Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Pipeline Formula

Done for you sales pipeline — without list building, prospecting, tech headaches or learning copywriting. 

Our process is proven, our case studies are strong and we guarantee results.

DM me if you have questions or to learn more, visit www.pipelineformula.com

Founder

MarketLinc

Drove sales from startup to $15m ARR. 
-Developed, implemented and managed growth sales strategy.
-Managed and coached direct sales.
-Helped scale 100% remote sales-agent organization.
-Developed sales training for 100+ sales agents (mostly commission-only).
-Helped select and implement marketing automation tools and Salesforce CRM.
-Developed and validated accurate buyer personas. 
-Created and executed sales/ go-to market plan. 
-Developed sales enablement tools including video case studies, and client video testimonials 
-Refined overall go-to client strategy - becoming category leader in the security and threat management software space.


Secured 7 and 8-figure agreements with leading software companies including Kaspersky, Norton (by Symantec), Malwarebytes, Nuance, Acronis, Webroot and others.

VP of Sales

QHR Technologies

QHR Software: Grew revenue over 50% within 24 months for Human Resources/ Staff Scheduling platform. 

-Coached and mentored Canadian sales team of 5 field reps, 1 ISR and 1 marketing manager. 
-Re-built sales & marketing process. 
-Increased revenue from key accounts. 
-Secured multiple six figure partnerships with Canadian regional health authorities. 

Company was then sold for $170MM to Loblaws and shelved.

National Sales Manager

SAP BusinessObjects

Delivered enterprise B2B sales training globally for 2k+ reps. After becoming successful in B2B technology sales, this opportunity allowed me teach it to others at scale.

-Developed & delivered 3 day sales training program to over 130 North American resellers - driving over $50 million in new pipeline within 6 months.
-Delivered in-person, 4-day sales training workshops of CustomerCentric Selling© methodology to over 1,200 sales team members in North America, Asia and Europe.
-Coached North American regional managers with sales process strategy.

Program Manager, World Wide Sales Effectiveness

-Exceeded quota in first year by 33% - President's club.
-Self-sourced pipeline to sell business intelligence software to finance and manufacturing verticals.
-Founding team member for Inside Sales Mid-Market Accounts driving full sales cycles.

Inside Sales Account Executive

Maximizer 

Achieved 125% to plan selling CRM software to mid-market companies.
Same time Salesforce started selling via SaaS model.

Inside Sales Account Manager

Pipeline Creation For B2B. We Handle Outreach, You Win Clients. Founder at Pipeline Formula™

We build and drive pipeline for growth b2b tech brands. This a done-for-you service. 

What clients get;

🔹 A modern growth engine for generating more qualified pipeline without hiring more SDRs 

🔹 A demand generation system that uses signal based outreach with value-first sales assets, layered with advertising

🔹 An outbound-inbound flywheel that attracts ideal customers using relevance and credibility

Basically outbound + ads to generate and capture demand. 

—————

Some of my results and feedback from working with 50+ clients and driving over $100m in revenue:

"Brooks was instrumental in taking revenue from startup to over $15M."
-Demorie Agebekian, VP Marketing, MarketLinc

“10 high LTV customers in the first 90 days.”
-Chris Keith, Director of Sales, Zorus

"From 0 to 48 qualified meetings a month."
-Ian O'Brien, VP Marketing, Launchable

“Working with Brooks we doubled revenue.”
-Richard Fallah, CEO & Founder, VBOUT

"300% pipeline growth and 26% increase in contract value in the first 60 days."
-Ryan Bogaardt, Director of Sales, VBOUT

“Brooks's machine is as near perfect as you can get for customer acquisition... it's a system of all the things that are proven to work today.”
-Derick Dorner, Founder, ScheduleHead

I don't work with anyone, but if this sounds interesting, learn more here:

pipelineformula.com

taplio

The Battle

Brian O'Donnell ☘️

Brooks Van Norman

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