Growing ecommerce businesses through CRO, UX research, and data analytics.

We're a conversion rate optimization agency for eCommerce brands looking to grow to the next level, but know they need to a better job converting traffic. 

We talk to your potential customers, find out why they're not buying, and fix those issues through a/b testing, personalization, and data-informed UX/UI design.

We help you grow by leveraging: 
-> Full-website conversion optimization
-> Landing page optimization
-> Personalization and segmentation
-> Conversion-focused web design
-> User experience research
-> Website analytics and reporting

We’ve worked with brands you know, like JensonUSA, Osprey, PENN Fishing, and The Shade Store. We’re also fired up about helping growing brands reach the next level. Some brands we've helped make this jump include Hydro Flask, Made In, Mizzen and Main, and Peak Design.

Brian Schmitt

The Man Behind The Most Powerful & Profitable Authorities In The Business Niche • Teaching You How To Become The Next Mogul In Your Niche •

Mubbu (Wiz Of Ecom)

I have a friend who’s currently doing $15k/month. 

I asked him why he doesn’t post content even though I’ve given him all my systems on how to grow a personal brand. 

Told me he doesn’t believe it will work for him. 

I called him up on Thursday last week, told him to stop being stupid and to post something ASAP using the systems from Utopia.

He had a post up right away and then one for the next morning too. Both got like 15-20 likes, nothing too crazy at first. 

But a couple hours later, he checked his phone and this happened: 

- He got 2 DMs from founders who were interested in what he was building. 
- He gained 12 followers who were potential ICPs he could outreach to. 
- One founder messaged me directly and asked about him 

He’s closed $3k in deals so far. 

That’s $3k he didn’t have before which he was basically saying “no” to by not posting. 

He told me “I feel stupid for not taking advantage of this earlier, literally so easy” 

I agreed he was stupid af but I just said “It’s good you got it all figured out now bro, just lock in” 

That’s all it took for him. 

2 posts, 2 clients, and he got $3k he didn’t have before. 

All because he used proven systems that I have been teaching for 4 years now and realized anyone can start a personal brand.

Building Mogul Ventures. We Create Authorities. Posts on authority-building, AI, operations, personal branding, and funnels.

I was talking to a friend of mine who built a business from scratch 2 years ago and will do $10,000,000+ this year.

We meet up every few months and I always leave those conversations with something that shifts how I see things.

This time it was about decision making. He told me his entire job at this point is to make fewer decisions, but to make sure the ones he does make are the best decisions possible. 

He is not in the trenches managing tasks or putting out fires or worrying about the steps inside a system. His team handles that. 

He still has full visibility into what is happening across every department, but he is not the one executing. He is not the one in the weeds.

He spends his time on the decisions that actually compound. 

- What the business looks like in two years.
- What new offers need to exist. 
- What deals are worth pursuing. 
- What talent needs to come in to handle the next phase of growth. 

He is focused on forecasted growth, the kind that comes from seeing what is coming before anyone else does, not just managing what is already working.

The way he explained it made a lot of sense. When you narrow the number of decisions you are making, you can go deeper on each one. 

You can pressure test your thinking. You can take more time to get it right. You avoid the kinds of mistakes that happen when you are stretched too thin and moving too fast across too many things at once. 

The goal is not to make more decisions. The goal is to make fewer, sharper ones that move the business forward in a way that lasts.

If you want your business to evolve, you need to constantly be trying to solve new problems

I have a friend who runs a $10 million/year agency and he's always showing me what he's trying to solve to move to the next level 

You can take a page out of his book no matter what revenue stage you're at because there will always be something for you to solve 

Business is just a constant loop of problem-solving

It's pretty simple if you think of it this way

The more problems you solve, the better infrastructure you have, the more money you'll make

I have more money than ever but less things than ever.

In 2023 and 2024, I bought everything I thought I wanted.

- $20K watch. 
- Then a $50K watch. 
- Then a $200,000 supercar. 
- Five star hotels every month. 
- Designer bags and jewelry for my wife.

And I had this obsessive personality towards all of it. I would lay in bed from 10pm to midnight just scrolling videos of these things. Every ounce of effort I had went towards working for the next purchase.

Then I'd get it, feel good for a bit, and start looking for the next thing.

I really felt like I was on the hedonic treadmill.

After a couple months of owning my dream watch, it sat in my closet for months. Same with the bags I bought my wife. Everything just collected dust.

And I looked at all of it and realized something.

These things don't feel as good as
• Going on a big trip with my wife. 
• Buying my parents and in-laws cars. 
• Paying for my grandparents' surgery. 
• Watching two of my team members buy their dream cars. 
• Watching team members quit their 12-hour shifts and travel the world. 
• Paying for dinner every time for everyone and not thinking about it.

Impacting someone else's life hits different than impacting your closet.

I'm not saying I'll never buy nice things again. But my entire personality for two years was just wanting something new every single day.

Now I just want tailored clothes, exceptional food, and to travel the world with my wife.

I want to do it all with the right people in my life, and enough money where I don't have to think about small purchases.

That's it.

The money on the screen doesn't change anything about my day-to-day anymore.

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We Help Agency Owners Create An Organic Traffic Ecosystem That'll Bring In Dozens Of New High-Ticket Clients A Month (without artifical engagement or followers)

Founder

Every resource a person needs to build their online business from scratch

Building Mogul Ventures. We Create Authorities.

Posts on authority-building, AI, operations, personal branding, and funnels.

I have a SaaS founder friend that's building in public 

8 figures a year, bootstrapped, and crushing it on LinkedIn.

But he was stuck trying to crack 𝕏. He wanted content that spoke his truth. No engagement bait. Just his real takes, opinions, and technical value

He reached out to us, 46 days later going niche viral nearly weekly

He has one of his team leads reviewing the majority of his content while he only jumps into a 30 minute call each week (and overview a couple content pieces)

The rest is on us. Writing, designs, strategy updates WEEKLY

This is the Mogul Media Effect.

Your personal brand is worth more than the revenue it brings in because there are some opportunities it brings in which you can’t put a price on.

In the past month alone I got introduced to a founder who sold his company for nearly $100 million, then a multi-eight figure founder who's super well known reached out saying he wants to work with me, then an agency owner doing $20M+ a year slid into my DMs.

These people reach out to me because of my authority and it directly increases my ROI from building.

But at the same time, month to month, I'm getting invited to podcasts and events.

Last year I spoke at three massive ones. This year a nine figure founder who hosts one of the biggest ecom events in the world told me he's bringing me out to speak.

None of this happened in year one.

It was all part of the personal brand flywheel.

Phase one is slow and painful. You're forcing opportunities, you're reaching out, and you're building your first 100 true fans and connecting with 100 real people.

Phase two is just showing up consistently and compounding those relationships over time.

Phase three is when all those people know you and start inviting you places. You stay consistent and it keeps looping.

Now more people reach out, your follower count compounds, your engagement compounds, and you become magnetic instead of chasing.

The biggest shift is you stop being another option in the space, and you just become sought after.

Your content becomes your track record and that track record sells people before you ever get on a call.

If I ran Simon Squibb's X and LinkedIn account for the next 90 days, here's the strategy I'd use to make him an authority that funds more dreams:

Simon has:

- 5.2M on Instagram
- 2.1M on YouTube
- 7.9M on Tiktok

But his X and LinkedIn are stuck.

Here's what we've learned working with founders doing 8-9 figures (some with millions of followers you know and follow):

There are 3 types of "blowing up"

1. Viral growth (big numbers, low conversion, audience doesn't buy)
2. Authority growth (slower, but every follower is a future customer, partner, or amplifier)
3. Niche virality with authority (the holy grail where he becomes THE person in the room that everyone listens to)

Simon needs 100,000 people who:

- Are sitting on a dream they haven't started
- Have capital or skills to build a business
- See Simon as the bridge between "I want to" and "I did"

To do this right, we would follow this blueprint 👇🏻

0) The Content Brain

Positioning:

"The dream-funder who proves ordinary people can build extraordinary things."

Audience:

1/ Primary: Aspiring founders aged 18-45 who have a dream but haven't started. 
2/ Secondary: Investors, media, and event organizers.

1) Why Simon's current content isn't working

The algorithm, culture and consumption patterns are completely different but his current content doesn't account for that.

His highest-performing posts are personal stories in text, but he doesn't post them often.

The first move is to stop repurposing reel content.

2) The 4 Pillars

Every post ladders to one of these:

Pillar 1: Dream-Enablement & Purpose (Subtopics in image below)
Pillar 2: Anti-Establishment Business Philosophy (Subtopics in image below)
Pillar 3: Business Education & Sales Mastery (Subtopics in image below)
Pillar 4: (Reserved for his eyes only)

3) Content Styles

- Story-driven longforms
- "What's your dream?" masterthreads
- Contrarian one-liners and opinion midforms
- Doc screenshots
- Dream-funding case studies

4) Weekly Timetable

Our clients are involved for 30 mins/week

- Mon: Pull performance, scan industry, pick 7 topics
- Tue-Wed: Do an interview with Simon and mix in stories from other interviews, podcasts, write longforms + design visuals 
- Thu: QA internally, send for 20-min review 
- Fri: Schedule content

5) What Compounds by 90 Days

- Simon's name shows up in founder, investor, media conversations
- His "What's your dream?" question becomes recognizable
- Dreamers with real businesses start DMing
- Beginners / new entrepreneurs have an authority to turn to for skill advice and real life anecdotes

So, why us?

We've helped 450+ founders build personal brands.

While most agencies focus on vanity metrics, we build authority that taps founders into niche conversations / their interests while the followers, likes and engagement increase side by side.

Simon doesn't need more followers. He needs the right audience seeing his content that helps him fund more dreams.

That's what we can do for him.

I'm watching a friend build to a $1B exit in public.

His SaaS is already worth $300M+, they process billions in transactions, and he’s gained 50k+ social media followers in 2025.

Most people at his level go ghost until they hit their goals.

He's doing the opposite.

He started building in public in March because he flew out his top 50 sellers for a private event. All of them were operators doing $1M-$10M+ per year on his platform.

He asked them one question: "How are you acquiring customers?"

Half the room said organic. No ads at all.

This is a guy who built his entire business on paid acquisition, and that conversation rewired his whole strategy.

That's just how he operates.

When he decides something matters, he goes all in with no half measures.

Now he’s focused on revamping his whole product with AI and making it as easy as possible to use.

A few weeks ago he told me he built a full iOS app while waiting for his flight. Used Claude Code. Took about an hour.

He went to a meeting with his engineering team and asked how long it would take them to do it.

"Probably a few months."

Then he showed them the app he built in 1 freaking hour.

And it’s not just that, he's rebuilding his entire platform with AI at the core because he has one goal: help anyone on his platform start selling as fast as humanly possible.

But here's what gets me.

The guy's worth nine figures. No lambo, no ferrari, and doesn’t care about being flashy at all.

His whole motto is "God, Family, and Business… in that order.”

He never misses his kids' baseball games because his dad never missed one of his growing up.

He treats his employees like family but treats a $300M company like it's day one. Hustling like he’ll be on the street if he’s not continuously improving.

All he cares about is his product and getting to $1B.

I'll bet anything he does it faster than he got to $300M.

My best friend does $1.5M/year selling real estate.

Two years ago we bought our first AMGs together in the same week, and then took a photo with them side by side.

He's not in tech, SaaS or even anywhere in the "money online" world.

Me and him grew up together.

He graduated from the best business school in the country, while I dropped out in my first year.

He built a personal brand on IG, I built one on X.

We have completely different paths but follow the same formula and apply it daily.

We both show up every day, share results, and build trust in public.

Now he's THE guy in his space. When people think of real estate in his niche, they think of him.

I see people limit themselves by believing that personal branding only works for online businesses or it's some X-specific game for info guys / SaaS founders.

But I see niche authorities building a community of trust buyers across real estate, dentistry, fitness, law, consulting, construction, recruiting, finance.

Authority is authority.

Your First AI-Powered Personal Brand Assistant

It's a completely self-learning content machine.

This system only takes 45 minutes a week.

Most founders:

→ Waste hours staring at blank screens with no content ideas
→ Sound like ChatGPT because they use AI wrong
→ Have no system to turn followers into actual revenue

The Personal Brand Blueprint flips that completely.

This end-to-end system helps you build authority and close deals using AI the right way.

💡 The 7 AI Systems Inside:

1️⃣ The Content Brain
→ Trains AI on your voice so content sounds like you, not a robot
2️⃣ The Research Engine
→ Cuts competitor analysis from hours to 15 minutes
3️⃣ The Performance Engine
→ Tracks what's working and feeds insights back into your strategy
4️⃣ The Asset Builder
→ Creates professional visuals without a design team
5️⃣ The Content Matrix
→ The 33/33/33 framework that builds trust, proves expertise, and creates connection
6️⃣ The Batching System
→ 45 minutes = 2 weeks of content
7️⃣ The Conversion Engine
→ Turns followers into clients (I closed 31 deals in 25 days with this)

The entire system runs on AI doing the heavy lifting,

While YOU stay the voice and the brand.

This isn't another "use ChatGPT for content" template.

It's the exact system behind $6M+ in revenue from my personal brand.

Want the Personal Brand Blueprint?

1️⃣ Connect With Me
2️⃣ Comment "BLUEPRINT" below

(Included: Full guide, AI prompts, content frameworks + implementation system)

♻️ Repost if you're tired of inconsistent content results and want a system that has been tested in dozens of industries and works.

I have access to 30+ founders' personal brands that generate millions a year

Here are 15 personal branding tips that work across all their accounts 

1/ Pick 3-5 content pillars and stay in your lanes, repetition builds mental real estate

2/ A follow is an exchange for predictable value or entertainment, if they're not getting something, they leave

3/ 33% authority content, 33% technical content, 33% story content split, don’t only do technical content

4/ Treat your brand like a funnel, every post should have a job

5/ 1500 views from the right people beats 150,000 from randoms

6/ Find 100 people in your follower range/industry and engage with them daily

7/ Great content alone won't grow you, engagement alone won't grow you, you need both

8/ Take your most viral posts and turn them into screen recordings, video prints

9/ Create a content brain with your tone, phrases, and what NOT to say

10/ You can't post like Hormozi and expect Hormozi results yet, respect your authority stage

11/ The people who engage daily are the ones who push your account, nurture them

12/ If you're not commenting on major conversations in your industry, you're invisible

13/ Master one platform before expanding to others

14/ Trust beats visibility, people don't follow you because you showed up on their feed once

15/ Stop trying to go viral to everyone, go niche viral to your exact ICP

The mental load is a real thing

Especially when it comes to email platforms

You might feel like you have to stay with yours because switching feels like a massive undertaking.

The thought of migrating automations, rebuilding flows, and hoping nothing breaks during the process?

(On top of everything else you’re doing inside your business)

It’s too much

I’m glad that @omnisend exists

It's the same tool just priced better and easier to work with.

- They make migration a breeze
- They handle all the heavy lifting
- Costs drop 33% with better functionality

Stop letting migration anxiety keep you stuck with an expensive and complicated ESP.

#proudpartner

If you've been putting off your migration

You should check out their Kickstart Service for more info: https://lnkd.in/eTwX-kmX

Open article: Recommended by Wizofecom by your.omnisend.com

A 9-figure a year founder started working with us early last year.

He was already crushing it on other platforms. YouTube, IG, all of it.

So well known that when I told my family who he was, they were all excited because they bought his products too.

But for some reason, even with all his authority, his X and LinkedIn were completely disconnected.

He'd worked with multiple people before but none of them cracked his voice, authority, or kept up with everything on the platforms.

We onboarded him and his account blew up.

Since then, he’s up nearly 30,000 followers, multiple millions impressions, tens of thousands of likes.

Every time I ask him if he wants us to change anything, he says the same thing “Nope, just keep doing what you guys do best.”

Absolutely love what we do.

My wife and I had a deep discussion about passion after reading this post.

And we came to the conclusion that people think passion means finding the one thing you love and doing it forever.

But when someone says "I'm passionate about X" what they actually mean is they feel fulfilled by it.

So where does fulfillment come from?

Fulfillment comes from just taking the skills you have and seeing how far you can push them.

That's it.

Someone might say their passion is to become a musician. But what are the actual skills underneath that? Discipline, creativity, performance, and storytelling.

Those skills can be taken and applied in any other field e.g entrepreneurship, engineering, marketing.

You’ll never really lose the thing you're passionate about.

It’s applied to other roles in different areas but you’ll always get the same fulfillment.

As long as you make sure you’re maxing out your God-given talents, wherever you choose to apply them.

Your content isn’t underperforming.

You’re just playing 2023 rules in a 2026 algorithm.

A lot of founders on LinkedIn think they’re shadowbanned on X.

They’re not.

X now runs on Grok.

Which means it predicts engagement before your post is pushed past a group of people and decides (in the first 15–45 minutes) whether it spreads or dies.

Most people:

Post → log off → hope → blame the platform → repeat.

That’s why their reach never compounds.

"But Mubbu, I post on LinkedIn. Why should I care about X"

LinkedIn is great for credibility. But X builds out distribution and personal relationships faster.

When you run both, they compound.

X is where ideas get pressure-tested fast and create trust, authority and deals.

LinkedIn is where those proven ideas get repeated and convert into more trust, authority, and deals.

The founders CRUSHING it in industry right now aren’t deciding between platforms.

They’re using X to understand what resonates and forming relationships, then bringing the content back to LinkedIn to get a double return on ONE piece of content.

The algorithm isn’t a mystery anymore.

X open-sourced it.

And it confirmed what we’ve been teaching founders for months:

1. 70–90% of your reach is decided in the first 15–45 minutes
2. Replies and dwell time outweigh likes by multiples
3. Warm audiences beat viral shots every time
4. Generic “great post” replies quietly hurt your account
5. One bad post can cap your reach for the entire day

This is pulled directly from the source code with real results I've seen from 450+ personal brands.

We packaged the entire system into a free guide:

How to Escape Low Engagement Jail

Inside, you'll find:

- How the 2026 algorithm actually scores your posts
- The Dream 100 strategy that trains the algo who to show you to
- The daily 30-minute system that creates reach across platforms
- What founders are unknowingly doing that buries their content

This isn’t about “growing on X for vanity.”

It’s about building a cross-platform authority engine that:

• Sharpens your thinking
• Expands your distribution
• Makes every post work harder

If you’re building a personal brand as a founder, ignoring X doesn’t save time.

It caps your upside.

Want the guide?

1. Connect with me
2. Comment "SOP"

Most founders think X is too complicated to figure out.

They fall into two camps.

The first camp posts, hopes it hits, and wonders why nothing works.

The second camp is too scared to even bother. They hear "algorithm" and check out before they start.

Both camps are stuck for the same reason - they don't know the rules of the game.

But last week X open-sourced their entire algorithm.

The mystery is gone and it's just math now.

And the math says most founders are playing the wrong game entirely.

They're chasing likes when likes are the weakest signal.

They're posting 10x a day when each post cannibalizes the last.

They're broadcasting to strangers when the algorithm rewards relationships first.

I've spent the last week breaking down the source code alongside the systems we've used for 300+ founders.

Here's what's inside:

→ How the algorithm actually scores your content (the exact formula)
→ The 4 tiers of engagement signals ranked by weight
→ Why your content dies in the first 45 minutes (and how to fix it)
→ The "Dream 100" strategy that warms your audience before you post
→ The 30-minute daily system that escapes engagement jail in 30-60 days

X isn't complicated. 

Most founders just never had the playbook.

Now it's public.

Want the full breakdown?

1️⃣ Connect with me
2️⃣ Comment "ALGO"

And I'll send it over.

The best decision I made last year was shifting from working with multi 6/7-figure clients to multi 8/9-figure founders.

Better LTV, more consistent scope, less random tasks, and fewer problems.

But getting those first few was hard.

I had to completely change my positioning.

No more lifestyle content, no more trying to impress 18-25 year olds, and I stopped looking like a kid showing off and started positioning myself as a professional.

I hired exceptional people so I could step out of delivery, I wasn't the bottleneck anymore, and clients weren't dependent on me being on every call.

This helped me build unshakable confidence in my service.

I knew my exact ICP, my deliverables were powerful, and I trusted my team to solve problems when they came up.

That confidence changed everything.

I wasn't afraid to pitch bigger names, engage with them, and had full trust in my ability to deliver.

If you're stuck closing small clients, it's probably not your offer.

You need to look at your positioning, your confidence, or both.

taplio

The Battle

Brian Schmitt

Mubbu (Wiz Of Ecom)

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taplio

The Battle

Brian Schmitt

Mubbu (Wiz Of Ecom)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mubbu (Wiz Of Ecom)'s LinkedIn Performance

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