Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

iorad

Senior Account Executive

Account Executive

iorad is a software application that allows you to quickly create step-by-step interactive tutorials by simply clicking around in your web browser or desktop app. iorad takes away the pain of copy/cut/pasting screenshots into your team’s training manuals and knowledge base.
 
Trusted by companies and schools including Zoom, Uber, DoorDash, WeWork, & Boston Public Schools.
 
Learn more about us here: www.iorad.com

Sales Development Representative

Friends of Santa Cruz State Parks

-Managed the visitor service operations at multiple coastal California State Parks in Santa Cruz, CA
-Supervised, hired, and trained 10 direct reports for the entrance operations to ensure that visitors have an informative and smooth introduction into the parks
-Provided customer support via phone and email
-Educated visitors on park rules and regulations and resolves customer complaints and inquiries
-Troubleshoot computer system errors, software, and computer equipment issues
-Collaborated with educational interpreters, maintenance, and park ranger units for park projects
-Developed the employee operational handbook and training documentation
-Created park informational documentation for visitors
-Prepared and reviewed the daily financial accounting paperwork and reconciles any discrepancies
-Created and maintained tracking systems and spreadsheets for revenue analysis
-Assisted with law enforcement and first responder emergency units for park medicals and rescues

Manager

SV Academy

-Selected in the top 3% of applicants for a program offered to high-potential individuals preparing for a role in SaaS
-Takes part in rigorous training (300+ hours) and assessed on sales development skills by instructional coaches and industry professionals, and completion of an internship project with Talend, a cloud data management company
-EQ: cultivating empathy, growth mindset, coachability, overcoming rejection, time management, prioritization
-Workflow: a consortium of current sales methodologies; qualifying frameworks (e.g. BANT); communication across email, social, phone, and video touchpoints; generating campaigns to SMB, mid-market, and enterprise accounts
-Tech tools: SalesLoft, Salesforce, GSuite, InsideView, Loom, LinkedIn Sales Navigator, Slack

Sales Development Fellow

Talend

-Prospected hundreds of leads through a multi-channel approach, including cold calling, emailing, videos, and LinkedIn messaging; qualified Directors and Managers and closed them on attending company webinars and events
-Exceeded target metrics for email and phone outreach by 210% and 130%, respectively
-Received a Top Performer Award for the most emails sent out
-Collaborated and competed within an SDR team setting
-Built and refined call scripts; designed email campaigns; created prospecting videos
-Engaged actively in weekly performance reviews and coaching in a team setting with the program manager

Sales Development Intern

Shovel Study Planner

-Digital marketing apprentice at Shovel, a B2C/B2B EdTech SaaS startup that promotes a unique productivity timeboxing app for college students
-Prepared images and captions that reached 15K+ followers on Instagram yielding an average 30% engagement rate
-Successfully increased the Shovel app sign-ups with an 18% conversion rate using a robust, targeted content strategy
-Conducted in-depth research of customer personas to understand pain points and challenges to anticipate their needs
-Works closely with the company founders and marketing director to create marketing campaign strategies that align with the company's business objectives
-Writes and edits copy for multiple social media platforms 
-Performs research on current social media trends and audience preferences
-Edits, proofreads, and improves the content of the company e-book
-Responsible for product research for promotional items for the company
-Assists with various marketing activities and sales initiatives

Content Marketing Apprentice

California State Parks

-Managed the backcountry and coastal bluff trails at State Parks in Santa Cruz
-Supervised and managed 10+ kiosk employees
-Educated the public on park rules and policies and resolved visitor complaints
-Liaison between visitor services, educational interpreters, maintenance, law enforcement, and first responder units
-Assisted law enforcement and emergency management units in medical emergencies and rescues

Environmental Services Aide

Senior Park Aide

Visitor Services Aide

Kodak Alaris

-Supervised day-to-day photo lab operations at three Target stores and managed 10 direct reports and two branch managers to ensure customer satisfaction with photo products
-Improved photo lab product sales which led to a 16.5% increase average in annual revenue by designing in-store ad campaigns and creating promotional posters
-Exceeded service goals by engaging with 100+ people daily and achieving a high rate of customer satisfaction
-Took proactive steps in ensuring customer satisfaction and resolving 80+ customer inquiries and complaints daily
-Operated and maintained photo lab equipment including: computer kiosks, printers, scanners, and cameras
-Performed troubleshooting, communicated, and fixed system problems with computer kiosk equipment and printers and ensured the machines were operational
-Interviewed, trained, and supervised employees on photo lab procedures and store policies
-Developed and updated the photo lab operational handbook
-Installed equipment and fixed issues with Kodak kiosk equipment and printers at multiple Target, CVS, and Sam’s Club locations
-Escalated technical issues to more senior-level technical specialists

Area Team Manager / Field Service Technician

TRIO, Upward Bound Program

-Tutored and mentored high school students in the Upward Bound Program, an after-school college preparatory program for first-generation, low-income college bound students
-Supervised and led weekly after-school tutoring sessions at local high schools
-Tutored in multiple academic subjects (Biology, Chemistry, English, Math)
-Conducted and assisted in college preparatory lectures and projects
-Transported and chaperoned students on educational field trips, volunteer events, and on overnight trips to various Californian universities

Science Tutor

Account Executive @ iorad 🤙🏽 | Build interactive training tutorials ultra fast

I exist to get humans excited about eLearning software 💾
 
When I’m not working there’s probably a forest, ocean, or gym mat involved. 
 
Happy to connect with everyone!

taplio

The Battle

Brian O'Donnell ☘️

Allison Santos

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