Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Raquel Hirsch

Raquel Hirsch is a seasoned marketing executive and demand-generation expert who helps B2B and B2C clients achieve measurable revenue growth through data-driven strategies and solutions. She is the Founder and Lead Consultant at GoDemandGeneration Inc., a boutique consultancy that offers outsourced VP-level expertise and growth-acceleration services to clients who need to get there fast.

With over 25 years of experience in turnarounds and fast ramp-ups, Raquel has a proven track record of building successful cross-functional teams, bridging the divide between marketing and sales, and delivering maximized ROI on marketing investments. She is also a popular public speaker, a mentor, a multilingual professional, and a socially conscious leader who is passionate about enabling consistent growth and debunking marketing fads.

Founder and Lead Consultant

Founder @ GoDemandGeneration Inc. | Demand-generation strategy enablement

Building at the crossroads of AI and Analytics

ChatGPT's Algorithm Changed 46 days before they announced Ads. We Have The Receipts.

OpenAI just announced one week ago that ads are coming to ChatGPT. What they didn't announce: they've been optimizing for this moment since December. We ran the analysis. Pulled LLM response data across multiple brands. Compared December 2025 to January 2026.

Three clear monetization signals:
1. Commercial intent is being engineered (p=0.010)
- "Advice" stage queries jumped 31%. 
- "Evaluation" stage queries jumped 71%. 
- Low-intent queries dropped 11 points.
Translation: ChatGPT is steering conversations toward high-commercial-intent moments. Exactly what an ad platform needs.

2. Brand visibility got squeezed (p=0.009)
- Mean visibility down 4.2 points. 
- 56% of brands lost ground while 44% gained. 
- Cohen's d = 0.75.
Translation: Creating scarcity. When organic visibility shrinks, paid placement becomes valuable.

3. Citation patterns shifted (p=0.019)
- Citations per response nearly doubled. 
- Reddit citations up 87%. 
- Wikipedia up 62%. 
- Medium emerged from nowhere.
Translation: Building credibility infrastructure while testing partnerships with monetizable platforms.

OpenAI's CEO of Applications says ads won't influence responses.
The data says the algorithm already changed.
Different claim.

The question isn't whether ChatGPT will have ads....they're coming. It's whether brands understand that visibility in LLMs is now a competitive asset, one that can be manufactured or withdrawn.
Your traditional SEO playbook won't help you here.

taplio

The Battle

Brian O'Donnell ☘️

Raquel Hirsch

Followers

Posts

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Performance ScoreRaquel Hirsch's LinkedIn Performance

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taplio

The Battle

Brian O'Donnell ☘️

Raquel Hirsch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Raquel Hirsch's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRaquel Hirsch's LinkedIn Performance