Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

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People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

16 years in SEO. 

This is the biggest opportunity I’ve seen.

AI pushed the industry into a reset.

And the advantage moved with it.

These are 5 signals from last week redefining the landscape:

1. You’re Late to SEO. That’s Your Advantage in 2025

If you're only starting now, you get to skip unlearning a decade of tricks. Ride AI tools, and go straight to long-tail keywords that will actually bring you customers. 
https://hubs.la/Q03TNLs70
 
2. AI Sends 1% of Traffic and Controls Most Customers

The new Conductor report reveals AI referrals are tiny in volume but huge in influence, shaping which brands customers trust before they even think about clicking through. 
https://hubs.la/Q03TNBqs0

3. The Smartest Brands Use AI Like a Scalpel, Not a Firehose 
 
If most of your AI effort vanished, would your customers feel the difference, or would your marketing still sound like everyone else’s? That’s your real AI strategy audit. 
https://hubs.la/Q03TNGWB0 

4. Google’s AI Now Shops for Your Customers, Are You Still on the Shelf?

With Search and Gemini comparing options and closing purchases, the brands that earn the spot are the ones the AI sees as the safest, smartest “yes.” 
https://hubs.la/Q03TNFlG0

5. AI Is Killing Data Silos and Forcing Your Team to Share One Customer Reality

As AI connects signals across every system, it also pushes you from tool-centric reporting to a single shared view of the customer that no team can dodge. 
https://hubs.la/Q03TNymt0

Your brand has a split second to make sense. Let's use it wisely. 

Pick a time and upgrade the moment: https://hubs.la/Q03TNLrj0

alpha-efficiency

act-leadership

fleetwoodlimousineworldwide

cult-of-traffic

digitalcash2go

web-design-chicago-agency

JSESSIONID

li_at

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

What do you do when CTR falls off a cliff?

AI Overviews just cratered them.

−61% organic, −68% paid.

The aftermath isn't pretty. 

Let's take a look on last week's hits: 

1. AI Overviews Broke Google’s Click Economy

Recent data shows organic clicks down 61% and paid down 68% on queries with AI Overviews. Even when the feature doesn’t appear, users are clicking less everywhere. 
https://hubs.la/Q03SDBFw0

2. AI’s Split Personality: ChatGPT Expands, Google Tightens

New Semrush data reveals a quiet power shift. ChatGPT is citing 80% more sources (experimenting wildly) while Google’s AI Mode is tightening its circle. 
https://hubs.la/Q03SDCMB0

3. The Profound Index: Unveiling the Titans of AI Search

Profound just launched a live leaderboard showing which brands dominate LLM visibility and what fuels their AI discovery wins.
https://hubs.la/Q03SDBbw0

4. Google’s Double-Serving Rule Is Rewriting Fair Play

A recent policy lets one advertiser take two ad spots on the same page, tilting the auction in favor of big spenders. Sounds pretty unfair, doesn't it?
https://hubs.la/Q03SDv3L0

5. Google’s PMax Now Reaches Drivers on Waze

Performance Max just added Waze ads to its inventory, letting brands reach drivers through navigation pins while unlocking new channel performance reporting.
https://hubs.la/Q03SDDJp0

The click economy broke.

But even if metrics crash and trends flip, authority keeps converting.

Ready to meet the signals that still move markets? 
Book your call → https://hubs.la/Q03SDBfb0

POV:

You work with Alpha Efficiency on your top of line revenue:

Alpha Efficiency

Remote HR Employee Experience & People Business Partner Consultant

Remote

Global Employment Operations & Compliance

Webhelp

Senior Global HR Operations Specialist

Teleperformance

Senior Human Resources Generalist

TIM Business

HR/People Partner

Adecco

Recruiter

HR Operations I Human Resources Business Partner in HR Tech I Ex- Remote I Leadership & Personal Growth for Linkedin

Hello, I'm Costas, a dedicated Senior HR Employee Experience - Culture Professional and Remote work advocate with a deep focus on HR processes, workplace culture and employee lifecycle management. 

My journey in this field has honed my expertise in the Labor Laws of EMA countries and in optimizing HR operations. Through the fast pace environment I've worked in, I have developed my ability to streamline onboarding and offboarding processes, which has led to significant time and resource savings. My approach is always employee-centric, ensuring that HR solutions not only meet organizational needs but also enhance employee satisfaction and engagement.

Accomplishments:

-Achieved a 30% reduction in onboarding time and a 50% decrease in paperwork within 6 months, streamlining HR processes efficiently.

-Improved employee satisfaction rates by 35% and reduced query resolution time by 30% in one year, demonstrating my ability to handle employee relations and HR inquiries effectively in global teams.

-Specialized in multiple employment laws, significantly reducing legal risks and navigating complex HR situations with expertise.

-Collaborated cross-functionally with the Product team to design scalable processes, tools, and systems to enhance operational efficiency by 20%.

-Managed payroll and benefits for over 400 employees, maintaining 100% accuracy in payroll data and statutory filings.

-Enhanced HRIS administration, increasing user satisfaction by 50% through effective customization and training.

Costas K. G.

Degrees impress.

But self-education transforms.

Because:

1. Formal learning ends with a certificate.
- Self-learning never stops.

2. Traditional training sets the baseline.
- Self-education sets you apart.

3. Many wait to be taught.
- Few teach themselves.

That’s the real edge.

5 Methods to Grow Through Self-Education:

1. Turn downtime into growth time
- Replace 30 minutes of scrolling with one podcast or TED Talk.
- Small swaps compound over weeks.

2. Build your personal curriculum
- Pick 3 topics that excite you.
- Read books, watch videos, take notes.
- Curiosity makes learning stick.

3. Practice in real time
- Don’t just absorb, apply.
- Test new ideas in your projects, habits, or conversations.
- Knowledge without action fades.

4. Track your growth
- Keep a simple journal of what you learned this week.
- Reflection turns information into wisdom.
- Progress becomes visible.

5. Teach it forward
- Share what you’ve learned with a friend, colleague, or online.
- Explaining is the fastest way to master.
- Teaching multiplies impact.

Never underestimate an employee who invests in themselves.

They’re not just upgrading skills.
They’re reshaping possibilities.

Learn relentlessly.
Grow intentionally.
Lead boldly.

---

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Keynote Speaker I HR Operations I Human Resources Business Partner in HR Tech I Ex- Remote I Leadership & Personal Growth for Linkedin

A paycheck sustains you.

But leadership shapes you.

One funds your life.
The other defines it.

Because:

Work should build you... 
Not break you.

Leadership should protect you... 
Not drain you.

Here's the difference:

1. Bosses silence.
- Leaders listen.

2. Bosses demand.
- Leaders develop.

3. Bosses chase control.
- Leaders build trust.

4. Bosses call burnout “commitment.”
- Leaders call rest “fuel.”

5. Bosses use fear to get results.
- Leaders use belief to inspire them.

6. Bosses take credit.
- Leaders give it back.

7. Bosses see roles.
- Leaders see humans.

5 Things Great Leaders Do Differently:

1. They trust with autonomy
- Freedom replaces control.
- Decisions are shared, not dictated.
- Trust builds ownership.

2. They listen to understand
- Conversations flow both ways.
- Safe spaces welcome ideas.
- Listening becomes power.

3. They fuel your growth
- Development is a daily act, not a yearly formality.
- Support replaces anxiety.
- Growth becomes identity.

4. They protect your balance
- Rest is respected.
- Humanity comes before productivity.
- Balance keeps brilliance alive.

5. They honor your effort
- Progress gets noticed, not just results.
- Gratitude fuels consistency.
- Recognition builds belonging.

Leaders don’t build followers.
They build people.

And people build everything else.

---

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Leadership is about hero-making.

Hero-making because:

1. It builds belief in others.
- This is their courage.

2. Courage creates action.
- This is their breakthrough.

3. Breakthroughs spark growth.
- This is your legacy.

Not being the loudest voice.
Not having all the answers.

But seeing the gold in others...
Even when they don’t see it yet.

Think about the best leader you ever had...

They didn’t try to outshine you.
They made you feel like you could do anything.

That’s what great leaders do.
They pass the torch.
They build people, not egos.

When you lead like this, people don’t just follow you.

They believe in themselves.
They try harder.
They grow faster.
They become the kind of teammate others trust.

Leadership is not self-referential.
It is service-driven.

7 Ways to Lead like that:

1. Give ownership, not just tasks.
- Let your team take charge of real projects.
- Trust them to make decisions.
- Mistakes? They’re part of growth. Support, don’t micromanage.

2. Teach critical thinking, not following.
- Ask, “What do you think?” instead of always giving answers.
- Let them solve problems before stepping in.
- Critical thinking builds confident leaders.

3. Show the way.
- Be the example they follow.
- Show integrity, resilience, and empathy daily.
- Leadership is caught, not just taught.

4. Be their mentor.
- Share your wins, and your failures.
- Give real feedback that helps them improve.
- Great leaders invest in others.

5. Inspire with vision.
- Help them see the bigger picture.
- Show them why their work matters.
- Leaders don’t just complete tasks; they drive purpose.

6. Create opportunities for growth
- Give them a chance to lead a project, or a meeting.
- Growth happens outside comfort zones.
- The more they step up, the more they believe in themselves.

7. Celebrate leadership initiatives.
- Recognize when someone takes initiative.
- Highlight leadership actions, not just performance.
- What gets celebrated, gets repeated.

Managing tasks keeps a business running.
Developing people makes it thrive.

Because leadership isn’t about being the hero.
It’s about creating a team of heroes.

Make your leadership about them.
Not yourself.

---

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Ego blocks growth.

Teachability unlocks it.

You don’t need to know everything.
You just need to stay open.

Because:

1. Being smart helps you today.
- Being teachable shapes who you become tomorrow.

2. Knowledge can run out.
- Curiosity never does.

3. Being “right” wins arguments.
- Being teachable wins opportunities.

The real leaders aren’t the loudest in the room.
They’re the ones still willing to learn.

And in leadership, the difference is massive:
- Bosses want to be right.
- Leaders want to get it right.

5 Signs You’re Actually Teachable:

1. You listen to understand, not reply
- You pause instead of defend.
-  You absorb instead of react.
- Feedback feels like fuel, not an attack.

2. You admit what you don’t know
- No pretended expertise.
- No fear of looking inexperienced.
- Humility becomes your advantage.

3. You change your mind when new truth appears
- Stubbornness drops.
- Flexibility rises.
- Growth replaces ego.

4. You seek mentors, not mirrors
- You welcome challenge.
- You want perspective, not validation.
- You’d rather learn than be praised.

5. You’re willing to unlearn
- Old habits don’t run the show.
- Outdated beliefs get questioned.
- You evolve at every level.

Being teachable doesn’t make you weak.
It makes you unstoppable.

The world changes fast.
The people who grow with it…
Are the ones who stay open.

Stay curious.
Stay humble.
Stay teachable.

Lead with openness.

---

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Positions can be refilled.

Trust can’t.

Because:

1. You can replace a role.
- But not the bond behind it.

2. You can fill a desk.
- But not the belief that once lived there.

3. You can rehire talent.
- But not the loyalty that left with it.

That’s where many leaders stumble.

They see people as functions, not foundations.
They confuse presence with loyalty.
They think, “We’ll just replace them.”

But trust doesn’t reboot.
And loyalty doesn’t grow back once it’s broken.

10 Habits That Make People Stay:

1. Notice the unseen effort
- Results get applause.
- Effort gets ignored.
- What goes unnoticed, eventually disappears.

2. Protect reputations fiercely
- Back your people when rumors rise.
- Silence speaks louder than gossip.
- Loyalty grows in defense, not distance.

3. Guard their well-being
- Overwork isn’t pride, it’s pain.
- Rest is part of performance.
- Energy is your team’s most valuable currency.

4. Celebrate their evolution
- Don’t cling when they’re ready to rise.
- Growth is proof you led well.
- Wings were meant to fly.

5. See the human, not the title
- Job descriptions don’t tell their story.
- Care about the person behind the task.
- Belonging starts with being seen.

6. Make feedback a safe space
- Truth without empathy wounds.
- Empathy with truth builds.
- Growth lands softer when it feels human.

7. Feed their future
- Stagnation suffocates potential.
- Challenge them before comfort does.
- People stay where they can still evolve.

8. Give their voice real weight
- Input isn’t inclusion, impact is.
- Let their ideas shape outcomes.
- That’s ownership, not observation.

9. Honor life, not just labor
- Remember milestones, not just metrics.
- Humanity is the strongest retention strategy.
- People stay where they feel celebrated.

10. Ask. Don’t assume.
- Needs shift as people do.
- Listening once isn’t enough.
- Care means checking in again and again.

Numbers fade.
Deadlines vanish.

But how you made people feel...
that’s what stays.

Lead through care.
Lead through trust.
Lead through presence.

---

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Costas K. Gian

Bosses manage.

Leaders transform.

Because:

Power doesn’t make you a leader.
How you treat people does.

A manager may direct your work.

But a real leader…
They change your world.

One manages tasks.
The other unlocks people.

Bosses:

- Use fear instead of trust.
- Treat people like roles, not humans.
- Demand output without giving support.
- Take more than they give.


This builds stress.
Not strength.

Performance, maybe…
But without passion.
Without motivation.

True leaders:

- Bring calm when chaos surrounds you.
- Believe in your potential before you do.
- Push you to dream bigger, then stand with you to chase it.
- Share credit, carry blame, and grow with you.
- Make you feel seen, capable, and unstoppable.


This kind of leadership…
It never leaves you.

Because it doesn’t just change your career.
It changes your confidence.

Your choices.
Your life.
Titles fade.

Leaders are remembered for how they made you feel:

Safe. 
Brave. 
Believed in.

The power of leadership isn’t control.
It’s the gift of elevating:

Dreams
Minds
Futures


Be that leader.

---

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Fixed is stuck.

Growth is fluid.

Fixed needs to prove.
Growth wants to improve.

Fixed avoids challenge.
Growth gets curious.

The difference is everything:

1. Fixed says “I can’t.”
- It closes the door before trying.

2. Growth asks “How can I?”
- It finds a way forward.

3. Fixed fears mistakes.
- It sees them as failure.

4. Growth uses mistakes.
 – It turns them into fuel.

6 Mindset Shifts that will change your life:

1. “I’m giving up” → “I’m changing direction”
 - Letting go isn’t failure , it’s wisdom.
 - Better to shift now than stay stuck climbing the wrong hill.

❌ “I’ve put in too much to stop.”
✅ “It’s time to use what I’ve learned and try a new path.”

2. “I’m not ready” → “I’m ready to begin”
 - Waiting to feel ready is the fastest way to stay stuck.
 - Progress starts when you do, not when it feels perfect.

❌ “I need more time.”
✅ “I’ll learn more once I start.”

3. “That was a rejection” → “That was redirection”
 - Every “no” is a nudge toward a better fit.
 - It might hurt now, but it’s helps you find where you truly belong.

❌ “I guess that path is now blocked for me.”
 ✅ “Maybe that path wasn’t meant for me. I’m still moving forward.”

4. “What if I fail?” → “What if I grow?”
 - Fear makes you imagine the worst.
 - But growth comes from doing it anyway, even if you wobble at first.

❌ “What if it goes wrong?”
✅ “What if this takes me to the next level?”

5. “I always mess this up” → “I’m still learning this”
 - You’re not bad at it. You’re just not done yet.
 - Mistakes are part of getting better.

❌ “I suck at this.”
✅ “I’m still getting the hang of it.”

6. “I hope it works out” → “I’ll make it work”
 - Hope is a feeling. Ownership is a decision.
 - Take the wheel. Build the outcome.

❌ “Let’s see what happens.”
✅ “I’ll do what it takes to figure it out.”

Growth begins when your thinking shifts.

If you don’t build thoughts that serve you...
You’ll live with ones that hold you back.

Choose them. 
Shape them. 
Grow through them.

---

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The Battle

Brian Dordevic

Costas K. G.

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The Battle

Brian Dordevic

Costas K. G.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Dordevic's LinkedIn Performance

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