Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Lloyed Lobo

Boast

Cofounder & Board Member

Leveraging AI to provide R&D funding to help innovative companies fuel their growth. Visit boast.ai to learn more.

Cofounder & President

Plato

Plato is on a mission to help build better engineering leaders.

Board Member

Wishpond (TSXV:WISH)

All-in-one marketing platform to capture, nurture and convert qualified leads into new customers without breaking your bank.

Traction (https://tractionconf.io)

Traction is a global community of more than 100,000 entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences.

We've had Founders and CXOs from Atlassian, Shopify, Twilio, LinkedIn, Slack, HubSpot, MongoDB, Y-combinator, and many more at our events. 

🌐 Website: http://www.tractionconf.io
📺 YouTube: https://www.youtube.com/c/TractionConf
🎙️Spotify: https://spoti.fi/3grEwKb
🎙️Apple: https://apple.co/3J7k8Kz
🎙️Google: https://bit.ly/3rww8PE

Cofounder

Boast Capital

R&D tax credit/ SR&ED consulting firm. This became Boast.AI

Co-Founder/ Partner

Speakeasy.co

Speakeasy makes every sales rep a top performer by removing the grunt work from their day and guiding them through the selling process. We're backed by Bessemer Ventures and Salesforce Ventures. 

I did a bit of everything including, finding early customers to understand their needs and validate the market, helping define the product vision and roadmap based on customer needs, testing out marketing channels, closing our first paid customers etc.

Go-to-market, product

Automaticly

Automaticly is a chatbot on Zendesk that looks at incoming customer queries and responds like a real human using artificial intelligence. More at zendesk.com/apps/automaticly or automaticly.co

Co-Founder

Plug and Play Tech Center

I helped source Canadian pre-seed investments, and managed the company's overall Canadian launch.

Venture Partner

UP Global

Startup Next, powered by Techstars and Google for Entrepreneurs, is the #1 startup pre-acceleration program in the world. I ran two cohorts of the program in San Francisco, helping startups through customer development, prioritizing customers needs, building minimum viable products, refining minimum viable products based on customer feedback, and getting early traction.

Startup Weekend is a 54-hour event where hackers, hustlers and hipsters come together to share ideas, form teams, create products, and launch startups. I facilitated 12 startup weekends in different cities from San Francisco to Malaysia.

Instructor and Facilitator

Ticketleap

Head of Sales & Marketing

WSJ Bestselling Author, From Grassroots to Greatness | Cofounder, Boast.AI & Traction | If you build a COMMUNITY you won't become a COMMODITY

Cofounded and helped bootstrap Boast.AI to 8 figures ARR. Boast is a fintech platform that provides businesses with R&D and Innovation funding.
 
Cofounded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators. Traction is a global community that brings leaders behind the fastest-growing companies such as Shopify, Atlassian, Twilio, MailChimp, Github, Intercom, Calendly, Zapier, and more to share learnings on how to build and scale companies via podcasts, meetups, retreats, and conferences.

Prior to Boast.AI and Traction, I ran product and go-to-market for a number of early stage startups.

I’ve been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. 

I’m a software engineer by education, community builder by passion.

I love taking things from 0 to 1. 

My purpose in life is to bring people together to create a big impact 🚀
 
More at:

YouTube: https://youtube.com/@StartupTraction/videos
Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM
Apple: https://podcasts.apple.com/us/podcast/traction/id1595806788
Website: https://tractionconf.io
Podcast features: https://tinyurl.com/LoboPodcasts

taplio

The Battle

Brian O'Donnell ☘️

Lloyed Lobo

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