Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Account Executive

🚀 Key Responsibilities:

Leading the creation of B2B case studies in collaboration with marketing, brand, and sales. Duties included but not limited to: 

Conduct Interviews 
Craft Narratives 
Create Case Study Process Materials 
Creative Direction for Internal/External Activation Materials (e.g., sales presentations, social media posts, e-mail, video, website) 
Road Shows 

Develop data-driven messaging frameworks to support the Director of Product Marketing’s positioning of Spectrum Reach multiscreen products and capabilities. 

Managing and curating the company intranet’s sales enablement library, ensuring up-to-date content and creating customized landing pages using share point to improve accessibility and user experience. 

Overseeing the upload and maintenance of sales enablement materials in Seismic and Lytho Dam, ensuring easy access and up-to-date information for the sales team. Additionally, categorize and tag materials for improved searchability.

Assist the Director of Product Marketing in developing compelling sales presentation materials (e.g., PowerPoint, One-Sheet, PDF, Blogs, Client Facing Materials) that showcase Spectrum Reach’s products, capabilities, using data-driven storytelling. 

Collaborate with content managers, directors, and the vice president of content to conceptualize and draft engaging B2B blog posts that showcase Spectrum Reach’s product capabilities and drive lead engagement. 

Execute internal communication strategies to promote product enhancements, updates, new offerings via email campaigns and the company intranet.

Product Marketing Specialist

🚀 Key Responsibilities:

Created B2B presentations for Spectrum Reach’s advertising solutions, outlining their value for multiple stakeholders through storytelling. 

Conducted customer interviews to identify clients’ key marketing challenges and defined clear marketing objectives to ensure alignment with customer expectations. 

Collaborated with cross-functional teams, including research, creative services, category specialist, and sales managers to ensure smooth planning, reporting, and advertising campaign optimization. 

Utilized internal reporting dashboards and external tools like Google Analytics to create post-campaign reports demonstrating client campaign success, such as increased website traffic and lead generation. 

Held on-on-one meetings with the sales team to discuss project alignment on Salesforce initiatives and brainstorm future opportunities and prospecting techniques utilizing tools like Vivix, and Polk Data. 

Leveraged Spectrum Reach’s multiscreen advertising products to provide marketing solutions for multiple stakeholders across search, social, display, video, Spectrum News, linear and streaming TV focusing on awareness, consideration, and conversion. 

Designed and determined pricing and positioned linear and digital advertising packages, including but not limited to sports, entertainment, and programming packages. 

Applied unique reporting capabilities, such as multiscreen TV attribution, reach and frequency, and audience composition for linear and streaming TV. 

Leveraged expertise in audience targeting, including behavioral, demographic, daypart, network targeting, addressable and keyword targeting to deliver successful campaigns for stakeholders. 

Spearheaded weekly sales meetings, equipping the sales team with the latest industry trends (e.g., short-form video content, data driven targeting, brand safety) to enhance client conversations and sales strategies.

Sr Client Success Account Planner 

Time Warner Cable Media

🚀 Key Responsibilities:

Partnered with the LSM (local sales manager) to develop and implement sales strategies that drove linear TV and digital revenue growth and reduce churn year over year. 

Spearheaded monthly collaborative meetings with the LSM to discuss package optimization, inventory assessment, sales strategy, and best practices for B2B sales presentations. 

Conceptualized and designed data-driven B2B advertising packages for major sporting events, television programming launches, and sales campaigns, leveraging a multichannel approach that included display, video, and linear TV. 

Managed and executed comprehensive B2B client promotion campaigns, including: 

Character Appearances 
Phone Donation Programs for Soldiers 
Cancer Awareness Initiatives 
Event Based Promotions 

Provided product and media buying assistance to clients, sales managers, and account executives for products like search, display, video, and search. 

Specialized in providing clients with campaign metrics using media tools like Nielsen, Kantar, One Source, Strata, TIM. 

Assisted management with on-site and off-site sales presentations and pitches to educate stakeholders on Time Warner Cable’s benefits.

Client Solutions Associate

🔍 Overview:

As a dedicated and results-oriented marketing specialist, I bring a comprehensive blend of skills and experiences that span various aspects of marketing and digital advertising. 

My career journey has been marked by a series of progressive roles at Spectrum Reach, where I have demonstrated my capabilities in cross-functional collaboration, product development, and client success planning.

🌐 Professional Experience:
Currently excelling as a Product Marketing Specialist, where I drive brand marketing strategies, contribute to product development, and create impactful sales enablement materials.

Previous roles include Sr. Client Success Planner and Client Success Planner, where I honed my skills in digital yield management, developed strategic marketing plans, and crafted multi-screen advertising campaigns.

Began my career journey as a Client Solutions Associate, focusing on revenue growth, media buying, and client promotions.

🎓 Educational Background:

Master of Science in Integrated Marketing Communications from West Virginia University

Bachelor of Arts in Media Advertising Communications with a Minor in Chicano Studies from the University of Texas at El Paso.

💼 Skills & Expertise:

Proficient in Microsoft Office, Smartsheet, and various research tools like Scarborough and SEMrush.

Adept in media planning, campaign strategy, and client account management. Fluent in digital strategies encompassing display, online video, and content marketing.

🚀 Why Work with Me

Proven ability to manage and optimize campaigns, delivering results that exceed expectations.
Strong client relationship skills, with a focus on providing exceptional customer service.
Creative problem-solver and strategic thinker, capable of translating complex ideas into actionable plans.

🌟 Personal Motto:

"Innovate, Implement, and Inspire - driving marketing success through strategic thinking and collaborative excellence."

🔗 Let's Connect!

I'm always open to new opportunities and collaborations in the marketing and digital advertising space. Feel free to reach out for professional discussions or potential partnerships!

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Brittani Johnson

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