Massive Insights

⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making.  

⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness.  This enables Massive Insights to deliver client solutions with greater speed and higher confidence.

Partner & Chief Strategy Officer

The Well Home

Advisor on commercial strategy, marketing, customer experience, and growth efforts.

Strategic Advisor (Fractional)

Klick

Executive level advisor on growth strategy.  Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space.  Ultimately added zeros to revenue and headcount.  I rose my hand anytime there was a problem that was new, undefined, and high impact.  Enough mistakes and triumphs to write an exciting book (or maybe a movie).  DJ'ed a party or two.  Here's where I focused most of my time:

1. Business Development 
- Revenue:  market analysis and targeting | pitch development and coaching | sales solution architecture and articulation  
- Authority:  keynote speaking | thought leadership writing 
- Differentiation:  architect of multiple award-winning marketing campaigns

2. Client Service & Strategy
- Service:  C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations  
- Planning:  brand planning facilitation | market research | journey mapping | creative & program brief development  
- Activation:  digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 

3. Capabilities & Market Expansion
- Pivot:  commercialization partner evolution | U.S. market expansion
- Expansion:  new craft expansion | strategy, analytics, media, CRM, brand, etc.
- Integration:  cross-functional operational improvements 
- Innovation:  innovation support | Labs & Ventures

4. Corporate Strategy 
- Positioning:  competitive analysis & differentiation | brand extensibility | value proposition evolution 
- Talent Evolution:  hiring Interviewing | case development | candidate journey/experience mapping
- Organizational Design:  new OD structures | modern architecture (holocracy / responsive orgs)

5. Leadership Development
- Manager Growth:  launched the first leadership development program
- Mentorship:  1:1 coaching | group training 
- Mental Health:  advocate | certification in mental health first aid

Partner & Executive Vice President

Executive Vice President, Interactive Services

Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.

Director of Audience Development

Devlin eBusiness Architects

Managing Director, Client Services

Foote Cone & Belding

Division head leading the 30+ person interactive group within an integrated marketing communications company.

Director of Interactive Services

I'm on a mission at Massive Insights to help grow an exceptional team that harnesses the power of data, analytics, and AI to make the world a better place through improved decision making at scale.

Our 10 year target is audacious, yet clear:

👉 Positively impact the lives of 1 billion people.

⦿ Energy & resource usage efficiency
⦿ Supply chain / transportation optimization
⦿ Demand forecasting to reduce over-production 
⦿ Consumer understanding to increase relevance
⦿ Improving the performance of sustainability-focused brands
⦿ And so much more

We truly believe that business success and positive impact can be achieved simultaneously.  📈 + ❤️

It all comes down to decision intelligence.

Better outcomes begin with better decisions.
And better decisions begin with Massive Insights.

Brian O'Donnell ☘️

Latenta

Research and Digital Consultant

AI Strategy Hub

AI Consultant

Freelance AI Consultant

• Implement AI SAAS tools to optimize internal processes and safely enhance results for companies
• Collaborate with teams to streamline tasks and improve efficiency using AI solutions
• Help companies identify AI solutions to drive business growth

Qudo

GTM SAAS strategy, Marketing Tech stack, B2B strategy, prompt engineering for large document analysis, LLM Chain of Thought and Tree of Thoughts prompting;

Marketing Lead

Migrateful

Head of Marketing & Growth

GYANA

Growth Officer

GrantTree

GrantTree is a self-managed, open culture, unique company, whose mission is to create a different way of working, being successful with it and share it with the world. We focus on helping companies that innovate and want to create a different future. The roles that I cover at GrantTree revolve around Marketing strategy, budgeting, planning and team development. I also provide Mentoring and Coaching internally.

Marketing Director

Mash Media

Hands-on digital strategy position, both as tech lead and strategist. I created the Digital Department, bringing in a Web Designer and a Social Media Manager, adding to the Email Marketing Manager and Email Marketing Assistant.

I led the rebuild of all websites in the portfolio, including 6 magazines, 3 tradeshows, 2 awards, 1 conference, 1 publishing event, 2 directories and 2 satellite events. The events websites have been relaunched twice under my supervision. This included CX optimization, content strategy, responsive design, SEO, creation of new ad inventory and support to the editorial department for digital journalism best practices. Websites are now fully Google-ready and the magazines have peaks of 6 minutes of time spent all across. During this whole process I was both managing the project, leading the resources and working hands-on.

I led the complete renovation of the email marketing process, from segmentation to design to implementation, resulting in a complete new approach to email design, which is now responsive. 

I was the internal digital consultant to the project manager (Operations Director) for the adoption of an Enterprise Solution, called Affino, unifying CRM, CMS, data warehousing, Print Production, Automation, Sales and Finance tools in one cloud platform. I was controlling the end-to-end experience for all the 8 different departments using the platform.

I created the online engagement strategy, advocating social media activities, hiring a social media manager and generating results.

Doing digital analysis, creating extensive sets of reports, including different levels of analytics including content, traffic, technology, behavior.

I provided digital insight to the Events department. They use different third party platform to manage Registration, Floorplans, Exhibitors Manual, Website, Schedule, Meetings and Matchmaking. This included E-mail Marketing, Landing Pages, CRO, PPC, Programmatic, Direct, Social Media and Content Strategies.

Digital Director

Web Development Manager

Iniziative Editoriali srl

Integration and expansion of the digital products into the Company's business strategy, going from an old school news outlet strongly focused on Radio and TV, to a full digital news outlet, focused on an online portal and digital video content. 

The main news website was the prioritised web project. Many stakeholders involved. I spent the first part of the time I had assessing and doing an extensive research on digital journalism worldwide, with a selection of key players from all teams.

We used Wordpress as a framework. The result was a modern responsive website, adopted by the whole newsroom.  

Other sectors of activity included: new media research, web marketing, web communication strategies, new media development, TV/radio/web integration, responsive web design, responsive content management, on-line presence management, integrating new media marketing into the business strategy. The specific digital areas I oversaw were Social Media, Web Design and Development, Digital Project Management, SEO, Analytics, Online Advertising and Adoption.

Head Of Digital

Web Project Manager

Icaro TV

Executive Producer for "La Campanella" tv show. 1 season, 16 episodes. TV game show with 14 competing schools.

Executive Producer

Marketing and Digital expert, Mental health advocate, queer

I don't fit the typical marketing executive mould. My 25 year background spans marketing agencies, start-ups, and non-profits, combined with 15+ years in performing arts. This blend informs my creative, results-driven leadership, providing an uncommonly empathetic yet data-driven perspective in strategy and execution. My AI expertise offers another strategic edge to solve complex challenges.

taplio

The Battle

Brian O'Donnell ☘️

🌞 Alessandro Valentini

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