs and leadership | Social posts and community management | Paid ad and display ad copy | AI prompts and AI-assisted copy | SEO-optimized content | Website copy | Landing pages |

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The Battle

Brooklin Nash

Brian Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooklin Nash's LinkedIn Performance

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