Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

FIDES Consulting

📌 The role 

** Expand FIDES’ sales operations into LATAM and other international locations.
** Design and promote new cloud-based software products such as Artificial Intelligence Agents using LLM models and digital training to enhance L&D impact.

Director of Business Development & Technology

Balyo

📌 The role 

** Enterprise robotics and software sales.
** Led a team of 6 enterprise sales warriors into selling six figure robotics and software projects to fortune 100 manufacturing and logistics companies.
** Solutions: robotics, financing and RaaS (Robot as a Service).

📌 Achievements

** Re-designed the sales operations in EMEA prioritising outbound lead gen, training and supervising the execution of best practices to win complex long sales cycle deals in an extremely competitive environment.
** 2022: Doubled sales vs. 2021.

EMEA Sales Director

JBT Automatic Guided Vehicles

📌 The role 

** Enterprise robotics and software sales.
** Selling complex seven figure + robotics and software solutions to fortune 100 companies.
** Design new more efficient sales processes such as robot as a service + niche-based selling.

📌 Achievements 

** Surpassed revenue targets by 112% on my ramp-up year.
** Designed an outbound prospecting process to 3X my pipeline in 3 months, achieving a 50%+ meeting rate with C-level executives.

AGV Sales manager, Europe

AGV Sales Manager, UK

Liberty House Group

📌 Achievements 

** Grew the Chinese business from 0 to 2.4M revenue in 1 year against 700k initial target.
** Landed first South American customer and grew the LATAM business from 0 to 1.2M YoY in 6 months.

Export Sales Executive

Total

📌 Achievements 

** Youngest person to be awarded with the TOTAL CHALLENGE for overachievement.
** Exceeded product development targets by 112% and new customer targets by 117%.

Technical Sales Engineer

Energy Market Manager

Exploring AI use cases for sales, talent development and leadership

Deciding to drop an engineering role in 2014 to pursue Sales changed my life.

Here's what happened next.

2014: First sales role as a Sales Engineer.
Became the youngest ever salesperson to achieve the Company's Sales Challenge. 

2017: Moved from Spain to the UK.
In charge of Export Sales of English steel into Chinese and LATAM markets. 3X the initial target in Y1.

2018: US tariffs hit hard.
Went from steel to robotics and automation enterprise sales hitting a 112% quota in Y1.

2020: COVID hits hard - customers disappear.
Built a prospecting system that delivered a 20-30% meeting rate. Scaled the system to the whole division.

2021: Started B2B Sales Factory. 
Side project to help Sales Engineers deliver extraordinary top of funnel results, and executing the C-Suite complex sale process.

2022: First role as a Sales Director.
Managed an enterprise team of 5 salespeople to disrupt the autonomous forklift market.

Exciting run so far.

Today, @FIDES, we help businesses deliver exceptional results through our sales and leadership processes and training.

We're also riding the AI revolution to transform the way people sell and lead.

So if you feel your sales and leadership teams' skills need an update so they can engineer and deliver extraordinary results in fast-changing times, ➡️  please DM.

Always happy to meet great companies and L&D teams.

And if you are a Sales Director below that Revenue/EBITDA, follow me for tips, protocols and skills enhancement.

Words I like: If you have enough skills, you can do anything. Keep investing in yourself.

taplio

The Battle

Brian O'Donnell ☘️

Alfonso Gallardo

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