Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Analytic Edge

ANALYTIC EDGE is a Global SaaS company, providing technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”. 

Key Clients: Colgate-Palmolive, Mondelez, Coca-Cola, Ajinomoto, Align Technology, Fiat, Kimberly-Clark, Unilever, Kum&Go, BMW, Spotify. 
Measurement Partners: Meta, Tik Tok, Amazon, Google.

Senior Vice President Client Engagement - Americas (U.S.A., Canada, LatAm) & Global Accounts

ANALYTIC EDGE is a Global SaaS company, providing technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”.

Marketing Strategy Director Americas & Global Accounts

UrCampus Consulting & Skills Development 

Helping businesses achieve sustainable profitable growth and enhance commercial capabilities

CEO & Founder

Orlando Tech Community

Member

Produtive - Carreira e Conexões com o Mercado

•	Acting as a Leadership and Career Development Mentor to Commercial and Business professionals by providing strategic career advice, insights and perspective for career development, enhanced teamwork & collaboration, dealing with ambiguity and overall professional satisfaction.

Leadership and Career Development Mentorship

Colgate Palmolive

GENERAL RESPONSIBILITIES:
•	Reporting to General Manager
•	Scope: Oral Care | Personal Care | Home Care
•	Brands: Colgate | Plax | Protex | Sta Soft | Sanex | Palmolive | Ajax | Country Pride | Speed Stick
•	Team Size: 27 +
•	P&L Management | Marketing Strategy | Advertising Strategy | Advertising Development | New Product Development | Go-to-Market Strategy | Pricing | Revenue Growth Management | Digital Marketing | Social Media Strategy | Campaign Design | Team Management | Team Development | Brand Building | Brand Purpose | Digital Transformation | Digital Strategy | Insights | Analytics | Business Marketing | Content Strategy | Turn Around | Talent Development | Innovation 

VALUE ADDED PROJECTS AND ACCOMPLISHMENTS
•	Re-shaped company’s P&L, profitability profile for sustainable organic growth
•	Spearheaded innovative portfolio, drove revenue growth management, increased average selling price + 30%
•	Strengthened overall business margins: + 800 basis points: Key category: +2000 basis points  
•	Grew toothpaste and toothbrushes market share – 10-year record high
•	Increased penetration of premium products: +33%
•	Expanded portfolio media & advertising investment to 90%
•	Leveraged analytics for smarter business decisions/ people-centric marketing strategies
•	Led digital transformation and embedded digital/e-commerce capabilities 
•	Pioneered digital test & learn experiments (#1 in Africa)
•	Crafted Marketing Campaigns with local insights & purpose-driven storytelling; brand health growth: +10-20%
•	Expanded oral health program from 500 k to 2.5 MM children 
•	#1 Brand Recommendation by Dentists in several categories 
•	Colgate #4 Most Influential Brands in SA by IPSOS
•	Protex #6 on Top 20 Best liked ads for 2018 by Kantar
•	Re-designed commercial process, commercial planning and execution. Slashed speed to market timing by 50%
•	Recognized as 2017 Global You Can Make a Difference Award - recipient for driving pricing effectiveness – highest honors.

Director of Marketing | Head of Marketing | Marketing Director

GENERAL RESPONSIBILITIES:
•	Scope: Indirect Trade | Pharmacy 
•	Brands: Colgate | Suavitel | Caprice | Palmolive | Axion | Fabuloso | Speed Stick | Stefano | Plax 
•	Team Size: 56 + (7 geographic areas)
•	Commercial Investment | Customer Management | Customer Engagement | Negotiation | Influence | Joint Business Planning | Go-to-Market Strategy | Route-to-Market Strategy | Revenue Growth Management | Inventory Management | Shopper Marketing | Customer Collaboration | Team Management | Team Development | Distribution Network | Distributor Management | Talent Development | Sales out Planning | Customer Insights | Analytics

VALUE ADDED PROJECTS AND ACCOMPLISHMENTS
•	Drove + 9% organic growth in 2013 | Promoted sales growth and optimized commercial investment 
•	Increased sales 60% faster than market growth | Developed sales-out growth programs to maximize turn over and profitability
•	Expanded the Indirect Trade Tracking (Sales & Distribution) system to 70% of the business | Improved Indirect Trade inventory and sales-out tracking system
•	Embedded Insights & Analytics into Customer Planning | Increased Join Business Planning coverage by 30%. 
•	Named #1 Preferred Supplier for Wholesalers in Mexico in 2013 (ANAM) 
•	Nominated and attended Global Executive Leadership Program 2030 with Tuck Business School (top 12 talent). Completed Global Action Learning Program on “The impact of Urbanization in Emerging Markets in Colgate categories”, resulting in a patent application for Toothpaste carton.

Customer Development Director |  Sales Director

GENERAL RESPONSIBILITIES:
•	Scope: Indirect Trade | Pharmacy 
•	Brands: Colgate | Sorriso | Protex | Palmolive | Pinho Sol | Ajax | Ola | Plax 
•	Team Size: 50 + 
•	Trade Marketing | CATMAN | Category Management | Retail Category Development | Retail Marketing | Customer Marketing | Selling Story | Retail Environment Strategies | 5P Planning | Go-to-Market Strategy | Route-to-Market Strategy | Revenue Growth Management | Inventory Management | Shopper Marketing | Shopper Insights | Training | Merchandising | In-Store Management | Team Management | Team Development | | Talent Development | Sales out Planning | Customer Insights | Analytics | Pharmacist Engagement | Loyalty Programs 

VALUE ADDED PROJECTS AND ACCOMPLISHMENTS

* Re-designed and re-purposed trade marketing organization focusing on Retail Environment Strategies 
* Developed and Executed Shopper Marketing Programs supported by people-centric shopper insights: double digit category and brand growth
* Crafted compelling retail selling stories and trade marketing programs for Colgate Luminous White toothpaste launch, achieved highest market share for a new product; 7% category growth
* Obtained 70% toothpaste category market share nationally, highest in 15 years. 
* Achieved Record Market share in toothpaste, toothbrushes, mouthwashes and bar soaps in pharmacies/ drugstores. Strengthened #1 position
* Slashed customer inventory by 50%, implemented sell out programs.
* Led cross-functional team in a Go-to-Market and Route-to-Market revamp project, reviewed service line, implemented new distributor model in the indirect trade and new commercial organization.

Head of Trade Marketing | Customer Marketing Director | Retail Marketing Director

GENERAL RESPONSIBILITY 
Scope: Pharmacy | Drugstore
* Trade Marketing | Customer Marketing | Retail Environment Strategy | 5 P Planning | Training | Shopper Program | Professional Program | Retail Marketing | Shopper Insight 

VALUE ADDED PROJECTS 
* Obtained #1 position in Toothpaste sensitive segment and Mouthwash category in Pharmacy | Drugstore. 
* Grew market share in Toothpaste, Toothbrushes and Bar Soap
* Developed Retail Environment Strategies, 5 Plans, Shopper Marketing
* Pioneered Drugstore-specific New Product Launch strategies: Colgate Sensitive Pro-Relief
* Developed and Implemented educational shopper marketing programs (Oral Care Centers) tailored for pharmacy/ drugstores with double digit growth (brand/ category)
* Achieved # 1 Brand recommended by Pharmacists and Clerks | Developed Oral Care Training and Detailing Program for pharmacists and clerks.

Associate Director - Trade Marketing

GENERAL RESPONSIBILITIES
* Scope:  Personal Care - Palmolive Bar Soap at Colgate-Palmolive Global Business Development, New York HQ. 
* Innovation Strategy | New Product Development | Technology Resource Management | Brand Equity Management | Bundle Development | Marketing Strategy | Consumer Insight | Product Validation | Segmentation | Product Design | Brand Design | Artwork Development | New Product Strategy | Go to Market Strategy

VALUE ADDED PROJECTS and ACHIEVEMENTS
* Created and implemented Palmolive Soap Innovation Strategies to guide Consumer Innovation Centers across 4 major geographic areas)
* Planned and Coordinated consumer assessment of new technologies in 3 geographies
* Achieved 10 year high market share and net sales for Palmolive Bar Soap worldwide
* Coordinated strategic deployment of advanced moisture bundles across geographies (Latin America, Europe, Asia and Africa)

Global Marketing Manager

GENERAL RESPONSIBILITY
* Scope: Central Europe & Russia Division (Central Europe, Russia, Turkey, CIS), 10 markets, 27 languages
* Category: Oral Care
* Marketing Strategy | Go to Marketing Strategy | Advertising Development | 5 Planning | Insights | Analytics| New Product Development | Professional Relations | Professional Marketing | Pricing Strategy | Integrated Marketing Communication | Shopper Marketing | POP Material | Talent Development | Talent Capabilities | P&L Management
* In charge of Oral Care at Divisional Level for Central Europe & Russia. Responsibility included P&L responsibility, setting strategies, centralized advertising development and developing regional go to markets in a high-growth multi-country environment.

VALUE ADDED PROJECTS and ACHIEVEMENTS:
* Conquered Colgate Toothpaste #1 position in Central Europe & Russia Division with all time high share records and net sales. 
* Achieved Toothpaste #1 position in the Russian market.
* Division New Product launches, Advertising Development and Go-to-market strategies included: Colgate Max Fresh, Colgate Total line extensions | Development and launch of Colgate Propolis line extensions and other low price product offerings.
* Achieved all-time high Toothbrush Central Europe & Russia Division Shares for 10 months in a row.

Regional Marketing Manager - Central Europe & Russia Division

In charge of Toothbrushes, Mouthwash and Floss categories. P&L responsibility, new product development and launches with successful track record of business results.

GENERAL RESPONSIBILITIES
* Scope: Sorriso Toothpaste
* Innovation | New Product Development | Go to Market Strategy | Advertising Development | P&L Management | Marketing Strategy | Brand Management | Market Research | Insights | Consumer Behavior | Consumer Trends | Launch events | Shopper Activation | Consumer Activation | Consumer Promotion | Consumer Marketing 

VALUE ADDED PROJECTS and ACHIEVEMENTS 
* Led and Coordinated Brand Innovation Center - Sorriso Brand 
* Introduction of new products pipeline for Sorriso brand: Sorriso Jua+Propolis, Sorriso Fresh and Sorriso Super Refrescante (record sales in the first 4 wks of sales with more than 60 million tubes sold in the first month of launch)
* Partnered with Consumer Insights organization in more than 40 quantitative and qualitative market research/ insights projects for new product development, brand building, product and shelf testing
* Coordinated National Consumer Promotion Campaigns

Group Manager, Senior Product Manager

With over 20 years of experience in leading global strategic marketing, sales, innovation, and customer development teams in FMCGs and B2B SaaS, I am a forward-thinking business development executive with a passion for driving growth and innovation with data-driven solutions. I have broad domestic and international expertise across North America, Latin America, Europe, Asia, and Africa, enabling me to provide thought leadership and transformational growth across all commercial areas.

Currently, I am the Senior Vice President of Client Engagement at Analytic Edge, a global SaaS company that provides technology-enabled analytics solutions in marketing and sales effectiveness. I am responsible for the USA, Canada, Latin America, and global accounts, helping businesses achieve sustainable profitable growth and enhance commercial capabilities with cutting-edge statistical techniques and actionable business insights. I am also a board member of the American Marketing Association of Orlando, where I contribute to the development and growth of the local marketing community. I pride myself on being a collaborative leader with a pioneering attitude and a growth mindset, who inspires and empowers agile commercial teams to foster experimentation and unlock new business opportunities.

Prior to Analytic Edge, I took various Leadership roles in Customer Development and Marketing at Colgate-Palmolive where I drove profitability, sales, and market share across various markets (Brazil, Mexico, South Africa, Europe and U.S.).

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