AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

Gong's AI Builder went GA last week. And it's absolutely insane.

I was lucky enough to have 5 customers Beta this in Q3.

They're saving 10, 20, 30+ hours per week.

Here's what makes it different.

It turns what your top performers are ALREADY doing in the field into repeatable content the rest of your org can use.

Battle cards. Scripts. Case studies. Objection handling guides. Engagement flows.

All built directly from your Gong data and revenue graph.

AI is only powerful as the dataset that underpins it.

What will you build?

AE @ Gong | Closed Won 🦙 | 7x President’s Club

My best prospecting month was in May. Generated 7 new meetings and about $500K in new pipeline.

All as a full-time AE running demos, pilots, and even dealing with 20 customers.

𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈 𝐝𝐢𝐝:

-Didn’t take a single day off. Built it into my daily habits.

-Prospected 3-5 accounts per day and about 3-4 people at each account.

-Never did an insane day of prospecting. Never broke a day of even 60+ activities. “Do a little every day, so you never have to do a lot.”

-Mixed up multi-channel. LI, video, calling, gifting, warm intros. Different prospects respond better to each. Try them all.

-Did unscalable prospecting methods. Sent custom gifts to people’s homes. Bought a prospect’s book they authored. Prospect how other sellers would never dare.

-Systematized everything. Used my sequences for 2 personas. High, medium, or low personalization. Used my OPPS email framework to kick off every 1st touch. Repurposed it over and over via multi-channel.


Comes back to my favorite motto for prospecting.

“Do a little every day, so you never have to do a lot.”

Revenue lags hard work, so keep at it to finish EOY.


P.S. Loads of resources on pipeline creation here: https://lnkd.in/gVY8Xpxc

Not sure who needs to hear this with Q4 and EOY….

But if your prospect tells you “No, I’m the decision maker on this.”

They most certainly are NOT the decision maker. 

Very junior thing to say lol

It certainly feels like we are living through the attention economy.

Every buyer is flooded with sales pitches, ads, and endless outreach. 

You no longer win because you show up … you win because you stand out.

And nothing stands out more than showing the actual product in a way that feels both engaging and personal.

That’s why Storylane has worked so well for me in 2025.

Instead of a generic deck or a static walkthrough, you can deliver interactive demos.

Buyers don’t just see a feature list, they experience how the product solves their pain.

And here’s the kicker: once they’ve gone through a demo, they’re more invested. 

At Gong, we know the most effective sales motions are the ones that get buyers leaning in early. 

Attention is scarce. Storylane helps you earn it and keep it.

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

Elite Tech Sales

Elite Tech Sales is where the best talent meets the best opportunities in B2B tech sales.

In our “Break In” Program, we help ambitious individuals break into tech sales and land roles at top companies like Google, Oracle, HubSpot, Snowflake, and Deel, while beating their ramp-up quotas. Our data shows that starting your career with an industry leader transforms your career trajectory (hence why we do it).

Our Senior Recruiting Program is tailored for VP of Sales, Enterprise Account Executives, and senior sales leaders with a proven track record, helping them find their next big move with companies that match their expertise.

We have high standards for both the people and companies we work with. If that makes you uncomfortable, or you don’t like being held accountable to the best version of yourself, we might not be the right fit for you.

Our mission is simple: Connect the best people with the best opportunities.

If you’re ready to take your career to the next level or looking for elite talent to build your team, visit www.elitetechsales.com.

Founder

Dell Technologies

Worked with fast-growing startups and established companies to integrate Dell's data center portfolio. Responsible for closing $7M new revenue annually.

Data Center Account Executive, Field Sales

Managed and developed cross-functional teams of account executives, engineers, and product specialists across the Central US, with an emphasis on analytics and operational efficiency throughout a 55+ person ecosystem.

District Manager of Account Executives, Central Region

Spearheaded relationships with C-suites, system integrators, and value-added resellers to grow business into both net-new and install accounts. Top account executive achieving 300% of quota within 6 months of starting.

Account Executive

Recipient of Dell EMC’s two most prestigious sales development awards. Accelerated growth with mid-market, commercial and enterprise account teams. Worked with directors to develop and implement business development campaigns for the North American sales organization. Regularly hit 211% - 235% of quota.

Sales Development Representative

Ex-Dell | Be Better Than 99% of Candidates ⚡️

I connect top sales talent to opportunities in B2B technology sales. 

The best talent is not looking for jobs, and that's why we help. 

I work with VP's of Sales and Enterprise AE's with experience in SaaS, cloud computing, and cybersecurity and match them with companies aligned with their experience.

Our mission to help build high-performing sales teams with the best people, performance, and culture.

Whether you're a company in need of sales talent or an experienced seller looking for a new role, Elite Tech Sales is here to help.

Your sales experience shouldn't suck!

Jay Johnston

I used to think hiring great talent comes from bigger funnels, more job boards, and "casting a wider net."

Turns out I was wrong.

More volume doesn’t work for A-players.

A-players don’t sit on job boards.
They’ll never apply to your postings.
They also won’t answer generic recruiter DMs.

So what do you do?

Well I’m glad you asked… :)

A-players are built, then found.

And luckily for you they are built inside a small number of companies.

Not 1,000 companies.
Not 200.
Not 100.

20.
Twenty of your competitors.
Twenty companies that consistently train, develop, and promote elite sales talent.

Your job is not to hunt the whole market.
Your job is to stay up to date with twenty ecosystems.

Because here’s what makes a passive candidate finally want to talk to you.

“Trigger events”

• New VP of Sales
• Acquisition
• Territory reshuffle
• Comp plan change

When those hit, top performers, the ones who never respond, start becoming open minded.

And this is when your most valuable assets becomes available.

My recommendation, precision.
Stop sourcing the market. Start sourcing with precision.

Your 24/7 hiring funnel should be:

1. Identify 20 companies that consistently develop killers in your space.

These companies already did the filtering.
They train them..
They sharpen them.
You just pick from the top % who are unhappy at a certain point in time (that you pay attention to).

2. Track triggers.

New leadership? Acquisition? Keep a pulse on what’s going on.

3. Go for the sale. Everyone wins.
It’s a win/win. Why? They aren’t happy.

Seasoned sellers have typically have relationships and niche skills that translate well to a competitor or complimentary product vs. jumping into a new space like Payroll AE transitioning to a new space like cloud computing.

It’s not sexy but…

Real A-player recruiting is not volume. It’s timing.

It’s not 500 candidates. It’s the right 25 names from the right 20 companies you respect.

This is how you recruit the best human capital to actually scale your company.

Not the C players who check the box but give you a headache each day.

Real World Example:

A 7-figure W2 sellers at a well known company told me their new VP started micromanaging them. After three years of overachievement, they weren’t about to be treated like a Day 1 rep. The VP didn’t recognize he was managing a proven performer, and that rep started job searching in the same vertical the same week. 3 weeks later, offer signed and left.


P.S. If you’re a sales leader and want help building a precision hiring system so you stop gambling on average talent, book a call here: https://lnkd.in/g6TPNSxv

Hire sales talent ⚡️ elitetechsales.com

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