TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

Denver International Airport - City & County of Denver Dept of Aviation

•    Assisted the Environmental Sustainability team with various projects and initiatives related to energy efficiency, waste reduction, and greenhouse gas emissions at the Denver International Airport.
•    Conducted research and analysis on best practices, benchmarks, and trends in environmental sustainability for airports and other industries.
•    Supported the implementation and monitoring of the airport’s Environmental Management System (EMS), including conducting audits, updating policies and procedures, and ensuring compliance with environmental regulations and standards.
•    Supported the Sustainability Team in various tasks and projects related to composting, waste management, energy efficiency, and carbon reduction, including calculating and reported GHG scope 3 emissions for DEN's operations.
•    Learned about NEPA requirements and processes for airport development projects, reviewing environmental assessments and impact statements.

Environmental Sustainability Intern

Colorado Senate Democrats 

•	Aided in the implementation of the Senate Democrats’ policy goals by providing administrative, written, and logistical support to the senator. 
•	Organized the senator’s day-to-day work and calendar, scheduling meetings and events with stakeholders, constituents and media.
•	Maintained contact lists and files for conducting issue research on various policy topics, such as senior care, workers' and women's rights, and indigenous rights.
•	Supported the senator’s work on legislation by researching, drafting, and tracking bills, amendments, fiscal notes, and committee reports.
•	Oversaw office outreach and social media by creating and posting relevant content, news, and resources on the senator’s Instagram and Facebook page.
•	Interacted with constituents by responding to phone calls, emails, letters, and requests.
•       Supervised Interns.

Senior Legislative Aide

350 Colorado

•    Assisted with webinar and event planning and outreach and education for the Regenerative Agriculture and Local Food campaign, which promotes climate-friendly farming practices and food systems. 
•    Responsible for maintaining and updating website and Facebook page with relevant content, news, and resources.
•    Designed flyers and other graphics as appropriate using Canva.
•     Researched policy opportunities and best practices for regenerative agriculture and local food initiatives at the local and state levels.
•    Created agendas for committee meetings and took notes of action items and follow-ups. 
•     Assisted with stakeholder identification and engagement, such as farmers, consumers, advocates, and policymakers.

Regenerative Agriculture and Local Food/Digital Marketing Temp/Intern

Feminist Majority Foundation

•    Led multi-channel actions across email, peer-to-peer text, and social networks to mobilize young voters for the 2020 elections.
•    Exceeded conversion goals through data-influenced strategies and great work ethic, resulting in over 500 pledges to vote.
•    Administered marketing calendar and posted new content to coincide with new digital media releases, such as videos, images, and blogs.
•    Managed Facebook and Twitter profiles for campaign volunteers to stay updated and involved on events and opportunities. Doubled Facebook audience within a month of taking over management.
•    Coordinated with campus clubs, organizations, and influencers to amplify campaign messages and recruit new volunteers
•    Tracked and reported on digital campaign metrics, such as reach, engagement, and conversion rates, using tools like Twitter Analytics and Facebook Analytics.

Campaign Digital Activist – Campus Organizer 

University of Colorado Denver

•	Managed a student organization budget of more than $10,000, allocating funds for various events, programs, and initiatives.
•	Met regularly with student leadership, campus administration, staff, and students to identify, evaluate, and develop solutions to remove roadblocks and improve student experience and satisfaction.
•	Collaborated with other senators and committees to discuss new ideas and opportunities for enhancing student life, academic success, and engagement. 
•	Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines for various student government initiatives, such as food pantry, landscape conversion, and policy development.
•	Provided excellent service and attention to my peers and teachers when contacted, demonstrating professionalism, respect, and courtesy.

Student Government, Senator - Co-Chair for the Student Advisory Committee to the Auraria Board

•	Organized and led a successful campaign that received 72% of the vote in a highly competitive climate, resulting in the adoption of a campus-wide composting program. 
•	Served as the primary press contact, maintaining positive relations and setting up interviews, when possible, with campus media outlets.
•	Managed and trained volunteers, who conducted outreach, education, and advocacy activities to promote the benefits of composting and encourage voter turnout.
•	Surveyed the student body and researched development plan via contact with various universities that had implemented similar programs, such as CUBoulder, and Colorado State.
•	Held regular stakeholder meetings to stay up-to-date and ensue organizational guidelines are being followed.

Tri-Institutional Compost Expansion

Auraria PB with Project VOYCE

•	Developed and organized detailed projects with high level of accuracy.
•	Managed the budget planning for small and large projects under direction from stakeholders and program manager.
•	Wrote, estimated costs, and planning in the development of Order Execution Plans.
•	Developed project budgets.
•	Created productivity reports.
•	Distributed project planning status to all responsible departments and stakeholders.
•	Organized meetings and planning sessions for individual projects and facilitated feedback and input from community members.

Budget Delegate 

Born and raised in Colorado, Michaela Butler is an Environmental Sustainability Intern at the world’s third busiest airport - The Denver International Airport. She is also a graduate student at the University of Colorado at Denver, where she is pursuing a Master of Science in Environmental Science. 
Michaela has always been passionate about the environment and how humans interact with it. However, it wasn't until she realized the political and societal disconnect between activism and policy, that she found her niche. As a First-Generation Student she decided to pursue a dual bachelor’s degree in Political Science - Public Policy and Geography - Environment, Society and Sustainability. In college, she became the president of the Students for Sustainability and Conservation club and later a Student Government Senator co-chair of the tri-institutional Student Government on the Auraria Campus. As a first-generation college student, she has overcome many challenges and obstacles to achieve her academic goals, receiving multiple awards for her academic excellence and leadership. 
Although still early in her career, Michaela has achieved many remarkable things as a sustainability specialist. Michaela was instrumental in the creation of the Tri-Institutional Composting Referendum on the Auraria Campus. A campaign that expanded the budget for the Auraria Campus Sustainability Program to provide campus-wide composting services. Designed Green Event Planning and Procurement within her SGA, and encouraged sustainable thinking and design in every project she was a part of. She has been a part of both nonprofit and local coalitions for sustainable community action and is currently and active member on the Wheat Ridge Sustainability Committee.
Michaela has a wide range of skills and expertise in environmental sustainability, including but not limited to using GIS and data analysis, collecting data and writing scientific reports. She has technical and policy knowledge of environmental regulations and local business practices. She also has skills in conducting GHG emissions assessments, audits and evaluations, especially for airports.  She has skills in promoting sustainability initiatives, campaigns and events to various audiences.
Michaela is not only a working professional, but also a person with a zest for life! She loves hiking with her dogs, being artistic and experiencing the world. She believes that sustainability is not only a career, but also a lifestyle and a mindset. She is always open to new challenges and opportunities to learn and grow.

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The Battle

Bridget Vandenbosch

Michaela B.

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