Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

I just hit 12,000 followers on LinkedIn.

• No celebration
• No screenshot
• No dopamine hit

Just a quiet confirmation.

Numbers only matter when they reflect something real.
And this milestone does.

Not because of the count.
But because of the process behind it.

Three years ago, I was “the SEO guy.”

I wrote for Google first.
Humans second.

Intent over attention.

And there is a massive difference.

When someone searches Google, they already want something.
They are raising their hand.

Your job is simple:
Answer better than everyone else.

SEO writing is a drive-thru.

• They order
• You deliver
• The most organized kitchen wins

Social media is the opposite.

Nobody is ordering anything.

You are competing with Netflix, Slack pings, TikTok, and mental exhaustion.
You have to create hunger where none existed.

That shift humbled me.

I had to unlearn structure.
And relearn persuasion.

I stopped asking, “Is this optimized?”
And started asking, “Does this land?”

I studied storytellers.
Not marketers.

I watched how anticipation is built.
How tension is held.
How emotion carries ideas further than logic ever could.

Slowly, something clicked.

I stopped obsessing over keywords and started chasing clarity.
I stopped tracking backlinks and started tracking behavior.
I wrote for humans first.

Ironically, my SEO got better too.

Growth stopped feeling fragile.
It started feeling inevitable.

Not because of hacks.
But because I kept showing up when it made no sense.

When I was tired.
When clients were on fire.
When posts got buried.

I still wrote.

That consistency built trust.
Opened conversations.
Closed deals.
Changed how I see the game entirely.

I used to understand how content works.

Now I understand why it sticks.

This is not explosive growth.
It is earned growth.

And at this pace?

Increasing follower count is 100% irrelevant.
Changing lives and removing fiscal anxiety is.
Only focus is on providing value and getting paid for it.

It is alignment plus consistency plus time.

Because once you understand how humans work, you stop chasing reach.

And start building a life that compounds.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

No alternative text description for this image

Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

Keynote Speaker I HR Operations I Human Resources Business Partner in HR Tech I Ex- Remote I Leadership & Personal Growth for Linkedin

Hello, I'm Costas, a dedicated Senior HR Employee Experience - Culture Professional and Remote work advocate with a deep focus on HR processes, workplace culture and employee lifecycle management. 

My journey in this field has honed my expertise in the Labor Laws of EMA countries and in optimizing HR operations. Through the fast pace environment I've worked in, I have developed my ability to streamline onboarding and offboarding processes, which has led to significant time and resource savings. My approach is always employee-centric, ensuring that HR solutions not only meet organizational needs but also enhance employee satisfaction and engagement.

Accomplishments:

-Achieved a 30% reduction in onboarding time and a 50% decrease in paperwork within 6 months, streamlining HR processes efficiently.

-Improved employee satisfaction rates by 35% and reduced query resolution time by 30% in one year, demonstrating my ability to handle employee relations and HR inquiries effectively in global teams.

-Specialized in multiple employment laws, significantly reducing legal risks and navigating complex HR situations with expertise.

-Collaborated cross-functionally with the Product team to design scalable processes, tools, and systems to enhance operational efficiency by 20%.

-Managed payroll and benefits for over 400 employees, maintaining 100% accuracy in payroll data and statutory filings.

-Enhanced HRIS administration, increasing user satisfaction by 50% through effective customization and training.

Costas K. G.

Kindness is Leadership.

It isn’t a tactic.

It’s the heart of real leadership.

And real leadership isn’t about titles or authority.
It’s about making people feel valued, seen, and inspired.

Kindness in leadership looks like:
- Listening without judgment.
- Recognizing effort, not just results.
- Helping others rise without expecting credit.

Never believe that leadership is about power or control.
It’s not.

True leadership transforms relationships.
- It builds trust and belonging.
- It turns teams into communities.
- It fosters growth, not fear.

Because:
People perform their best when they feel supported.
And yes, kindness creates loyalty and lasting success.

It’s proof that kindness is contagious.

If you lead with ego or strategy alone...
Here’s the truth:
You might get short-term wins... 
But you’ll lose hearts along the way.

If you want to lead with impact, start here: 
Make kindness your default.

5 Ways to Lead with Kindness:

1. Be Empathetic
- Pause and put yourself in their shoes.
- Every person has a story you don’t know.

2. Be Consistent
- Kindness isn’t occasional.
- It’s a daily practice, even when it’s hard.

3. Celebrate Others
- Shine the light on their contributions.
- A small “thank you” can go a long way.

4. Lead by Example
- Show kindness in your actions.
- What you model, others will follow.

5. Listen, listen, listen.
- There no better act of kindness.
- Listen, interpret the problem, act.

Kindness isn’t weakness. 
It’s strength that lifts everyone.

Lead with heart when needed.
It makes the difference.

➡️ What is an act of kindness that you make as a leader?

---

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Leadership is about hero-making.

Hero-making because:

1. It builds belief in others.
- This is their courage.

2. Courage creates action.
- This is their breakthrough.

3. Breakthroughs spark growth.
- This is your legacy.

Not being the loudest voice.
Not having all the answers.

But seeing the gold in others...
Even when they don’t see it yet.

Think about the best leader you ever had...

They didn’t try to outshine you.
They made you feel like you could do anything.

That’s what great leaders do.
They pass the torch.
They build people, not egos.

When you lead like this, people don’t just follow you.

They believe in themselves.
They try harder.
They grow faster.
They become the kind of teammate others trust.

Leadership is not self-referential.
It is service-driven.

7 Ways to Lead like that:

1. Give ownership, not just tasks.
- Let your team take charge of real projects.
- Trust them to make decisions.
- Mistakes? They’re part of growth. Support, don’t micromanage.

2. Teach critical thinking, not following.
- Ask, “What do you think?” instead of always giving answers.
- Let them solve problems before stepping in.
- Critical thinking builds confident leaders.

3. Show the way.
- Be the example they follow.
- Show integrity, resilience, and empathy daily.
- Leadership is caught, not just taught.

4. Be their mentor.
- Share your wins, and your failures.
- Give real feedback that helps them improve.
- Great leaders invest in others.

5. Inspire with vision.
- Help them see the bigger picture.
- Show them why their work matters.
- Leaders don’t just complete tasks; they drive purpose.

6. Create opportunities for growth
- Give them a chance to lead a project, or a meeting.
- Growth happens outside comfort zones.
- The more they step up, the more they believe in themselves.

7. Celebrate leadership initiatives.
- Recognize when someone takes initiative.
- Highlight leadership actions, not just performance.
- What gets celebrated, gets repeated.

Managing tasks keeps a business running.
Developing people makes it thrive.

Because leadership isn’t about being the hero.
It’s about creating a team of heroes.

Make your leadership about them.
Not yourself.

---

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Jobs pay you.

Leaders value you.

Because:
True happiness at work comes from feeling seen.
From knowing your ideas matter.

Your presence counts.
Your work creates something bigger...
Bigger than tasks and targets.

Never trade your career for your self-worth:

- Being treated with bias and brushed aside.
- Having your ideas muted before they’re heard.
- Extra hours masked as “dedication.”
- Trading your well-being for someone else’s approval.
- Taking harsh words disguised as “honest feedback.”
- Calling exhaustion “ambition.”
- Working in toxicity dressed up as “high performance.”
- Putting company image above personal values.

That’s not culture.
That’s survival.

Because when leadership forgets care..
performance becomes a mask..
and trust becomes collateral damage.

5 Things Real Leaders Do Instead:

1. You’re trusted with freedom
- Not micromanaged, but empowered.
- Trusted to make decisions, not just follow them.
- Autonomy shows belief.

2. Your voice is heard
- Meetings feel like conversations, not monologues.
- You can challenge ideas safely.
- Listening becomes leadership.

3. Your growth is encouraged
- Leaders who invest in your development are building your confidence.
- Support replaces fear.
- Progress becomes purpose.

4. Your boundaries are respected
- Rest is seen as fuel, not laziness.
- You’re treated like a human, not a resource.
- Balance sustains brilliance.

5. Your effort is noticed
- Results matter, but consistency counts too.
- The small wins are celebrated.
- Appreciation becomes motivation.

When people feel valued...
they don’t just stay....
They shine.

Fulfillment doesn’t come from being employed.
It comes from feeling important.

See them.
Value them.
Watch them thrive.

---

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Repost ♻️ if you find this useful.
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taplio

The Battle

Brian Dordevic

Costas K. G.

Followers

Posts

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Performance ScoreBrian Dordevic's LinkedIn Performance

Performance ScoreCostas K. G.'s LinkedIn Performance

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taplio

The Battle

Brian Dordevic

Costas K. G.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

Performance ScoreCostas K. G.'s LinkedIn Performance

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Performance ScoreBrian Dordevic's LinkedIn Performance