Growing ecommerce businesses through CRO, UX research, and data analytics.

We're a conversion rate optimization agency for eCommerce brands looking to grow to the next level, but know they need to a better job converting traffic. 

We talk to your potential customers, find out why they're not buying, and fix those issues through a/b testing, personalization, and data-informed UX/UI design.

We help you grow by leveraging: 
-> Full-website conversion optimization
-> Landing page optimization
-> Personalization and segmentation
-> Conversion-focused web design
-> User experience research
-> Website analytics and reporting

We’ve worked with brands you know, like JensonUSA, Osprey, PENN Fishing, and The Shade Store. We’re also fired up about helping growing brands reach the next level. Some brands we've helped make this jump include Hydro Flask, Made In, Mizzen and Main, and Peak Design.

Brian Schmitt

If your work involves you on a screen with a keyboard

Then you need to read this: https://lnkd.in/eRDs5Va3

Then follow it with this:
https://lnkd.in/epK3rz6M

CEO at Surefoot.me | Driving growth in digital companies w/ CRO, Analytics, UX Research, and Site Design

Open article: Michael (@michael_chomsky) on X by x.com

Being brutally honest with someone is not about telling them how you see their reality. 

It's about honestly sharing your reality. Not taking about how great everything is when in reality you're struggling. 

The universe rewards being brutally honest about your struggles. 

One of those rewards is finding out how many people are rooting for you.

3x Founder | Partnerships | eCommerce Veteran

I've spent more than 15 years in the eCommerce and logistics world. As the Founder of ShipAid, I’m solving shipping headaches with an app that boosts AOV in minutes. Obsessed with growth, innovation, and turning challenges into opportunities. Ready to collaborate with those pushing boundaries.

Let’s make things happen.

Stefan Alexiev

Met Anna Cobb from Okra (Rejuvenation Beverage Company) at Natural Products Expo West and her story stopped me in my tracks.

After a severe allergic reaction to a synthetic energy supplement, Anna was put on life support and into a coma.

That second chance at life became the reason Okra exists today.

Using her background in food and plant science, she started developing beverages designed to be healthier alternatives to the products already flooding the market.

The brand is built around the benefits of okra, with over 600 scientific studies supporting its impact on wellness, and the mission is simple: create products that help people feel better from the inside out.

One of the best parts of the interview? Her mom and grandmother are working the booth with her.

A real family business.

And Anna already has her eyes on a dream retailer: Sephora, where she hopes Okra becomes the first “beauty beverage” on the shelves.

Expo West is full of products.

But the best part is meeting founders with stories like this.

Stefan Alexiev 🛡️

CPG is the best space to be in.

You get to meet some of the most driven founders and operators out there, people building real brands and putting real products into the world.

And if you can help them cut costs, improve their margins, and keep doing what they do best… that’s a pretty good way to spend your time.

Last week was a personal highlight for me. It felt like one of those moments where you realize all the work, all the conversations, and all the miles are starting to compound.

Nothing better than getting to spend time with some true goats of the industry, in every sense of that word.

Shout out to the best people
Khaled Alameldin
Haiphie Hua
Collin Toyn
George Phu
Robert Hernandez
Jamil Bhuya
Daniel Scharff
Brenda E.
Kaushik Mahorker
Brandon Stewart
Steve Lequerica
Alex Choi
Kamen Tsvetkov  
Norman Chu
Igor Ushakov
Stephen Campbell
Xinchi Q.
Inez W 🔜 Shoptalk
Michael Diego

#ecommerce #startupcpg #shopify

Day 1 at Expo West.

Three brands told me the same thing today: they stopped shipping DTC because the costs got out of control.

That’s a painful decision for any brand. Direct relationships with customers shouldn’t disappear because of shipping rates.

The good news is this is solvable. In many cases we can cut shipping costs dramatically, even for heavy or urgent packages, and make DTC viable again.

It’s looking like we’ll be changing a few businesses before this show is over.

Also great seeing some old friends and meeting new ones along the way.

Daniel Scharff 
Jesse Suarez 
Collin Toyn  


On to day 2.

No alternative text description for this image

That’s a wrap on expo west. Too tired to type more now, ttyl.

Natural Products Expo #expowest #startupcpg

Shout out to the glow girls
Kaushik Mahorker 
Inez 🔜 Expo West 
Brooke B

Good to see my glow boys too
Collin Toyn 
Jamil Bhuya
Ahmed Almnaseer you gotta stop morphing so I can recognize you

Last call for tonight’s rooftop in LA. We were bursting with rsvps so we changed the venue to accommodate.

The roof is going to be on fire: 100+ founders, brand leaders, operators, and investors shaping culture and commerce in real time.

No panels. No pitching. Just real conversations above the city.

Grateful to everyone who helped bring this together The AI Collective, Khaled Alameldin from Revamp AI (YC S23), SHIPAID, Hark - Preston Ames, and the team who made the rooftop happen.

If you’re in LA and want to be in the room, DM me.

Few spots left.

#losangeles #ecommerce #shopify

Best part of what we do is find products you didn’t know you needed.

Like Pico de Kimchi.

I met Nam An from Lucky Foods and got to hear the story behind the brand. They started with Korean kimchi as their core product and are now expanding with new items like soy pickles and this wild crossover between pico de gallo and kimchi.

But what most people don’t realize is how complicated kimchi actually is from a product standpoint.

It’s a living food. The lactic acid bacteria are always active and fermenting, which means packaging decisions matter a lot. Nam told me they recently moved from glass to plastic so they could scale distribution and reach more customers, but making sure the fermentation behaved the same way in a new container took serious testing.

That’s the kind of work that happens behind the scenes that most consumers never think about.

Nam’s focus now is simple: keep innovating and keep expanding.

And if things go according to plan, maybe one day you’ll be picking up Lucky Foods at Costco.

Also worth mentioning, the “Fire” kimchi he developed was designed to make a grown man cry. 🥵 

Mission accomplished.

In LA for Expo West or just for the good life?

Join us March 2nd for our Ecom Operators & Founders Dinner.

Before the expo floor. Before the packed schedules. Before the noise.
We’re hosting a private evening in a beautiful Hollywood residence for ecommerce founders and operators who want real conversations in a relaxed setting.

No pitching. No panels. Just strong food, drinks, and thoughtful people.
Whether you’re attending Expo West or simply in LA and want to connect with serious ecommerce entrepreneurs, this is the room to be in.

See you there friends
Aiden Rubinstein
Rachel Gannon
Kaushik Mahorker
Brenda E.
James Manriquez
Brandi J. Andrews
Haiphie Hua
Angeline Hayling
Maurice Griefer
Kamen Tsvetkov
Robert Hernandez
and everyone else!

We also have one sponsorship spot available for a standout vendor that wants meaningful facetime with some of the best operators in ecommerce.

Start the week with the right energy. RSVP in comments. DM me for sponsorship.

Co-hosted by Justin Gordon @ The LA Grind

#ecommerce #expowest #cpg #startupcpg #shopify #losangeles #events

Headed to Natural Products Expo West today.

One of the biggest gatherings in CPG: brands, retailers, distributors, operators, all in one place. New products, new trends, new distribution plays.

But more importantly: real conversations.

I’m looking forward to connecting with founders and operators who are building in retail, wellness, food & beverage, and the broader commerce ecosystem.

If you’re at Expo West today, let’s connect.  
If there’s someone I should meet, tag them below.

Anaheim let’s go!

#startupcpg

Hightail to eTail™  again today




See you goons in the desert sun
JD Jernigan 
Inez 🔜 eTail 
Khaled Alameldin 
Alex Choi 
Norman Chu 
Bill Hudak

Met Elan Halpern and Kirsten (Kiki) C. from Sourmilk at Natural Products Expo West and I love what they’re building.

Instead of creating another supplement, pill, or powder for gut health, they asked a simple question:

What if we just fixed yogurt?

Sour Milk is an organic, grass-fed Greek yogurt designed specifically for your microbiome, 15g of protein and the probiotic power you’d normally expect from a supplement.

The hustle behind the brand is even better.

When they first launched, they sold 8,000 yogurts by hand literally biking around New York City with 50-pound backpacks full of yogurt and selling it store to store.

A year later they’re already in 50 grocery stores across NYC and pushing toward bigger retailers.

Of course we had to talk about the hardest part of perishable products: shipping refrigerated items DTC.

It’s one of the toughest logistics problems in food, you can’t freeze it, you can’t let it get warm, and customers aren’t ordering yogurt in bulk like frozen products.

But these are exactly the kinds of founders I love meeting in CPG.

Smart product idea. Real hustle. Big ambition.

Keep an eye on Sourmilk, I have a feeling you’ll be seeing them on a lot more shelves soon.

Seeing old clients be like…


Always a good feeling running into people you’ve worked with before.

A lot of them are from past ventures. Some have already made their way into what I’m building now.

It’s a reminder that nothing is ever really “one-off” in business.

How you treat people carries forward.

Even if you know you’re moving on, it still matters to do things right, communicate clearly, and leave people better than you found them.

Your reputation compounds faster than anything else.

I didn’t see you at the show, must have missed you.


Don’t think I did that intentionally just to diss you.
And what’s that I hear about you like to save on shipping?
That is what we do, so hit us up, we’ll keep your profits from slipping.
-S&S

Natural Products Expo #startupcpg #shopify #ecommerce #cpg

taplio

The Battle

Brian Schmitt

Stefan Alexiev

Followers

Posts

Engagements

Likes

Performance ScoreBrian Schmitt's LinkedIn Performance

Performance ScoreStefan Alexiev's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Schmitt

Stefan Alexiev

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Schmitt's LinkedIn Performance

Performance ScoreStefan Alexiev's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Schmitt's LinkedIn Performance