AE @ Gong | Closed Won 🦙 | 5x President's Club

Creating raving fans @ Gong. Founder of Closed Won. Dad to Monty 🐾 

Brian LaManna

Gong's AI Builder went GA last week. And it's absolutely insane.

I was lucky enough to have 5 customers Beta this in Q3.

They're saving 10, 20, 30+ hours per week.

Here's what makes it different.

It turns what your top performers are ALREADY doing in the field into repeatable content the rest of your org can use.

Battle cards. Scripts. Case studies. Objection handling guides. Engagement flows.

All built directly from your Gong data and revenue graph.

AI is only powerful as the dataset that underpins it.

What will you build?

AE @ Gong | Closed Won 🦙 | 7x President’s Club

My best prospecting month was in May. Generated 7 new meetings and about $500K in new pipeline.

All as a full-time AE running demos, pilots, and even dealing with 20 customers.

𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐈 𝐝𝐢𝐝:

-Didn’t take a single day off. Built it into my daily habits.

-Prospected 3-5 accounts per day and about 3-4 people at each account.

-Never did an insane day of prospecting. Never broke a day of even 60+ activities. “Do a little every day, so you never have to do a lot.”

-Mixed up multi-channel. LI, video, calling, gifting, warm intros. Different prospects respond better to each. Try them all.

-Did unscalable prospecting methods. Sent custom gifts to people’s homes. Bought a prospect’s book they authored. Prospect how other sellers would never dare.

-Systematized everything. Used my sequences for 2 personas. High, medium, or low personalization. Used my OPPS email framework to kick off every 1st touch. Repurposed it over and over via multi-channel.


Comes back to my favorite motto for prospecting.

“Do a little every day, so you never have to do a lot.”

Revenue lags hard work, so keep at it to finish EOY.


P.S. Loads of resources on pipeline creation here: https://lnkd.in/gVY8Xpxc

Not sure who needs to hear this with Q4 and EOY….

But if your prospect tells you “No, I’m the decision maker on this.”

They most certainly are NOT the decision maker. 

Very junior thing to say lol

It certainly feels like we are living through the attention economy.

Every buyer is flooded with sales pitches, ads, and endless outreach. 

You no longer win because you show up … you win because you stand out.

And nothing stands out more than showing the actual product in a way that feels both engaging and personal.

That’s why Storylane has worked so well for me in 2025.

Instead of a generic deck or a static walkthrough, you can deliver interactive demos.

Buyers don’t just see a feature list, they experience how the product solves their pain.

And here’s the kicker: once they’ve gone through a demo, they’re more invested. 

At Gong, we know the most effective sales motions are the ones that get buyers leaning in early. 

Attention is scarce. Storylane helps you earn it and keep it.

Brand partnership • AE @ Gong | Closed Won 🦙 | 7x President’s Club

We Launch

Everything Agency for SaaS businesses. 

Joined these three companies at logos, scaled them bootstrapped, helped them raise and got them and exit. 

- Livlyt (B2B, acquired by ZenAdmin) 
- Augmental.Education (acquired by CME) 
- Rehook.ai (acquired by CleverTap) 

More logos- 

- Taxaroo: $2M ARR, from logo to GTM 
- Sequifi: $7M seed raised, scaled HRIS to $2M bootstrapped only for Homeservice industry 
- Stylumia: $1M seed, 2mn ARR
- Dive Games 
- Offdays 
- Clear Mortgage 
- Upgrade Chat 
- Sperse 
- Charge Keep 

- And, some Course Creators: 
Adamhouse Senior ($2M+ quarterly revenue from zero), David Meltzer (community of 5,000+ entrepreneurs, $2M/quarter), Shawn Nason (scaled to 100K LinkedIn followers)

Agency's and Others:
Brandmultipier.ai(SaaS Branding Agency), VanBhoj (A sustainable travel business) etc.

Founder and CEO

Unacademy

- Led acquisition and merger for Spayee (23mn)
- Scaled Spayee - now Graphy 
- Unacademy valuation - 3.5Bn vested

Associate Director

BitClass

- EdTech Startup | Found, scaled, Exit
- Scaled team from 3-150
- 5000 moms monetized in the pandemic 
- Awarded by google for max watch time

Vice President

udaan.com

- Scaled Supply 
- Scaled Demand 
- Grew 300% MOM 
- Launched Field Tracking App

Regional Lead

Toppr

- First Employee 
- Knocked doors closed sales 
- Scaled model 
- Led 3 mn in revenue 
- Exit at 150mn

Sales Representative

Triumph Motorcycles Limited

Started as a technician. 
Didn’t find the money and didn’t like having my hands dirty 
Started selling 
Sold over 30 bikes in an year

Sales Associate

GTM Leader with AI super powers. Deployed Sales agents in over 40 businesses. Closed 50mn in Revenue till date.

The charming business consultant from New York. Wears formals, talk straight and knows his clients really well. 

Doesn’t like average, knows how to cook, clean, run business and lift heavy. 

Grinding since 2017, hired and fired over 1000 people till date, one of the best recruiters you have ever met. 

Scaled 2 unicorns, and have invested in over 13 companies. 

Runs a business agency called Welaunch, for the looks of it has onboarded Mercedes and other big brands, and for the fun of it and cash flow works with VC backed businesses. 

Because, I know how to scale businesses started Johnny AI, the AI back office for home service businesses in The world. Bootstrapped it to 2 mn in ARR and scaling 5 enterprise businesses plus luxury businesses at WeLaunch. 

Loves to try new food, lifts heavy and is cocky. Has values, and has a moral code of conduct. 

Walks straight, and has a fire in his heart. 

That’s me. 

Aviral Bhutani 🧘🏻‍♂️

I’ve grown Welaunch to seven figures with a 15-person team - but this week reminded me of something most founders forget.

Nothing scales alone anymore.

We all obsess over the “one funnel,” the “one viral post,” the “one outbound motion.”
But in 2025, that mindset is outdated.

I’ve spent the last few days re-evaluating our own systems, and the pattern is loud and clear:

The businesses that win aren’t running isolated playbooks - they’re orchestrating ecosystems.

Traditional channels? Still winning.
Partners? Still printing pipeline.
Content? Still doing the long-game heavy lifting.

But the real advantage comes when everything talks to everything.

Lead gen fuels demos.
Partners fuel warm leads.
Content expands reach.
Outbound tightens the entire loop.
Brand makes every touchpoint hit 10x harder.

It’s literally the same equation we learned in school:
symbiosis → survival → scale.

And at Welaunch, this is exactly what we’re building:

An ecosystem where funnels connect.
Where personal brands feed acquisition.
Where outbound, paid, content, and partnerships don’t just “work”…
They compound.

We’re not chasing hacks.
We’re building orchestration.
Because consistent growth doesn’t come from one perfect motion - It comes from motions that amplify each other.

2025 belongs to companies that think like systems, not silos.

And we’re all in on that.

If you want to make $M before the year's end, DM me, and we will take it from there

Some companies just crush it.
AirOps went from $2M → $8M ARR in six months.

Not because of hype. Not because they spent more money than everyone else.
Because they built a lean, tightly-orchestrated GTM stack that actually worked.

Most teams use 25–40 tools. And still move slowly.
AirOps used ~10 tools. And scaled faster than companies twice their size.

Here’s the pattern I noticed:

Content & Ads - the compounding engine

They knew visibility is everything.
Descript → rapid-turnaround video content
Circle → community-driven growth
Figma → fast visual production with AI
Fibbler → LinkedIn account-level engagement

Every post → a signal → a lead → pipeline.
Content didn’t just live on LinkedIn. It fed the entire GTM flywheel.

Outbound - that listens

Outbound wasn’t random. It was signal-driven.
Reply → multichannel outreach
Clay → account mapping + enrichment + workflow triggers
Common Room → intent scoring
Trigify.io → trends & social signals
Smartlead → scale email, land in primary inbox
Attention → conversation intelligence

The difference is Outbound worked because it responded to data, not guesses.

Product analytics - know what actually works

Hex → analytics + exploration
Amplitude → onboarding & behavior insights
Metabase → dashboards & BI

Sales, marketing, product - they weren’t silos. They were a single loop.

Website & analytics - your signal hub
Webflow → CMS + growth layer
HockeyStack Agent → attribution + journey tracking

Your website isn’t a brochure. It tells you who’s interested, and what’s actually working.

Hiring & team comms - scale without chaos
Juicebox → AI-led recruiting
Loom → async collaboration

A lean GTM stack → fewer breakpoints → faster compounding.
Most companies don’t have a tool problem.
They have a systems problem.

Unify content, outbound, analytics, and product into one operating system, and ARR scales faster. With less stress.

If you want to see how to build a GTM OS like AirOps, comment “OS” or DM me “OS”.
I’ll share the full breakdown and how to implement it for your team.

When I started my company three years ago, I had $200 in the bank and one question:
What am I actually good at? I went back to India and asked my dad.
He said, “You can sell.”

So I did. I started an agency. Productised myself.

I still remember my first client, $500, after three months of no sales.
I spent days doing manual LinkedIn outreach for an EdTech company in Dubai.

Manual scouting, late nights, all for a chance to prove I could build something real.
And slowly, the climb began.
Cold calls → $10k deals → $100k deals → a profitable company from scratch.
Every step felt impossible until it wasn’t.

But I also learned the hard way:

1. Manual work keeps you small.
2. Hiring without systems is preparing yourself for failure.
3. A pipeline built on hope isn’t a pipeline.
4. Tools don’t matter if nothing connects.

If you don’t track your numbers, they will humble you.
These lessons became the foundation for WeLaunch,
a GTM OS built so founders can scale without repeating every mistake I made.

A system where:

- The pipeline is predictable,
- growth is automated,
- And your time finally goes where it matters.

Because the climb is hard enough, the GTM shouldn’t make it harder.

There are two ways to win in life:

1. Ride the AI wave
    OR
2. Go in the opposite direction.

We chose #1.
And in 90 days, our ABM system generated $2M in pipeline.
Here’s exactly how it worked-and how most B2B orgs can reproduce it:

Step 1: Build your initial list
- We analyzed closed/won accounts to model our ICP.
- Used Ocean.io to find similar companies.
- Used Clay to qualify & enrich contacts.

Result: 1,250 high-potential accounts uploaded to LinkedIn Ads campaign manager.

Step 2: Prepare LinkedIn content for thought-leadership ads
- Analyzed 100+ qualified sales calls.
- Mined pain points, objections, and the exact words prospects used.
- Studied high-performing posts in the client’s niche with Taplio.
- Published content across active leadership profiles (CEO, CMO…).

Step 3: Promote content via LinkedIn Ads
- Every post became an ad creative in front of our 1,250 accounts.
- Tracked pipeline with GA4 UTMs.
- HubSpot tracked journey: impressions → engagement → pipeline.
- Fibbler measured an influence on the pipeline.

Month 1: activated MOF & BOF retargeting for warmed audiences.

Step 4: Re-engage ICP fit via warm outbound
- Monitored likes & comments via Clay.
- De-anonymized visitors using Instantly.ai / RB2B / Midbound.
- Routed qualified leads into automated sequences via Instantly.ai.

Result: $2M in pipeline. 90 days.

Ivan Falco calls this “Creator-led ABM.”
I call it a GTM Flywheel:
LinkedIn Ads ↔ Outbound ↔ LinkedIn Content
Each channel feeds the other. One system. One flow. One objective.

AI amplified everything. Every insight. Every touchpoint. Every creative.
We were ahead of the AI curve, and that made the difference.
If you want us to implement this for you, send a DM.

When I started my company three years ago, I had $200 in the bank and one question:
What am I actually good at?

I went back to India and asked my dad.
He said, “You can sell.”
So I did.

I started an agency. Productised myself. I still remember my first client, $500, after three months of no sales.
I spent days doing manual LinkedIn outreach for an EdTech company in Dubai. 

I needed more revenue, so I doubled down:
- Outperformed my numbers
- Posted content from the CEO’s profile to generate leads
- Wrote blogs
- Integrated analytics on their website

I tracked everything. Every click, every reply. Every campaign became data.
Three months later, my retainer jumped to $10k/month. 
The company raised funds. Later, it was acquired for $150M.

Since then, I’ve run over 4,000 campaigns, recording exactly what works, what copy gets opens, what copy drives sales, and how channels interact.

Here’s what I realised: most GTM advice is wrong. 
People ask: Should I double down on outbound or inbound?
The problem isn’t the channel. It’s thinking channels work in isolation.
Growth takes off when one channel fuels the next.
This is Allbound GTM.

Alex Vacca and Michael Lieben built it at ColdIQ. 
Social posts, ads, cold outbound, they live inside one operating system.
Not three tools. Not three teams pulling in different directions.
One system. One flow. One flywheel.

Here’s the loop:
- Publish content that attracts the right people.
- Followers and post engagers flow into your data layer.
- Ads warm similar audiences who would otherwise stay ghosts.
- Ghosts are de-anonymised: names, roles, tech stack, intent.

The system routes contacts into two streams:

1. Automated outreach for low-friction touches
2. Manual outreach for high-intent accounts
3. Ads and newsletters keep the conversation alive.
4. Sales converts the momentum into revenue.
5. Proof flows back to social through case studies and founder posts.

One flywheel. No silos.
Two things make it work:
- Data routing: Every touch moves through a single pipeline with an owner, message, channel, and escalation.
- Lead scoring: 20+ intent signals: tech changes, hiring patterns, site depth, recency, reply quality.

This is what I’ve been building for three years. Today, we call it the OS for GTM.

Next Monday, we launch the full-blown OS. We’ve piloted it with 5 VC-backed companies, and it works.

And next week, we’re giving you a free mini GTM tool. Put in your website, and it returns a personalised Allbound GTM report with three plays you can ship in 30 days.
For the right person, this is easily worth $5k+.

The question isn’t inbound vs outbound.
The question is: do you have an operating system that makes one engine fuel another?
One system. One flow. Allbound.

Comment "GTM", and I'll get on a call with you.

Here’s the exact GTM workflow that signed us 70+ high-ticket clients, and will probably piss off anyone still relying on “spray & pray” outreach:
Step-by-step :
1. We publish 250+ LinkedIn posts/month.
Taplio shows us which posts punch above their weight.

We break down why they work ; hooks, angles, visuals, emotional triggers.

Then we build content around one thing: solving the problems our ICP wakes up with.

This works insanely well. Goal: push to 500+ posts/month across the team.

2. We spend $10K+/month amplifying our best content.
We measure what actually drives qualified meetings.

We track which ICP persona converts.

Then we boost those posts directly in front of those personas.

Paid distribution → unfair advantage.

3. We identify warm intent the moment it happens.
Website visits? Instantly + Midbound catches everything.

LinkedIn engagement? Clay captures all “silent fans” — the people who stalk but don’t book.

No more anonymous traffic and no more missed intent.

4. All warm leads → Clay.
The entire pipeline becomes a data engine.

5. LLMs Tier, Segment & Score every prospect.
Claygent researches inbound leads at scale.

OpenAI prompts segment prospects like a human SDR team on steroids.

Outreach happens instantly across LinkedIn, email, and phone.

Speed = bigger close rates.

6. We enrich everything before outreach.
Emails: Prospeo, LeadMagic, Wiza.

Phone numbers: Prospeo, FullEnrich.

Enrichment is your conversion layer. Don’t cheap out.

7. We run multi-channel on every warm lead.
Short, sharp, valuable messaging.

Lemlist for sequences.

Instantly for email.

Expandi for LinkedIn when needed.

The goal: show up everywhere at once, politely.

8. The output?
1,500+ meetings booked in 2025.

$3M+ ARR closed directly from this system.

35+ team members hired.

$6.5M+ in revenue.

Clients closing $500K+ with 3–10x ROI.

This isn’t “outbound.”
This is a compound GTM system.
P.S. If you want me to break down this workflow for your GTM and show you exactly where the leaks are, I’m opening a few free strategy sessions this week.

Book a call with me to get started.

I used to think LinkedIn DMs were a joke.
A digital slot machine everyone pulls…
And almost no one wins.


Then we created this AI-led outbound and started booking 20 demos a month.
Then it started closing 5 of them, each at a $30K MRR AOV.
Suddenly, the “joke” wasn’t so funny.


They blame their SDRs.
They blame the platform.
They blame “people not checking LinkedIn.”


But here’s the truth no one likes to say out loud: 
Your agent doesn’t suck, your system just might.


For three years, the WeLaunch team has lived inside outbound.
Every day.
Every touch.
Every experiment.


We’ve run enough reps to see the patterns others miss.
And eventually… a framework emerged.


A simple, repeatable sequencing system that our AI agents now execute with precision-level timing, tone, and context. The kind of thing humans want to do, but rarely do consistently.


Here’s what we optimized:


- The timing of the first message.
- The delay before the follow-up.
- The trust-building arc across touches.
- The word count before a link feels aggressive.
- The subtle qualification that doesn’t feel robotic.
- The forward motion that never feels forced.
- This is the difference.
- Sequencing.


Most people DM like amateurs:
- Too fast.
- Too long.
- Too pitchy.
- Too generic.


So prospects pull away.
We rebuilt the flow.


And when the flow feels right, something funny happens:
By the time the calendar link appears, the deal is already emotionally closed.


If you want to see how our AI agents run the exact sequencing framework that books calls and closes high-ticket deals…


Send me a DM.
I’ll walk you through the whole thing.


Here is a link to book a free 30-minute strategy session with me:
https://lnkd.in/duTnpWbV

Outbound is the new inbound.
At WeLaunch, we’ve helped 100+ companies build their outbound motion, 
and what we’re seeing is wild.

The best outbound campaigns today?
They don’t feel like outbound anymore.
They pull buyers in.

Here’s a story.
Last week, we helped Mercedes-Benz Manhattan close 7 new sales.
Not from ads. Not from cold calls.
But from intent tracking.

Our AI agents monitor Reddit and X (Twitter) for conversations like:
“Thinking of switching from BMW, had another engine oil issue.”
When we find these signals, we backtrack the user, identify their social handles, surface their public profiles, and engage them through trusted community pages.

In this case? A Mercedes-themed account with a real following.
We reached out offering a federal tax credit and some exclusive perks.
Which resulted in a seamless migration.
That’s the future of outbound. 
Not blasting emails.
But catching intent in the wild,
& meeting buyers exactly where they already are.

Let's get on a call and I'll get on board with you. Here is my calendly link : https://lnkd.in/duTnpWbV

taplio

The Battle

Brian LaManna

Aviral Bhutani 🧘🏻‍♂️

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The Battle

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Aviral Bhutani 🧘🏻‍♂️

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