Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

I am currently offering on demand, executive strategic consulting for companies in the marketing services and life sciences spaces.

Strategic Advisor

Inizio Evoke

As a key member of the executive team at Evoke I am tasked with helping shepherd the agency to continued growth and guiding change at the local and platform levels. This includes communicating to create harmony, leading the charge in setting up the sale, organizational design optimization, process improvement and optimization, enhancing delivery workflows and amplifying the performance of our makers.

Executive Vice President of Operations

Klick Health is the world’s largest independent health and technology agency. Klick offers a suite of services that include pharma/biotech brand strategy, IT transformation services, multi-channel marketing and consulting.

Executive Business Group Lead servicing pre-commercial and commercialization of Biotech, Pharmaceutical, Medical Device and Health Eco-system Industries.

Managing Director | SVP Delivery

Senior practice / division lead for a portfolio made up of a blend of traditional, digital, direct and data campaigns across all major therapeutic categories totalling $30MM

VP | Program Director

Lead a team of professionals responsible for the delivery of full-service marketing solutions. The portfolio, ~$15MM, consisted of a blend of traditional, digital, direct and data campaigns for Indivior, Acorda, Novartis, Actelion, Astellas, Strativa, Actavis, and Taiho.

Program Director

The Marketing Store

The Marketing Store is a global customer engagement agency that brings people and brands closer together through an omni-channel approach to brand stewardship.

Lead an agile team of employees and freelancers in the delivery of full-service marketing solutions. The portfolio, ~$7.5MM, consisted of a blend of traditional, digital, direct and data campaigns for such companies as Coca Cola, Nissan, McDonald's, Transitions Lenses, L’Oreal, Diageo, Carfax

Manager, Project Management

iCom Information & Communications Inc [a Division of Epsilon]

ICOM Information & Communications provided one-to-one marketing and communications services utilizing self-reported, analytics driven consumer brand purchases, volume of use, lifestyles and demographics to optimize client's segmentation and help brands communicate with consumers more effectively.

Led a cross-functional team of Operations Leads responsible for the planning, tracking and data management for clients such as McNeil Pharmaceuticals, J&J, P&G, as well as many other CPG brands ultimately resulting in ICOM receiving optimal terms for a sale to Epsilon.
•	Led both product pricing and program delivery at ICOM ultimately resulting in ICOM receiving optimal terms for a sale to Epsilon.

Manager, Program (Project) Management

Purolator Courier Ltd.

Lead the initial phase of the Mobile Data Project including the documenting of the pick-up and delivery processes, writing of business requirements, sourcing and selecting a solution provider and implement a mobile data solution.

Project Manager - Large Capital Projects

Team Leader - Central Dispatch

A results-driven, relationship focused business leader with strong financial acumen and cross-functional experience spanning over 25-years in marketing & professional services.

Extensive experience in Operations and Senior Business Leadership positions in Marketing Services servicing Pharmaceutical, Biotech, Medical Device & Health Eco-system Industries. Held Managing Director, Senior Vice President and Vice President level roles managing P&L responsibilities with a consistent track record of driving industry leading growth. Experience in managing life sciences clients in the US and Canada for clients ranging from Fortune 100 pharmaceuticals to cutting edge biotechnology companies.

Specialties:
•	Leading with a humanistic approach using clarity, commitment, and active listening to drive accountability
•	Winning new client engagements
•	Managing business and financial outcomes to hit EBITDA & Revenue targets for 12 consecutive years
•	Fostering an energetic workplace that engages employees, contractors, clients, and partners
•	Rescuing troubled client relationships
•	Manifesting good experiences
•	Authoring visions by separating the signal from the noise to create clarity
•	Drawing, training and inspiring new elite, senior, cross-craft talent

taplio

The Battle

Brian O'Donnell ☘️

Darrell DeBoer

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