TickX 

Head of Growth

Marketing Lead

Diversys Software, Inc.

Diversys Software, headquartered in Ontario, Canada, pioneers solutions for a waste-free world. Our software bolsters recycling management, aids in recycling program oversight, and ensures precise waste tracking and reporting for compliance with EPR and other regulations. We champion the circular economy with unique offerings, empowering resource recovery organizations to excel in the global recycling landscape.

• Lead marketing efforts at Diversys, focusing on enhancing brand visibility, generating leads, and increasing product awareness.
• Implementing a content-first strategy to underscore Diversys' innovative solutions and the global waste recycling management challenges we address.
• Coordinating a range of marketing activities such as email campaigns, industry events, and strategic social media initiatives.
• Collaborating closely with sales and customer onboarding teams to ensure seamless product adoption and high customer satisfaction.
• Utilizing various tools, including Hubspot, Adobe Creative Suite, CMS, Google Analytics, Google Search Console, and paid social media to maximize marketing impact.
• Applying key writing, design, project management, and campaign management skills to drive Diversys' mission forward.

Director, Marketing

Agilicus

Agilicus, located in Kitchener Waterloo, is a provider of a state-of-the-art web-based zero trust network access platform. Our solutions empower organizations to adopt secure, perimeter-less access through least privilege principles.

• Led a dedicated marketing team with a primary focus on driving sales initiatives and generating leads to fuel sales pipeline growth.
• Executed integrated marketing campaigns to boost conversion rates.
• Developed a range of content resources such as webinars, case studies, technical whitepapers, and articles to heighten brand value and credibility.
• Created technical diagrams, sales resources, and communication materials to bolster sales and marketing efforts.
• Coordinated in-person event exhibiting opportunities to elevate brand visibility within the industry.
• Orchestrated comprehensive webinar strategies to expand brand reach and support multi-touch marketing initiatives.
• Implemented a robust leads lifecycle management system to streamline the sales process and enable attribution of the sales funnel to multi-touch marketing and sales activities.
• Utilized a variety of tools including Copper CRM, custom Marketing Automation tools, Google Analytics, Looker Data Studio, Adobe Creative Suite, and WordPress CRM.
• Applied key skills in technical writing, content creation, graphics generation, email marketing, lead generation, and webinar strategy management to exceed marketing objectives.

Marketing Manager

NIIT (USA), Inc.

NIIT, a global leader in ed-tech and managed training services, has been a trusted name in IT and business training for over 40 years. Servicing Fortune 1000 and Global 500 companies in over 30 countries, NIIT provides high-impact managed learning solutions, transforming learning ecosystems and improving business value.

• Planned, built, and executed comprehensive digital marketing campaigns for both B2C and B2B audiences.
• Contributed to the successful execution of B2B marketing campaigns through collateral production and content creation.
• Played a key role in planning, marketing, and hosting online virtual events, bolstering both B2B and B2C marketing strategies.
• Designed and launched numerous websites using HTML/CSS and CMS tools such as Hubspot, WordPress, and Drupal, enhancing the company's digital presence and usability.
• Created marketing assets and collateral spanning copywriting, social media, graphics, and video to promote the company's educational offerings and services.
• Recognized internally for consistent high performance and subsequently promoted to the position of Marketing Manager.
• Contributed significantly to the success of the Real Estate Education Programs, showcasing the adaptability and efficacy of my marketing strategies.
•Utilized a variety of tools including Drupal CMS, Hubspot CRM and Automation, Adobe Creative Suite, and Figma.
• Applied key skills in content production, graphic creation, web development, and social media management to surpass marketing objectives and contribute to NIIT's reputation as a ed-tech and training solutions leader.

Mandala Exchange

Specialized in developing consumer services that enable the adoption of blockchain-based technology.

• Established and enforced operational and communication policies to ensure effective team collaboration and project execution.
• Managed a diverse remote team of 15+ individuals, fostering an environment of productivity and innovation.
• Led the marketing team in the production of communication materials, social media content, blogs, and press materials, enhancing brand visibility and market reach.
• Directed the software development team towards successful service deployment under stringent timelines, reflecting my effective leadership and project management skills.
• Contributed to the design of the web application's front-end, utilizing my expertise in REACT/JS and HTML/CSS.
• Liaised with third-party vendors overseeing SaaS development, ensuring alignment with project goals and quality standards.
• Worked directly with the leadership team, including the CIO, CTO, and founders, providing key insights and direction to support strategic decision-making.

Chief Of Staff

BLVMedia

As a sole-proprietor, I provided multimedia services to SMBs, aiding in photography, video production, web development, and content writing. I aimed to equip local businesses with marketing and promotional resources to enhance their online presence and reach.

• Photography and web development engagement that helped client promote local business and e-commerce store 
• Created video productions for the promotion of programs, educational activities, and special events, to support client marketing efforts, sales, and donations
• Performed photography across multiple events, including aerial photography from a bi-plane and at a donor gala event for client
• Created coaching videos and recruitment reels for client team members
• Created logo and completed various photography and video production engagements for client (music group)
• Created website on Wordpress and provided basic training to client (music group)

Self Employed - Multimedia Production & Digital Marketing

A proven leader in digital marketing and multimedia, I've spent over a decade helping businesses drive revenue and solve real-world challenges through technology. I’m currently working to bring marketing SaaS solutions to the live entertainment sector. 

My career spans content production, lead generation, and leadership roles in diverse sectors including cybersecurity, blockchain, and ed-tech. As a self-taught expert in front-end languages like HTML and CSS, and an adept user of Adobe Creative Suite, I've led creative teams in developing impactful digital marketing assets and campaigns.

A constant thread throughout my career is a deep passion for technology. I've had the opportunity to contribute to research and disclosure of a global data leak and to collaborate with blockchain innovators on consumer-focused applications.

Over the years, I've delivered digital marketing strategies, content, and development expertise to businesses of all sizes. Whether developing multi-million-dollar sales pipelines or driving program registrations in the thousands, my work is always data-driven and methodical. I bring this same approach to Diversys as I work to support our customers in the adoption of cleantech and sustainability SaaS solutions.

Outside of work, I love staying updated on marketing and technology trends, exploring front-end languages, UX design, and dabbling in horticulture and photography.

Interests:
Marketing, Technology, Blockchain, Cyber Security, Application Development, Front-End Languages, UX & Design, Horticulture, Photography.

Bridget Vandenbosch

The SEO Button

Many marketing leaders struggle with increasing their organic search traffic, so we set their SEO flywheel in motion, ensuring their ideal customers discover them when they need them the most.

Services we offer:
• SEO Strategy, SEO Audit, Blog Creation, and Backlink Building.

We work with ambitious startups and scale-ups like:
• Baselane, Brizo FoodMetrics, Medstack, Kudos, TubeBuddy, Membersy, Founders Institute, Mednow, Product Faculty, Lake Louis Ski Resort, Exec Viva and many more.

Some of the results we achieved include:
• Growing organic traffic from 0 to 650,000 in 2.5 years
• Increasing domain rating from 5 to 48 in one month 
• Taking a SaaS client from zero sales to consistently 100+ per month 
• Building a $694,00 pipeline for a email marketing agency in under 6 months
• Increasing Canada's largest pharmacy's organic clicks by 637%

With our clients support we've grown from just me in 2020 to now 10 people in 2024. 

“I've hired them 4 times now and continue to be amazed by their skills. They do a full suite of SEO work and their costs are SUPER reasonable compared to other agency fees I've been pitched over the years.” - Sean Hurley, CEO of Pathright

"At joi, we really benefited from Ali’s insights in growing our organic traffic. Not only did Ali have deep SEO expertise but he also was able to communicate his recommendations in an effective way to our tech and marketing teams. I found that my team looked forward to meetings with Ali not only because of the learnings but also because of his positive energy and good humor." - Alper C., CEO at joiGifts

Looking to improve your SEO? Let's talk.

Founder & CEO

Crowdlinker

Director of Marketing

Working with North America's brightest Tech Start-ups to increase their Search Visibility and Overall Domain Health.

► Auditing, Keyword Research, Information Architecture, Backlink Building, and Content Creation

Digital Marketing & SEO Manager 

Working with Top Tech Start-ups across North America to increase Search Visibility and Domain Health. 

► Auditing, Keyword Research, Information Architecture, Backlink Building, and Content Creation

SEO Specialist

Courses by Ali

I make amazing courses for the Udemy platform. My first course is a comprehensive guide on SEO best practices for 2017. 

► Teaching 4000+ students across 100 countries 

► Course rating - 4.8/5 (Avg. Search Engine Optimization Course Rating - 4.32/5)

► 48.5% more minutes watched in-comparison to the average search engine optimization course

► Ranking Top 3 for target keywords (SEO wordpress, SEO Wordpress Rank) & Top 10 for SEO 2017 

► Listed as Best-Seller in Search Engine Optimization category 

► Listed as Top Trending Course in Marketing and Search Engine Optimization category

Founder

Pay Canada

► Leading the communication of creative brand strategy for all advertising channels including social media (Facebook, LinkedIn, Twitter, YouTube, Google +), e-mail marketing, website content, newsletters, posts and industry blog. 

► Creation and implementation of comprehensive annual marketing plan to successfully drive awareness, customer acquisition and retention with evaluation metrics for cost effectiveness and quality assurance. 

► Production of new strategy while improving on existing marketing tactics based on research of marketing trends and opportunities in Merchant Services market.

Marketing Specialist

Affinity Global

This was the first job I got after graduating from University. 

► Fully licensed – Passed collection agent licensing in all provinces and territories across Canada with score of 94/100

►Practiced first call resolution to analyze and resolve issues for over a 100 unique customers daily 

► Passed GCC Standard training – Received 60+ hours of training on persuasion, up-selling, communication skills, multitasking, rapport building, and active listening 

► Built skill in accurately completing transactions with a sense of urgency while taking detailed notes 

► Added to already impressive computer literacy in terms of keyboard & internet navigation skills

Collection Agent

ALDO Group

We all got to start somewhere 🤷

► Consistently high level of overall sales performance – Ranked top 50 out of 250 part-timers in region over course of 5 years

► Excellent level of conversion of leads into sales – Generated over $25,000 in sales in 2015 

► Achievement of highest percentage of cross-selling at location – Requirement 3.3% | Achieved 5.6%

► Built ability to process payments on computer screen while up-selling through demonstrations 

► Thrived in very competitive sale environment – Competed Regionally and Globally on weekly basis

Other:
√ Build rapport with customers 
√ Ask quality questions 
√ Interface with Click software. 
√ Gather customer emails, address, etc.
√ Post purchase customer service

Sales Associate

SEO Consultant Toronto | Get Free Audit: bit.ly/ali-seo

Ready to Escape Ad Dependency? Build a Sustainable Lead Engine with SEO.

Imagine a growth strategy where your leads don’t disappear when the ad budget dries up. Picture an SEO-powered lead pipeline that delivers high-quality traffic consistently, freeing you from fluctuating ad costs and giving your business a dependable source of growth.

This is what we create at The SEO Button. 

Why The SEO Button?
We’re not just another SEO agency. We specialize in transforming SEO into a powerful, scalable “SEO flywheel” that generates reliable leads and builds brand authority. With 10+ years of experience and a proven track record, we focus exclusively on SEO to help companies cut ad costs, drive sustainable growth, and get real ROI from organic search.

Who We Help:
• Mid-sized to enterprise companies in SaaS, eCommerce, technology, and service sectors
• Marketing leaders frustrated with low ROI from paid ads and past SEO efforts
• Growth-focused executives looking for a transparent, data-driven SEO partner

Our comprehensive, data-backed SEO strategy is designed to:
1️⃣ Reduce Ad Dependency: Free up budget with a high-performing organic channel. 
2️⃣ Boost Conversions: Optimize your website to turn traffic into leads and sales. 
3️⃣ Strengthen Authority: Build domain authority with quality content and backlinks. 
4️⃣ Stay Transparent: Provide regular, data-rich reporting to track your SEO growth.

Proven Results:
• 650,000+ monthly organic visitors built for a startup in under 3 years
• 637% increase in organic clicks for Canada’s largest pharmacy
• $694,000 pipeline generated for a leading email marketing agency in 6 months
• 50% improvement in keyword rankings within the first quarter for clients

Ready to build a sustainable growth engine and escape ad dependency?

Let’s talk about how we can turn your SEO goals into consistent, measurable growth. Send me a DM with "Sustainable Growth" to see if we’re the right fit to transform your business.

taplio

The Battle

Bridget Vandenbosch

Ali Abbas

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