Growing ecommerce businesses through CRO, UX research, and data analytics.

We're a conversion rate optimization agency for eCommerce brands looking to grow to the next level, but know they need to a better job converting traffic. 

We talk to your potential customers, find out why they're not buying, and fix those issues through a/b testing, personalization, and data-informed UX/UI design.

We help you grow by leveraging: 
-> Full-website conversion optimization
-> Landing page optimization
-> Personalization and segmentation
-> Conversion-focused web design
-> User experience research
-> Website analytics and reporting

We’ve worked with brands you know, like JensonUSA, Osprey, PENN Fishing, and The Shade Store. We’re also fired up about helping growing brands reach the next level. Some brands we've helped make this jump include Hydro Flask, Made In, Mizzen and Main, and Peak Design.

Brian Schmitt

If your work involves you on a screen with a keyboard

Then you need to read this: https://lnkd.in/eRDs5Va3

Then follow it with this:
https://lnkd.in/epK3rz6M

CEO at Surefoot.me | Driving growth in digital companies w/ CRO, Analytics, UX Research, and Site Design

Open article: Michael (@michael_chomsky) on X by x.com

Being brutally honest with someone is not about telling them how you see their reality. 

It's about honestly sharing your reality. Not taking about how great everything is when in reality you're struggling. 

The universe rewards being brutally honest about your struggles. 

One of those rewards is finding out how many people are rooting for you.

Brett Goldstein

tomorrow is a day I've been thinking about for years

we're finally sharing our product with the world

it's both exciting and frightening at the same time because this product is the fullest expression of me there could ever be

founders are their products

the best and the worst qualities of a person manifest in the organizations they build which manifests in the products they create

every one of my talents as well as my limitations will be on display tomorrow

I am confident though. I've worked so hard to get to this point and it shows.

most importantly, the gratitude I feel today simmering beneath the stress is about to explode.

excited is an understatement

#founder #startup

Founder/CEO/Designer @ Micro | Investor @ Launch House | micro.so

not executing on your ideas is your fault now

in the past, if I had an idea for an app, I would write a strategy doc for it (lol). 

eventually I taught myself design (after years of practice) and was able to mock up these ideas.

but I wasn't able to execute them because I couldn't code, which took many more years to be able to do well (time I didn't have with a full time job)

that changed

you can code now. no matter how non-technical you are.

yesterday, I rebuilt our entire landing page from scratch and it looks better than the landing page we spent $100K on for an agency to build.

what this means for everyone is that the only thing blocking you from actually building your ideas is..... you.

the tools are there. if you don't know how to do something, all you have to do is ask the tools.

#founder #startup

last weekend i was the reason behind 2 of the 10,000 job losses goldman sachs says AI is causing every month.

it's not a good feeling, but I needed a website and video for our launch and it was really the best option with the little time and money I have.

last year, our website alone cost us $120,000 and six months with a design agency and it was the most painful experience of my career.

the agency was stubborn and patronizing. simple feedback turned into ego battles. 

still I sought to work with another agency for this new website, but we didn't have $120K and 6 months. but even the faster, more affordable freelancer we tried working with didn't pan out - communication and turn around time was slow.

so last weekend I asked my AI "research how to build a great landing page and then go do it"

soon after that, the same thing happened with our video animator.

I asked my AI "research how to animate product UI for launch videos and do it"

and again, it turned out great and saved us thousands.

here's the truth:

HUMANS ARE GREAT. 

I love working with independent creatives and technologists because that's what I would be doing if I wasn't running this company.

but the world is changing, and I fear that if people don't adapt there will be many many stories like mine.

here's what you should do if you're one of these people:

- use AI to 10x your own output - your clients are already using it. you should be too, but with your expertise on top.

- be obsessively responsive - fast turnarounds. tight timelines. people need to LOVE working with you.

- lean into what AI can't do - empathy. judgment. pushing back when the client's idea is wrong. that still matters, but only if everything else is also great.

the economy isn't losing 10,000 jobs a month. it's redistributing them.

the question is who will step up to take them.

#founder #career

this is a feeling a lot of you have had.

saw this woman yesterday in the blizzard, just standing there on her phone, getting absolutely pelleted with snow. wind whipping. umbrella fully inside out. 

and she was just… chilling.

a perfect metaphor for my life lately.

we’ve been grinding harder than i ever have for this launch. everything is kind of insane. 
- competitors announcing double-digit million dollar fundraises
- massive bugs getting introduced and then fixed
- amazig new features shipping into the product. 
- the chrome store taking down our extension. 
- the team and I up until 4am almost every night for the past few weeks

and somehow… i’m chilling.

if you’re building a startup, this is the job. chaos isn’t the exception, it’s the baseline.

and honestly, i love it.

there’s something about being pushed to your limit, whether it’s walking through a blizzard or shipping your startup, that changes you. 

you rise to the moment. you do things you didn’t think you were capable of.

umbrella inside out. just chilling.

#founder #blizzard

taplio

The Battle

Brian Schmitt

Brett Goldstein

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taplio

The Battle

Brian Schmitt

Brett Goldstein

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Schmitt's LinkedIn Performance

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Performance ScoreBrian Schmitt's LinkedIn Performance