Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Orange County Public Schools

Assistant Director

OCPS is among the largest employers in Orange County, and the 8th largest school district in the US. This translates into many ways to engage with active growing families that may need a company's services.   

I helped companies reach the families of the 208,000+ students and the 24,000+ OCPS employees through event sponsorships and advertising.  I managed Orange County Public Schools' advertising and corporate partnerships program using digital, mobile, print, outdoor advertising and experiential marketing to raise money for Orange County Public Schools. This is close to a million dollars under contract between our event and athletic sponsorships, naming agreements and advertising agreements with local and regional businesses.  

My team's goal is to support our sponsors and advertisers as they reach the families of our students and our OCPS employees while supporting K-12 education. 

My goal is to help our clients do well while doing good.

Senior Manager, Sports Marketing & Sponsorship Sales

ORLANDO COMMUNITY ARTS INC

I manage the marketing for Clare and the Chocolate Nutcracker. I’ve done this for several seasons since 2012 and most recently every season since 2021. My responsibilities include managing the grassroots marketing, strategic partnerships, the website and digital marketing, public relations, media planning and social media for the production.

Marketing Director

MEN'S MEDICAL CLINIC, LLC

I managed the marketing, advertising and public relations for an elective medical practice and its 10 clinics around the country. While there was no typical day in the office, my work required

Working closely with the COO, CFO and Sales Director to optimize the business results based on the ad spend and staffing in clinics.

Developing and revising the weekly advertising budgets for each of the markets (a mixture of Top 10, Top 20 and Top 40 media markets) while working with a changing weekly advertising budget.

Navigating through the launch of a new brand due to a dissolving business partnership, and opening new markets to replace revenue due to offices that were to be leaving the company's portfolio.

Conducting the company's media planning, media buying and post-campaign analysis for the radio, television, print, out-of-home and digital media advertising (PPC and content marketing).

Developing new content for white papers used in lead gen via the website, PPC and online affiliates.

Managing vendor relations with more than 60 media partners, while negotiating payment terms for past due media invoices in excess of $300,000.

​The business and its owners faced several challenges including cash flow and a declining reputation.  The company eventually closed as the owners chose to pursue new ventures.

Advertising Director

Marketing Minds At Work

We worked with clients to develop and execute integrated marketing campaigns that delivered measurable results. 

I developed the marketing strategy for our clients' campaigns based on consumer insights. I then worked with other members of our team to execute the campaign, while tweaking the campaign as necessary. 

Our tools were digital marketing including the use of mobile and social media; traditional advertising and through the line marketing tactics.

Projects included 
•	the management of the Public Relations for the 24th and 25th annual Zora Neale Hurston Festival of Arts and Humanities.	
•	a month-long experiential marketing campaign for the Orange County Regional History Center, which led to a double digit increase in attendance during our campaign. 	
•	the development and execution of the marketing and advertising plan for an annual College Football Game hosted in Orlando, broadcasted live across the nation on ESPN. 
•	sponsorship sales for a national television news magazine program.
•	media outreach for the local leg of a 7-city tour by a representative of The White House.

Owner

H&R Block

Responsibilities: Developed, implemented and helped drive the marketing portion of the district-based market plans down to the office level. 

Worked with District Managers to identify and prioritize marketing opportunities in the districts on a weekly basis.  

Assisted Office Leaders in the development and execution of office-level local marketing plans that addressed the strengths and opportunities of the office staff and retail trade area.  

Led local marketing event/ street team tactics that offered a high opportunity for growth in the District (including Latino Blitz, client segment targeting, office visibility impact and competitive analysis)

Ensured consistency and compliance with brand management guidelines at the district and office levels. 

Researched community organizations and businesses for partnership opportunities.  

Attended district weekly meetings and met one-on-one with Office Managers to assess business strengths and weaknesses, and recommend tactics to grow the tax business. 

Trained internal and external street teams on marketing and customer service expertise at the office level. 

Worked with local media to create targeted opportunities of H&R Block promotions, within the community. Supervised street teams and mobile units to ensure marketing tasks were completed efficiently. 

Ensured compliance with tax season office appearance standards throughout all of the district offices. 

Provided feedback and/or suggestions for the Regional Marketing Manager on all Marketing tasks and outcomes in the district including strategic and tactical opportunities to increase revenue.

Results: The Districts that I served consistently ranked nationally among the Top 20 Districts for revenue growth during the Tax Season.  Based on revenue growth in 3 offices, one District Manager was able to reclassify these offices to allocate more resources including staff and budgets.

District Marketing Coordinator

National Black MBA Association

After serving as the Chair of the Chapter's Marketing Committee for approximately 3 years, I was elected to the role of Vice President of Marketing.  

As the Chapter’s Vice President of Marketing, I provided the strategic and tactical leadership for the Chapter's local marketing, branding and communications.  I managed a team of volunteers who worked with me to execute our vision for the marketing, using the Chapter's website, Public Relations, Social Media, Traditional Advertising and Internet Advertising.
  
My team and I were able to accomplish the following: 
•	Redesign our website in Joomla (the first revision in 5 years) 
•	Generate earned media for the Chapter and our members in the Orlando Business Journal, Orlando Sentinel CFB and www.wsjonline.com 
•	Document our Chapter's history with more than 350 photos and videos
•	Grow the number of Facebook fans by more than 200%
•	Establish our presence on Twitter and LinkedIn.  
•	Manage more than 20 email campaigns to our members and followers (a list of 1,200+ subscribers)
•	Execute 10 ad campaigns to support the Chapter’s programming using a mix of social media and public relations

Vice President of Marketing

WFTV

Worked with local business owners and regional companies to harness the power of television and the internet to develop successful advertising campaigns.  Channel 9 and WFTV.com were the leading local television station and TV news website in the market. Client categories included retail (furniture), real estate, financial services, QSR (quick service restaurants) and automotive.

While I sold "spots and dots" at WFTV, my passion was Non-Traditional Revenue.  I could be counted on to sell the station's special projects such as "The Medical City" documentary, the "Going Green Initiative" and "Rachel's Challenge". 

My client roster included several "new" TV advertisers.  They were considered "new" because although the companies were national advertisers, they had never directly spent money with WFTV. It was quite a feat to identify "new" budgets able to accommodate TV during the economic crisis of the late 2000s.

Account Manager at WFTV Channel 9

WMFE TV/FM

Created a portfolio of B2B and B2C sponsors consisting of local, regional and
national businesses. Products sold included advertising and program and event sponsorships.

Consistently exceeded annual sales goals by double digits with a strategy of relationship selling and new business development skills. The portfolio grew from zero to $400,000 annually over a 5-year period, to a total of $1.2 million in sales while at WMFE. This was achieved despite a fiercely competitive advertising marketplace and industry-imposed restrictions on sponsor messages. The stable of clients reflected a wide variety of industries including automotive, financial, home improvement, travel, professional services and real estate. 

Served as Interim Director of Sales for 7 months while the company sought a Vice President of Sales.

Account Executive

As the Assistant Director of Sales and Marketing at Orange County Public Schools (OCPS), I leverage my MBA and over 15 years of experience in B2B and B2C sales, marketing, and advertising to generate revenue for the 8th largest school district in the US. 

I manage the advertising and corporate partnerships program using digital, mobile, print, OOH, experiential marketing, and event sponsorships to generate more than a million dollars under contract with local and regional businesses. 

I am passionate about creating and executing integrated marketing campaigns that produce measurable results and a positive impact for our clients, OCPS, our students and staff and other stakeholders. 

I have successfully managed multiple projects simultaneously, from developing and revising weekly advertising budgets for 10 markets, to navigating through a brand launch and opening new markets, to managing the grassroots marketing, strategic partnerships, website, and social media for a community arts production. 

One of my proudest professional achievements was to have my fledgling firm’s client campaign be recognized by PR News as a finalist and a recipient of honorable mention at the International PR News Awards. 

My specialties include designing and managing integrated marketing campaigns, negotiating media buys, managing creative teams, and generating sales.

Let’s chat.  Maybe we can collaborate to help your company to do well, while doing good. 

taplio

The Battle

Brittani Johnson

Adrienne Noel, MBA

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