Brian Solis

Brian Solis is Head of Global Innovation at ServiceNow . He's also an 9x best-selling author, international keynote speaker, and futurist. Forbes has called him “one of the more creative and brilliant business minds of our time" and ZDNet has said that Brian is “one of the 21st century business world’s leading thinkers.”

For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society. In his work, he humanizes technologies and trends to help leaders gain new perspectives and insights and inspire new ideas to thrive in the future.

Brian’s research explores business transformation,innovation, the agentic enterprise, and "the future of" industries, trends and markets.  

His insights on the future of technology and business trends have made him a go to resource among executives, media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek, and Singularity University.

As a keynote speaker, Brian travels the world to help audiences embrace change, learn what’s coming next and why, and to take a leading role in shaping the future they want to see.

Brian’s latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future was written inspire a new generation of leaders in an era of AI disruption. Mindshift shifts mindsets to challenge the status quo, anticipate the future, inspire teams, and innovate forward.

His earlier best-sellers include...

X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. www.xthebook.com.

What's the Future of Business (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. 

The End of Business as Usual explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. 

Engage! is regarded as the industry reference guide for businesses to market, sell and service in the social web.

To learn more about Brian, please visit: BrianSolis.com
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"Top futurist speaker." - ReadWrite

“One of the 21st century business world’s leading thinkers” – ZDNet

“One of the greatest digital analysts of our time.” - Antonio Lucio, CMO, HP, Facebook

Head of Global Innovation

Leads vision, strategy, and programming of ServiceNow's global Innovation and Executive Briefing Centers. He also engages with marquee customers and partners on innovation and transformation strategies. Studies disruptive technology and market trends to advise executives on leadership initiatives. Publishes business and technology thought leadership in leading publications to inspire executives to become leaders and innovators. Translates trends into go-to-market strategies for ServiceNow and its customers.

BlueVoyant

I lead the go-to-market strategy and collaboration across product, alliance, and services teams to manage Splunk MDR services marketing, including developing messaging and related content. Launch lead for Enterprise MDR services in Splunk Your Way.

Product Marketing Manager, Splunk MDR

Sales Enablement Society

SESociety.org is the only place to meet, engage and network with people involved in all facets of sales enablement, both locally and globally. The site acts as a global resource center to engage with the greater global Sales Enablement Community.

As a member you won’t need to go it alone. You're just a click away from engaging with over 8,000 members, across more than 50 countries, in our organization. Here you have the opportunity to ask questions, hear stories from peers throughout the community, share your own knowledge and experiences, meet and learn from guest speakers at local events, gain valuable resources and keep on top of the latest sales enablement tools and technology solutions.

Founding Member

SparkCognition

Team with product management and sales to build and execute an indirect cybersecurity product marketing strategy, including developing an MSSP and OEM channel partner program framework for AI startup with a patented AI-powered endpoint protection solution. Provide strategic cybersecurity product marketing guidance and market readiness document (MRD) based on emerging trends, opportunities, and voice of the customer insights.

Senior Product Marketing Manager - Cybersecurity 

Aug 2019 to Oct 2020; Jan 2021 to June 2021. Remote, Austin, TX
Work across all areas of the business to build product marketing plans as new products are launched. 

Marketing liaison for product investment committee (Shark Tank-like) strategy sessions responsible for working across the business to recommend marketing plans for each newly approved product.  Develop and program manage marketing content, including web copy, sales and marketing brochures, presentations, and video scripts. Build out product marketing plans for new products, working across products, lines of service, platform, sector, and integrated solutions teams. Research, recommend, and implement low-cost digital demand generation options to drive awareness and leads for new products. Drive awareness and leads through third-party webinars. Internal LinkedIn Sales Navigator enablement for Product & Technology practice teams.

Product Marketing Program Manager, Consultant (Contractor at TalentWave)   

Baker Hughes, a GE company

Baker Hughes, a GE Company (BHGE) is a partnership that was announced in July 2017 between GE Oil & Gas, Digital and Baker Hughes.

Established and managed sales enablement programs for the benefit of strategic partners (MSP, SaaS/cloud, GSI, Alliance, Advisory), sellers, and solution architects in the startup Digital business unit. Developed and executed sales enablement programs for channel and alliance partners, sellers, and solution architects in a startup environment. Focused enablement on immediate needs to drive revenue, building solution expertise, and refining core selling skills. Achieved TechCXO certification to deliver outcome selling-based account planning workshops. Credited with accelerating the adoption of Salesforce.com-based account planning from 17% to 95% on key accounts over 90 days. Fostered cross-team improved collaboration and communication, shifting away from email to the adoption of collaboration tools.

Sr. Global Sales Enablement Program Leader - Digital

Program managed a wide array of initiatives in support of global business partner sales organization, including business partner enablement, lead passing initiative, incentives, reactivating dormant accounts for renewal and upsell, developing executive communications, winwires, channel summit and special events at annual conference. Leveraged IBM Connections collaboration platform to curate content and collaborate on activities with for our sellers, stakeholders and business partners. Executive presentations. Team liaison to marketing. Brand ambassador and social networker.

BUE, Social Business Channel Leader, Global Business Partner Sales - IBM Collaboration Solutions

Program director over small deals with the mission to equip and enable our sellers to work with business partners to progress and close small deals. This led to a YtY revenue increase of $2.9M for deals <$50K. Developed and curated tools, reports, and resources build on an internal collaboration platform (IBM Connections) to deliver it in an easy to use format for our sellers. Stretch project – developed and delivered a first of its kind business partner sales contest in record time.

Program Director, Global Small Deals Pipeline - IBM Collaboration Solutions

Global channel marketing manager covering Europe working with local marketing counterparts to enable and equip them for success on planning and executing co-marketing campaigns while leveraging marketing campaign resources and business partner programs. Worked with UK channel marketing team to close $34M YtY co-marketing pipeline gap in 10 weeks (moved from -53% to close the year +24% YtY growth) at $55.28M in validated pipeline. Spent time in Alps (Switzerland and Austria) addressing local execution issues and training new channel manager which resulted in moving from 42% to 109% of co-marketing budget allocated in 30 days. Identified and fixed Alps reporting gaps and increased their validated pipeline by $1.8M. Received award for building a dashboard which curated content (reports, tools, resources and best practices) on a collaboration platform for easy self-serve access around the world.

Global Business Partner Go-to-Market Manager - IBM Software Group

Teamed with sales to successfully develop and implement an innovative global distributor growth program that grew revenue 50% among targeted distributors resulting in $20M incremental revenue. The program used incremental MDF to drive recruitment, enablement, and activation of new channel partners and lead generation tactics designed to pass leads to newly activated channel partners. Lead generation program increased pipeline 1000% over 6 months.

Global Channel Program Manager, Distributor Growth Initiatives - IBM Information Management

Global VAD marketing leader working closely with sales, marketing, software brands and geos to equip and enable VADs on our software solutions, sales and marketing resources, to drive recruitment, enablement and activation of new channel partners, and demand generation tactics using MDF funds. Developed and managed a wide range of marketing resources and activities, including presentations, face-to-face enablement events, and curated content into quick reference guides, which was adopted as a best practice.

Global Channel Marketing Manager - IBM Software Group

Worked with team to implement e-business infrastructure initiative that resulted in $2B of validated leads and $500M of revenue. Led Routes-to-Market workshops across IBM’s software brands to develop a business plan, understand channel capacity requirements, and prioritize marketing investments which generated an additional $5B in validated leads. Curated content into regular email newsletters and a channel partner client rep presentation to enable business partners to sell e-business infrastructure offerings and leverage available assets.

Global Channel Enablement Manager - IBM Software Group - e-business infrastructure

Worked within the organization to conduct Routes-to-Market workshops to determine the channel readiness of their products before going to market and assess the channel capacity, recruitment, enablement and activation targets to be successful. Developed a channel readiness methodology that allowed business units to score their products readiness for channel route selection and suggested improvements. Conducted competitive research on channel program models within the industry and made recommendations for new model.

Global VAD Channel Strategy Manager - IBM Tivoli Worldwide Channels and Alliances

Alcatel (formerly Xylan Corporation)

Developed and successfully executed Co-marketing programs for North American wholesale distributors & large partners, including Tech Data, Merisel Open Computing Alliance, Unisys & Anixter. Launched a secure partner website. Responsible for planning and implementing channel programs, including new product launches, demand generation tactics, sales promotions, customer videos, national advertising, trade shows, customer events, etc.

Channel Marketing Manager

Product Marketing Leader | Networking Maven | Channel Advocate | Program Director | Sales & Marketing Enablement

Networking is my superpower. 

Known for building & executing product GTM plans, channel sales, marketing, and enablement programs that deliver high-impact results.

High-energy, results-oriented, seasoned channel leader with a passion for channel partners and an exceptional record in driving business and marketing programs that generate pipeline, revenue, and ROE (return on everything). My number one goal is to make sure sellers & channel partners are successful in driving revenue.  
  
I am a subject matter expert on maneuvering complex organizations and quickly become that resourceful go-to person. I am personally passionate about equipping and enabling teams to be successful through active listening and by developing/curating content that is easy to maneuver and consume, leveraging web-based collaboration tools.

I have spent the majority of my career working in the channel, both working for channel partners and in channel-facing roles. I have walked in their shoes and am uniquely qualified to equip them for success. 

I have a successful history working closely with sales organizations to ensure marketing goals are in alignment with the needs of sales and channel partners. My skills span strategy, development, execution, and measurement of an array of business, marketing, and enablement programs while optimizing existing resources and collaboration tools to drive adoption and success.

Strong leadership track record and ability to communicate and work effectively with executive management, cross-functional teams, global, vendors, and business partners with a key focus on establishing linkages and rallying teams to work together (across the globe) for the best possible outcome. And, I have done all of this as a 100% remote team contributor.

Expertise: product marketing, program development/management, channel marketing, channel enablement, account planning, international marketing, community management, co-marketing, lead/pipeline management, partner programs, partner ecosystem (VARs, ISVs, VADs, OEM/ASL, SIs, MSPs, MSSPs, RSIs, GSIs) digital marketing, marketing programs, incentives, advertising, executive comms, success stories, creative problem solving, budgets, events, agency management, and content development.

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Brian Solis

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