TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

I help venture-backed startups and PE-backed scaleups make their most important strategic hires.
As the Founder of a retained search firm trusted by North America’s fastest-growing tech companies, I’ve spent 20+ years recruiting enterprise SaaS leaders across Product, Marketing, Sales, Customer Success, Engineering, and Design. My clients are typically CEOs, Founders, or Chief People Officers preparing to hire a VP Product, CPO, VP Marketing, CMO, VP Sales, Head of Design, or VP Engineering — roles critical to growth, customer acquisition, and scale.

Our niche: placing executive and senior leadership talent into B2B SaaS companies backed by venture capital or private equity. We work best with leaders who value strategic hiring and understand that the cost of a mis-hire is too high to risk.

We’ve led 1,000+ retained searches for high-performing scaleups across North America and have built a reputation for quality, speed, and insight. We don’t just fill roles — we help Founders build companies.

We’ve partnered with category-defining companies across sectors including enterprise B2B SaaS, martech, salestech, adtech, healthtech, fintech, retail and ecommerce, proptech and real estate solutions, video and streaming services, edtech, cloud computing, edge computing, and cybersecurity. Logos like Shopify Plus, Vidyard, Loopio, StellarAlgo, Workleap, Enable, Achievers, Cognota, Quartermaster, Covers, Extreme Networks, Roadpost, Forvia, Readdle, Paramount Commerce, and Uplinq reflect the breadth and depth of our search expertise.

If you're planning a leadership hire, book a meeting with me: 
mjb@mbassett.com 

Visit us:
https://www.mbassett.com
https://www.theproductrecruiter.com

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