Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Robert Pallas

Devtailor

Devtailor is a product development company in Estonia. We produce future-proof software and hardware solutions for clients with a portfolio of over 100 projects. 

Our experiences range from IoT to financial technologies. Intelligent lockboxes allow in-trunk package delivery, car rental, theft protection and other mobility services. We build mobile banking apps and develop a payment service provider moving Bitcoins and Litecoins for strongly regulated industries.

Co-Founder, Product Leadership

I helped starting up startups as the lead developer building products and consulting how to create lean startups and agile businesses. 

Main technologies used: Angular, Node, Flutter, iOs, Android, PostgreSQL, Docker, Amazon Web Services.

Co-Founder & Lead Developer

Paype Solutions

Designing and developing mobile loyalty platform API-s and database layer. 
Start-up management.
B2B sales.
Technical partner integrations.
PostgreSQL, Node.js.

Backend Engineer

iGame Ltd

Integrated payment and gaming systems for online casinos.
Managed deployments across multiple brands and projects.
Set up and maintained logging solutions. 
Developed custom interfaces and user interactions.

Software Developer

I help European sports companies with early and growth stage digital product planning, development and tech leadership. 

I started programming in middle school 23 years ago and built a career as an engineer and software development team leader. As a startup co-founder, software leader and product consultant total number of project contributions lost count after 100.

My strength is product execution. There is always a way to solve a problem, and there are always problems for innovators to tackle.

In 2015 I co-founded development company Devtailor. We are a product team unit offering RnD, business and tech know-how. 

If you want to chat, send me a connection request on LinkedIn.

Partner & Growth

I stepped out of the e-com world.

Now selling the AI platform we built to fix its biggest pain.

It’s called Targum AI.
It cleans, enriches, translates, and organizes product catalogs automatically.
A job that normally eats whole teams alive.

The platform is live, tested, and already serving real clients.
We just couldn’t scale it beyond Estonia.

A full, working AI platform ready to run under your brand.
Agents for enrichment, translations, SEO, and image work.

If you are an agency helping e-com stores grow,
this is the part of their business they hate the most.
You can automate it for them.

If you’re a PIM or ERP
thinking about AI modules for a while
here is a button to finally take action.

If you’re a marketplace or operator
managing thousands of SKUs
get your own tool to keep everything clean and organized.

DM

Selling e-com AI platform | C-lvl builder

taplio

The Battle

Brian O'Donnell ☘️

Robert Pallas

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taplio

The Battle

Brian O'Donnell ☘️

Robert Pallas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Pallas's LinkedIn Performance

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