TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

SeaSpine

Technical Writer at SeaSpine

7D Surgical ULC

7D Surgical is the first company to use machine-vision technology in surgery for spine and cranial procedures.

Technical Writer

Util-Assist Inc.

Project Lockdown

Project Lockdown provides an overview of NPIs (Non-Pharmaceutical Interventions) undertaken by governments across the globe to assess the success of different pandemic response measures and monitor their impact on human and digital rights. The web and responsive mobile interface provides a clear overview of existing lockdowns, details per territory, and a time slider that allows the user to view the NPIs over time (past, present and future). The data is primarily sourced from official pronouncements from governments and maintains a neutral, unbiased stance.

Technical Documentation Specialist

Express Scripts Canada

Technical and Content Writer

Self employed

Provide expert marketing and business development strategy and execution support, to start-up and mid-sized healthcare organizations; Primary outcomes include reaching patients,  engaging stakeholders, securing funding, gaining market access or product launches. Projects include business strategy and content development for TV, Print, Online and Social Media.

Projects:
    • Cannabis Projects aimed at KOLs, Investors & the public:
        ◦ Design & Build a Web Portal to include education and eCommerce channels for the public and knowledge-sharing resource for researchers.
        ◦ Identify and map the Top 100 Canadian Cannabis KOLs.
    • JRAM Consulting — joint venture set up with partners in India and Canada to secure start-up funds for the development of a ‘smart’ blood glucose diagnostic tool.
    • Personalized Prescribing — privately held pharmacogenomics testing company focused on improving medication choices through DNA-based precision medicine. Drugs tested include: 
    • Led the strategic transformation of genomic assay product from a B2C to B2B model.
    • Conceived and rolled-out their go-to-market strategy and brand planning aimed at Benefit Plan Managers; included website layout and development, messaging, social media and advertising programming.
    • Developed patient risk-profiles to ensure optimal drug selection and dose.

Senior Healthcare Marketing & Digital Strategist

Octapharma Canada Inc.

Largest privately held, global human protein manufacturer; specializing in coagulation disorders, cardiac surgery, critical care, hematology and immunology. 

As a Product Manager, I developed and designed all digital marketing strategies and sales enablement tools that resulted in new revenue, strengthened our marketplace positioning and streamlined internal communication processes. 

Through leading projects that designed, installed and deployed a consumer-based microsite, Salesforce.com (SaaS CRM) and a web-based portal for gathering KOL intelligence, I effectively helped to grow product market share, strengthen our competitive advantage and streamlined processes for knowledge sharing across sales regions.

Product Manager

Medical Futures Inc.

An entrepreneurial Rx & OTC pharmaceutical distributor focused on gastroenterology, hematology, pain management, and women’s health. 

As Marketing Manager, I oversaw 9 product lines and managed 2 direct reports on new product development, pharmacy strategy, digital marketing campaigns, TV, print advertising programs, and licensing. 

Through revitalizing an underperforming mature product, elevating the brand of 2 newly acquired products and leading the launch of another OTC product, my team and I secured product placements with 2 of the largest pharmacy chains, launched go-to-market campaigns that resulted in historic, single day product sales and another that resulted in the product becoming a top 3 revenue performer.

Meridian Bioscience

A publicly traded, life science company that manufactures, markets and distributes a broad range of innovative diagnostic test kits, purified reagents and biopharmaceutical enabling technologies.

As Product Manager, I oversaw the gastroenterology and respiratory diagnostics product lines. Through leading the development of a Mycoplasma pneumoniae diagnostic assay for children and segmentation analysis reports for multiple product lines, I was able to deliver a process that sped the diagnosis and treatment accuracy for children and helped strengthen our market position and key messaging.

Luminex Corporation

Publicly-traded molecular diagnostic device company, offering a wide range of solutions including clinical diagnostics, pharmaceutical drug discovery, biomedical research, genomic and proteomic research, and food safety.

As Product Manager, I was responsible for the global marketing, education and advertising initiatives for an $18 million portfolio with a $3 million marketing budget for Respiratory Pathogens.

I successfully learned the new technology and space of DNA diagnostics and respiratory diseases to conceive and launch compelling marketing initiatives.  Engaged public health laboratories and commercial diagnostic stakeholders that resulted in unprecedented new device installations.

Product Manager, Infectious Disease

At SeaSpine, my role involves transforming complex medical and technical information into clear, concise documentation that supports both healthcare professionals and patients. I excel in creating content that resonates with our audience and adheres to stringent industry standards. My contributions are vital to enhancing user comprehension and engagement.

As a professional with a strong background in technical writing for the healthcare sector, I am committed to delivering high-quality materials that align with the mission of advancing medical technology for improved patient outcomes.

taplio

The Battle

Bridget Vandenbosch

John Kjarsgaard

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?