Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Kreative Playground

With over two decades of experience in building brands globally across a wide range of products and services, I love to teach, coach, mentor and guide ambitious entrepreneurs along the path of how to and where to tell their brand story  in a purposeful and memorable way. 

I am a strong believer in the power of creativity, innovation, collaboration and embrace a good marketing challenge.

www.kreativeplayground.ca

Clients:
MBSplus Accounting, Boundless Biomechanical Bracing, Idea Innovation, DN Decks and Fences, SAKS Health, Amber + Forge, Diane Black & Associates, Noktillu Corp., BiomedwoRX, Ulysses Cyber Security, Valkure, BuzzIt, Daggerwing Consulting, Theresa Baird (Real Estate), Seaford Pharmaceuticals (Drysol, Polyride, Sealax), Insulinpumps.ca (Diabetes Support), SkinHealth Canada, AMP Solar Power, Dr. Jessica Liu (Naturopathic Doctor), Antidote, Joseph Chiummiento (Lawfirm), One Source (Financial Services), Seca and Co (Public Relations),

Creative Director | Branding Consultant | Visual Story Teller | 

Klick Health

By joining Klick Health I am proud to say that I have:
- guided and coached creative talent in developing award winning work.
- managed our entire creative department in scheduling and resourcing during rapid growth. 
- build a successful support structure for our business development group
- create impactful presentation materials for pitches and new business opportunities.

Clients I worked with: 
Edwards Lifesciences, UCB (Neupro), Pfizer Canada, Takeda (Amitiza, Brintellix, Edarbi), Accodra (Ampyra), Reckitt Benckiser (Suboxone).

Creative lead in supporting the New Business Development teams with:
-  On and off-line materials for new business initiatives. 
- From RFI (request for information)
- RFP (request for proposal) 
- Pitch Presentations in Word,  Keynote or Powerpoint with a 90% success rate. 

Wins: AstraZeneca, Aczone, Anacor, Astellas, Beckman, Celgene, Cimzia, Roche, Salix, UCB, Pradaxa and more.

Associate Creative Director | Creative Pitch Support Specialist | 

Create a fully integrated marketing experience for my clients and help grow their business. Help them stand out in this competitive landscape. From brand development to marketing materials and digital support.

Owner | Creative Director | Brand Steward | Designer | 

Anderson DDB Health and Lifestyle

By joining Anderson DDB Health and Lifestyle I have worked on:
- Strategic concept development
- Art direction and execution for direct response and Digital
- Directed and overseen photo and video shoots.

Clients I worked with: 
Procrit (Oncology), Restylane, Johnson & Johnson (Codman, DePuy, Remicaide, Remicare, Regranex), Wyeth (Effexor, Alesse), Novartis & Genentech (Xolair), Adams Resperatory (Musinex ), CGSA (Candadian Golf Superintendents Association) and the Governement of Ontario (Access ON).

Associate Creative Director

Ogilvy

Strategic concept development, art direction and execution for direct response.

Senior Art Director (freelance)

Rapp Collins Worldwide 

Strategic concept development, art direction and execution for direct response and interactive campaigns

Sr. Art Director

D'arcy Masius Benton and Bowles

Strategic concept development direction for mass advertising, direct marketing, and web design

Art Director

Rapp Collins Belgium

Strategic concept development, art direction for mass advertising, direct marketing, and web design

Experience Matters! In today's competitive marketplace, it takes more than just good design to make your brand stand out. You need creative and strategic thinking that will help your niche brand disrupt the industry and add real value to your consumers. With strong organizational skills, and 20 years of experience across a wide range of products and services, including healthcare, finance, and automotive, I will guide and coach you every step of the way, bringing real value to your consumers.

taplio

The Battle

Brian O'Donnell ☘️

Monica B.

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