Growing ecommerce businesses through CRO, UX research, and data analytics.

We're a conversion rate optimization agency for eCommerce brands looking to grow to the next level, but know they need to a better job converting traffic. 

We talk to your potential customers, find out why they're not buying, and fix those issues through a/b testing, personalization, and data-informed UX/UI design.

We help you grow by leveraging: 
-> Full-website conversion optimization
-> Landing page optimization
-> Personalization and segmentation
-> Conversion-focused web design
-> User experience research
-> Website analytics and reporting

We’ve worked with brands you know, like JensonUSA, Osprey, PENN Fishing, and The Shade Store. We’re also fired up about helping growing brands reach the next level. Some brands we've helped make this jump include Hydro Flask, Made In, Mizzen and Main, and Peak Design.

Brian Schmitt

Will Leatherman

Marketing Director

Build a Self Generating Content Funnel That Drives Revenue | Web3 & AI Growth & GTM Marketer | Fractional CMO

Catalyst is a content engine that empowers global marketing teams to drive thought leadership and revenue growth. We create expert-driven, AI-assisted content across multiple channels, including web, social media, and newsletters. 

Our services encompass strategy development, content creation, distribution, and performance tracking. We leverage your team's expertise to produce high-quality content that resonates with your target audience, while our suite of conversion optimization tools helps turn readers into qualified leads. With Catalyst, you can significantly increase your content output, save time, and achieve a higher return on your content investment, all while maintaining the flexibility to scale your content efforts as your business needs change.

Before launching VooDoo, I was the CMO and head of creative at Parcl, a blockchain-based real estate platform that allows users to invest in a digital square foot of physical estate in the most lucrative neighborhoods around the U.S. There, I led the brand strategy, content strategy, digital marketing, partner agency management, and media partnerships, resulting in a 300% increase in user acquisition and retention. I also have a background in working with various brands across different sectors, such as Primark, Campari Group, Kate Spade, Dirty Lemon, NARS, Armani Exchange, Pandora, Lab Series, WeWork, PepsiCo, and BMW. 

My mission is to help businesses grow their online presence and reach their target audiences through innovative and effective marketing solutions.

Chief Marketing Officer, Head of Creative

Your content is the only signal that matters for outbound.

with modern GTM executive led content is the only thing that reliably warms cold buyers into real conversations.

Cold outreach faces near zero reply rates and long compliance cycles.
(Total friction)

Weekly executive posts that tackle compliance and ROI upfront give your SDRs a warm door.

You lift reply rates and cut weeks off cycles.
(Pure leverage)

Running cold motion without this infrastructure burns capital.

Commit to a 4 week executive content sprint tied to outbound.

Watch reply rates and cycle time improve before you spend another dollar on ads.

Building content engines for GTM teams. // Content is the best way to warm up your buyers

The near term onchain trade is private credit

you see teams chasing retail flows while a multi trillion dollar private credit stack sits offline (illiquid and opaque).

> tokenized funds already top 8 billion dollars
>money market vehicles doubled in a year
> addressable US liquidity exceeds 30 trillion dollars.
> secondary trading sits at near zero

so much opportunity.

the constraint is institutional adoption and liquidity design

Tokenized private credit becomes the liquidity operating system for real world assets (faster settlement and cleaner price discovery)

aim your wedge at private credit.

build secondary trading and compliance into the core product and ride existing institutional rails instead of trying to invent your own.

Is your roadmap positioned to capture the 30 trillion dollar liquidity opportunity?

everyone’s back and the energy is actually electric. 

we’re gonna cook this year

Building content engines for GTM teams. // Founder led content is the best way to warm up your buyers

graphical user interface, text, application

Most founders treat LinkedIn like a brand awareness channel. They post, get likes and comments, feel good about the engagement, and then... nothing happens.

Your impressions go up. Your follower count ticks higher. But your calendar stays empty.

I've spent the last two years obsessing over one question: how do you turn LinkedIn attention into actual pipeline? The answer is simple. Give people an obvious, valuable next step. That's where lead magnets come in.

But here's the thing. Most lead magnets suck. They're fluffy PDFs that overpromise in the post and underdeliver when you download them. People feel tricked, and you lose trust.

This guide shows you how to build lead magnets that people actually want, how to promote them on LinkedIn, and how to turn those opt-ins into sales conversations. Let's get into it.

Most founders treat LinkedIn like a brand awareness channel. They post, get likes and comments, feel good about the engagement, and then... nothing ha

Open article: LinkedIn lead magnets that actually convert by Will Leatherman • 7 min read

LinkedIn lead magnets that actually convert

Happy Thursday!

If you're reading this, hopefully you're wrapping up the week with some wins under your belt. Maybe you've actually thought through your LinkedIn strategy (or finally realized you need one). Either way, you're in the right place.

I need to tell you something that might sting a bit. Your LinkedIn content probably isn't working because of what you're doing wrong with hooks or formats or posting times. Those things matter, but they're not the problem.

The real problem runs deeper than tactics. And until you fix these three foundational issues, no amount of "growth hacks" will save you.

Let's get into it.

Happy Thursday! If you're reading this, hopefully you're wrapping up the week with some wins under your belt. Maybe you've actually thought through yo

Open article: Why your LinkedIn content isn't working by Will Leatherman • 6 min read

I am hosting a live session today with Jacob Bank to fix your broken linkedin system

This is the number 1 trending marketing session on Maven

It is a high signal operator workshop for b2b founders who treat LinkedIn as a serious growth lever.

You will learn to:
> Build a repeatable ideation framework

> Deploy AI workflows to ship faster

> Write hooks that stop the scroll 

> Convert executive posts into qualified conversations

Jacob Bank and I treat founder content as the primary outbound channel.

Basic marketing posts → zero pipeline.

We go live today @ 3:30PM (est)

Cold outbound is a symptom of invisible executives

GTM markets are saturated. Buyers ignore generic outreach. 

Reply rates are crashing.

Content serves as your primary outbound lever. It builds trust before the sales team reaches out.

Execute this protocol to warm up your pipeline.

1// Define the executive POV
Identify the beliefs and deal stories that prove competence. Focus on 1 or 2 key leaders.
(Signal)

2// Map assets to buyer pain
Create 3 to 5 pieces that address specific hurdles. Use POV posts, teardown threads, and regulatory explainers.
(Relevance)

3// Build the distribution loop
Publish on LinkedIn and X then feed those assets directly into an outbound sequence. Track meetings booked and reply quality to measure the lift.
(Velocity)

Redesign one outbound sequence this week around a founder POV asset and compare meeting rates.

Most LinkedIn lead magnets attract freebie-seekers, not buyers.

The fix? Better format, delivery, and follow-up.

Join me + ruzgar zere 🌀  Zere (LeadShark founder, 1M+ DMs delivered) for a free 45-minute workshop on February 3rd at 12 PM EST.

What you'll get:

→ The 5 lead magnet formats that actually convert—and when to use each → Comment CTAs that pre-qualify leads and filter out tire-kickers

 → The complete automation: comment → DM → capture → qualification → close → What to automate vs. keep human (without triggering LinkedIn's spam radar) → Metrics that matter + conversion benchmarks you should hit

Live teardowns. Real examples. A 3-step action plan you can use this week.

P.S. Live Q&A at the end—bring your lead magnet ideas.

Most LinkedIn lead magnets fail because they're slow, generic, or buried in friction. But when you nail the format, delivery, and follow-up? Comments 

Open article: How to Build a LinkedIn Lead Magnet Machine by Will Leatherman • 1 min read

How to Build a LinkedIn Lead Magnet Machine

taplio

The Battle

Brian Schmitt

Will Leatherman

Followers

Posts

Engagements

Likes

Performance ScoreWill Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Schmitt

Will Leatherman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Leatherman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill Leatherman's LinkedIn Performance