Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

"BREAKING: Claude can now do $10,000/month SEO for free."

After 16 years in SEO, I see 100% pure cope (here's how not to fall for SEO scams)

None of these guys share results.

None of them share case studies.

Because they don't exist.

It's grift wrapped in a thread.

I've been ranking sites since 2010.

• Real clients
• Real campaigns
• Real money moved ($13 mil VC funded exit secured)

And the recycled take never changes:

"Businesses quietly going all-in on AI + SEO will save a ton of money."
"This feels like buying Bitcoin at $100."

Nah.

Bitcoin didn't require you to understand search intent, site architecture, crawl budgets, or why Google just nuked your site overnight.

Same playbook every time:

List a stack of cheap tools.

Claude: $20/month. WordPress: cheap. Canva: free. GSC: free.

"Total cost: under $100/month." (You need 20x Max Claude, which costs $200. But they won't tell you that.)

Then: "people used to pay agencies $1k-$3k for this."

As if SEO is just hitting publish.

Same energy as people who pay for a gym membership and never workout.

The tool is not the skill.

It never was.

What AI actually cannot do:

• Tell you why your traffic dropped 40% after a core update.
• Read your GSC data and prioritize cannibalization fixes.
• Build a link strategy that doesn't get you torched.
• Audit your site architecture and know what to kill.

It cannot prioritize. It can only produce.
More content faster without strategy = a bigger mess, built quicker.
Can AI speed things up? Absolutely.

I use it every day.

Drafts. Outlines. Content workflows. Elite for that.

But it's a power tool. Not a tradesperson.

You still need someone who knows where to cut.

These posts get engagement because they sell a fantasy.

That expertise is dead.

That 16 years of pattern recognition gets replaced by a $20 sub.

It doesn't.

The people winning with AI right now aren't replacing skill.

They're stacking it on top of speed.

That's the edge.

Link under my profile for real ways to use AI in SEO (results, not slop).

I help you improve Local AI & SEO Mentions for your firm | Official Google & Hubspot Gold partner

Your web developer built you a beautiful site (and disappeared)…

All you are left with:

• Your WordPress login sits at /wp-admin
• Bots already found it
• They're running thousands of password combos right now.
• Your plugins haven't been updated in months.

Each one is a door.

And hackers have the keys to every outdated lock.

• No 2FA
• No WAF
• No monitoring
• No rate limiting

You won't know you've been hacked
Until your AI SEO rankings tank.
And your clients stop calling.

Here's what a real setup looks like:

• A law firm launches a new WordPress site.
• Within hours, automated bots hit /wp-admin.
• But this time it's different
• Rate limiting kills brute force

CAPTCHA blocks the scripts.

2FA stops stolen credentials.

Firewall filters the noise before it touches the server.

A plugin vulnerability drops next week.

Updates are staged, tested, deployed.

Something still slips through?

File monitoring catches it in minutes.

Clean backup restores in under 10.

Most devs build pages.

The ones clients keep on retainer?

They protect revenue.

Be that developer.

Corporate HATES remote work.

This is how I started a 100% remote agency.

My "Overdelivery Stack" that scaled our clients to 8-figure exits:

• Nitro Cold Brew
• MacBook (or an iPad)
• Great Internet connection
• Stellar client results (recent client got acquired for $13,000,000)

I've scaled our clients from places like Ibiza and Paris.

And my team?

They're doing the same, working from places that inspire them.

✅ No long commutes
✅ No office distractions
✅ No pointless water cooler conversations

Want to swipe my SOPs that allow me to run this company from the comfort of my iPhone?

Sign up for my Substack for exclusive in-depth guides on how to grow a 100% remote company.

Link under my profile.

SEOs are DEAD.

I dared our AI to outperform our best SEO analyst.

Gave them both the same 20 sites. Same criteria. Same deadline.

The AI went first.

Lightning fast, no eye fatigue, 100% grind mode.

259 SEO errors were flagged in under 10 minutes.

Then our human analyst went in, line by line, analyzing structure, intent, UX, and context.

It found 83 issues.

Fewer, yes, but half of what the human eye caught, AI was blind to.

So... was AI actually better? 

No.

This experiment confirmed something bigger than numbers could show.

There’s no more betting on one tool or one method anymore.

The AI caught what was technically broken.

The human caught what was strategically wrong.

Choosing between AI and human expertise is like choosing between your left and right eye.

You can function with one. But depth perception requires both.

That mix is why our clients are still growing while others complain about “SEO being dead.”

If you want to see what this combo could do for your site, let’s go for it.

Book an audit with us.

Worst case, you walk away knowing exactly what’s blocking your growth.

No alternative text description for this image

I'm 39, Serbian Turned American and run a 100% remote web development agency and a 20-people team.

December 2025, our client secured $13,000,000 VC-funded exit.

But it wasn't always like this.

I started from the bottom…

• Came with $3,000 to my name
• To infamous South Side Chicago
• Picked up a job at the grocery store for minimum wage

Fast forward to today, and here's exactly what we sell (steal this if you want):

• Local SEO packages: $2,000/mo+
• Content marketing and SEO writing
• Meta ads management: retainer + performance
• Website complete builds and optimization: $20,000-$84,000

And here's how we keep the pipeline full:

• Referrals
• YouTube Videos
• Post on X/Twitter daily
• Post on LinkedIn 5x/week
• Publish on Substack weekly
• Warm outbound via HubSpot intent data
• DM prospects who comment on competitor's posts

All run on this stack:

• Meta Ads Manager
• CallRail (call tracking)
• Claude + ChatGPT (AI)
• HubSpot (CRM and pipeline)
• Notion (operations and SOPs)
• Google Drive (Our workspace & reports)

The result?

Complete location freedom, 100% of work done from my iPhone while enjoying 
Versailles, Ibiza, and visiting family in Belgrade.

Build the right systems, nail the right offers, and you can scale past $500K with a lean team while driving 7-figure results for your clients.

I break it all down in my newsletter.

Weekly drops on (sign up via the link under my profile name):

• AI
• SEO
• Sales
• Marketing

63 minutes ago someone called to tell me I was dead.

Not metaphorically.

They had already filed an official Google support case claiming I had passed away, and they wanted everything:

• My Google Workspace account
• My entire digital presence
• My business domain
• My emails

The caller introduced himself as David Odza from Google Support.

Professional voice. Palo Alto phone number. A legitimate Google confirmation email sitting right in my inbox.

Everything checked out.

Except one thing.

I knew it was a scam.

Here's where it gets interesting.

He kept asking about my email address. Fishing. Guessing. Circling back to it repeatedly, trying to confirm which account was actually mine.

Then he landed on an old Gmail address.

He asked me directly, "Is this your email?"

I said yes.

What he didn't know was that he'd just found my honeypot.

A honeypot is a fake account that looks real, set up specifically to attract attackers. No real data. No connections to anything important. No value whatsoever.

A trap dressed up as a target.

I keep one precisely for moments like this — an old Gmail address I've never used for anything real, sitting there waiting for exactly this kind of situation.

He thought he'd struck gold.

I let him think that.

Because I had a reason.

I needed his IP address for the fraud report.

He initiated account recovery. Walked me through approving it on the phone — a classic social engineering move where they get you to authorize your own account takeover in real time.

I played along.

Then I watched it unfold in real time:

• He logged in from Massachusetts
• Changed the password trying to lock me out permanently
• I changed it back first
• Kicked him off a Windows machine he had no business being on

And walked away with his IP addresses, phone number, and fake identities

They spent hours planning a sophisticated deceased account takeover.

They got into an empty trap.

Got absolutely nothing.

Now everything, the IPs, the phone number, the fake identities "David Odza" and "Timothy Casper", is sitting in a fraud report heading straight to Google's security team.

The lesson?

These attacks are becoming more sophisticated every day. They use:

• Real confirmation emails
• Real Google infrastructure
• Real support case numbers

Set up a honeypot. Trust your instincts. And if someone calls to tell you that you're dead, maybe don't take their word for it.

This month I'll be running a workshop on how to use AI to protect yourself and your business from phishing attacks.

Sign up to the newsletter (link under my name) to learn when it goes live.

I typed twitter . com into my browser today.

Or so I thought. My screen went black. Then full screen. My keyboard stopped responding. Every key I pressed did nothing...

For about three seconds, I felt that cold drop in my stomach. The one that says: *you've been hacked.*

My mind raced. Passwords. Bank accounts. Client data. Fifteen people depend on systems I manage.

Then I did the only thing I could think of.

Cmd + Option + Escape. Force quit Chrome.

It worked. I was out.

My next hour was spent researching what happened. Scanning for malware. Checking extensions. Reviewing DNS settings. Preparing for the worst.

The diagnosis?

I missed one letter.

I typed `.cm` instead of `.com`. That's it. One missing "o."

Turns out `.cm` is Cameroon's country code. And someone bought `http://twitter . cm` (DO NOT TYPE IT INTO YOUR COMPUTER) years ago for one reason: to catch people who type too fast.

That domain redirected me through an ad-tracking network. The full-screen lockout was just JavaScript on a webpage. Not malware. Not a hack. A scare tactic designed to make you panic and do something stupid.

Like calling a fake tech support number. Or clicking a button that *actually* installs malware.

Here's what stuck with me.

I run a digital agency. I live in browsers all day. I know better. And I still almost fell for it.

Now imagine someone on your team who doesn't know what force quit is.

That's the real danger. Not the scam itself. It's that it only needs to work once on the wrong person.

Three things worth doing today:

1. Show your team how to force quit a frozen browser (Cmd+Option+Escape on Mac, Ctrl+Shift+Escape on Windows)
2. Tell them to never call a number displayed on a "your computer is infected" screen
3. Remind them that the scariest-looking attacks are often the least dangerous, and the quiet ones are what actually get you

One missing letter almost ruined my afternoon.

Don't let it ruin yours.

Landed in USA 13 years ago (photo from THE Chicago South Side)

Cracked laptop...
Rented room
Zero safety

As if that wasn't hard enough:

No investors
No agency mastermind
Just wifi and the decision to figure it out

Fast forward.
Last quarter my agency helped clients lock in 8 figure exits.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

• I focused on local service providers
• When their leads stop, payroll hurts hard
• Solve that consistently and they remember your name and birthday

Sell the real wins

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

• Hundreds of positive reviews on Upwork
• Daily posts on X and LinkedIn
• Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

• AI, technical SEO, CRO, local search
• Enough depth to solve hard problems
• Enough range to connect the whole funnel

Treat cash like oxygen

• Profit targets
• Weekly money reviews
• I built for boring predictability instead of viral spikes

Borrow other people’s trust

• Partner with vendors who already serve attorneys.
• They send us their clients.
• We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:

Turn specific skills into an agency that quietly prints results.

You want to get more details how I've done it? Sign up for my newsletter by clicking the link under my profile.

Your pal, Brian

P.S. I'm getting that hairline BACK.

I analyzed 3,000 websites across ChatGPT, Copilot, and Perplexity over 90 days.

What I found should terrify every marketer sleeping on backlinks.

Here's Sam Atlman’s dirty secret:

Google spent 25 years building a spam filter. These AI platforms are trying to do it in 25 months.

And they're losing. Badly.

ChatGPT and Perplexity were built on top of Bing's index. 

Bing has always been the bouncer who lets everyone into the club. 

• No ID check
• No dress code
• Just vibes

So now you've got AI tools confidently citing websites with fake authors, 100K random product pages, and thousands of AI-generated articles about nothing.

It's like building a library and filling it with phonebooks.

Meanwhile, Reddit became the golden child of Google's algorithm. Why? 

Because Reddit has something these AI crawlers don't: an army of angry moderators with zero spam tolerance.

Reddit is basically a self-cleaning oven. Post garbage, get downvoted into oblivion in 11 minutes.

But here's where it gets interesting for you.

These AI platforms are STARVING for quality signals. They need a way to separate real brands from digital ghosts.

And the #1 signal they're borrowing from Google's playbook?

Backlinks.

Backlinks are the passport into ChatGPT. The entry ticket into Claude. The skeleton key to Grok.

Every legit site linking to you is a vote of confidence these AI models actually understand.

While everyone is obsessing over prompt engineering and AI wrappers, the real power move is dead simple: get other websites to point at yours.

Same game. New arena.

The brands building backlink moats right now will own AI search for the next decade.

The ones ignoring it will wonder why ChatGPT recommends their competitor every single time.

The window is wide open. These platforms haven't figured out spam filtering yet. That's why our clients pay us big money to help them break into AI citations.

Which means right now, quality stands out like a lighthouse in a sea of fog.

• Build links
• Earn citations
• Own the answer

My backlink playbook on how to earn authoritative links is coming up on my newsletter. Link under my name. Sign up before I hit send.

You can be the one learning how to use the AI, or you can be the one influencing people who believe in it like gospel.

Which one are you?

The World is on fire. Your attention doesn't have to be.

News cycle hijacked your mind while AI is unbothered & keeps marching forward.

This is the most expensive time in history to drift.

In this bloody conflict the biggest casualty is your focus. 

And its consequences will reach you whether you pay attention or not.

• Oil prices will climb
• The economy will slow
• AI is already reshaping every industry

Stack a war on top of all that, and suddenly it feels like the ground is shifting under your feet.

You feel it as anxiety. That low hum in the background. The compulsive news checking. The sense that you should be doing something but you're not sure what.

Here's what I want to tell you: that anxiety is not a signal to panic. It's a signal to focus.

I've been here before...

I grew up with bombs over my head. I know what real chaos sounds like.

And I know that the people who came out the other side weren't the ones who froze or spiraled. They were the ones who got quiet, got clear, and moved.

This morning I woke up grateful.

• I have food in my fridge
• I have a roof over my head
• My internet connection is strong

That's more than enough. And whatever the world brings, I will meet it. 

With focus

Focus is the antidote to anxiety

Anxiety thrives on scattered attention. It feeds on doom scrolling, reactive decisions, and an endless loop of "what if."

Focus kills all of that. 

When you sit down with one clear task and give it everything, the noise disappears. The war doesn't stop. The economy doesn't magically recover. But you stop suffering from it, because you're building instead of drifting.

The last time I activated this level of focus was during COVID. 

Everything felt uncertain. I locked in anyway. 

It changed the trajectory of my business. Then I cleared $250,000 in 2020.

Just because the world is on fire, you shouldn't start feeling apologetic for building great things.

This moment feels the same. 

The next 12 to 18 months will be mission critical.

But this time we have two forces reshaping everything: war and AI.

One of them will work for you, if you play your cards right.

The playbook: focus in 3 moves

- Shrink your inputs.

Stop consuming news like it's your job. Set one 15-minute window per day. Outside that window, your attention belongs to your work and the people you love. Anxiety drops the moment your information diet gets intentional.

- Automate what drains you.

Every repetitive task you still do manually is stealing focus from the work that matters. Tools are evolving fast. 

• My Mac Mini runs localized agents
• My Notion is becoming an AI automation engine 
• Things that used to take hundreds of hours are now handled by machine

You don't need a massive budget. You need the willingness to experiment.

- Build one thing every day.

Not ten things. One. A paragraph. A system. A conversation that moves a project forward.

When the world gets chaotic, most people become reactive.

That's your advantage

"Overdelivering" may sound hard. Until you realize how small customer expectations in fact are...

And then you realize that 95% of your competitors can't deliver on basic promises they make. Let alone extras...

That is the mindset of customer service.

Things that are easy to you, and client loves, that's the middle ground you're looking for.

That's what drives positive reviews.

That's what increases your LTV.

And it is your job as an entrepreneur to figure out what that is.

Pinyerd Disability Law clients need a website that makes law information easy to find and navigate.

Our design emphasizes:

Accessibility for all users.
Intuitive navigation.
Clean, consistent layout.
Fast performance.

The results? 

Higher Google rankings, dramatically faster load times, lower cost per acquisition, and more relevant visitors.

Experience it.

I don't post Alpha Efficiency work often enough.

Client had an exceptional multiple 7 figure year.

Good design is great return on investment.

Your AI-created site is a lot like a template.

It loads in 4.23 seconds. Our clients' sites load in 0.8.

That gap matters more than you think.

Because a split second, literally, decides whether you're #1 or #2 on Google.

And #1 gets roughly 50% more traffic than #2.

• Not 5%
• Not 10%
• FIFTY

Do you know how fast your site actually loads?

Not "pretty fast." Not "it seems fine on my laptop."

The actual number.

Here's the thing about AI-generated code:

It's trained to write code that works. Not code that performs.

And those are two very different things.

Your site can function perfectly and still load in 4.2 seconds while your competitor loads in 0.8.

Google doesn't care who wrote the code. It doesn't care if it was Cursor, 

Claude, or a junior dev in a basement.

It cares about one thing: how fast that page reaches the user.

That's the part that should keep you up at night.

Not that you're losing money. That you can't tell you're losing money.

There's no invoice for the leads that never arrived. No alert for the customers who bounced at 3.1 seconds. No dashboard showing what your competitor
captured because their site was 400 milliseconds faster.

It's an invisible bleed.

And AI made it easier to bleed without noticing, because the code looks clean, ships fast, and passes every automated test.

But automated tests don't measure what Google measures.

We've built over 500 sites. The ones that rank aren't only the prettiest. They're the fastest.

And the fastest sites aren't built with the newest tools.

They're built by people who know what to strip away.

Right now your site has a load time.

You either know the number, or someone else ranks #1.

WordPress vs. Webflow for SEO:

One is proprietary.
Other one is open source.

One makes you pay $60,000 per year when you reach the limits...
The other one has no limits.

One dominates 42% of the web.
Other one doesn't let you create robotsLLM.txt file without making you pay more.

Choose wisely.

👋 I'm Oliver, I help you turn clicks into customers using Conversion Rate Optimization (CRO) and high-performing landing pages.

My mission is to make high conversion rates achievable for everyone.

In 2012 I cofound ConversionWise.

We create awesome solutions that make high conversion rates achievable for everyone.

In the past 10 years we've helped skyrocket conversion rates for over 3500 brands, including:
- SlimFast
- BodyBuilding 
- Lotus Biscuits 
- Lamborghini 
- Free Soul
- The Essence Vault
- BOOM! By Cindy Joseph
- World Health Organization 
- Manny Pacquiao
- Kim Kardashian
- Lionel Messi
- GFUEL

and many more.

My goal is to show you how to skyrocket your conversion rates and increase your revenue per session without any additional ad spend.

If you want to learn more about me and my company you can:
☎️ Schedule discovery call: https://calendly.com/conversionwise/enquiry/
📧 Sign up to our weekly CRO newsletter: https://conversionwise.com/newsletter/
🚀 View our solutions: https://conversionwise.com/

Oliver Kenyon

How I’d CRO-charge this supplement brand for higher AOV + stronger conversions.

Not a redesign.
A revenue optimisation.

Here’s how I’d optimise Rootine 👇

1/ Homepage: clarity over cleverness

Before:
• Generic wellness headline
• Benefits slightly buried
• CTA competing with surrounding elements

After:
• Outcome-led headline: Fix Your Sleep. Calm Your Stress. Boost Your Focus.
• Immediate social proof (4.7★ / 2000+ customers)
• Clean 3-bullet benefit stack
• Single dominant CTA: GET BETTER NOW
CRO principle: Specific outcomes outperform vague positioning.

2/ PDP: remove friction at the money moment
Before:
• Reviews present but low authority
• Subscription value not clearly framed
• Hierarchy slightly flat

After:
• Stronger social proof anchor
• Bold, scannable benefit stack
• Subscription clearly highlighted as the “smart” option
• Per-serving pricing surfaced
• Free shipping + cancel anytime reassurance
CRO principle: Make the value differential obvious.

3/ Cart: increase momentum, not noise
Before:
• Free shipping progress unclear
• Upsells visually weak
• Checkout CTA blending in
After:
• Clear progress bar to unlock free gift
• Structured upsell block with reviews
• “You Saved” surfaced
• Dominant Checkout Securely button
• Trust badges correctly placed

CRO principle: The cart should accelerate the decision, not slow it down.

This isn’t about prettier design.

It’s about hierarchy.
Value framing.
Decision simplification.
And increasing AOV without increasing traffic.

That’s optimisation.

12+ Years of CRO and landing pages for Ecom brands | Clients include Portland Leather, GFUEL, BOOM! By Cindy Joseph, HappyV.

Over the past 3–4 years, we’ve hired 200+ people into ConversionWise.

Out of everything we’ve built…

Revenue.
Case studies.
Big-name brands.
New products.

The thing I’m most proud of?

The culture.

We’re fully remote.
Spread across continents.
Different time zones.
Different backgrounds.

And yet we’ve built a place people genuinely want to work.

Of course, over that time, some people have left.

Some thought the grass was greener.
Some were tempted by a shiny new agency.
Some believed the noise.

I don’t blame them.

But what’s interesting is how often they come back.

Or ask to.

Case in point today, someone rejoined us after a year of trying two other agencies.

Their words:

“There’s nothing like CW… and I say this after seeing the inside of a couple of agencies since leaving.”

Do I close the door on people who leave?

No.

Because growth is part of life.
Curiosity is natural.
And sometimes you need to leave to realise what you had.

But moments like this remind me of something powerful:

You can’t fake culture.
You can’t fake standards.
You can’t fake how a team feels behind the scenes.

We know what we’ve built.

And I’m incredibly proud of that.

My team delivered over 100 landing pages in February.

Here's a few of the highlights 📸

Offers are what scale brands.

Not colours.
Not prettier buttons.
Not marginal UX tweaks.

Offers.

When we designs this page we didn’t reinvent the product.

We amplified the value.

– 50% off anchored against full price
– 5 free gifts stacked visually
– Free shipping
– Clear total savings callout
– Risk-free 365-day guarantee
– Low stock + shipping deadline

Same fountain.
Different perceived value.

When the offer is undeniable, conversion gets easier.
When conversion gets easier, scale gets cheaper.

Traffic amplifies whatever you’ve built.

If your offer is weak → you pay for it in CAC.
If your offer is strong → ads become fuel.

The brands that grow fastest don’t just optimise pages.

They engineer irresistible offers.

12+ Years of CRO and landing pages for Ecom brands | Clients include Portland Leather, GFUEL, BOOM! By Cindy Joseph, MOOD.

Isn’t conversion rate optimisation kind of mind-blowing sometimes?

Just by optimising an area roughly the size of an iPhone screen, we helped generate +$77,558 per month for one of our clients.

That’s it.

No new traffic.
No new products.
No big redesign.

Just improving what people see the moment they land.

Most brands treat their homepage above the fold like a billboard.

Big image.
Generic headline.
“Shop Now” button.

But that first screen has a much bigger job.

It needs to instantly answer three questions:

• Why should I trust this brand?
• Why should I care about this product?
• What should I do next?

So here’s what we changed in that one small section:

1️⃣ Added trust immediately
We introduced a simple USP toolbar under the navigation using the three biggest buying drivers from post-purchase surveys.

2️⃣ Simplified the value message
We cleaned up the layout and added three clear, benefit-driven bullets so visitors could understand the value in seconds.

3️⃣ Strengthened the CTA
We replaced the generic CTA with a more emotive call-to-action, made it full-width on mobile, and anchored it with trust signals.

That tiny section…
👉 Generated +$77,558 per month.

All from improving the first mobile screen.

Sometimes CRO isn’t about redesigning pages.

Sometimes it’s just about treating the first screen like the most valuable real estate on your store.

Most supplement brands lead with discounts.
The smarter ones lead with belief.

Here’s how I’d CRO-optimise Legion Athletics 👇

1/ Homepage: shift from promo → positioning
Before:
• BOGO 50% dominated the entire above-the-fold
• The brand felt promotional instead of performance-driven
• Product value came after the sale

After:
• Clear, outcome-led headline: Build muscle. Burn fat. Feel stronger.
• Immediate social proof (15,000+ 5★ reviews)
• Product imagery that reinforces performance
• Clean benefit icons: naturally flavored, lab tested, money-back guarantee
• Single strong CTA: Shop Bestsellers
CRO principle: Sell the outcome first. Offer the discount second.

2/ PDP: make the value instantly obvious
Before:
• Social proof present but buried
• Product benefits lost in long description
• Subscription value unclear

After:
• Review rating pulled directly under product imagery
• Bold benefit stack highlighting protein quality
• Cleaner product selection hierarchy
• BOGO offer clearly integrated into the variant selector
• Reduced cognitive load for faster decisions
CRO principle: Reduce reading. Increase clarity.

3/ Cart: turn intent into higher AOV
Before:
• Free shipping progress unclear
• Upsell cluttered into the cart experience
• CTA lacked hierarchy

After:
• Clear progress bar pushing the BOGO incentive
• Structured upsell with reviews and clean “ADD” CTA
• Savings surfaced clearly
• Strong Checkout Securely button with trust badges
• Reinforced 100% money-back guarantee

CRO principle: The cart should increase momentum, not introduce friction.

This isn’t about prettier design.

It’s about hierarchy, trust signals, and removing decision friction, the things that actually move CVR and AOV.

Lead Generation Done Right Feels Safe, Simple, and Clear.

Here’s what most lead gen funnels get wrong:
They jump straight into forms.
They feel cold and transactional.
They forget users are skeptical before they even start.

Whether it’s finance, health, legal, or home services…
If trust isn’t built first, conversions suffer.

Here’s how we rebuilt this qualification flow at ConversionWise:

1. Intent-Led Top Bar
→ “Free Qualification — See If You Qualify Today”
→ Sets expectations and lowers resistance immediately

2. Security & Legitimacy Cues
→ “Secure & Private” reassurance above the fold
→ Critical for any personal-information capture

3. Visible Social Proof
→ 4.9/5 rating from real customers
→ Builds trust before asking questions

4. Outcome-Driven Headline
→ Focused on the result, not the process
→ People want solutions, not steps

5. Clear Qualification Framing
→ Defines who it’s for
→ Improves lead quality and filters noise

6. Guided Multi-Step Flow
→ Progress indicator reduces overwhelm
→ Makes the form feel manageable

7. High-Contrast CTA
→ Clear “Next” button with strong visual hierarchy
→ No friction. No confusion.

8. Reinforced Core Benefits
→ Simple payment
→ No drastic alternatives
→ Reduce what you owe by up to 50%
→ Addresses the biggest objections upfront

The Lesson:
Lead generation isn’t about collecting information.
It’s about earning permission.

Build trust first.
Then ask for the click.

Follow @oliverkenyon for weekly before/after breakdowns from real client work.  

Hit the "LIKE" button if you found this helpful.  

Cheers.

Direct response sales pages still work! 🔥

$2,196,000 in additional revenue.
6 months.
Same traffic.

No new ad channels.
No magic hacks.
Just structured, data-driven CRO.

I’ve just shared (attached) the full case study showing exactly how we helped an 8-figure ecom brand unlock an additional $2.19M in projected annual revenue through five core tests across:

• Mega menu
• Landing pages
• Product pages
• Cart
• Collection pages

This wasn’t one “viral” idea.

It was disciplined hypothesis creation.
Relentless testing.
And compounding small wins.

The full breakdown is too detailed to paste here, so I’ve attached the complete PDF case study.

If you run an ecom brand and you’re spending heavily on traffic but not obsessing over conversion…

You’re leaving serious money on the table.

Have a read.

And if you’d like a CRO brain applied to your store, feel free to reach out.

case study

Here’s my considered take on AI disrupting the landing page industry.
I’ve stayed fairly quiet on this conversation.
Mostly watching.
Watching qualified and very unqualified people debate it.
So here’s my honest view.
For context.
Landing pages and CRO have been my life for the past 13 years.
For nearly 8 years our agency was literally known as “the landing page guys.”
We’ve designed more landing pages than any other agency on the planet, and many frameworks used by DTC brands today came from work we pioneered years ago.
I say that only to add context.
Because this conversation needs experience, not just opinions.
426 landing pages.
Being worked on right now by our team.
No typo.
 Not edited.
 Not exaggerated.
Just the reality of our pipeline.
But let me also be clear.
I’m not naive.
AI is absolutely disrupting the landing page industry.
But the conversation lacks nuance.
There are really two sides to this.
First.
Yes, AI will massively disrupt agencies and freelancers in this space.
I believe many will disappear over the next 12–24 months.
Not overnight.
But the shift is coming.
Second.
Despite the hype, AI is still a long way from replicating what serious CRO teams do.
From what we’re seeing internally, AI is nowhere near the quality of output, the variety of page types, or most importantly…
the results.
And results are what matter.
We’ve yet to see meaningful disruption for things like:
• Shopify landing pages
 • PDP optimisation
 • full sales pages
 • store redesigns
 • complex funnels
These require experience, strategy, customer psychology and deep data interpretation.
AI helps with those things.
But it doesn’t replace them.
And personally, I don’t believe anything will replace human strategy when it comes to CRO.
Where AI has already disrupted things is advertorials and pre-sell pages.
Those pages can be produced quickly, and AI can already generate and deploy versions of them.
Development workflows will look very different in the next 6–12 months.
At our agency we’re not ignoring AI.
Quite the opposite.
We’re going all in.
Building internal systems, experimenting with tools, and developing software around it.
Because the winners won’t be the people fighting AI.
They’ll be the ones using it better than everyone else.
But I’ll also say this.
There’s a lot of noise and bullshit around AI right now.
Many people claiming it can do things it simply can’t yet.
The real challenge is figuring out what actually works for your business and workflow.
Use AI where it improves speed, insight or execution.
But don’t fall into the trap of thinking it replaces thinking.
Because it doesn’t.
I do feel for many agencies and freelancers.
Business models will disappear.
Those who don’t adapt will struggle.
But one thing I’ve learned after more than a decade in this industry:
There will always be a market for expertise.
Which is why the thing we’re doubling down on strategy.
Because when execution becomes easier…
thinking becomes more valuable.

Most brands put reviews halfway down the page.

We moved them under the CTA and unlocked +$63,735 per month.

🧪 CRO Case Study

The Problem:
The product pages had reviews.
They just weren’t positioned where doubt happens.

On mobile, users would hit the CTA… hesitate… and scroll.

The reassurance came too late.

The Hypothesis:
If we placed high-quality, friction-addressing reviews directly beneath the mobile CTA, we could reduce hesitation at the exact moment of decision.

Not more reviews.
Just better placement.

What We Did:
• Selected highly relevant reviews using post-purchase survey insights
• Focused on common friction points
• Highlighted them in strong, coloured containers for visibility
• Positioned them directly under the CTA on mobile
Right where buying decisions are made.

Why It Worked:
The CTA creates tension.
Reviews relieve it.

By placing social proof immediately after intent, we shortened the gap between “Should I?” and “I’m buying.”

The Result:
👉 +$63,735 per month
Driven by increased revenue per session and stronger mobile conversion rates.

Reminder:
Social proof isn’t just about having it.

It’s about placing it exactly where doubt lives.

Who's tested something similar?

This is what happens when you stop leading with discounts…
and start leading with belief.

Here’s how I’d CRO-optimise Ritual 👇

Not redesign for aesthetics.
Optimise for clarity, trust, and revenue.

1/ Homepage: optimise the first 5 seconds
Before:
• 40% OFF dominated the hierarchy
• Multiple promo messages competing
• Brand positioning diluted
After:
• Controlled sale strip (still there, just not overpowering)
• Trust score anchored high
• Clear science-led headline: “Supplements That Show Their Work”
• Outcome-driven subheading
• One dominant CTA

CRO principle: Lead with belief → reinforce with proof → then sell.

2/ PDP: reduce cognitive load
Before:
• Good visuals
• But benefit hierarchy was soft
• Subscription value not fully emphasised
After:
• Reviews surfaced immediately
• Bold, scannable benefit stack
• Outcome keywords highlighted
• Subscription framed as smart value
• Cleaner decision structure

CRO principle: Make the decision obvious.

3/ Cart: remove hesitation at the money moment
Before:
• Incentives layered and visually noisy
• Savings logic slightly overwhelming
• CTA competing with other elements
After:
• One clear savings progress bar
• Upsells structured cleanly
• Savings clearly surfaced
• Strong, dominant “Checkout Securely” CTA
• Trust cues properly placed

CRO principle: The cart should increase momentum, not introduce doubt.

This isn’t a redesign.
It’s hierarchy, psychology, and friction removal.

That’s optimisation.

What else would YOU be testing here?

Follow @oliverkenyon for more landing page & DTC teardown insights.

Ezra Firestone ⭐⭐⭐⭐⭐

"I have been searching for about 10 years... I have finally found a CRO agency that I believe I will be with for the rest of my career because they’re that good.

It’s called ConversionWise. These guys have made my brand a couple hundred grand in the first 4 months."

Book a FREE discovery call now ➝ https://cnvrsn.co/xlbDD

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