Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

BenchSci

Vice President of Business Operations & Delivery

Head Of Operations

Head of Delivery

•	 Managed multiple portfolios in the US, Canada, Europe and Emerging Markets and ensured delivery surpassed client expectations
•	 Key internal stakeholder for new product development and product marketing for platform built for the European market 
•	 Accountable for all portfolio financials and sustaining ARR
•	 Active participant in Business Development opportunities from kick-off to pitch presentation
•	 Strategic member of the Account Management team ensuring best-in-class planning and execution
•	 Defined and managed pricing models for asset delivered via a custom platform
•	 Responsible for operational delivery of all platform assets in Canadian and European markets

Program Manager

•	Managed delivery to multi-million dollar healthcare clients in North American and European markets
•	Spearheaded defining, designing and deploying a scalable platform
•	Led Project Management teams in the delivery of preliminary and detailed design work for multi-disciplinary projects in the pharmaceutical marketing space 
•	Managed delivery P/L and ensure account profitability
•	Collaborated with Client Service and Strategy leaders to define new engagement models
•	Led a Delivery team responsible for delivering websites, media plans, print assets, CRM solutions, and other tactics in North American markets

Senior Project Manager

Aimia Inc

•	Core part of the Account Management team responsible for all account planning and execution
•	Worked with Client Service teams on new business development opportunities and RFPs
•	Negotiated contract extensions with external partners and secured rates and delivery dates
•	Led complex initiatives with Measurement & Science projects with clearly defined success criteria
•	Worked closely with top Canadian banks in a highly regulated space adhering to all required regional requirements

Carlson Marketing Canada

•	Through strategic change management, updated policies and processes to secure PCI compliance 
•	Responsible for implementing leading industry practices related to PMO  
•	Worked directly with executive leadership on high-visibility account plans and pitches 
•	Led product demos for client teams and leadership

Project Manager

Openface Internet

•	Managed complex technology and branding projects in Corporate, Healthcare, and Government sectors
•	Worked closely with international independent agencies to support their communication strategies through innovative tooling
•	Connective tissue for communication between clients, vendors, delivery teams and senior executives 
•	Responsible for work prioritization and resource management
•	Led the team in defining, developing and launching new platforms meeting client needs, including all local and regional compliance requirements

China Youth University for Political Science

•	Worked with institution Deans to define priorities and goals while actively engaged in developing program curriculum
•	Led the inaugural program between the Canadian and Chinese post-secondary institutions by collaborating with university administrators and instructors
•	Served as a resource to develop prospective strategies and offer new approaches and techniques for the second and third-year curricula 
•	Contributed to the overall success of the program by meeting the pre-defined program goals 
•	Rolled out and evangelized new program curriculum at partner schools and campus 
•	Developed and executed effective content delivery strategies incorporating cultural nuances
•	Provided creative solutions to complex cultural gaps while remaining up-to-date with evolving teaching methods

Instructor

Rasheed moved to BenchSci in 2018 as the Head of Delivery. Now the VP of Business Operations & Delivery, he leads the Program Management Office (PMO), Business Operations (BizOps), Solution Architect (SA), and the Governance, Risk, and Compliance (GRC) teams.

Rasheed is a developer turned force multiplier with an obsession with change management, high-performing team building, operational excellence, and high-impact delivery in a fast-paced environment.

Through his unique career, Rasheed has led strategic operational and security initiatives, helped develop and launch products, delivered a plethora of client pitches, and worked with legal teams to de-risk the business. He has also managed and augmented cross-regional portfolios while architecting solutions and processes with a client-centric approach in heavily regulated North American and European industries.

When he is not working he is spending time with his family, getting his pilot's license or riding his Ducati.

taplio

The Battle

Brian O'Donnell ☘️

Rasheed Ahmed

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