Brooklin Nash 💡

Beam Content 💡

Don’t remove that—it’s a load-bearing em dash.

Chief Em Dash Czar

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Co-Founder

Peak Freelance

Freelance writing is hard. We've been there, done that, and got the t-shirt. Peak Freelance is the support group we wish we had back then: courses, private community, and A+ advice included.

I joined Elise and Michael to help guide the community, to make connections and introductions wherever I can, and to just generally be an open book.

Partner, Freelancer Champion

LeadrPro

Go-to for all things community-led, expert-driven, and data-backed content marketing.

Expert

Dear Freelancer

A weekly advice column for freelancers, by an ex-freelancer.

Writer

Pavilion

Executive Member

Outreach

Manager, Community Content

Managing content for SalesHacker.com and outreach.io/onoutreach.

Content Marketing Manager

Sales Hacker, Inc.

Sales Hacker is the leading community for the next generation of salespeople. Together we aim to elevate the sales profession by uncovering and sharing the innovative sales strategies, tactics, and hacks being employed by the the fastest growing companies in the world.

Head of Content

Wiza

As the first marketing hire, I oversaw content strategy and execution across SEO, outbound email campaigns, customer marketing, partnerships and more. In six months I increased Wiza's DA from 9 to 49, increased organic traffic by 135% and landed Wiza as a "High Performer" on G2 with 40+ reviews.

TrustRadius

https://www.trustradius.com/buyer-blog/author/brooklinnash

Content Writer

Your B2B content. But better. 

Boost your organic traffic, social engagement and conversions with winning B2B SaaS content marketing.

B2B Content Marketer, Strategist and Consultant 

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

“per my last email” = eff you

“apologies for the delay” = eff me 

“cc’ing for visibility” = you’re effed

“checking in on this” = i’m effed

“let’s revisit in Q4” = eff this

“i’m not sure that’s aligned” = eff that

“respectfully yours” = eff all y'all

"please advise" = what the eff does this even mean

"respectfully" = eff no

Talk to me about content backed by original research.

Editing is not just:

“You’re missing a comma." 

Editing is mostly:

“You never revisit what you mentioned in the intro." 
"We need to lay out the pain points more clearly." 
"Is this what the audience really thinks?" 
"Add this resource from the brief."
"This section is unnecessary."

What I'm not using AI for:


Topic ideation (it misses a lot) 
Brief creation (we have a template) 
Data analysis (it still just makes things up) 
Outline creation (if you want a paint-by-numbers take, go for it) 
Writing (no)  
Editing (no)  
Emails (because people can tell. and because...why?) 
Social posts (ew) 

What I'm using AI for:


Generating financial reports (Quickbooks) 
Summarizing interviews and documents (Marvin) 
Surfacing past insights for future topics (also Marvin) 
Queries from my 8-year-old (ChatGPT) 
Spanish lessons (ChatGPT) 

But that's just me.

When you share the Google Doc link and they open the doc before you can close the tab

No alternative text description for this image

Content marketing: where you have either 2 or 20 hours of work in a day, depending on if your boss opened the Google Doc or that partner approved the proposal or the demand gen team greenlit the campaign brief.

GenAI like "okay, I will use a human voice to write like a human. Excellent idea."

In raising daughters 
I think too often 
Of the big moments 
The what-ifs
The is-this-bests 

I too rarely remember 
They are not a jetty 
To be constructed and painted as 
A bulwark above the waves 

No
They are wild sprites 
On a wild beach 
Playing at the edges of 
What I remember and 
What I can’t imagine 

So
I watch the fire 
I watch them 
I pick up their detritus and their treasure 

As they tumult and sputter and dance

I've never built a sales team.
I've never presented to the board.
I've never trained custom AI models.
I've never set up a paid ad campaign.
I've never created a skills training program.
I've never improved PLG using product analytics.
I've never designed commercial properties with BIM.
I've never set up the infrastructure for omnichannel marketing.

And yet the Beam Team has written, authoritatively and extensively, on all of these topics this past year. 

How?

We spent quality time with subject-matter experts—you know, the folks who HAVE done those things. The people who know their shit.

Sometimes it was the leadership team.

Sometimes it was the technical IC.

Sometimes it was the customer.

Sometimes it was the partner.

Sometimes it was the community.

As content marketers, we can: 

(a) spin our wheels and pretend we know what we're talking about,
(b) ask AI to spin its wheels and pretend it knows what it's talking about, or 
(c) take time to talk to people who actually know what they're talking about.

It's the difference between "this content is bullshit" and "this content is the shit."

As community-led, creator-led, product-led, and AI-led growth all converge in 2026—taking time with the experts is going to be a big differentiator.

After talking to hundreds of GTM pros, I’ve realized there are three types of people in any organization:

1. People who 
send slack 
Messages like This,

2. People who send Slack messages like this, and 

3. People who say "We use Microsoft Teams (sorry, I know)"

I thought this was an interesting blip on the media landscape: 

CBS News garnered 50k views in under 24 hours on this full Mamdani speech on TikTok. Comparitively, they see less than 500k in-demo weekly viewers. 

(It’s a stretch to say all 50k viewers are in-demo, but given the targeting power of social, not a big one.) 

Everyone’s talking about AI, but I think one of the most fascinating things to watch is the slow change of old media, from NYT’s digital push to Getty’s licensing deals. 

Since I should probably tie this back to B2B, all this shows me is that what people have been saying is true: it’s time to partner with creators, it’s time to give prospects specifics instead of platitudes, it’s time work with customers on more “how” content, because the generalities from the talking heads won’t cut it anymore. 

(And it’s time to turn the volume up. :)

When the founder starts speaking at the all-hands to announce the new AI-first brand

And now for something completely different: 

Rough Draft Thursdays. 

These are two stories I've started, because not everything is about SaaS marketing. I've joined a few subreddits and a local writing group here in Antigua this year. But I also have 40,000 connections here on LinkedIn, so why not.

I got into marketing because I liked writing. Now it's time to get back to that, at least sometimes.

So every Thursday (er, most Thursdays) I'll post some of my fiction. 

If y'all are here solely for the marketing and sales talk, scroll on by. If you like fiction and writing, maybe send me a DM. 

I'm not looking to be glazed. I'm looking for real critique. Where can I make it tighter? Where are you left with questions? Where does it get too pretty? 

For this week, I have the start of two different stories. Typos and all. You let me know which one you'd like me to continue next time.

Tongues, and Between the Blue Rocks

CSR and Fundraising Consultant

aidbees

Sr Partnerships and Operations Manager 

Pratham InfoTech Foundation

Program Associate

Mumbai Mobile Creches

Stakeholder Management | Report Writing | Grant Writing | Proposal Writing | Social Media Management

Donor and Relationships Coordinator

ARPAN

Communications | Report Writing | Training | Stakeholder Management

Project Officer

ISB Co'24 | Independent Consultant

About me in one line- I help raise funds to create social impact.

"Hello and welcome! I'm Bhagyashree Lodha, and I'm thrilled to share a slice of my professional life with you here."

I hold an MBA from the Indian School of Business, Hyderabad, and an M.Sc. in Extension Education from S.N.D.T Women's University.

With a diverse background in strategy, leadership, CSR, program management, and partnerships, I am passionately dedicated to driving social impact and organizational excellence. As a Corporate Social Responsibility Manager, I’ve spearheaded the development and implementation of strategic programs, managed expansive projects, and set up robust data management systems. My role centers around cultivating stakeholder relationships, overseeing fund allocations, and maintaining strict adherence to our program goals.

My career highlights include raising around ₹2.7 Cr for partner NGOs as a philanthropy partner of the TCS World 10k Run 2023, delivering CSR consultancy to renowned companies such as DHL and Baskin & Robbins, and successfully integrating over 150 clients into Aidbees - The Social Kindness Platform. My core competencies encompass strategic planning, impact evaluation, budget management, financial oversight, and fundraising.

During my tenure at Pratham, I took the lead on numerous projects, guiding them from initial pilot stages to full-scale implementations, and managed a team of 25 to meet ambitious objectives. I played a key role in liaising with local government bodies, generating detailed analysis reports, and ensuring the sustainability and efficiency of the programs. My impact assessment and project monitoring skills have been crucial in achieving targeted outcomes and tangible benefits.

 My educational and professional journey reflects my unwavering commitment to fostering sustainable social impact and nurturing partnerships that lead to a better future.

Thank you for your interest. I am keen to engage in discussions about social impact initiatives and explore potential collaborations.

You can block sometime using the link, would love to see you on the other side- https://topmate.io/bhagyashree_lodha13

Bhagyashree Lodha

Drop your questions in the comments for the Guest: Ep-02

I’ll be hosting Rushin Patel , Associate Director- CSR CMS Info Systems for the second episode of the podcast.

But here’s the twist, which we did in our first episode as well : this podcast isn’t just another Q&A session.

We’re doing it differently: instead of only my questions, we’ll be bringing in real questions from the social sector community. 

The issues, challenges, and curiosities you’ve been voicing will be at the center of the conversation with our guests.

 Have a question you’d like me to ask Rushin Patel?

 Please drop it in the comments section below, and I’ll ensure your voice is part of the dialogue.

The first episode is live on YouTube - https://lnkd.in/djasASSi

#CSR #Podcast #SocialImpact #Fundraising #Governance

National RFPs you can apply for this month-

Bhartiya Grameen Mahila Sangh -For the Procurement of Postpartum Hemorrhage (PPH) Drapes

ChildFund India- Development of Blended Model Integrated Dashboard for Subsidy and Grants

The Hunger Project - Primary Data Collection Services for Endline Survey in Madhya Pradesh

IOM - UN Migration -Financial inclusion training and advisory services towards climate adaptation: Resilient Futures

 Solidaridad Asia - Regional Expertise Centre  -for Endline Evaluation Promoting Circularity in the Tamil Nadu Leather Cluster for Solid Waste Management

 Breakthrough  -Evaluation Study on Transforming Gender Norms through the BT Deep Transformation Community Engagement Program across 4 states

 Aga Khan Rural Support Programme India-Aquifer Mapping Study for Integrated Water Resource Management for Salinity Mitigation in Coastal Gujarat

William J. Clinton Foundation (WJCF)- for conducting a Survey among health facilities and Health care providers to understand availability and use of Medical Oxygen Therapy

Family Health India - for conducting a Survey among health facilities and Health care providers to understand availability and use of Medical Oxygen Therapy

Register here for Ahmedabad Social Impact Meet on 8th November 2025- https://lnkd.in/dRVQiiHK

My Podcast with General Manager, CSR & Head Governance Anil Agarwal Foundation Vedanta Ltd.- https://l1nk.dev/zJDVS

5 Cr in 2 months!!

Can you raise funds in 2 months?

I often get such requests and enquiries

We all are in rush to raise funds and that too ASAP....

But here’s the truth FUNDRAISING is like INVESTING

Hear me out-

== You don’t put money in the market today and expect it to double tomorrow.

== You strategize, you invest wisely, you stay consistent, and most importantly you stay patient.

== It’s the same with fundraising.

==If you’re looking for instant results, my friend, fundraising is not for you.

When you build relationships with donors, cultivate trust, and show consistent impact, the results come not overnight, but over time. 

Just like a strong investment portfolio, your fundraising efforts grow with commitment, time, and nurturing.

So the next time you think about fundraising, or hiring a fundraising consultant, remember:

It’s not a one-time shot.

It’s a long-term game where patience pays.

The relationships you build today may turn into funding months or even years later.

If you understand investments, you’ll understand exactly what I mean.

The real question is - are you ready to play the long game?

Follow Bhagyashree Lodha for more such insights

Also I host podcast where we talk everything in social impact space, watch here-

Yes, A Call for Action and a lot more

I had the privilege of sitting down with Mr Khurram Naayaab (General Manager-CSR and Head Governance, Vedanta / Cairn Oil & Gas) ,

A passionate CSR leader, for a deep and insightful conversation, and it’s now live on YouTube!

Here’s what we spoke about and a lot more u can see in the video:

 -- The inception of Nand Ghar and how it’s transforming lives on the ground

 -- Which project is very close to Mr Anil Agarwal and what makes it so impactful

 -- What are the other projects Anil Agarwal Foundation funds, and how do they align with their larger vision

 -- How to apply for CSR funding: practical tips that can actually help NGOs

 -- Red flags and green flags CSR Managers look for in proposals 

++ Plus, Mr Naayaab answered a few of your questions too- thank you for sharing them!

 Watch the full episode here- https://lnkd.in/dQE6Tt88

I’d love to hear your thoughts 

 And don’t forget to subscribe so you don’t miss the upcoming episodes!

In the last few months, I’ve noticed something which is, honestly, a little worrying.

CSR teams are following up constantly for proposals, compliance documents, reports…

And on the NGO side? Total silence.

It has started to feel like those HR follow-ups for a job opportunity where the candidate ghosts the recruiter.

 Only this time, the recruiter is the funder.

Here’s the truth we sometimes forget, and I tell all my NGO partners is that:

== Fundraising is a relationship.

== And every relationship needs consistent communication.

If your proposal drafting will take time, just tell them.

 If a report is delayed, communicate it proactively.

 If you’re waiting for internal approvals, update them.

Trust me, no CSR manager is going to punish you for honest communication.

 They understand delays. They don’t understand silence.

In fact, being upfront and responsive actually builds credibility.

At the end of the day, CSR partnerships don’t fail because of a lack of capability…

 They fail because of a lack of communication.

Let’s fix that.

 One honest update at a time.

Follow Bhagyashree Lodha for more such insights

Why your fundraising plan isn’t working 

 and what almost every NGO founder gets wrong.

In the last 2 weeks, I spoke to over 15 NGOs.

 Different sizes. Different causes.

 One thing was identical:
 
Founders are still single-handedly doing all the fundraising.
 
In the early years (0–5), this works.

 Donors fund your passion, your story, your energy. 

But after a point, this becomes the biggest barrier to growth.
 
Because if the founder is the only fundraiser, they can’t focus on:

🔹 Building the organization’s long-term vision
 🔹 Strengthening the brand
 🔹 Hiring & retaining strong teams
 🔹 Improving program quality & impact

At scale, fundraising isn’t a one-person role.

 == It’s a capacity you build.

You know you’ve reached that point when:

📌 Your donor retention is stable

 📌 You have a clear growth strategy

 📌 Your workload no longer fits into one role

That’s when hiring a fundraising manager isn’t a cost 

 it’s an investment in organizational sustainability.

The goal isn’t to replace the founder.
 
 It’s to free them to lead.

When did you realize you couldn’t keep doing fundraising alone?

Do u also break a coconut before raising funds?

Have you ever noticed how people break coconuts at temples?

Some coconuts crack open in one hit.

Some take two or three.

But everyone still keeps trying 

because they know it will open, sooner or later.

That’s exactly how fundraising works.

Not every proposal gets approved in the first attempt.

Some funders say “not this year,”

some say “we’ve already committed,”

But that doesn’t mean the door is closed.

The same funder who said no this year might be your biggest supporter next year if you stay in touch, follow up, and show progress.

Persistence in fundraising isn’t about being pushy.

It’s about being patient and consistent 

just like that devotee who knows one more tap might open the coconut.

Keep showing up. Keep refining your pitch.

Because in fundraising, faith and follow-up go hand in hand.

27,188 companies. ₹35,000 crore. One big question:

Why are we still chasing the same 200?

Every year, almost 27,000+ companies contribute to CSR.

In FY 23–24 alone, that added up to roughly ₹35,000 crore in funding.
Here’s the part nobody talks about:

== 14,474 companies that’s 53% actually spent more than what was prescribed.

 Let that sink in.

And yet… most NGOs are still chasing the same 150–200 “famous” CSR names.

Not because it’s strategic.

 But because it’s familiar.

Yes, follow-ups matter.

 Yes, nurturing warm leads is important.

 But if your entire fundraising plan is built around 8–10 “maybe” funders-you’re not fundraising, you’re waiting.

Your pipeline needs balance:

 Follow-up ≠ strategy. Lead generation = survival.

If 27,188 companies are giving, and only a fraction of them are in your outreach universe, the problem isn’t “CSR not responding.”

 The problem is your list is too small.

Data ref- MCA website

National and International Grants- Part-2

Rainforest Trust – Protected or Conserved Area Creation Awards

Wild Animal Initiative – Seed Grants Program & Challenge Grants

Science for Nature and People Partnership (SNAPP) – 2025 Call for Proposals

Keidanren Nature Conservation Council (KNCF) – Nature Conservation Fund (KNCF) Grant Program FY 2026

Plastic Free Rivers and Seas for South Asia – Free Rivers Fund Grants

D-Prize – D-Prize Challenge

Roger Williams Park Zoo – Danforth Conservation Grants 2026

Expo City Dubai Foundation– Global Innovators Programme

Mediterranean Alliance for Wetlands Initiative – Projects to celebrate World Wetlands Day 2026 in the Mediterranean

Register here for Ahmedabad Social Impact Meet on 8th November 2025- https://lnkd.in/dRVQiiHK

My Podcast with General Manager, CSR & Head Governance Anil Agarwal Foundation Vedanta Ltd.- https://l1nk.dev/zJDVS

Can I be honest? 

If your fundraising pitch feels like you're asking for a favour… it shows.

And the worst part?

It makes donors pull back because no one wants to fund something that sounds unsure of itself.

You’re not a liability 

You're not a burden.

You're offering something powerful:

🔹 A mission they believe in

🔹 The on-ground ability to make it happen

🔹 Results they can proudly be part of

So why pitch like you're asking for help?

When you show up like a partner, you get treated like one.

Fundraising isn’t about convincing someone to “give.”

It’s about showing them why this intervention is required for the community 

How they will be benefitted by the intervention 

How your sustainable plan is going to empower the community

Own your value. That’s where trust (and funding) begins.

Yes, we are partners

7 Strategies to Maximize Effective CSR Fundraising

1. Align with Business Goals
 CSR initiatives work best when they connect with a company’s core business. For example, a tech company supporting digital literacy. This creates better alignment, stronger buy-in, and more authentic engagement.

2. Keep Stakeholders Involved
 Engage community members, NGOs, and beneficiaries early and often. Their insights help shape relevant programs and ensure long-term support from those who matter most.

3. Tap into Government Priorities
 Aligning CSR projects with national programs like Swachh Bharat or Skill India can increase reach, impact, and collaboration opportunities with the government.

4. Let Data Guide You
 Track progress, measure outcomes, and use data to refine your programs. Transparency builds trust and helps donors see the real difference their contributions make.

5. Prioritize Sustainability
 Focus on long-term solutions, not short-term funding. Whether it’s environmental initiatives or livelihood programs, sustainability leads to deeper and lasting impact.

6. Try New Fundraising Methods
 Combine traditional approaches with digital tools social media, online campaigns, and crowdfunding to reach a wider and younger audience.

7. Build Strong Partnerships 
 Collaborate with corporates, NGOs, and startups. Strategic partnerships bring together resources, expertise, and innovation to create stronger CSR programs.

Follow Bhagyashree Lodha for more such posts

Not the deck.

Not the data dump.

Not the 20-minute explanation.

The human brain is built for bookends.

In donor meetings, the opening hook and the closing line carry more weight than everything in the middle.

That’s the Primacy- Recency Effect- a psychological pattern every fundraiser should master.

Here’s how top fundraisers use it:

1️⃣ Start with a vivid, emotional moment
• a surprising number
• a human insight
• a donor learning
• a sharp framing question

2️⃣ End with a confident, specific next step
• “If this aligns with your priorities…”
• “Here’s the simplest path forward…”
• “Let’s map intent to outcomes…”

The middle? It’s reinforcement.

Not persuasion.

If you get the first 10 seconds and the last 10 seconds right, you’ve already won half the room.

What’s one opening or closing line that has worked for you?

Burnout is not for us.

Not because we’re superhuman but because we can choose better.

In the social impact sector, passion is our power.

We wake up every day knowing our work matters to communities, to futures, to lives.

But here’s the positive shift we can think of making:

- Caring for ourselves is also part of caring for the world.

- Rest is not a pause from impact it strengthens it.

- Energy, clarity, and wellbeing are our professional assets.

You can love your work deeply and still say:

“I’m tired.”

“I need a breather.”

“I’ll come back stronger.”

That doesn’t make you any less committed.

It makes you sustainable.

The truth is:

When social sector professionals take care of themselves, the entire ecosystem becomes healthier.

Burnout isn’t a badge we need to carry not when we can model balance, humanity, and long-term leadership instead.

If you needed this reminder today

Share it with someone you think needs it.

Pressure Cooker, Steam and Funds!!

If you’ve ever waited for a pressure cooker whistle, you know this feeling.

 You put everything inside…

 You turn on the flame…

 And then… You wait.

Some days the whistle comes quickly.

Some days it takes longer than usual.

 And in those extra moments, we start worrying:

 “Did I add enough water?”

 “Is the flame too low?”

But the truth is the dish inside is cooking perfectly.

 The pressure is building.

 The process is working… even if nothing looks like it’s happening on the outside.

Fundraising is exactly like that.

== You’ve reached out.
 == You’ve followed up.
  == You’ve shared your pitch.
    ==You’ve had the meetings.

And then silence.

 No update.

 No visible progress.

That’s the point where most fundraisers panic.

But pressure is part of the process.

Good things take time to cook: relationships, trust, decisions, budgets.

Just because you can’t see progress doesn’t mean it isn’t happening.

So the next time a funder takes longer than you expected, remember the cooker:

 Let the process build pressure.

 Let the work happen inside.

When the whistle finally blows, the result is worth it.

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