Brian O'Connor (Fractional CMO)

Founder and President

The TalentHQ

We help you get the best talent in LatAm, in 53% the time.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales

📞 Want talent?

Get in touch by:
Message me the word “talent” on LinkedIn
or
Book a free consultation call:
https://calendly.com/brianfoconnor/free-talent-consultation

Chat soon 👋

Founder, CEO

Outlier Growth

Join 14k+ subscribers to Outlier Growth. Every Thursday, you'll get 1 tip to grow your business with digital marketing and build a raving customer-base.

Founder

Monitor Deloitte

Senior Consultant, Growth Strategy

GE Capital Aviation Services (GECAS)

Research large aircraft debt market to determine where we could provide solutions to specific airlines to improve cash flow or reduce costs
Create debt and leasing models in Excel to understand client valuations of our bids
Support sales team by taking inbound aircraft lease inquiries and qualifying them for follow-up
Analyze data to help guide the sales team for potential opportunities and assist in deal analytics

Commercial Leadership Program - Sales

Developed research to uncover financing opportunities and estimate market attractiveness
Compiled comprehensive recommendations of key findings and strategies to execute
Developed streamlined quarterly P&L presentation for GECAS

Commercial Leadership Program - Strategy and Marketing

GE Capital

Performed competitor analysis, financial projections, brand research, and analyzed personal financial statements
Wrote credit analysis for approval of proposed franchise customer loan requests
Underwent traditional commercial credit training

Commercial Leadership Program - Underwriter

ALPFA Holy Cross Chapter

Oversee new member recruitment and lead all meetings and events
Coordinate executive board duties including marketing campaigns and budget management
Develop relationships with corporate sponsors

Developed reporting for in-store credit acquisition by selling floor associates
Created a process for tracking results in a store test for greeters
Completed analysis for sales incentive compensation
Collected hourly application data for 28 days across 1,062 stores and created a report to maximize store visit efficiency

Commercial Leadership Program Sales Intern

Sentinel Benefits & Financial Group

Research and analysis of competitors and potential acquisitions
Sentinel product and client analytics
Design and produce reports off Microsoft Dynamics, FRx, and SalesLogix

Financial Analyst Intern

Perfect Fuel Chocolate

Took charge of several marketing projects, developed social media promotions, and sold product at local events
Refined the company’s financial projection model which was used in raising capital
Created an order fulfillment process and operated/refined the Zoho CRM system
2013 asked by the CEO to assist in weekend sales presentations and demonstrations

Business Operations Intern

Follow me for digital marketing tips | Advised 100+ executives to grow their business | Ex-Deloitte | On a mission to give 1M business owners the growth tools they can't access today | CMO for $5M+ B2B businesses

TalentHQ gets you the best talent in Latin America. FAST.

We have a pool of 25,000 candidates ready to go.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales
+ more

How?
I spent 6 years as a management consultant building systems for Fortune 500s.

We have those systems ready to copy/paste into your business.

Don’t know how to:
➟ Onboard?
➟ Manage?
➟ Motivate?
➟ Pay talent?
➟ Design their role?

We do all that for you.

We get you the best talent. And you get pain-free hiring.

FAST.

But don’t take my word for it.

Hear what our clients have to say 👇

“We sent an offer to that Webflow dev you sent us. Insane find. Incredible talent. 30% lower in monthly than we said.”
- Sam Preston, CEO of Service Scalers

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“I could NOT be happier with the 3 hires I made from you for Cashflowy. Those 3 ladies work brilliantly together and are SLAYING.

Time for the next hire. The bar is now SKY HIGH!”
- Heidi DeCoux, CEO of Cashflowy

---

“Great hire! She’s very communicative, on top of all her tasks and hungry to take on new work."
- Ross Beyeler, COO of Trellis

---

“From tip to tail, they walked us through everything we needed to do, quickly found two amazing candidates out of about five that we interviewed, I think less than two weeks.

They took us through the entire onboarding, helped us with training SOPs, getting the new employees set up. Can't recommend them enough. We'll be definitely using them in the future for any offshore talent needs.”
- Ryan Bishop, CEO of Rho Nutrition

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“TalentHQ helped me find my first international contractor and I literally could not recommend them enough. They were incredible to work with great people. 

They helped me with any little question I had about managing, onboarding, and maintaining this contractor and our relationship that we have.”
- Ethan Ferguson, CEO of Grotto Digital

---

Ready to get the best of LatAm in your business, fast?

APPLY FOR A FREE CONSULTATION.

I’ll take a look at your systems, copy / paste our proven systems, and help you design the role to help your business skyrocket.

Systems include:
➟ SOPs
➟ Onboarding
➟ Task management
➟ Management frameworks

Oh btw.

If months later you find out that person isn’t a fit?

We’ll swap them out no questions asked (for free).

Apply here:
https://calendly.com/brianfoconnor/free-talent-consultation

P.S. Don’t need to hire and just want the systems consulting?

Click my featured section to book a consultation ($1,250)

Jay Yang

Acquisition.com

Social Media Strategist for Alex & Leila Hormozi

Pre-Production Strategist for Alex & Leila Hormozi

The Spark

Writer

I help established entrepreneurs scale their brand and market their products using social media.

AppSumo

I worked directly with Noah Kagan (Founder & CEO of AppSumo) to strategize, create, and grow his social media brand and email newsletter. Led the social media campaign that helped make Million Dollar Weekend a New York Times bestseller.

Head of Content to Noah Kagan

Z Fellows

Grew the Z Fellows Twitter account from 1,066 to 22,369 followers in 1 year and newsletter from 3,460 to 6,000+ subscribers.

Content Strategist

The Startup Archive

Developed the content creation and distribution system that grew the Startup Archive Instagram account from 0 to 160,000 followers and Twitter account from 0 to 40,000 followers in 9 months.

Perch

Marketing

Good People Digital

Researcher & Copywriter

The Newsletter Nerd

Started and scaled a B2B newsletter media company to exit within 5 months.

beehiiv

Created and launched the beehiiv 101 resource.

Growth Marketer

Hi, I’m Jay Yang.

I believe you don’t need permission to create your own opportunities.

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential.

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller).

These days, I help entrepreneurs scale their brand, grow their audience, and market their products more effectively.

When I’m not working, you’ll find me:

• Playing pickup basketball at the local gym.
• Picking up and putting down heavy things (roughly 10-12 times).
• Hanging with family and friends.

Can’t believe I turned 20 today…

What a wild journey it’s been so far:

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential. 

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller). 

At 18, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year. 

At 19, I dropped out of college to work on Alex & Leila Hormozi’s media team, and self-published my first book You Can Just Do Things, which became an Amazon best-seller.

…and now I’m 20.

Part of me feels like I have to follow it up with something even bigger and grander this year. 

But the older I’ve gotten, the more I’ve realized how important patience and playing the long game is to your long term success.

So when I feel restless or anxious about my future, I zoom in.

I will write daily. I will read daily. I will lift daily. I will learn daily. I will help others daily.

If I do those things, I cannot lose.

Here’s to another trip around the sun! ✊🏼

Social Media Strategist for Alex & Leila Hormozi | Author of You Can Just Do Things

No alternative text description for this image

Pretty cool thing to wake up to - got featured in Forbes!

You can just do things 🫡

Alex & Leila Hormozi’s Written Media Strategist | Author of You Can Just Do Things

I turned 20 two weeks ago…
Here’s how I got here:

When I was 15, I googled “how to make money online”.

That led me to start a music promotion YouTube channel where I’d promote underground artists songs to help them get exposure.

I posted every single day for an entire summer… but the channel didn’t go anywhere :(

But it did teach me the power of online content and value creation.

At 16, I realized I needed more guidance on how to run an online business, so I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help him.

That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential. 

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them.

That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller). 

At 18, while in college, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year. 

I learned a ton about offer creation, sales, onboarding, client success, marketing, and operations.

At 19, I dropped out of college to work on Alex & Leila Hormozi’s media team as a written strategist writing tweets, ads, VSLs, YouTube scripts, and emails.

I also self-published my first book You Can Just Do Things, which became an Amazon best-seller.

To be completely honest, those two decisions were the scariest decisions I’ve ever had to make.

…and now I’m 20.

And I’m still just getting started 😈

If I could go back and give my younger self one piece of advice - it would be this:

>> Do more things that would make your 10-year-old self proud. <<

The goal is to look back and be able to say…

“Everything we said we’d do, we did.”

The quickest way to change your life is to put yourself in an environment where you feel out of place and force yourself to level up.

Since joining Acquisition, I've been in rooms with deca-millionaires and centa-millionaires. I've led meetings, worked with vendors, run learning workshops for the team, and pitched ideas to the company's leaders.

In nearly every one of those situations, I felt slightly out of place.

And that was the point.

Mimicry is fundamentally baked into the psychology of every human being.

Rather than trying to fight against it, lean into it, use it, find the best people you know, and spend as much time with them as possible.

Work with the best in the world. Lift with people stronger than you. Run with people faster than you. Hang out with people happier than you.

You become who you surround yourself with.

graphical user interface, text, application, chat or text message

A reflection on turning twenty…

(Link to full blog in the comments)

Reminder to self:
"Never let your quest for more distract you from the beauty of enough."



This Thanksgiving, I keep reminding myself that I'm living the life my younger self once prayed for.

This past year has been absolutely wild...

• My content agency crossed six figures, and then I shut the whole thing down.

• I published my first book (which became an Amazon bestseller), dropped out of college, and moved across the country to join Alex & Leila Hormozi's media team.

• We broke a Guinness World Record and made $106M in 3 days.

• I ran my first marathon. Got featured in Forbes. And built my Instagram to over 250k followers.

When you see it all listed out like that, it looks like everything just clicked into place.

But honestly, there were so many nights where I'd lay awake, staring at the ceiling, wondering if I'd completely blown up my life for nothing.

The weird part is that all these "highlights" probably made up 1% of my actual year. The other 99% felt pretty ordinary, messy and uncertain.

It's only when I look back now that I can see how much actually happened.

And that's what I keep forgetting:
That growth happens in the quiet stretches, not the headlines.

Whenever I catch myself complaining or feeling sorry for myself about some random little thing...

I stop and think about how 15-year-old Jay would absolutely lose his mind if he knew about all the cool stuff we've experienced this year.

I met so many incredible people who became real friends. I learned more than I thought possible. And I'm finally starting to feel proud of who I'm becoming.

While I'm still just scratching the surface of the things I want to do with my life... I'm beyond grateful for everything that's happened thus far.

Happy Thanksgiving everyone.

Here's to many more incredible experiences with incredible people.

- Jay

Ps. YOU CAN JUST DO THINGS (!!)

Happy Thanksgiving!!

|￣￣￣￣￣￣￣￣￣￣￣￣￣￣|
        you can just do things 
|＿＿＿＿＿＿＿＿＿＿＿＿＿＿|
                    \ (•◡•) / 
                      \      / 
                       ——
                        |     |
                        |_   |_

"Don't be so busy planning the future that you forget to live in the present."

Stop worrying

Creators and content teams...
A hill I'm willing to die on:



You're probably not paying enough attention to your written platforms.

And here's why:

It's well known that YouTube and Instagram are incredible platforms for reaching people and driving revenue.

So most content teams believe they should allocate more resources to those platforms.

BUT... there's a caveat.

While that is a directionally correct statement, there is additional nuance that needs to be taken into consideration.

You see, written content isn’t just one of the platforms. It’s the foundation of all the other platforms.

Tweets become:
• YTCP posts
• Threads posts
• LinkedIn posts
• Facebook posts
• Instagram posts
• Scripts for shorts
• Scripts for YT videos

So even though Instagram or YouTube may get more total impressions than X...

A large percentage of those impressions are driven from X content.

So... what’s the conclusion?

Written content shouldn’t be an afterthought.

When the writing works, every downstream channel performs better. When it doesn’t, the entire system underperforms.

I turned 20 this past Friday...

What advice do you have to make the most of this next decade? 👇

This idea might actually change your life:

HOT TAKE:
A leader's job is NOT to tell their team what to do...



A leader's job is to set the standard.
To create guidelines.
To give support.

To make their team look good to everyone else.

If a leader is constantly:
- stepping over their team
- chasing the spotlight
- protecting their ego above the mission

... run the other way.

You won’t grow under someone who needs to be the star.

taplio

The Battle

Brian O'Connor (Fractional CMO)

Jay Yang

Followers

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Performance ScoreJay Yang's LinkedIn Performance

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taplio

The Battle

Brian O'Connor (Fractional CMO)

Jay Yang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Yang's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJay Yang's LinkedIn Performance