Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

aems.ai

AI Lead

IPH Studios

Technical Consultant

Zaka | زكا

At Zaka, I design and develop the remote learning educational model for advanced courses in Reinforcement Learning and Explainable AI. I also deliver courses and workshops in a variety of AI topics such as deep Reinforcement Learning.

Curriculum Developer

American University of Beirut

I taught courses on machine learning for the undergraduate and undergraduate levels. I also taught the introduction to programming course in Python and C++

Lecturer

KueMinds

-	Led efforts in building multiple computer vision solutions across different applications, e.g., face detection and identification, object detection, image segmentation, and emotion detection both on-premises and on the cloud
-	Increased the performance of the recognition model by continuously improving data quality and model adaptability 
-	Led data management across different teams by building data assessment pipelines and training junior engineers on model development and deployment in production environments 
-	Served as a mediator between stakeholders and different teams and promoted products to non-technical customers 
-	Used rapid prototyping to advance digital transformation into areas of business in internal and external projects

AI Specialist

Asurion

Designed and implemented a machine learning solution for emerging problems detection from online platforms such as Twitter and StackOverFlow that extracts patterns from posts to predict emerging technical problems

Machine Learning Engineer

CCT International

I explored the integration of a search engine with Apache Solr to improve content search.

Software Engineer

Member of the ACM-ICPC (International Collegiate Programming Championship) team representing the Faculty of Arts and Sciences at AUB.
Won the LCPC (Lebanese Collegiate Programming Contest) and qualified for the regional ACM-ACPC (Arab Collegiate Programming Contest).

ACM-ICPC Competitive Programming Member

In 2015, my journey into the world of AI and data began, driven by a desire to make a meaningful impact.

Fast forward to today, I’m making an impact at aems.ai, where I built the AI team and now lead our AI operations. We’re creating cutting-edge AI systems that are revolutionizing project planning with our semi-autonomous project management software.

A major highlight of my journey was transitioning from research to industry after completing my PhD in 2023. This shift allowed me to understand AI from multiple perspectives: the technical intricacies and how we can create profitable and compelling user stories for industrial applications.

I believe the best way to master a topic is by teaching it. I had the privilege of shaping the next generation of AI enthusiasts at AUB, where I taught graduate AI courses and developed comprehensive curricula for novel AI topics over the past few years.

I’m passionate about pushing the boundaries of what’s possible with AI. I love sharing stories on LinkedIn about my journey, the lessons I’ve learned, and the ongoing discoveries I make. Follow me if you share the same passion and love for learning.

taplio

The Battle

Brian O'Donnell ☘️

Julia El Zini, Ph.D.

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