Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Digital marketing agency of record for high-growth SaaS, FinTech, and eCommerce brands | Customer-first marketing that drives real business impact | Marketing ops for smarter measurement

In 2017, I was laid off from a great job at a struggling startup.

…so I decided to bet on myself.

I had 10 weeks’ worth of severance, and I told my wife that I would be able to pay rent at the end of the second month, or I would go get a job.

That was 7+ years ago

I’m now the CEO & Founder of an amazing digital marketing agency driving growth for SaaS, FinTech, and eCommerce brands. Since 2017, we’ve helped some of the most disruptive brands around exceed their ambitious growth goals.

Some team stats:
❤️ We’ve grown the team to over 27 people
❤️ We have employees in 14 different states
❤️ 100% of our senior promotions have been from within

Since working with us, 3 clients have gone public:
📈 Upstart - NASDAQ: UPST
📈 Loop.tv - NYSE: LPTV
📈 Markforged - NYSE: MKFG

Since working with us, 3 clients have achieved unicorn status, 2 of which went from Series B to Unicorn while working with us:
🚀 Sentry - JDM client since 2019, raised $190M+ since then, & are now valued at more than $3B
🚀 Pilot - JDM client since 2019, raised $100M since then, & are now valued at $1.2B
🚀 Glean - As of September 10, 2024, Glean Technologies Inc. is valued at $4.6 billion 

Since working with us, 6 companies have been successfully acquired
🤝🏼Azlo
🤝🏼Tulip
🤝🏼Ned Stevens
🤝🏼ICC
🤝🏼Hopscotch
🤝🏼Mobydish

We've also worked rockstar clients like:
⭐ Truecar
⭐ Lending Club
⭐ Foursquare
⭐ PandaDoc
⭐ Secureframe
⭐ Floatme
⭐ Nimble
⭐ Nintex
⭐ Sprig (formerly Userleap)

Just to name a few...

Our clients have had countless new fundraising rounds totaling more than $3.5 billion dollars.

Let me know if you want to talk about how we can help your brand grow

If you want to get started working with us:
👉GO HERE: jordandigitalmarketing.com/contact
👉Email: tyler@jordandigitalmarketing.com


Always happy to help others!

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The Battle

Brian O'Donnell ☘️

Tyler Jordan

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