AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

"If you keep your nose to the grindstone and work hard and you've got the right people, anything's possible."

You don't have to Google him anymore.

🌹 Rose Bowl
🍑 Peach Bowl
🏆 National Champions.

I debated whether or not to go to the last game. Grateful for the people that pushed me to 'take the trip.'

Will forever be one of the most special times in my life. 

We work to live, not live to work. 

Hoo Hoo Hoosiers!!! 🥹

AE @ Gong | Closed Won 🦙 | 7x President’s Club

Until further notice, this is an IU Football + Mendoza fan account.

We are here in Miami and ready for the National Championship.

I have never anticipated a game more in my life.

Full butterflies. Pit in my stomach.

But confident as ever.

Predictions?


P.S. No matter how it ends… I’m sad this season will be over. A magical run and some of the most fun I’ve had traveling + reuniting with college friends. But we don’t go to war with warm milk & cookies. Time to win.

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I now have 12 free resources built for 2026, all of them below.


𝟭. 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 - Organized way to keep track of all your prospecting efforts and people you're going after.

https://lnkd.in/gwjX9Nya


𝟮. 𝗦𝗮𝗮𝗦 𝗔𝗰𝗿𝗼𝗻𝘆𝗺 𝗚𝘂𝗶𝗱𝗲 - Terms I never knew existed until I got into tech sales. 

https://lnkd.in/g9R9WH53


𝟯. 𝗠𝘂𝘁𝘂𝗮𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗣𝗹𝗮𝗻 - Template to keep you and your champion fully aligned through a deal cycle. Also, helpful to navigate security, legal, and who the signer ends up being.


https://closedwon.xyz/msp/


𝟰. 𝗙𝗶𝗿𝘀𝘁 𝗖𝗮𝗹𝗹 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗙𝗹𝗼𝘄 - Top 12 discovery questions to follow a typical first call flow.

https://lnkd.in/g75tkxRM


𝟱. 𝗗𝗲𝗺𝗼 𝗔𝗴𝗲𝗻𝗱𝗮 𝗦𝗹𝗶𝗱𝗲 - Agenda slide to cut the 2 minutes and show a visual instead. Buyers love visuals. This is it.

https://lnkd.in/gD5vaXf7


𝟲. 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝘀𝘂𝗺𝗲 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 - Grab a Google Doc template of my exact resume. 2 pages on other best practices, tips, and dos/don'ts.

https://lnkd.in/gESuWPBW


7. 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹 𝗢𝗽𝗲𝗻𝗲𝗿𝘀 - 8 proven openers to get the call started hot.

https://lnkd.in/gdPP_D8J


8. 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - Actionable sales tips (and some B+ memes) delivered to your inbox every Monday. Trusted by 11,200+ sellers and counting. Read in 2-3 min.

https://lnkd.in/gjeVd_U8


𝟵.  𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗚𝘂𝗶𝗱𝗲 - Quick reverses for the most common objections and methodology on how to 'handle' them.

https://lnkd.in/g36efdAw


10. 𝗔𝗹𝗹 𝗼𝘁𝗵𝗲𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 on Closed Won.

https://lnkd.in/gVY8Xpxc


♻️ Please consider resharing if it'd help others in your network.

📌 Sellers - what (free) resource should I build up next?

Joined Gong in 2021 to sell a -hot- product that (it felt like) everyone already knew. Then June 2023 happened...

We launched Gong Engage with 0 customers.

Suddenly, I wasn't selling just the #1 conversation intelligence platform anymore. 

I was selling an unproven sales engagement tool in a crowded market.

Here's the problem we hit immediately:

Every prospect asked: "Who else is using this?"

We had no case studies. Very few Beta references.

And burning through our early adopters on every single deal? 

Not sustainable when you're trying to get to 1,000+ customers fast.

That's when we started using UserEvidence.

Instead of manually tracking down customers for references, UserEvidence automatically captures product reviews, pulls verified stats, and creates battle cards we can actually use.

Now when a prospect asks "who else uses Engage?" - I can instantly share:
* Real customer quotes
* Specific use cases
* ROI metrics from similar companies

No begging customers for time. No stale case studies from 6 months ago.

As we've grown into a true multi-product platform, UserEvidence has become essential. 

Different products, different personas, different proof points - all organized and accessible.

If you're scaling a new product or expanding your platform, you need proof at scale.

Give UserEvidence a look: https://userevidence.com/


P.S. Will be partnering with them closely in 2025 to share other ways I am leveraging them. Thanks all for the support!

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

Tell tale sign of junior sellers is trying to avoid risk in their deals. 

And getting defensive about risk in forecast / pipeline reviews.

Risk is uncomfortable and junior sellers often try to ignore it and 'hope' that it doesn’t come to fruition. 

When in reality the opposite is best.

Get comfortable knowing risk exists in every deal and it doesn't mean it's your 'fault.'


I write out the biggest reasons why I will lose the deal. 

Then 'the action' of how I will get in front of it.

Here’s a (real) scenario of a deal I had earlier this year:
-12 month evaluation and we were named vendor of choice. Fit perfectly to their initiatives. Great critical event with a competitor renewal in 2 months but we aren’t speaking directly with the decision maker on it (CRO). Have 5+ champions advocating for us.

What most sellers would think:
- Wow, we are in a really strong spot! We have so many champions and fit perfectly with their goals. Bummer the CRO isn’t more directly involved but my champ will get it done.


Here’s how I’d approach it instead.

Risk:
- Work/effort to migrate over to a new platform
- CRO not having direct involvement
- Their current vendor will try to save this renewal with aggressive pricing.
 
Action:
- Call out the risk of both next call
- Recommend a 30 min call with implementation to discuss migration
- Recommend a 2nd, 30 min call with CRO and main POC to review one-pager exec business case we will build for them.


For any fans of the book 'The Obstacle is the Way.'

'The risk is the way' in your deals cycles.

Don't avoid it, go through it.


P.S. Closed Won Club goes live 1/26. Be the first to hear about it here: https://closedwon.xyz/

GTM Leader with AI super powers. Deployed Sales agents in over 40 businesses. Closed 50mn in Revenue till date.

I’ve been in sales since I was 12.

I come from an entrepreneurial family. My father led one of India’s largest newspaper dailies, and my mom built a B2B cosmetics distribution business across Asia by importing cosmetics from London.

I was their unpaid intern early on, learning cold calling, negotiation, and finances before most people even start their first job.

In my school hostel, I charged ₹2 per minute to help friends call their families. That turned into flipping shoes, used cars, and tutoring, anything that taught me business fundamentals and margins.

That early hustle evolved into a career. I sold 250+ cars during my mechanical engineering degree (Triumph, Volvo, Harley), and after graduating I joined Toppr (an IIT Bombay initiative), where we scaled from 0 to $15M ARR with a 1,000+ person team.

Since then, I’ve helped scale high-growth companies, built teams, and contributed to growth strategy across multiple startups.

To strengthen my analytical and product foundation, I pursued my Master’s in Business Analytics at Saint Peter’s University, New Jersey.

Today, I work as a Product Analyst at BrandMultiplier, focused on product insights, customer behavior analysis, funnel optimization, and turning data into clear product decisions that drive growth.

If you’re building a product-led business and want to improve activation, retention, and revenue through better product analytics, let’s connect.

Aviral Bhutani 🧘🏻‍♂️

I'm in New York hiring people who want to make $150K+. 

But only if you're not afraid to work like a maniac. 

It's -12 degrees here. If you can handle the cold, you can handle the grind. 

WeLaunch is an all-in-one GTM agency for B2B and SaaS companies. 

We automate outbound, pipeline, sales automation, and campaign execution so founders can scale without adding headcount. 

Open positions for folks based out of New York:

> Operations Manager 
> Sales Manager 
> Marketing Manager 

Here's the deal: 

If you were making $100K at your last job, I'll pay you $150K. 

But the work is intense. 5 days a week. 12-15 hour days when it matters. 

You'll be managing clients doing $1M+ per month. Juggling hundreds of AI agents. Automating their entire GTM stack. 

This isn't a 9-5. This is for people who aren't afraid to work hard and get paid accordingly. 

What you get:
- Pay that's better than your last job
- Real responsibility - you own outcomes, not tasks
- Direct access to founders who've scaled 2 unicorns
- A team that moves fast and doesn't waste time 

What you don't get:
- Work-life balance in the traditional sense
- A comfortable, easy job
- A place to coast 

If you're reading this thinking "that sounds insane," this isn't for you. 

If you're thinking "finally, a place that pays me what I'm worth," let's talk. 

DM me or comment NYC below.

Aviral Bhutani 🏂

Founder and CEO at WeLaunch AI. Fractional CBO at BrandMultiplier

We closed Radisson Hotel Group as a client. 

Yes the same €1.21 billion hotel chain where Justin Timberlake stayed last month. 

And I am revealing what went behind the scenes.  

The thing that no one tells you about winning customers is that the best time to reach them is right after they had a bad experience with your competitor. 

We find travelers who just had terrible stays at other 5-star hotels. Then Radisson reaches out with personalized offers before they book their next trip. 

It's competitor arbitrage at scale. 

The system is automated - scan for unhappy travelers, send vouchers, convert bookings. 

Also, we just added AI video generation for 2026. 

Instead of emails, each prospect gets a personalized video.  

Had issues at the Marriott? Here's a 30-second video showing why Radisson is better.  

When you combine AI video with a sales engine that already works, you don't improve metrics. You create a different category. 

Most hotels wait for customers. 

Radisson finds them the moment they're unhappy somewhere else. 

Oh btw, upgraded my ride for the day. Going to ride this camel now.

I will pay you 2x your salary and pay for your notice too if you are good at operations. 

Hiring for an operations guy. 

The last post got us 7 employees. One of them is Ashmit Sharma what a beast. The other is Prasanna G an absolute volcano.  

Aiming to get someone crazy. 
The last ops guy I loved working with was Abhishek Hosur the real beast! 

 Anyone who can ensure things are moving, hit me up! And make some cash! 💰 

#hiring #welaunch #operations #foundersoffice 

P.S. Not even kidding I am driving this beast today.

The CEO of Hubspot is talking about signal based prospecting. 

Gone are the days when you were running email campaigns. 

And, cold calling with SDRs. 

We work with Lucid motors and do signal based tracking for them. 

I will explain how. 

There are BMW and Mercedes owners on Reddit and twitter talking about the service, broken parts, delays in delivery. 

This is where we come in, we are constantly trying to find these signals and as soon as someone throws a hint. 

We go to them with all the outbound engines. 
- calls 
- emails 
- messages 

And, when it is the right time, that is when the deal converts. 

So, if you are a business still guessing and still trying to find out why is your growth stalling. 

You prolly need to meet us. 

#sales #outbound #business 
Steak dinners are the best. 
The outbound is the new inbound.

After working like crazy, this is where I reset. 

Best investment I made for myself in 2025. 

Not stocks. 
Not crypto. 
A home gym in India. 

Here's the thing about building a business: 

You can't outwork burnout. 

I used to think grinding 15-hour days was the answer. No breaks. No gym.  

Then I hit a wall. Energy dropped. Focus dropped. Decisions got worse. 

That's when I realized: 

Fitness isn't a break from work. It's what makes the work sustainable. 

I built this gym so I could work like crazy without breaking. 

It's not about abs or biceps. It's about keeping the engine running. 

The best founders I know don't skip fitness. They treat it like a non-negotiable meeting with themselves. 

Because when your body quits, everything else quits with it. 

Invest in your body. It's the infrastructure that powers everything else. 

What's the non negotiable thing in your routine?

7 things I would do differently if I were in my early 30s again: 

1. Stop chasing investors, start chasing cash flow 

I spent too much time trying to raise money when I should've been building profitable systems. 

Bootstrap longer. Keep control. 

Grow on revenue, not promises. 

2. Hire slower, fire faster 

I've hired and fired over 1,000 people. 

The biggest mistakes weren't bad hires - they were keeping bad hires too long. 

If someone isn't working out in 30 days, they won't work out in 6 months. 

3. Build systems, not dependencies 

I used to think being in every meeting made me valuable. It just made me the bottleneck. 

Automate early. Document everything. 

If the business can't run without you for a week, you haven't built a business. 

4. Charge what you're worth, not what feels safe 

I underpriced for years because I was afraid of losing deals. 

The clients who paid less demanded more. 

The ones who paid premium respected my time. Price signals value. 

5. Invest in your body like you invest in your business 

I skipped the gym for years because I was "too busy." 

Then I burned out. 

Your business only scales as far as your energy takes it. 

Fitness isn't optional.  

6. Say no to everything that doesn't move the needle 

Every yes to the wrong thing is a no to the right thing. 

Most meetings, most partnerships, most "opportunities" - they're distractions. 

Protect your time like it's your most valuable asset. Because it is. 

7. Start building your personal brand earlier 

Deals close faster when people know who you are. 

Distribution is everything. 

I waited too long to start creating content. Don't make that mistake. 

What would you do differently?

We generated 5.8M+ leads in 2025 for funded B2B companies.

Most of that growth would’ve happened slower with more hires.

Not because people aren’t valuable,
but because growth breaks when systems don’t talk to each other.

Most teams already had:
-  content
-  outbound
-  sales reps
-  traffic

What they didn’t have was coordination.

So we rebuilt the entire GTM motion around a single system.

Here’s how it worked:

→ Buyer conversations (LinkedIn replies, sales calls, CRM notes, forums) were continuously analyzed to surface real, current pain points.

→ Those insights directly shaped positioning, pricing, guarantees, and objection handling, updated in real time, not quarterly.

→ Content, outbound, and sales messaging were generated from the same source of truth, so marketing and sales stayed aligned.

→ Distribution was designed to do two things at once: pull qualified buyers in and quietly filter everyone else out.

→ Sales conversations used real buyer language, pulled from live interactions, not generic scripts.

That’s what produced almost 6M leads in a single year.

The surprising part?

This didn’t work because of better tools.
It worked because of better process.

So we broke the entire system down into a set of prompts, frameworks, and workflows, the same ones we use internally.

If you want to build this yourself:

→ Comment “SYSTEM” and I’ll share the setup.

If you want to move faster:

→ Just get on a call with me and we’ll map this to your GTM.

I spent the last 72 hours reading 47 papers on consumer AI. 

If you're in the AI space (or thinking about getting into it), you need to know exactly where we're headed: 

1. Screenless AI devices will flop 

Voice is great as an extra interface but terrible as primary. 

You can't use it unless you're alone, and you can't glance at updates. 

Phones are too powerful to replace. 

2. "Always listening" devices won't work 

Our lives aren't interesting enough to record nonstop. 

The things that matter - job interviews, therapy - you won't dare record. 

You get more context from someone's Gmail than their chats. 

3. Mini-apps will unlock UGC software 

Mini-apps will do for software what short-form video did for content. Anyone can describe one idea, one flow. 

This unlocks the first real consumer super-app in the US. 

4. By 2030, two AI chatbots will dominate 

One for knowledge and tasks. 

One AI friend for living your best life. One must be reliable. 

The other must feel alive. They can't exist in one product. 

5. Performance marketing for apps is dead 

Studios running CAC/LTV arbitrage - copying traction, testing hundreds of creatives. 

Product doesn't matter. People buy before seeing it. Margins hit zero. 

At Welaunch.ai, we're solving GTM differently - helped clients close $3M in 90 days through automated systems, not paid ads.

6. Fastest to $1B ARR: AI webcam product 

Once video generation costs drop, infinite personalization + 24/7 availability makes this the fastest consumer product ever. 

7. Whoever solves AI discovery wins 

People don't know what to do with blank text inputs. 

Hundreds of use cases locked behind command lines. 

Show what AI can do, don't ask users to prompt. 

If you're building in the AI space, which of these are you betting on? 

Drop a comment - curious to hear what founders are seeing.

Had the best steak with Zander. 

We are officially partnering with Zander and his team to grow businesses together. 

2026 is going to be huge! We are in NewYork with our teams. If you and your business wants a free audit for growth. 

Hit us up!

#newyork #business #growth

Co-Founder @ DEALMODE Building AI Native infrastructure & decision systems

DEALMODE X WeLaunch  Official Partnership 🤝

Excited to share that WeLaunch is now an official DealMode Network Partner.

WeLaunch is an AI-powered outbound & GTM system built specifically for B2B SaaS companies to generate real pipeline not vanity metrics.

A few things that stood out immediately:
• Generated 8+ figures in revenue for clients
• Backed by 50+ engineers supporting execution at scale
• Strong focus on infrastructure, systems, and repeatable GTM outcomes

At DealMode, we’re focused on building the underlying infrastructure that makes growth inevitable. Partnering with teams like WeLaunch allows us to extend that mission and bring more execution power to the network.

Looking forward to what we’ll build together. More to come.

When we were building this Agent, I didn’t even know this was possible.

I used to watch my team burn through entire days crafting personalized messages.
Now?

We're booking more meetings in less time than ever before
Not with generic templates or those "Hey {first_name}".

Our AI actually researches prospects, understands their businesses, and writes messages that sound like they came from a human who did their background research.

And you know what is SUPER COOL,
We ran our AI agent alongside our best manual outreach campaigns last week.
 
Same targeting 
Same offer 
Same ICP but 

The AI matched our reply rates while handling way more volume.

And the best part?

My team got their evenings back.
No more staring at screens.
No more writing until their eyes hurt.

They’re now doing what humans should be doing.
Having real conversations with qualified prospects and closing deals.

We're BOOKING solid meetings daily with companies that actually need what we're selling.

The old way of doing outreach is dead.

If you’re still manually researching and writing every message,
You’re competing with one hand tied behind your back.

The companies winning right now already know this.

If you want to see exactly how we’ve set this up at WeLaunch, comment "AGENT" and I’ll personally get on a call with you and show you how it actually needs to be done. 

PS: This is just a week’s result.
GET 15+ NEW SALES IN 90 DAYS GUARANTEED: https://lnkd.in/duTnpWbV

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Brian LaManna

Aviral Bhutani 🧘🏻‍♂️

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