Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Badu Basics

Teaching women of color leaders and industry experts how to transform their style to feel confident and own their most powerful presence.  For 12 years I've been showing women how to create a personal style that aligns with their personal brand and positions them for their next bold move.

I possess an innate ability to understand my client's needs and leverage my style expertise to tailor a wardrobe that furthers their personal and professional goals. It’s my commitment to helping you create a sense of style that reflects your best self while giving you the tools to make smarter decisions about what you choose to wear.

Image Consultant | Speaker | Stylist

Energetic and dynamic public speaker sharing the lessons, takeaways, and principles that have guided me on a career path of balancing corporate professionalism with my authentic and vibrant personality. 

Follow this link to book a discovery call -> https://calendly.com/badubasics/generalinquiry

Topics that I speak about include:
- Cultivate Confidence Through Style. Get dressed and stay noticed in any room (or Zoom)
- Own Your Style. Balance your personal style and your office dress code to show up as your authentically powerful self.
- Redefine Professional Dress. Reshape the company dress code to infuse inclusion, authenticity and the WFH realities into your company culture.
- Reclaim The Power Of Your Style. Reignite your wardrobe to break out of the WFH rut and reclaim your top-tier performance​​
- Build An Impactful Professional Image. Embody the image you want to achieve the intended impact for your professional acceleration.

Public Speaker

I help HR, Talent, and DEI executives at mid to large-sized companies reduce the attrition of diverse top talent through image coaching workshops to prepare women and BIPOC leaders with confidence-building tools that help organizations increase the retention of diverse top talent, drive higher employee engagement, and champion a workplace culture of authenticity and holistic professional development.

Corporate Image Consultant

Fashion Institute of Technology

Instructor for the Image Consulting program at FIT.

Instructor

New York University

Change Management Consultant

Deloitte

Supported the Deloitte U.S. Consulting Talent Team on an initiative to reinvent thePerformance Management approach and Talent Operation Model for 80,000 employees

Wipro

Change Management Manager

Drove OCM strategy during the design, development and deployment of a .NET
application for a $100M disability insurance program for the state of California

● Strategized with management to prepare 1,300 internal users in 19 offices for thetransition from paper to automation
● Coached 40+ senior leaders, managers and staff on OCM and deployment best practices

Creative, confident, bottom-line driven OCM professional with 15 years of strategy, change, and business analysis experience. Understands the nuances of the people side of change to design strategic and tactical plans to drive organizational readiness. Assesses impacts to business, technology, policy and HR to transition from the current to future state. Coaches multiple levels of leadership and management. A trusted business advisor with a talent for public speaking and facilitation.

Specialties: Change management, strategy, leadership coaching, project management, stakeholder management, communication strategy, business process analysis, training strategy, readiness assessment and implementation planning.

Management Consultant

Style Coach | Speaker | Image Consultant. Positioning women of color leaders for career success by commanding confidence through bold, authentic style ✨✨✨

✨FIT-certified Image Consultant | Crowd-engaging Speaker | Conversation-inviting, color-energizing Stylist ✨

HOW WE CAN WORK TOGETHER
Here are 3 ways you can work with me to position yourself or the women of color in your organization for career success.

1. Style Coaching✨. Personal styling and image consulting for women of color top talent; women who've recently been promoted or are being positioned for promotion to management or senior leadership.

2. Public Speaking✨. Signature talks, keynote speeches, or panels for conferences and retreats. Topics include style and confidence, personal branding, professional dress, and executive/leadership presence.

3. Corporate Workshops✨. Specialized workshops for HR, Talent and DEI, ERGs, and leadership teams at mid to large-sized companies. Topics include The ABCs Of Image, How to Confidently Bring Your Authentic Style To Work, and Redefining Professionalism For Career Success.

WANT TO LEARN MORE? LET'S CONNECT!

- Styling inquiries ➡️ https://www.calendly.com/badubasics/stylecall
- Speaking inquiries ➡️ https://calendly.com/badubasics/discoverycall

Email ➡️ contact@badubasics.com
Website ➡️ www.badubasics.com

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The Battle

Brittani Johnson

Naana Badu

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