Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

CTK & Affiliates L.L.C.

CTK & Affiliates is an production company creating content for film, television, digital and music platforms focusing on 3 pillars: “Impact, Empower & Legacy” 

• Production producer, creator and concept developer of company project and business

• Film producer, director & writer 

• Addressing the day-to-day business of the organization

• Event Coordinator, organizing and planning events 

• Coordinating strategic marketing plans to for all business projects

• Developing business relationship, fostering growth with all company business partners 

• Contract writing for business correspondence

• Brand management and development for company business, projects, correspondence

• Financial management and budgeting for all projects: balancing company's books while implementing plans to successfully achieve yearly financial goals

• Managing company's financial reporting: including sales & use tax reporting, tracking monthly finances & sales

• Compliance Management: ensuring the company is in perfect standing with all federal, state, city and county regulations for a successful business structure. Maintaining awareness of regulations changes & industry trends.

• Creator of the CTK & Affiliates business finance seminar: which offers sessions teaching individuals how to structure their business and finances as it pertains to the entertainment industry and corporate business. (discussing state regulations, business laws, taxes, financial management structure, etc.)

Owner/CEO

Industry Experience

• Creator of 2015 GLOW conference: developed the modules and coordinated the conference events including workshop curriculum and the finale show production concert (Palm Coast, FL)

• Creation & Management of the 2014 Impact Tour which featured Empowered Records, Triumfant Muzik & DKing Ministries: handled tour booking, management and event coordinating 

• Creator of the CTK & Affiliates business finance seminar: which offers sessions teaching individuals how to structure their business and finances as it pertains to the entertainment industry and corporate business. (discussing state regulations, business laws, taxes, financial management structure, etc.)

• Executive Producer of Christ The King, University Of Power and State Of Emergency albums

• Coordinator, overall management for Edward Waters College Homecoming Gospel Concert, 2008-2009 which include: booking artists, scheduling, marketing & promotions, and insuring the overall events success

• Confident public and oral speaking skills: Recording artist and writer, Christ The King, University Of Power, State Of Emergency, Inside Outside, Holy South Bound, Da Breakthrough albums 

• Intern, Assisting management firm in the overall production and success of the 2011 Positive Music Awards in Orlando, FL 

• Event Coordinator, Overall management of The Lounge 360 (Christian club) monthly entertainment events which include: scheduling, marketing & promoting, budgeting, new talent scouting, and producing successful events

Entertainment/Creative Production Experience

Pangaea

• Producing top performing commercial ads for brand marketing (UGC & HQ-high quality commercials)

• Responsible for end to end production from creative conception through production execution & delivery of final product (commercial ads)

• Utilizing consumer research & data to create compelling commercial ads that target customer segments on platforms such as Facebook, Instagram, TikTok, YouTube and Television.

• Responsible for creative ideation, script/concept development and creative writing of commercial ads

• Successfully multi-tasking; balancing budget sheets/financials for multiple productions at a time.

• Skilled in iPhone & DSLR cinematography techniques that enhance UGC and HQ (high quality) commercial ads

• Managing all documentation/agreements for production; ensuring terms have been met by both parties (production company & talent)

• Responsible for casting talent, scouting locations, hiring and overseeing production crew as well as ensuring on set aesthetic is captured for commercial ads.

• Familiar with studio software and building out production schedules ensuring successful execution & delivery of commercial ads

• Performed research & data analysis to identify and capitalize on trends; using historical metrics to create top performing commercial ads

• Executing creative initiatives from senior management; taking on new task & driving innovation in commercial ads

• Developing business relationships both internally and externally to execute and complete task while inspiring the team to bring forth vision through created concepts.

Creative Producer

Newport Group

• Managing a book of business of over $980 million in retirement assets

• Responsible for managing the full cycle benefits retirement plan enrollments (end of year & mid-year)

• Responsible for participant account reconciliation 

• Responsible for the successful management of participants accounts, enrollment allocations, investments and deferral contributions

• Responsible for Researching and preparing Ad-Hoc accounting reports for all benefits retirement plans under management

• Responsible for auditing participants quarterly statements including the final dollar amounts, investment funds, total contributions & distributions 

• Successfully worked cross-functionally across departments (internally & externally) to provide high level and efficient service for clients

• Partnering with client/company managers to ensure compliance with retirement rules provided by government.

Plan Administrator

LiVe Church Orlando (at The Holy Land Experience)

(watch the live broadcast here at: www.livechurchorlando.com )

• Responsible for producing a quality broadcast experience for the viewing audiences 

• Responsible for the development and overseeing the live broadcast production(s) on weekly basis

• Providing creative insight that improves the broadcast experience for viewing audiences 

• Leading broadcast camera crew and personnel in capturing the best picture images for the viewing audiences.

• Develop and train new personnel/staff added to the broadcast and production team

• Partnering with the sound and audio department in creating a production experience for the viewing audience

• Troubleshooting tasks before, during and after production(s); providing solutions to insure a successful broadcast 

• Producer of the audio podcast on a weekly basis

• Responsible for the audio podcast edits; complementing the viewing audiences broadcast experience 

• Serving as camera operator when necessary 

• Performing other related tasks and duties as assigned by senior management

Broadcast Producer

Faith & Food (show series)

Join us every Sunday at 6pm EST for brand new episodes of Faith & Food. Watch episodes here on: Youtube.com/FaithFoodTV 

• Responsible for the creative development of Faith & Food show series.

• Overseeing all aspects of show production

• Creating new show concepts, pitching ideas and developing each show episodes scripts/outline 

• Structuring business contracts with sponsors; creating new business ventures increasing the shows brand and viewing audience

• Creating and managing shows filming budget. Responsible for the proper financial allocation for each episode and maintaining an expense reports 

• Using strategic marketing tactics to identify and increase shows target audience.

• Developing shows schedule for filming and  production during each season. 

• Providing creative storytelling and branding tactics to capture the shows vision and engage audiences

• Responsible for staff management: hiring, training and directing all production personnel; and ensuring a successful show production each season 

• Responsible for monitoring, reviewing and approving all final film edits for each episode

• Troubleshooting and providing solutions to ensure successful show production and the completion of each season on time/schedule

“Sing For Joy w/ Tye Tribbett” - television concert (on TBN)

Broadcast Producer for 2x Grammy Award winning artist Tye Tribbett’s television concert airing on TBN (Trinity Broadcast Network)

• Responsible for producing a successful broadcast airing in over 1 million households

• Managing production crew/personnel during television show airing 

• Responsible for ensuring proper connectivity of all essential equipment for successful network programming 

• Partnering with television studio creating an experience for viewing audience 

• Troubleshooting tasks before, during and after production; providing solutions to insure a successful broadcast airing 

• Leading broadcast team and personnel in capturing the best picture images for the viewing audiences.

• Providing creative insight to improve broadcast show programming 

• Capturing the show programmings analytical data to better improve future broadcast airings

Charles Schwab

Led the initiative in successfully spearheading, creating & developing Charles Schwab’s cross-country professional development programs (Implemented in Orlando, FL; Denver, Co & Indianapolis, IN) 

Founder & Creator of the Charles Schwab College-To-Careers program, which is a program that partners with local colleges and universities by educating young professionals and helping to build their careers through leadership training, interview training, among others (established in Orlando, FL; Denver, CO; Indianapolis, IN)

Responsible for the overall development of the program including training materials, presentation modules, and creating internal and external partnerships

Partner with Charles Schwab’s Diversity and Inclusion director to better enhance the company’s talent acquisition and recruiting pipeline

Established a corporate brand for Charles Schwab in the community by spearheading the creation of the Charles Schwab College-To-Careers program, and other professional development initiatives for employees

Created the programs structure through new course curriculums and the development of internal Schwab relationships in addition to partnering with Employee Resource Groups

Responsible for candidates screening and selection by reviewing all potential candidates applications, resumes and essays to determine those who are the best fit for the program

Created the Charles Schwab “Millennial Money Management Program” which is a program that partners with Community Organizations, Colleges & Universities across the country; to educate and help students and young professionals on personal finance & money management skills

Facilitator and Developer of the Charles Schwab Millennial Money Management program

Program Management: reviewing programs structure including course curriculum, and initiatively developing new strategies to improve & enhance the program.

Inspired the creation of Charles Schwab’s career development program for employee enhancement

Professional Development Programs Manager

Provide financial advice to Charles Schwab's Independent Registered Investment Advisors partners (RIA) related to products and best solutions for managing clients investments, corporate & organizational accounts

Responsible for inputting, monitoring and approving journal entries for client accounting transactions

Responsible for preparing financial reports displaying clients, business and market data that forecasts and supports key decisions. 

Overall management of client assets which includes market securities transactions and approvals, in addition to  compliance risk analysis 

Learning development mentor for the Advisor Custody & Trading division: assisting with the successful development of new employee professionals added to the department 

Manage the levels of risk between Charles Schwab and its Advisor’s by examining company policy as it pertains to complex issues and regulatory requirements

Responsible for monitoring & assuring compliance with SEC Securities Exchange Commission) requirements for Charles Schwab's Independent Registered Investment Advisor partners

________________________________________

Awards & Recognition

2012 Business Excellence Award for the creation & successful development of Charles Schwab’s College-To-Careers Program, which has been implemented in Orlando, FL; Denver, Co; & Indianapolis, IN.


Charles Schwab & Co. Advisor Custody & Trading November 2012 Employee of the Month

Learning Development Coach & Training Mentor: creative innovator of Charles Schwab’s professional development programs (both internally & externally)


2014 appointed as the Advisor Custody & Trading departments Workflow Manager and Process Improvement Analyst


Appointed as the “Subject Matter Expert” for the Advisor Custody & Trading department in the concentrated areas of Daily Accounting Reconciliation, Client Asset & Data Reporting, Corporate Risk & Compliance Management Review

Financial Consultant - Advisor Custody & Trading

Empowered Records

• Financial Management, Analysis & Forecasting: managing the company's budget for events, music albums & projects, video productions, overall marketing strategies/promotions & travel expenses

• Organizational Development: ensuring the successful development of company's products and staff; ultimately resulting in the acquisition of an national distribution contract with Infinity/Central South Distribution Inc.

• Christian Hip Hop recording artist: writer, producer 

• Handling the labels Artist Relations, contract writing and negotiations with artists, scouting new artist talent

• Coordinating concert/touring, events, and booking for Empowered Records artists throughout cities & states across the Southeast region of the United States 

• Creating innovative Marketing/Promotions strategies for the labels branding, artists, albums & products

• Providing creative concepts and design structural strategies for company products

Owner & Executive

The Lounge 360

Responsible for the Overall management of The Lounge 360 monthly entertainment events which include: scheduling, event marketing & promotions, financial budgeting, new talent scouting, and producing successful events

Event Coordinator

Inspire & Entertain…

I’m a Entertainment Business & Finance Professional who specializes in end to end creative production. I love to serve others through my creative skills, and utilize my talents to positively impact & change lives both professionally & in my local community.

mission: “Make an Impact, Empower people and Leave a Legacy”

motto: “Inspire & Entertain”

Specialties: Film Producer, Commercial/Advertising, Music Executive, Faith Based Production Producer- Live Show Events, Conferences & Seminars, Television & Digital Content Creator, Commercial/Advertising Producer, Business Management & Finance

taplio

The Battle

Brittani Johnson

Melvin Cotton III, MBA

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