Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Bold Kulture Beauty

Bold Kulture Beauty is natural hair care made easy!
Pharmacist-driven and backed by science, we provide the tools, support, and access necessary for our Curlfriends to feel beautiful, embrace their curls and confidently master natural hair care! An entirely customizable experience Bold Kulture Beauty empowers the consumer while being cost-effective, efficient, on-demand, and easy to navigate. The special sauce is my unique style and simplistic approach to natural hair care.

Our message: Natural hair care can be easy

Our mission: Change the way we view natural hair care and empower black women to save time, build confidence, and make natural hair care easy

Founder

Osceola Regional Medical Center

Clinical Pharmacist

St. Vincent's HealthCare

Empower a multidisciplinary team of healthcare professionals in the delivery of high-quality clinical services by acting as an interdepartmental liaison, preceptor, and subject matter expert in all pharmacy areas. Lead educational lectures tailored to meet the needs of pharmacy students, clinicians, and administrators.

Maximize patient safety by coordinating patient drug profile reviews and monitoring patients on the pharmacokinetic dosing service to measure therapeutic outcomes. Monitor pharmacy operations to identify and capture opportunities for growth through policy development, program expansion, and automation. 

Instrumental to the achievement of Joint Commission accreditation; developed foundational protocols for a patient blood management program, including those for outpatient iron therapy.  
Enhanced operating room efficiency through the expert oversight of several key programs, such as surgical care improvement (SCIP), antibiotic stewardship, and alternative formulary development.
Headed numerous compliance, SCIP, and operational in-services and launched an engaging narcotic compliance training program targeting the learning needs of anesthesia providers.
Minimized clinical errors and reduced inappropriate antibiotic usage in surgical patients by mentoring medical staff in pharmacy guidelines and best practices.
Improved pharmacy-physician communications by deploying a backordered medication tracking system and a bimonthly newsletter.

Created numerous new clinical protocols as an active member of multiple committees, such as the Blood Management Committee, Resident Research Council, Pharmacy Education Council, Residency Advocate Council, Preceptor Advisory Council, and the OR/IV/Central Pharmacy Section.

OR Pharmacy Team Lead

- Responsible for therapeutic drug monitoring of patients in the pharmacokinetic dosing service, review of patient drug profiles for therapeutic appropriateness, duplication of therapy, drug interactions, and drug disease state interactions.
- Revising and updating physician order sets, participating in antibiotic stewardship, providing education to healthcare professionals and patients
- Precepting pharmacy practice residents and clinical clerkship students.

Advocated for the health and wellbeing of a diverse patient population through medication therapy management, medical record reviews, and direct support. Analyzed patient records to mitigate risks relating to drug interactions, disease state interactions, and duplication. Supervised pharmacy students and delegated tasks to drive the achievement of performance objectives. 

Presented a research project centered on the comparison of the clinical outcomes of aprotini versus tranexamic acid at the Southeastern Residency Conference.

Forged strong partnerships with healthcare providers in order to ensure the delivery of seamless, safe healthcare services.

Pharmacy Practice Resident

Dr. Kristal Cunningham is a versatile pharmacist with over a decade of success driving continuous quality improvement within highly regulated environments as an advisor, leader, and liaison. An analytical strategist, she possesses a deep understanding of best practices and industry standards, as well as effective project and workflow management techniques.

She is an articulate communicator committed to fostering collaborative, inclusive environments conducive to creative problem solving and shared success. As an active member of the healthcare community, she is,  highly skilled at building rapport with medical professionals across all specialties and organizational levels.

taplio

The Battle

Brittani Johnson

Kristal Cunningham, PharmD, CPh

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