As the CEO of Lago, I specialize in scaling businesses by building and managing high-performing offshore teams. Over the last 8+ years of living in different countries, I have successfully overseen the growth of large 1,000+ hiring initiatives to support 30+ departments within a $2+ billon company and other startups through my multiple partnerships/connections in the Philippines, Serbia, and India. This has helped me develop a keen understanding of the complexities involved in talent acquisition, operational scalability, and maintaining quality in remote work environments.

I have successfully helped companies across various industries streamline their hiring processes, tap into global talent pools, and rapidly scale without compromising on quality or efficiency. From sourcing and vetting top-tier professionals to seamlessly onboarding them into a company’s culture, I focus on creating teams that drive growth and innovation.

With experience working with both startups and established businesses, I know exactly the steps to take to build teams that can move the needle. My passion lies in making outsourcing efficient, cost-effective, and results-driven, building relationships with me team, ensuring that businesses have the right people in place to achieve their goals.

Let’s connect and explore how I can help your business scale with top global talent.

Broc Langhaim

Interviewee: "How much do you really know my culture?"
Me: Anak araw ako

The picture below is the moment I had my American blood removed and became full Pinoy 😉😅

This was when I had cellulitis in my left foot and was hospitalized for about two weeks.

That's what happens when you live in the jungle of the Philippines for two years and decide to walk on the beach barefoot...

So when this CEO says, hey I know your culture, or I know the culture of the Philippines very well, its not a bluff. I have literally used many tabos to take a shower by the beach while waiting for my rice to cook to eat my ulam king.

Anyways, I share all this to say, yes, I really know and love the Philippines. 

They are my people in many ways, thus the reason why I have worked with the Philippines for 12+ years and call myself "Anak araw".

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Attracting the best offshore talent is mind numbly simple.

Treat them like people.

Not “resources.”Not “headcount.”Not a cost-saving line item.

People.

People with ambitions, families, pride in their work, and careers they care deeply about.

The companies that win with offshore teams don’t win because they pay the lowest rates. They win because they build real relationships, communicate clearly, and create an environment where someone thousands of miles away still feels like part of the team.

Respect their time.Include them in conversations. Give them ownership over their work.

Do that, and they will give you their best this becoming the best talent and the word will get out this attracting the best talent.

I’ve done this now for over 50+ teams with over 1,000 contractors and it works every time.

There is a major problem between skilled offshore contractors and US companies/clients. If not fixed it will cripple the offshore industry.

Want to know how offshore contractors make more money as they get more experience?

You would think like in the US as you get more experience you go through the career ladder and get paid more?

Wrong.

They get more clients.

This is killing the offshore industry for so many talented individuals and the companies.

Because the company or client has a preconceived idea that offshore talent is always "cheap" they think they should never have to pay above a certain price window (lets say $12/hour).

Because of that, the offshore contractor who has 5+ years of job experience won't get paid more even if they are better than onshore talent. 

This then leads them to take more clients, which then leads the quality of work for each client to go lower.

Thus overtime a good offshore contractor doesn't focused on quality, they focus on quality. This is not sustainable, and will lead to them churning clients all the time however, as long as they have 2 clients at a time they will still be making more than just being good with 1 client.

This is something I have seen for over 8 years now in this industry. I am working on a solution to hopefully finally fix this issue, however, this is plaguing this industry.

The best way to fix this is to pay more for your talented offshore talent however, I have seen even when this is done sometimes the "quantity" culture as already taken hold so you have to build that trust from day one to counter it.

Anyways, longer Ted Talk today, however, something super important that I am working on fixing with this new project I keep hinting out that we are releasing later this year! 

Has anyone else seen this?

The offshore contractoring space is about to be flipped on its head. Can you feel the change in the space right now? 

There is a huge shift from “VA” work to professional end-to-end career driven work.

One year ago I started to post regularly about this change and in that one year been able to grow around 22k followers to now beat 30k+ followers.

This is just the tip of the iceberg with what we are about to launch at Lago later this year.

We will completely change the narrative and course correct the offshore industry to finally take care of top talent while at the same time showing companies the true potential of what offshore “contractors” can truly do.

Lago is becoming a strong contender in this industry and I love being an underdog.

Thanks to everyone who follows me and I’m excited to continue this journey with you all!

Alright, let’s settle the debate: What is the best offshore talent marketplace you’ve used, and why?

I am very curious on contractor and client feedback here. As a client myself for over 8 years, I have seen that these talent marketplaces have a natural cap on the caliber of talent is on these marketplaces.

The more experience the contractor gets the more you are pushed to leave one of these marketplaces because of the percent charge that they put on the client and the talent.

The only one I have seen not do this is Onlinejobs.ph however, it feels like Filipinos use that marketplace as more of a jumping board to get experience and then find a client outside of the platform.

Am I wrong? Have you seen the same thing? What else have you noticed as a contractor or client?

What contracting marketplace do you like the most?

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

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We can help you: 
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

The Hue that increased our add-to-cart clicks by 13%.

"Nobody picks brown."

That's what my designer said when I suggested testing it for our client's add-to-cart button.

She was right - in 7 years of CRO testing

I'd never once seen brown outperform the standard "conversion colors."

But something about this luxury leather goods brand felt different.

Their audience wasn't responding to the bright blues and oranges that normally dominate e-commerce. 

Those colors felt... cheap against their earthy, sophisticated palette.

So we tested brown 

- a rich, chocolate shade that complemented their aesthetic.

The results shocked our entire team:
• 13% increase in add-to-cart clicks
• 9% boost in completed purchases
• Longer average session duration

The lesson? 

Context matters more than convention.

Your brand isn't everyone else's brand. 
Your customers aren't everyone else's customers.

The "best practices" that work for most might be precisely what's holding YOU back.

What industry "rule" have you broken that actually improved your results?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I didn't feel "seen." I felt stalked.

Last week, a marketing email addressed me by name

mentioned the exact product I'd been browsing

AND referenced the city I was in

Then I checked our own company's automation sequence and realized—with horror

We were doing the same thing.

That's when I had to confront the uncomfortable question every modern marketer faces: 

➜ Where's the line between personalization that converts and personalization that creeps people out?

After 3 years of testing personalization tactics across our e-commerce platforms

I've found the sweet spot between creepy and compelling. 

It wasn't where I expected.

The breakthrough came when we accidentally launched a campaign with broken personalization tags. 

Instead of showing customers' browsing history, we simply acknowledged: 

"We noticed you were looking for quality kitchen tools."

The vague reference performed 39% better than the hyper-specific one.

Why? 

Because it recognized the customer's intent without revealing how much we knew about them.

I learned that:
1. Customers want to feel understood, not surveilled
2. Acknowledging the problem beats regurgitating their search history
3. Subtle nods to their needs outperform "we-know-everything" messaging

My unpopular opinion? 

The best personalization is the kind customers don't even notice.

My friend walked into my home office last Tuesday

pointed at my laptop

and asked: "Is that the same company as the one on your phone?"

She couldn't read the brand name. 

She just recognized the visual identity.

That question led to our biggest marketing breakthrough last year.

You see, I'd been arguing with our design team for months about maintaining strict brand consistency across all channels. 

They wanted creative freedom; I wanted cohesion.

So we ran a split test:

• Group A saw our consistent branding experience across all touchpoints
• Group B saw our "creative" variations optimized for each platform

The results? 

Consistent branding increased conversions by 13% and recognition by 26%.

But here's what really blew my mind: 

➜ the consistent experience didn't just convert better
➜ it also reduced our customer acquisition costs by 18%

Why? 

Because people who encountered our brand multiple times in different places needed fewer touchpoints before converting. 

The familiarity bred = trust

My friend intuitively understood what marketers often forget: 

Your customers experience your brand across fractured moments on different devices. 

Each inconsistency creates tiny cognitive friction.

Show me your brand's social cause. 

I'll show you why it's failing.

"So what's your brand's social cause?"

The founder smiled proudly. "We donate 1% of profits to ocean cleanup."

"And where's that mentioned on your site?" I asked.

"Footer. Under 'Corporate Responsibility.'"

I nodded. "That explains your 0.3% conversion lift."

Last month, I audited 50 e-commerce brands with "purpose-driven" initiatives. 

The results were eye-opening:

42 brands buried their cause like a shameful secret.
8 brands made it part of their core identity.

Guess which ones saw an 18% conversion increase?

The hard truth: 

➜ consumers can smell "cause-washing" from a mile away.

The brands winning with purpose don't just donate

they transform their entire business model around solving a problem.

One client couldn't figure out why their "buy one, give one" model wasn't moving the needle. 

Then we discovered their customers didn't even know about it until AFTER purchase.

We brought their mission to the forefront

—hero banner, product descriptions, unboxing experience.

Conversions jumped 22% in three weeks.

Your cause isn't a checkbox. 

It's either in your DNA 

Or it's just marketing.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

"Just delete the damn button."

That's what our lead developer snapped after I spent two hours debating tiny checkout page copy changes.

Everyone thought I was being obsessive. 

Maybe I was.

But three weeks later, that "obsession" with micro-copy had increased our checkout completion rates by 9% 

— translating to an additional $247,000 in annual revenue.

All from changing just 5 words.

The change that made the difference? 

Replacing "Complete Purchase" with "Get [Product Name] Now" on our checkout button.

That's it. 
Five simple words.

The second biggest win? 

Swapping "Enter shipping information" with "Where should we send your [product]?"

These tiny text tweaks made our conversions jump because they transformed sterile instructions into human conversation.

I've since become evangelical about micro-copy

Those small bits of text that everyone overlooks:

• Form field labels
• Error messages
• Button text
• Progress indicators
• Confirmation messages

My team now jokes that I have "micro-copy OCD," 

but they can't argue with the results. 

Last month's changes to our error messages alone recovered an estimated $36,000 in otherwise abandoned carts.

The hard truth I've learned: 

Customers don't abandon checkout because of big UX failures. 

They leave because of tiny moments o:
- confusion
- hesitation
- uncertainty

—all influenced by micro-copy

Most companies obsess over hero headlines but ignore these small-yet-mighty conversion levers hiding in plain sight.

"So which color converts better? Red or green?"

The CEO stared at me, waiting for the million-dollar answer. 

His team had been debating this for weeks

delaying their site launch.

I glanced at my watch. 

We were 42 minutes into a meeting that should've taken 10.

"Neither," I said. "And we're asking the wrong question."

His face fell. 

He'd hired me to settle this debate once and for all.

I pulled up their analytics. 

While they'd been obsessing over button colors

visitors were abandoning ship for reasons nobody was addressing:

Product images that didn't load on mobile
Shipping costs revealed only at checkout
Form fields that broke on Safari

My controversial take?

Your add-to-cart button color doesn't matter nearly as much as you think.

I've tested green, orange, red, blue across dozens of stores... 

The color itself rarely moves the needle significantly.

What ACTUALLY drives conversion:

• Does your site feel trustworthy?
• Is your product clearly solving a problem?
• Can customers easily complete their purchase?

That CEO eventually listened. 

We fixed the real issues.

Result? 

Conversions up 27% in two weeks.

The button color they chose? 

The one that matched their brand guidelines all along.

What conversion "debate" is your team wasting time on right now?

I literally watched a brand flush money down the toilet last week.

Their "brilliant" plan? 

Make 3 design changes based on heat map data alone.

The result?

Conversions DROPPED by 17%. 

(ouch)

Here's what went wrong: They saw where people weren't clicking and just "fixed" those areas.

But they never asked WHY people weren't engaging with those elements.

Heat maps only show you behavior 

– they can't tell you the intent behind it.

This is a mistake I see WAY too often. 

Heat maps are powerful tools, but they're just one piece of the puzzle.

Want to avoid this expensive mistake?

Always pair your heat map data with:

➜ Customer interviews
➜ Session recordings 
➜ Exit surveys

One of my clients did this last month and found that their "problem area" wasn't broken 

It just had a confusing copy that made customers hesitate.

One simple copy change later = 23% conversion lift.

The real magic happens when you combine WHAT users are doing with WHY they're doing it.

The "10-year-old test" that boosted our product page conversions by 31%

Last month, I watched my client nearly pull her hair out trying to figure out why her premium skincare line wasn't selling online.

The products were incredible. 
The photos were professional. 
The site was beautiful.

But something wasn't clicking with customers.

Then I asked her to try something that sounds ridiculous but works EVERY time:

"Show your product page to a 10-year-old and see if they can understand it."

She looked at me like I was crazy. 
But she did it.

Her neighbor's kid couldn't explain:
• What the product actually was
• What it actually did
• Why it was better than other options

BOOM. 

Diagnosis complete.

We had fallen into the classic e-com trap of writing for industry insiders instead of actual customers.

So we rewrote EVERYTHING with this simple rule: 
👉 If a 10-year-old can't understand and explain it, it's too complicated.

The results?

Bounce rate dropped 22% ⬇️
Time on page increased 41% ⬆️
Conversions jumped 31% 📈

I now use this "10-year-old test" with EVERY client.

Because here's the truth: Nobody has time to decode your marketing jargon. 

People make buying decisions in seconds.

Your copy doesn't need to be impressive.
It needs to be CLEAR.

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

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Broc Langhaim

Kam Hossieny

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taplio

The Battle

Broc Langhaim

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Broc Langhaim's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

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Performance ScoreBroc Langhaim's LinkedIn Performance