Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Etribes

Leading the Architecture Tribe and its Solution Architects. Consulting large enterprises with an annual revenue of more than €2 billion in their digital transformation.
 
Developing the Architecture Service Offering:
➡️ Establish a repeatable service offering to assess enterprise architectures, align transition sequences and define its underlying operating model.
 
Establishing the SaaS & AI Service Offering:
➡️ Conceptualize Build vs. Buy strategies and lead initiatives to integrate LLM solutions within CRM, E-Com and ERP systems.

Associate Partner Tech Consulting

Consulting large enterprises with an annual revenue of more than €2 billion in their digital transformation.
 
Target Architecture Transition:
➡️ Establish a repeatable approach to assess enterprise architectures and align transition sequences.
 
Data & AI Strategy:
➡️ Conceptualize Master Data strategies and lead initiatives to integrate OpenAI solutions within existing CRM and ERP systems.
 
Operating Model:
➡️ Define future ways of working with a strong emphasis on managing cross-team dependencies.

Principal Tech Consulting

Engel & Völkers Technology GmbH

Responsible for a team of 40 engineers, two B2B product teams, and the Data BI team.
 
Organizational Change:
➡️ Establish new tech leadership roles within each business domain to foster technological ownership and accelerate decision-making.

New CRM: 
➡️ Lead the alignment, development, and rollout of a mobile successor to the 15-year-old CRM.
 
New Deal-Closing software: 
➡️ Drive the finalization and rollout of a successor to the deal-closing software, ensuring global cash flow security.

Chief Technology Officer

Platform lead of 2 product manager and of 12 engineers 

Data Lake & BI: 
➡️ Enable unified reports in all European operations, utilizing Google BigQuery and Tableau
 
Community: 
➡️ Establish a bi-weekly tech achievements summit to foster exchange and collaboration 
 
Master Data: 
➡️ Unify various data sources into one single API (REST and Google PubSub)

Director Operations Platform

EV Farming App: 
➡️ Build and roll out a B2B lead generation companion for iOS, Android, and Web

Product Owner

Senior Solution Manager

Fondsbörse Deutschland Beteiligungsmakler AG

Product management and project coordination
 
New Trading System: 
➡️ Conceptualize and roll out the new trading software 
 
New Server-Hardware: 
➡️ Plan and supervise the exchange of all server hardware

IT Coordinator

Extensive experience in product building and in leading data and engineering teams. Highly Scrum and OKR orientated. Skilled at aligning challenging and highly technical visions across business units, with a strong ability to empower individuals and teams. 
 
Certified in PRINCE2, ITIL, SQL, SAP and Scrum.

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Brian Tomlinson

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