Bridget Poston

🌻 Helping e-commerce brands & coaches get more sales & repeat customers through human-first email marketing 🚀 Email Marketer ✍🏼 Conversion Copywriter

Hey there 👋 I help e-commerce brands & coaches find untapped revenue within their email list using my Human First Sales Strategy.

Because let's be real...

Email marketing is complicated.

And you have wayyy too much on your plate to plan out a robust email strategy (that actually converts).

So, I'm here to take the headache out of all of it for you.

Here's what it looks like to work with me: 

🤝 Email Pulse Check - I see what's working with your current strategy and what needs to be improved. From there, you get a detailed game plan that shows you exactly how we're going to hit the revenue marker you're looking for. 

🤝 Personalized Campaigns - Tired of your emails looking like everyone else's? Me too. We use zero-party data and dynamic segmentation to personalize every one of your campaigns. Result? More engagement = more sales. 

🤝 Trust-Building - People buy from those they know, like, and trust. My Human First Sales Strategy ensures your audience sees YOU as the authority and solution (in your own tone of voice). This not only boosts your bottom line but keeps your customers coming back time & time again.

✨ Still on the fence?

Scroll down to see why some of my clients love working with me. Or, swipe through my Featured Section to get a look at my recent case studies. 

✨ Ready to book a call + see if we're a good fit? 

Book your call here 👉 https://hello.dubsado.com/public/appointment-scheduler/635c240ee233c4292af19a22/schedule

Or shoot me a DM today!

Founder, Email Strategist + Copywriter

Beeline Copy is a boutique email marketing agency that helps brands find untapped revenue within their email list through human-first email marketing. We use a proven framework known as our "Sign Ups To Sales Strategy" to:

1. Identify your goals, weak points and opportunities

2. Get inside the minds (and hearts) of your subscribers, their pain points & dreams

3. Craft an on-brand, highly personalized email strategy that not only makes you money but builds loyalty so people come back time and time again.

We've worked with numerous brands spanning a ton of niches like:

- pet
- food and beverage
- CPG
- tech
- apparel
- jewelry
- home decor
- arts and crafts

And more.

We also work closely with personality-based brands.

So if you're selling a program or course, we can help you build demand and get more sales.

We've generated over $4 million combined in the last 12 months for our clients and we'd be thrilled to help you hit your revenue goals too. 

✨ Ready to chat?

Shoot me a DM today and we'll talk game plan, baby 🙌

CV Consulting AB

My goal is to help businesses get REAL VALUE of their lifecycle marketing efforts that will directly impact business results.

Freelance assignments:

🔄️ Jul 2025 – Senior CRM Marketing Manager – leading CRM and retention initiatives across mobile gaming and fintech. Braze, Snowflake, Looker.

✅ Nov 2023 - Jun 2025 - CRM & lifecycle marketing specialist - Gaming, surveys & financial rewards - App+Web - Braze, Aampe, Looker, CleverTap, Jira, Trello. 

✅ Mar 2025 - June 2025 - CRM audit + Strategic advisery - Educational platform - Web - CleverTap

✅ Oct 2023 - Apr 2024 - Email marketing & Growth - Employment platform - Web - Brevo, Mixpanel, ClickUp

✅ Oct 2023 - Dec 2023 - Marketing automation - Health & wellness - Klavyio, Trello

Whether you're a web-only, app-only, or hybrid business in e-commerce, gaming, SaaS, or any other industry -- startup, scale-up, or mature -- I offer hands-on, fluff-free, no-BS advice tailored to your specific needs.
I will help you:
• up to 4X your revenue uplift
• 3X user retention 
• free up manual work with automations
• efficient use of tools or helping you replace existing
• improve your email domain reputation
• complete customer lifecycle user journey mapping with drop offs
• execute personalized 1on1 campaigns to improve retention and reduce churn.

📩 Send me a DM or email to: vernesa.cutuk@gmail.com or book a 30 minutes session in my calendly to discuss more.

Lifecycle marketing | CRM | Freelance | Fractional

Sleep Cycle

Results: up to 59,7% OR, 33% CTR & 5,9% CR Revenue uplift CRM campaigns: up to +78%
• Operationally and strategically responsible for delivering CRM OKR:s 
• Manage and execute CRM journeys and campaigns in Leanplum (aquired by Clevertap)
• Create segments, personalisation and develop data points in collab with product and developers
• Develop custom email, push and in-app messaging design system
• Create and implement targeted/segmented/triggered campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling and churn reduction strategies across different channels
• A/B-test, optimise and report on campaigns and their performance

Lifecycle Marketing manager

Aller Media AB

Results: succesfully educatated 12 brand managers in Active campaign tool + doubled the OR & CTR for Femina, Allas, Elle brands.
• Implemented Active campaign tool with MarTech engineers
• Educated and created training materials for brand maangers in Active campaign
• Create segments and personalisation and develop data points in collab with developers
• Develop emails designs adapted to the publishing industry standards 
• Create and implement targeted/segmented email campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling of physical newspapers 
• A/B-test, implement NPS insights and optimise web traffic from email campaigns

Marketing Automation Specialist

Telia

Results: Improved campaign perfomance up to 43% OR, 26% CTR, 5,3% CR
• Manage and execute journeys and campaigns in Salesforce Marketing Cloud
• Create segmentation in Blueconic (CDP) 
• Develop dynamic and personalized email campaigns in SFMC 
• Create and implement triggered/segmented email journeys, retention/reactivation activities, cross-sell/upselling, anti-churn activities for mainly Telia TV customers (product updates, holiday campaigns etc)
• Create and optimize inbound recommendations for web and app
• A/B-test, optimise and report from email campaigns

Results: Constinuous yearly maximized return on brand and media investments
• Project management of advertising and media negotiation
• Change and senior stakeholder management 
• Execution of structured RFP process and agency performance evaluation

Media and marketing project manager

Tele2

Results: Constinuous maximizing return on advertising and production agency investments
• Project management of advertising and media negotiations
• Change and senior stakeholder management 
• Execution of structured RFP process
• Agency performance evaluation, reporting and optimization

Marketing Project Manager

PIR - Procure It Right AB

Senior Management Consultant

Johnson & Johnson

Project Manager

CRM marketing consultant 💌 Helping your business unlock the true value of CRM and retention - up to 4X revenue uplift 📈 Marketing automation | Email marketing | Lifecycle marketing | Remote work advocate 🌎

⚡ Is your CRM just sending messages, or actually driving revenue?
⚡ Are you retaining users or watching them churn?
⚡ Still blasting emails and push instead of using behavioral triggers?
⚡ Is your lifecycle marketing aligned with real business impact?
⚡ Why isn’t your CRM working as a growth engine?

Hi 👋 My name is Vernesa Cutuk and I am Freelance CRM & Lifecycle Consultant since 2023. I specialize in helping companies level up their CRM and lifecycle marketing efforts, improve retention and reduce churn. My experience spans from both large corporations and mobile app startups and across industries such as telco, pharma, mobile gaming, publishing and health.

I will help you:
• audit your MarTech stack 
• get your CRM to create real business revenue 
• level up your business to a personalized journey-based approach
• increase productivity with automations
• implement effective analytics tools and tracking/measuring results of your CRM 
• get short term results with long-term vision.

With following results:
• up to 4X your revenue
• 3 X your retention
• complete customer journey mapping for your specific business
• free up manual work with automations
• efficient use of CRM tools or helping you replace existing
• execute personalized 1:1 journeys.

Whether you are an e-com or a mobile app, starting from scratch or you want to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.

By focusing on key business performance indicators (KPIs) such as:
• Daily/monthly active users (DAU)/ (MAU)
• Stickiness (DAU/MAU)
• Engaged users/engaged session per user
• ARPU/ROAS
• Customer lifetime value (CLV)
• Retention rate Day 1,7,30
• Churn rate.
 
As you see it’s a mix of engagement and revenue KPI:s; my goal is to get REAL VALUE of your CRM that will directly impact business results without worry about tangible outcomes.

🏆Proud wins in my professional journey:
• Key contributor of implementation of a new MarTech stack with Blueconic (CDP) and Salesforce Marketing Cloud at one of the biggest Swedish Telcos 

• Executed a complete guide and educated 12 brand managers in effectively using marketing automation system Active Campaign for a large Nordic publishing company

• Completely revamped CRM strategy and marketing automations at a Swedish health and fitness subscription app and reached 4X revenue uplift from CRM and email/push/inapp campaigns.

Let’s get some real results from your CRM. 

📩 Contact me in DM, book time in calendly or send an email: vernesa.cutuk@gmail.com

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Bridget Poston

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