Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Joe Reis 🤓

Chief Operating Officer

Best-Selling Author | Data Engineer and Architect | Recovering Data Scientist ™ | Global Keynote Speaker | Professor | Podcaster & Content Creator

I write. I build. And I’m working on something new for the data community.More soon. ✍️📚⚡️

Ternary Data are veteran data engineers and “recovering data scientists” who have firsthand experience with the challenges of succeeding with data. We offer practical data engineering advice.

If you're at Data Day Texas on Sunday morning, Bill Inmon and I are hosting a very rare "Ask Bill anything." 

Be there and chat with the Godfather himself.

Joe Reis

Are BI dashboards going the way of the dinosaurs? 🦕 🦖📉

Barry McCardel and I recently met up at the Hex office for a great chat about the future of BI, AI agents in analytics, and much more.

Links to YouTube and podcast in the comments.

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Always great to catch up with Gavin Hupp. 

He's a down-to-earth and awesome leader in the data industry. Give him a follow.

Is self-serve BI a myth? As Barry McCardel says, this seems like a nirvana customers have been promised for decades, but never quite seems to materialize.

Barry and I recently had a chat in the Hex office to discuss the future of BI, AI Agents, and much, much more.

Watch on YouTube: https://lnkd.in/g2iAGZKh

“Sadly, many people in our industry equate selling with playing the status game of one-upping each other and looking smarter than the other person. These people insist on talking above their buyer’s heads, then wonder why the buyer isn’t buying. Complicated things seem “cooler” than something simpler. As Warren Buffett said, “You don’t get any extra points for the fact that something’s very hard to do.””

Also, don’t be Uncle Rico.

Read more:

Open article: Uncle Rico and the Tragedy of the Great Idea That Goes Nowhere by open.substack.com

Uncle Rico and the Tragedy of the Great Idea That Goes Nowhere

Is the AI hype bubble about to be cooked? 

Prolific author and all around legend, Cory Doctorow, and I had a chat about this, enshitification, and much more. Enjoy!

Links in the comments.

1982. Megatrends talked about the end of the industrial base toward knowledge. That happened.

Replace past nouns with present nouns, and who knows what comes next, but it’s eerie…

Principal Architect @ Posit, Chief Scientist @ Voltron Data, GP @ Composed Ventures

And now there were 14. Welcoming Joe Reis to Spicy Takes!

https://lnkd.in/ehyXJRKS

Open article: Joe Reis by joereis.spicytakes.org

taplio

The Battle

Brian O'Donnell ☘️

Joe Reis 🤓

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taplio

The Battle

Brian O'Donnell ☘️

Joe Reis 🤓

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Reis 🤓's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Reis 🤓's LinkedIn Performance