Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Schulich School of Business, York University

Professor of Marketing

Program Director, Master of Marketing Degree

Future of Marketing Institute

Executive Director, Future of Marketing Institute

Founder, Future of Marketing Institute

SurveySite

Founded SurveySite Market Research in 1994.  SurveySite was one of the early pioneers in online market research.   We served many Fortune 500 companies including Microsoft, Intel, Dell, Procter & Gamble, General Mills, Panasonic, General Electric and The  World Bank.   SurveySite was acquired by ComScore in 2005.

Founder and President

Dr. David Rice is a Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada.  He also serves as the Executive Director of the Future of Marketing Institute, a global think-tank at York.

He founded SurveySite, an online marketing research firm in 1994.  SurveySite was a pioneer in online  research and served a variety of clients including Microsoft, Intel, Dell, General Foods and Panasonic.  SurveySite was acquired by Comscore in 2004.  

He has been a marketing consultant for over 30 years and has conducted qualitative and quantitative studies for a variety of non-profit, private and public companies including Procter & Gamble, Ford, Timex, Pepsico, and the World Bank.

He is the founder of the Future of Marketing Institute (FMI), which is a global forum on teaching, research, and outreach on future of marketing topics.  FMI publishes the 'Future of Marketing Magazine', which is a daily digital publication read by 50,000+ marketers.   The Institute also sponsors original research and curates podcasts, videos, and a newsletter on future of marketing topics.

taplio

The Battle

Brian O'Donnell ☘️

M. David Rice

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