Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

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People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

16 years in SEO. 

This is the biggest opportunity I’ve seen.

AI pushed the industry into a reset.

And the advantage moved with it.

These are 5 signals from last week redefining the landscape:

1. You’re Late to SEO. That’s Your Advantage in 2025

If you're only starting now, you get to skip unlearning a decade of tricks. Ride AI tools, and go straight to long-tail keywords that will actually bring you customers. 
https://hubs.la/Q03TNLs70
 
2. AI Sends 1% of Traffic and Controls Most Customers

The new Conductor report reveals AI referrals are tiny in volume but huge in influence, shaping which brands customers trust before they even think about clicking through. 
https://hubs.la/Q03TNBqs0

3. The Smartest Brands Use AI Like a Scalpel, Not a Firehose 
 
If most of your AI effort vanished, would your customers feel the difference, or would your marketing still sound like everyone else’s? That’s your real AI strategy audit. 
https://hubs.la/Q03TNGWB0 

4. Google’s AI Now Shops for Your Customers, Are You Still on the Shelf?

With Search and Gemini comparing options and closing purchases, the brands that earn the spot are the ones the AI sees as the safest, smartest “yes.” 
https://hubs.la/Q03TNFlG0

5. AI Is Killing Data Silos and Forcing Your Team to Share One Customer Reality

As AI connects signals across every system, it also pushes you from tool-centric reporting to a single shared view of the customer that no team can dodge. 
https://hubs.la/Q03TNymt0

Your brand has a split second to make sense. Let's use it wisely. 

Pick a time and upgrade the moment: https://hubs.la/Q03TNLrj0

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act-leadership

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JSESSIONID

li_at

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

What do you do when CTR falls off a cliff?

AI Overviews just cratered them.

−61% organic, −68% paid.

The aftermath isn't pretty. 

Let's take a look on last week's hits: 

1. AI Overviews Broke Google’s Click Economy

Recent data shows organic clicks down 61% and paid down 68% on queries with AI Overviews. Even when the feature doesn’t appear, users are clicking less everywhere. 
https://hubs.la/Q03SDBFw0

2. AI’s Split Personality: ChatGPT Expands, Google Tightens

New Semrush data reveals a quiet power shift. ChatGPT is citing 80% more sources (experimenting wildly) while Google’s AI Mode is tightening its circle. 
https://hubs.la/Q03SDCMB0

3. The Profound Index: Unveiling the Titans of AI Search

Profound just launched a live leaderboard showing which brands dominate LLM visibility and what fuels their AI discovery wins.
https://hubs.la/Q03SDBbw0

4. Google’s Double-Serving Rule Is Rewriting Fair Play

A recent policy lets one advertiser take two ad spots on the same page, tilting the auction in favor of big spenders. Sounds pretty unfair, doesn't it?
https://hubs.la/Q03SDv3L0

5. Google’s PMax Now Reaches Drivers on Waze

Performance Max just added Waze ads to its inventory, letting brands reach drivers through navigation pins while unlocking new channel performance reporting.
https://hubs.la/Q03SDDJp0

The click economy broke.

But even if metrics crash and trends flip, authority keeps converting.

Ready to meet the signals that still move markets? 
Book your call → https://hubs.la/Q03SDBfb0

POV:

You work with Alpha Efficiency on your top of line revenue:

Alpha Efficiency

DeltaOps Consulting

I help CMOs scale marketing teams by applying lean principles like Kaizen to optimise processes, remove inefficiencies, and improve collaboration. My goal is to save marketing teams time and resources, driving smarter, more effective campaigns. If you're looking to streamline operations and create a culture of continuous improvement, I’m the partner to call.

Founder & CEO

Shoot 4 The Moon Ltd

Marketing operations consulting and workshop facilitator of 'Ox' the Operations Excellence Programme for marketeers. On our Ox course, in just 3 sessions, your team will be fast-tracked to gain the confidence to audit and own their processes and embrace the discipline of continuous improvement. 
The 3 workshops will solve these common issues: automating manual processes, freeing-up space by reducing non-value adding tasks, and standardising processes to eliminate siloed work.

Consultant and Facilitator

Prime Video & Amazon Studios

Leading the marketing campaigns of SVOD titles, Prime Video Channels, and Live Sports properties across +50 streaming device partners in EMEA.

Marketing Manager - EMEA

Leading various marketing operational projects that aid Prime Video’s EU expansion. 
Responsibilities included:
•	Creating efficiencies by implementing new software, deprecating and unifying tools, and developing automation. 
•	Establishing Standard Operational Procedures with other teams to streamline processes. Teams included Content Acquisition, Catalog, Local Brand teams, Amazon Studios, etc).
•	Mapping roles and responsibilities to establish single thread ownership of tasks to maximise efficiencies.
•	Educating and on-boarding +50 newcomers on processes, tooling, and resources.
Key Achievements:
•	Introduced a workstream that reduced ingestion errors saving +10h per title in the campaign management team (+400h in 2022)
Skills developed:
•	Large scale operations management 
•	Mastering project management tools

Marketing Operations Manager - EU

Henkel

•	Managing the brand relaunch of Schwarzkopf's Masterbrand across categories: Colour, Styling and Care
•	Developing a brand plan for Right Guard, including the ideation, strategy, and development of a new premium sub-brand to enhance category and brand value. 
•	Supporting the divestment of Right Guard after the acquisition from a private equity firm.
•	Leading the implementation of Power BI (market share data platform) for the UK marketing team.
•	Analysing and assessing different ventures for the UK marketing team including D2C and brand extensions.
•	Managing and developing the 2021 Schwarzkopf Graduate Programme (+400 applicants, 2-day virtual group assessments, 16 second stage interviews).
•	Managing and training graduates, included: development plans, training, and upskilling.

Senior Brand Manager - Beauty Care Retail - Body and Hair (Right Guard, Schwarzkopf)

•	Revitalising Right Guard with a brand relaunch and repositioning with market research data and multiple workshop sessions.
•	Managing a nationwide Out of Home and Digital/vod campaign to support the relaunch. This included the development of all assets, creative workshops with media owners, and media budget optimisation.
•	Rolling out the relaunch on Right Guard’s Xtreme sub-brand and Shower Gel ranges, and preparing 2021-2022 NPDs.
•	Managing a last-minute COVID response project that included the launch of 3 SKUs in record time.
•	Performed Net Revenue Management portfolio assessment; which resulted in the launch of a new deo size in the category.

Brand Manager - Beauty Care Retail - Right Guard, Fa

•	Developing and executing brand strategy plans for local brands.
•	Performing 'deep dive' analyses to key categories which resulted in changing in pricing strategy and the rationalisation of ¼ of the brand portfolio. Resulted in a margin increase of +2pp.
•	Full ownership of ATL/BTL campaigns that included 3 TV and VoD campaigns (i.e. building business cases, forecasting, working with creatives, undergoing Clearcast approvals, buying media, and tracking/presenting results).
•	Training and supporting newcomers, including being an interim line manager for 5 months.
•	Championed the implementation of a volunteering program at Henkel to aid a local food bank.

Brand Manager - Adhesives for Consumers - UniBond, No More Nails, Solvite, Nitromors

•  Activating and managing digital campaigns (i.e. SEO, AdWords, Pinterest promoted pins, Facebook ads, YouTube video campaign, Google banners). 
•  Launching and managing an inspirational-DIY website and Facebook page.
•  Collaborating with digital managers from other business units to share best practices. 
•  Liaising the implementation of campaigns that linked with customer’s digital assets. 
•  Updating the business unit’s digital assets (i.e. YouTube pages, social media, websites). 
•  Working with content and SEO agencies to optimise digital assets (e.g. creating and defining assets, keywords and content for A+ pages). 
•  Implementing GPRD compliance across all the business unit's websites and digital touch points

Adhesives for Consumers Digital Marketing Manager (on top of brand responsibilities)

•  Supporting the launch of NPDs and implementing +100 artwork refreshes and adaptations. 
•  Developing, executing and presenting local brand plans 
•  Launching local and international product innovations. Including introducing  27 new products in 2 months for a customer’s international tender.   
•  Managing and coordinating digital and TV campaigns.
•  Providing cross-functional support: trade marketing, demand planning, supply planning, sales, finance, packaging, production, customer service, regional and global teams.

Junior Brand Manager - Adhesives for Consumers - UniBond Sealants and PU Foam

Panamericana de Salud C.A.

Responsibilities include:
• Analysing the company’s financial accounts (e.g. statement of cash flows, income statement,
balance sheet) and developing action plans.
• Performing cost accounting analysis and valuations of projects.
• Assisting in the debt management for account receivables.
Key Achievements:
• Decreased the variable costs by 12%.
• Collected 90% of account receivables including $10,000 of bad debt
Skills Developed:
• Negotiation skills under stress
• Financial accounting skills (e.g. ratio analyses).

Financial Advisor

The London Print Company

Responsible for organising the daily on-line and mail marketing activities, debugging the CRM software, changing the pricing strategy, performing a cost analysis of promotional products, and designing a strategic business plan.

Marketing Intern

Founder | Consultant | Content Creator | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

Hi, I’m a former brand marketer who’s now an expert in process improvement.

At Amazon, I led big marketing operations projects and saw firsthand how improving processes can make a huge impact. Today, through my consulting firm, I help marketing teams grow more efficiently by using smart management methods like Kaizen.

I work with CMOs of mid-to-large companies, especially those with teams of 10 or more, to streamline workflows, improve teamwork, and get the most out of their marketing tools. By spotting inefficiencies and turning them into productive actions, I help teams achieve more with less effort.

My goal is simple: save time, cut waste, and create a culture that’s always improving. With my experience in brand marketing and process optimisation, I’m here to help you scale your marketing operations smoothly and effectively.

In short: I help marketers improve their processes by removing inefficiencies, automating tasks and eliminating wasteful activities.

Oliver Ramirez G.

People don't leave great jobs.

(keeping talent isn't rocket science)

The best leaders know:
✔️ Growth isn't a favour - it's a promise.
✔️ Respect isn't a bonus - it's the baseline.
✔️ Fair pay isn't kindness - it's smart business.

Here's a proven action plan to keep your best people:

1️⃣ Fair pay is table stakes.
→ Review comp structures twice a year. 
→Stay ahead, don't review it after people quit.

2️⃣ Respect isn't just tone.
→ Operationalise it: Set real feedback loops where
employee ideas are acted on, not just "noted."

3️⃣ Growth needs a map.
→ Make personal development plans part 
of quarterly goals, not a dusty once a year HR form.

4️⃣ Recognition beats annual awards.
→ Use: weekly wins, small shoutouts, instant feedback 

5️⃣ Career paths shouldn't be mysteries.
→ Create clear role progressions and talk about 
them often. Don't let it become a guessing game.

6️⃣ Workloads must be sustainable.
→ If high performers are overloaded, they burn out.
→ Build capacity plans, not just headcount reports.

7️⃣ Trust is built in the small things.
→ Let people own their projects. 
→ Kill the "approval bottleneck" culture.

8️⃣ Transparency is oxygen.
→ Share the "why," not just the "what" of your decisions.
→ People commit when they understand the context.

9️⃣ Feedback isn’t a grenade.
→ Train your managers to coach, not criticise. 
→ Invest in real leadership development 

Listen, respect, grow.
It’s smart leadership.

Stay ahead. 
Build companies people don’t want to leave.

💭 What's your favourite retention tip?

- - - 
♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.

Founder | Workflow Automation | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

If you take care of your employees,
they'll take care of your business. 

Keeping employees happy is not rocket science.
Provide training, motivation, and opportunities.

Here are 5 ways to take care of your people:

1/ Training is a smart investment
 ↳ Firms that train generate 3x more rev. per employee
 ↳ Stagnant teams lead to stagnant business.

💡 Make development a KPI, not a 'nice to have'.

2/ A good culture retains employees
 ↳ 62% of employees leave due to bad culture.
 ↳ Money attracts, but culture retains.

💡 Build a mission-driven, psychologically safe space.

3/ Accountability empowers employees
 ↳ Ownership fuels retention by 97%.
 ↳ People stay where they feel responsible.

💡 Give autonomy, allow mistakes.

4/ Showing empathy isn’t soft, it’s a superpower
 ↳ Employees with empathetic leaders are more loyal.
 ↳ People often don’t just quit jobs, they quit bad bosses.

💡 Listen, pulse check through direct/indirect channels.

5/ Well-being isn’t a perk. It boosts productivity.
 ↳ Burned-out employees cost millions in lost output.
 ↳ Happy teams outperform unhappy ones by 20%.

💡 Balance workloads, don't overwhelm your best talent.

Remember to take care of your team, 
and they’ll take care of your business.

💭 Which point resonated most with you? 

- - -

♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.


Sources: ATD Research, Charity Job Finder, Gallup, EY Empathy in Business Survey, University of Warwick.

Leaders who punish mistakes also punish progress.

(here’s what most leaders miss)

When leaders obsess over avoiding mistakes, 
they unknowingly block innovation.

Here’s what happens when “no mistakes allowed” becomes the culture:

❌ 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗲𝘀
↳ Teams stop taking risks.
➞ Innovation shrinks to safe, incremental tweaks.

❌ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻
↳ Fear of failure keeps people quiet.
➞ The best ideas never see the light of day.

❌ 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘀𝗹𝗶𝗽 𝗮𝘄𝗮𝘆
↳ While you’re busy avoiding errors, competitors are busy learning.
➞ They adapt faster and win faster.

❌ 𝗣𝗲𝗼𝗽𝗹𝗲 𝗱𝗶𝘀𝗲𝗻𝗴𝗮𝗴𝗲
↳ High performers won’t stay in a punishment place.
➞ You end up with compliance, not creativity.

The truth is simple:

✅ Mistakes can be fixed.
❌ Missed opportunities can’t.

Just ask Blockbuster, Kodak, or Nokia. 
Playing it safe was their biggest mistake.

💭 Has fear of mistakes ever hold you back?

- - -

♻️ Repost to help other leaders.
➕ Oliver Ramirez G. for leadership & process improvement.

When people make mistakes, 
the last thing they need is more discipline.

How you react as a leader matters. 

If you create a culture of blame, people will:

❌ Avoid taking risks.
❌ Hide errors until they become crises.
❌ Point fingers at others instead of owning up.

Here are 6 ways to build a culture of owning mistakes:

1️⃣ Embrace vulnerability
 ↳ Leaders should openly admit their mistakes.
 → Sends the message: “It’s okay to speak up.”

2️⃣ Build psychological safety
 ↳ People need to feel safe to disclose errors.
 → Builds trust and reduces fear of repercussions.

3️⃣ Learn from mistakes
 ↳ After any issue, focus on learning not blaming.
 → Run post-mortems to prevent issues from recurring.

4️⃣ Share “failure stories”
 ↳ Share team mistakes and solutions in meetings.
 → Normalises vulnerability & continuous improvement.

5️⃣ Offer training and resources
 ↳ Provide tools or training to prevent mistakes.
 → Employees need to build skills to succeed.

6️⃣ Recognise and reward honesty
 ↳ Publicly acknowledge those who speak up.
 → Reinforces that transparency is valued.


Your team works best when they feel safe to admit errors.

You can start by listening without judgment. 

💬 Which of tip do you think is most effective?

- - -

♻️ Repost to help your network.
➕ Oliver Ramirez G. for effective leadership & process improvement tips.

Working with people smarter than you
is a blessing, not a threat.

I've seen too many leaders protect their ego by
choosing "manageable" candidates over top talent.

The cost:

❌ You avoid people who might question your decisions
❌ Every major decision becomes a bottleneck through you 
❌ Innovation dies because nobody challenges your thinking

Harvard Business Journal found that bad hires 
drive 80% of employee turnover.

But when you hire up, everything scales:
✅ Smart hires spot problems before they explode
✅ They bring solutions, not just execution
✅ High-performers attract other high-performers

The fastest-growing companies are led by founders
who know their gaps and hire exceptional talent to fill them.

"Try never to be the smartest person in the room.
And if you are, find a different room."
-Michael Dell

💭 Which part resonated with you most?

---
♻️ Repost to help other leaders
➕ Oliver Ramirez G. for leadership & process improvement

85% of people believe they're over-performers.

(how your ego can kill your growth)

An unchecked ego can sabotage your growth:

1️⃣ The Feedback Filter
↳ You dismiss criticism as "they don't understand"
↳ Only hear praise, ignore improvement areas

💡Escape it by regularly asking for 360 feedback

2️⃣ The Fixed Mindset Trap
↳ Challenges threaten your "smart" identity
↳ You avoid situations where you might fail

💡A growth mindset requires you to challenge yourself 

3️⃣ The Comparison Obsession
↳ Focus shifts from learning to looking good
↳ Energy goes to protecting image, not developing skills

💡Keeping up appearances only fools yourself

4️⃣ The Knowledge Ceiling
↳ "I already know this" blocks new information
↳ You stop asking questions that reveal gaps

💡 Studies show curiosity drives career advancement

The answer is to develop a "quiet ego".

It's not about suppressing confidence,
it's right-sizing your self-perception.

Research shows that individuals with quiet egos have:
✅ More authentic relationships
✅ Higher wellbeing and life satisfaction
✅ Greater learning capacity under pressure

How to develop a quiet ego for growth:

1️⃣ The Reality Check
↳ Ask "What don't I know?" before every project
↳ Seek feedback from 3 different perspectives 

2️⃣ The Growth Challenge
↳ Choose 1 task monthly that makes you uncomfortable
↳ Document what you learned from failures

3️⃣ The Authentic Leadership
↳ Celebrate others' wins publicly
↳ Share your mistakes and lessons learned openly

The strongest leaders aren't those who never fail.
They're those who learn fastest from discomfort.

Your ego wants to protect you from feeling small.
Growth requires embracing what you don't know yet.

💭 What tip works best for you?

---
♻️ Repost to help your network embrace growth
➕ Oliver Ramirez G. for leadership & process improvement

Sources: The Quiet Ego Scale (2015), Growing a growth mindset (2020).

Smart leaders focus on this one thing

(the secret to consistently outperform)

Most managers obsess over outcomes:
- Chasing metrics
- Racing for results
- Pushing for perfection

But focusing on results only gets you so far.

Amazon taught me that neglecting your processes
exposes your team to vulnerabilities:

- Hidden bottlenecks
- Inconsistent results
- Constant firefighting 

High-performing leaders focus on mastering 
repeated success with reliable processes.

Here's how process-focused leaders win:

1/ Diagnose - Process Audit 
↳ Map current workflows end-to-end
↳ Identify bottlenecks and pain points

💡 Quantify the problem (e.g., hours lost per year)

2/ Stabilise - Process Standardisation 
↳ Create clear, repeatable workflows
↳ Remove unnecessary variations

💡 Document the 'what' and the 'how'

3/ Accelerate - Process Optimisation 
↳ Eliminate redundant steps & waste
↳ Automate where possible

💡 Eliminate non-value adding activities

4/ Train - New Process Enablement
 ↳ Upskill teams on new systems and tools
 ↳ Provide job trainings & reference guides

💡 Regularly check the tool adoption rates

5/ Safeguard - Governance & Controls 
↳ Set clear ownership and accountability
↳ Build in quality checks

💡 Prevent issues from ever repeating

6/ Sustain - Continuous Improvement Culture 
↳ Promote experimentation like PDCA
↳ Celebrate process innovations

💡 Small wins compound into big victories

When you neglect the process, 
you'll find yourself consistently reacting.

When you focus on building good processes, 
excellence becomes inevitable.

The greatest achievements are always engineered.

💭 Which step resonated the most?

- - - 
♻️ Repost to help your network.
➕ Oliver Ramirez G. for leadership & process improvement tips.

(Credit to Ash Lamb for this amazing visual!)

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